What Northwest Exterminating does

Northwest Exterminating is a privately held, Southeast US pest management and home-services company founded in 1951 by L.A. Phillips and his wife Emma Lene Phillips in Northwest Georgia, currently led under third-generation Phillips family ownership. The company serves residential homeowners as its primary segment, with secondary segments in commercial businesses, home builders, realtors, and community associations, operating multiple service centers across Georgia, Tennessee, Alabama, Florida, North Carolina, and South Carolina with over 1,000 team members.

The company's core technical offering is NorPest Green Pest Control, an exclusive quarterly program using botanical and earth-based products, paired with the Sentricon Always Active termite baiting system (a colony-elimination technology that is the only termite product to receive the Presidential Green Chemistry Challenge Award) and exclusive Southeast partner status for In2Care mosquito control. Adjacent product lines include wildlife removal services (rodents, squirrels, raccoons, snakes, birds, honeybees, moles), bed bug and fire ant control, attic insulation with borate-treated recycled newsprint, CrawlSpace Seal polymer encapsulation (30-year warranty), and HealthySpace sanitization using EPA-approved products with NanoSceptic Skins.

The revenue model is overwhelmingly subscription-based and recurring: residential pest control starts at $45/month with mandatory autopay and one-year agreements, termite services carry lifetime warranties with annual inspections, and Green Elite Plus bundles multiple green services into a single monthly bill. One-time revenue streams include builder pretreatments with $1 million structural warranties, attic insulation installation, and crawlspace encapsulation. The go-to-market motion is sales-led through service-center field technicians, a phone sales desk (888-466-7849), dedicated commercial and builder account teams, and content marketing via blog and DIY resources, supported by community-engagement programs such as the Good Deed Team. Source materials contain a conflict on corporate ownership: the company's own materials describe independent family ownership, while separately sourced data lists Rollins as the parent corporation alongside sister brands including Orkin, McCall Pest & Wildlife, Carolina Pest Management, Bug House Pest Control, and Sawyer Exterminating.

Name

Northwest Exterminating

Legal name

Northwest Exterminating

Website

https://callnorthwest.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

251–500 employees

Short description

Northwest Exterminating is a 75-year-old Southeast US pest management and home-services company offering recurring green pest control, termite, mosquito, wildlife, insulation, and crawlspace services to residential, commercial, builder, and community-association customers across six states.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171), Landscaping Services (561730)

akta.pro primary industry

Commercial General Pest Control (Non-Specialty) (HSAMAAAL)

akta.pro secondary industries

IPM Sanitation, Habitat Modification & Source Reduction (HSAMAJAC), Lawn & Ornamental Insect Control (Grubs, Chinch Bugs, Aphids) (HSAIANAH), Rodent Control (Outdoor Exclusion, Bait Stations) (HSAIANAF), Ant Control (Carpenter, Fire, Odorous House Ants) (HSAMAFAA), Occasional Invader & Seasonal Pest Control (Boxelder Bugs, Stink Bugs, Lady Beetles) (HSAMAAAD)

Keywords

• Pest control services
• Termite protection
• Wildlife removal
• Rodent control
• Mosquito management

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recurring Pest Control Services: Quarterly pest control services with subscription model requiring one-year agreements and convenience billing (autopay). Includes green pest control starting at $45/month for residential properties.
2. Termite Control Services: Sentricon Always Active termite protection with lifetime warranties and annual inspections.
3. Mosquito Control Services: Monthly yard treatments during peak mosquito season, guaranteed to reduce mosquito populations.
4. Commercial Pest Management: Proactive pest management programs for businesses including warehouses, property management, retail, government, and office buildings.
5. Builder Services: Pretreatments, termite letters, and termite warranties for new construction builders. Includes $1 million structural termite damage warranty.
6. Attic Insulation Installation: One-time installation of blown-in insulation with permanent pest protection benefits.
7. Crawlspace Encapsulation: Moisture barrier installation on crawlspace walls and floors, potentially combined with CrawlSpace Seal polymer treatment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Northwest Exterminating provides residential and commercial pest control, termite protection, wildlife removal, mosquito reduction, attic insulation, crawlspace encapsulation, and sanitization services across six southeastern U.S. states. The company's signature offering is NorPest Green Pest Control, an exclusive quarterly program using botanical and earth-based products, alongside the Sentricon Always Active termite baiting system.

