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Turfsport

Full company profile

uuid000d9qn

Namestring
Turfsport
Websiteurl
https://www.turfsport.co.za
Company typeenum
Private
Founded yearint
1985
Descriptiontext

Turfsport is a Johannesburg-based software development and consulting company specializing in multichannel wagering software for the sports betting and horse racing industries. The company provides technology infrastructure to online gambling operators and sports betting platforms, with a primary focus on the South African and broader African iGaming markets — a regulated industry that generated ZAR 59.3 billion in gross gambling revenue in 2023-2024.

The core product is a multichannel wagering platform supporting sports betting and related gambling activities across multiple distribution channels. The platform addresses technology infrastructure needs for multichannel wagering operations and regulatory compliance in emerging iGaming markets, leveraging long-standing domain expertise in the South African wagering sector.

In 2024, Turfsport was acquired by SOFTSWISS, a global iGaming technology provider whose portfolio includes casino platforms, sportsbook solutions, game aggregators, and affiliate platforms. The acquisition gave SOFTSWISS entry into the South African market and positioned Turfsport as its specialized multichannel wagering software offering for Africa. Following the acquisition, Turfsport operates as a wholly-owned subsidiary within the SOFTSWISS ecosystem. Pricing, specific customer relationships, and detailed revenue mechanics are not publicly disclosed.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersJohannesburg, South Africa
HQ citystring
Johannesburg
HQ countrystring
South Africa
HQ regionstring
Africa
Markets served

Serves global market

Keyword5 values
sports betting software, multichannel wagering platform, horse racing software, igaming operator solutions, betting technology infrastructure
Industry1 code
1iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms)
CodeMPAEAKAAPrimaryYes
NAICS code1 code
  • Gambling Industries7132
SIC code1 code
  • Services-Racing, Including Track Operation7948
Product category
Sports Betting & iGaming Software
No data
Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Turfsport develops and licenses a Multichannel Wagering Software platform for sports betting and horse racing operators. The platform supports multiple wagering distribution channels (online, retail, and mobile) and is sold to licensed gambling operators, primarily in South Africa and the broader African iGaming market. The company also provides software development and consulting services around its wagering technology.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Turfsport offers a multichannel wagering software platform designed for sports betting and gambling operations. Following its acquisition by SOFTSWISS in 2024, Turfsport operates as a specialized solution within the SOFTSWISS portfolio, targeting the South African and broader African iGaming markets. The product supports multiple distribution channels for wagering operations.

Product and service1 record
1Multichannel Wagering Software
CategoryiGaming / Sports Betting Software
Description

A comprehensive software solution for multichannel wagering operations, supporting sports betting and horse racing activities across online, retail, and mobile distribution channels. Sold to licensed gambling operators, primarily in South Africa and the broader African iGaming market.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership1 partner
1SOFTSWISS
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2024-01-01
Description

SOFTSWISS expanded into South Africa in 2024 through the acquisition of Turfsport. This acquisition positioned Turfsport as a leader in multichannel wagering software within SOFTSWISS's broader iGaming portfolio, which includes casino platforms, sportsbook solutions, game aggregators, and affiliate platforms.

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1SOFTSWISS
TypeBroad incumbent
Description

Turfsport's parent company and a major iGaming software platform provider offering casino, sportsbook, game aggregator, and affiliate platforms. Directly comparable as a multichannel iGaming platform provider and the strategic acquirer of Turfsport.

2Kambi Group
TypeDirect peer
Description

A leading B2B sportsbook platform provider supplying turnkey and integrated sports betting technology to operators globally. Directly comparable to Turfsport as a multichannel wagering software vendor serving licensed sportsbook operators.

3EveryMatrix
TypeDirect peer
Description

B2B iGaming and sportsbook software provider delivering turnkey platform, casino, sports, and PAM solutions to operators. Comparable as a multichannel wagering and iGaming platform vendor targeting regulated markets.