Product overview

Northwest Exterminating is a pest control company offering an integrated portfolio of green and traditional pest management services. The core offerings include NorPest Green Pest Control (botanical-based quarterly pest protection), Sentricon Always Active termite baiting system, and mosquito reduction programs. The company provides specialized wildlife services (squirrel, rodent, raccoon, snake, bird, honeybee, and mole control), attic insulation, crawlspace care/encapsulation, and HealthySpace sanitization. For commercial clients, services include pest management, scent control systems, and specialized solutions for warehouses, property management, retail, and government sectors. The company also serves the builder and realtor markets with pretreatments, termite letters, and construction treatments. The Green Elite Plus bundle program allows customers to combine multiple green services for discounted pricing. Services are offered across Georgia, Tennessee, Alabama, Florida, North Carolina, and South Carolina through multiple service centers.

Differentiator

Problem solved

Functional benefit

Products and services

• NorPest Green Pest Control Exclusive quarterly pest control program using non-toxic botanical and earth-based products to control common household pests including ants, spiders, roaches, mice, centipedes, and millipedes for residential customers. Includes a service guarantee.
• Sentricon Always Active Termite Protection Environmentally-responsible termite baiting system that eliminates entire subterranean termite colonies including the queen, with annual inspections and a Lifetime Termite Warranty for property owners.
• Mosquito Reduction Monthly yard treatments during peak mosquito season using products derived from flowers and bacteria, guaranteed to reduce mosquito populations on residential properties without harsh chemicals.
• Bed Bug Control Professional bed bug extermination service using dedicated experts for inspection, treatment planning, and prevention of future infestations in homes.
• Fire Ant Control Fast and effective fire ant control service that eliminates colonies within 72 hours, both above ground and underground, for residential yards.
• Rodent Control Comprehensive rodent exclusion, trapping, and prevention services including contamination cleanup for residential and commercial properties.
• Snake Removal Professional snake deterrence and removal services including property inspection, snake removal, masking agent treatment, and ongoing monitoring for residential properties.
• Squirrel Control Squirrel exclusion, trapping, and prevention services with contamination cleanup for residential attics and basements.
• Raccoon Control Raccoon exclusion, trapping, and prevention services with contamination cleanup recommendations for residential properties.
• Bird Control Bird deterrence, exclusion, and repellent services targeting pigeons, woodpeckers, sparrows, and starlings for residential and commercial properties.
• Honeybee Relocation Humane honeybee removal and relocation service that transfers bees to local beekeepers' farms instead of exterminating them.
• Mole Control Year-round mole tracking, removal, and tunnel monitoring service using bait and ongoing recommendations for residential yards.
• Attic Insulation Blown-in attic insulation made of 87% recycled newsprint, treated with borates for permanent pest protection. Energy Star rated with up to 30% utility bill savings for residential homes.
• Crawlspace Care Crawlspace encapsulation services including moisture barrier installation, humidity control, fungi prevention, and HVAC cost savings up to 18% for residential homes.
• HealthySpace Sanitization Sanitizing and disinfecting service using EPA-approved products that eliminate 99.99% of pathogens including nearly 50 known food and disease-borne pathogens, with NanoSceptic Skins installation.
• Commercial Pest Services Proactive eco-friendly pest management programs for commercial clients including warehouses, property management firms, retail, government, office buildings, and small businesses, with audit readiness and IPM approach.
• Builder Services Pre-treatment and termite control services for new construction builders, including Sentricon Always Active, Bora Care, and liquid soil treatments with retreat and repair warranties up to $1 million.
• Realtor Services Termite inspections, termite letters for real estate closings, and continuing education classes on pest identification for real estate professionals.
• Community Association Services Customized termite and pest control solutions for community associations and HOA properties, including a $1 million termite repair warranty.

Quantifiable outcome

• Save up to 30% on utility bills with attic insulation
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered flagship, minor and core.

• In2CareflagshipTechnology or IntegrationNorthwest is the exclusive Southeast partner for In2Care mosquito trap technology. The In2Care system targets mosquito larvae and adults at the start of their lifecycle, spreading green treatment to other water sources. Northwest donates In2Care Traps to Lar Maria de Lourdes, a non-profit in Brazil dedicated to housing children and adults.
• OrkinminorStrategic or Co-development PartnerSister brand under Rollins corporate umbrella. Northwest teammates and Orkin participated together in Career Day at Cane Ridge Elementary School in Antioch, TN.
• McCall Pest & WildlifecoreOthersFamily of brands - sister company operating under the Rollins corporate umbrella.
• Carolina Pest ManagementcoreOthersFamily of brands - sister company operating under the Rollins corporate umbrella.
• Bug House Pest ControlcoreOthersFamily of brands - sister company operating under the Rollins corporate umbrella.
• Sawyer ExterminatingcoreOthersFamily of brands - sister company operating under the Rollins corporate umbrella.
• RollinscoreOthersParent corporation for Northwest Exterminating and sister brands including Orkin, McCall Pest & Wildlife, Carolina Pest Management, Bug House Pest Control, and Sawyer Exterminating.
• HomeAid GeorgiaminorStrategic or Co-development PartnerNorthwest Exterminating and HomeAid Georgia distribute essential baby items to families in need across Georgia. Nearly a dozen Northwest teammates participate in volunteer events.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Rentokil Initial: Rentokil Initial is the global pest control leader whose Terminix and Ehrlich brands directly compete with Northwest across all six states. Relevant as the broad incumbent defining competitive intensity in the same recurring-service category.
• Terminix (Rentokil Terminix): Terminix, now part of Rentokil Initial, is the other dominant national pest control brand with overlapping residential pest, termite, and mosquito services across all six states Northwest serves. Comparable as a broad incumbent with similar recurring service contracts and brand-led customer acquisition.
• Rollins, Inc. Rollins is the publicly-traded parent identified in Northwest's data for a family of brands that includes Orkin and Northwest. Relevant as the broader industry strategic/financial backer and direct competitor via its subsidiary brands across the same markets.

Direct peers

• Truly Nolen Pest Control: Truly Nolen is a large, family-influenced pest control operator with full-service residential and commercial offerings including termite and rodent, operating in many states overlapping with Northwest's Southeast footprint.
• Orkin: Orkin is the largest US pest control operator and is identified in Northwest's data as a sister brand under Rollins. It offers essentially the same residential and commercial pest, termite, and mosquito service lines, making it the most directly comparable peer for route density, recurring contract structure, and technician-driven service delivery.
• Arrow Exterminators: Arrow Exterminators is a large, family-rooted Southeast US pest control operator with a similar multi-state regional footprint, termite and mosquito offerings, and a heavy recurring-service model. Highly comparable to Northwest on geography, service mix, and customer base.
• Massey Services: Massey Services is a privately-held pest, termite, and lawn-care operator based in the Southeast with a comparable full-service portfolio including green and IPM-style offerings, recurring contracts, and integrated home-services positioning similar to Northwest.
• Ehrlich Pest Control: Ehrlich is a regional pest control specialist (Rentokil subsidiary) providing residential and commercial pest, termite, and mosquito services with similar recurring-service mechanics and IPM-style offerings to Northwest.

Emerging players

• Mosquito Joe: Mosquito Joe is a franchise-based mosquito and outdoor pest control brand with a recurring seasonal service model that overlaps directly with Northwest's mosquito reduction line. Comparable as a niche/scale player targeting the same homeowner-use case.
• Aptive Environmental: Aptive Environmental is a fast-growing tech-enabled residential pest control operator using subscription recurring service and digital booking/marketing to acquire customers across many states. Comparable as an emerging player attacking the same residential subscription pest category Northwest competes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CallNorthwest
• Instagraminstagram.com/northwestexterminating
• Xx.com/nwexterminating

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northwest Exterminating