4BetConstruct
TypeDirect peer
Description

Provider of online and land-based sports betting and gaming software platforms, including turnkey sportsbook and gaming management systems. Comparable to Turfsport in delivering multichannel wagering infrastructure to operators.

5BtoBet
TypeDirect peer
Description

A multichannel sportsbook and iGaming platform provider serving operators in emerging markets including Latin America and Africa. Directly comparable to Turfsport as a sports betting technology vendor focused on growth markets.

6Digitain
TypeDirect peer
Description

Provider of turnkey sportsbook, casino, and platform solutions for online and retail operators, with strong presence in emerging markets. Comparable to Turfsport as a wagering software platform serving diverse operator types.

7Pragmatic Solutions
TypeDirect peer
Description

Offers a Player Account Management (PAM) platform and turnkey iGaming solutions to operators across multiple jurisdictions. Comparable to Turfsport as a B2B platform provider for sports betting and gaming operations.

8Playtech
TypeBroad incumbent
Description

One of the largest gambling software suppliers offering sportsbook, casino, and platform technology across online and retail. Comparable as a broad iGaming platform incumbent whose sportsbook product overlaps with Turfsport's wagering software.

9Genius Sports
TypeEmerging player
Description

Sports data and technology company providing sportsbook solutions, data feeds, and trading services to operators and sports leagues. Adjacent comparable to Turfsport in the sports betting technology stack supplying wagering platforms.

10Goldrush Gaming
TypeRegional player
Description

South African-based gaming and betting operator and supplier operating retail and electronic gaming terminals in the region. Comparable as a regional wagering/gaming player in Turfsport's home market.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Turfsport

Sports Betting & iGaming Softwareturfsport.co.za

What Turfsport does

Turfsport is a Johannesburg-based software development and consulting company specializing in multichannel wagering software for the sports betting and horse racing industries. The company provides technology infrastructure to online gambling operators and sports betting platforms, with a primary focus on the South African and broader African iGaming markets — a regulated industry that generated ZAR 59.3 billion in gross gambling revenue in 2023-2024.

The core product is a multichannel wagering platform supporting sports betting and related gambling activities across multiple distribution channels. The platform addresses technology infrastructure needs for multichannel wagering operations and regulatory compliance in emerging iGaming markets, leveraging long-standing domain expertise in the South African wagering sector.

In 2024, Turfsport was acquired by SOFTSWISS, a global iGaming technology provider whose portfolio includes casino platforms, sportsbook solutions, game aggregators, and affiliate platforms. The acquisition gave SOFTSWISS entry into the South African market and positioned Turfsport as its specialized multichannel wagering software offering for Africa. Following the acquisition, Turfsport operates as a wholly-owned subsidiary within the SOFTSWISS ecosystem. Pricing, specific customer relationships, and detailed revenue mechanics are not publicly disclosed.

Turfsport firmographics

Firmographics
Name
Turfsport
Website
https://www.turfsport.co.za
Company type
Private
Founded year
1985
Operating status
Acquired
Headcount range
11–50 employees
Ownership category
akta.pro rank

Turfsport industry classification

Industry
Product category
Sports Betting & iGaming Software
NAICS
Gambling Industries (7132)
SIC
Services-Racing, Including Track Operation (7948)
akta.pro primary industry
iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

  • Sports betting software
  • Multichannel wagering platform
  • Horse racing software
  • Igaming operator solutions
  • Betting technology infrastructure

Where Turfsport is headquartered

Location

Headquarters

HQ city
Johannesburg
HQ country
South Africa
HQ region
Africa

Markets served

Turfsport business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Turfsport product offering

Product offering

Core offering

Turfsport develops and licenses a Multichannel Wagering Software platform for sports betting and horse racing operators. The platform supports multiple wagering distribution channels (online, retail, and mobile) and is sold to licensed gambling operators, primarily in South Africa and the broader African iGaming market. The company also provides software development and consulting services around its wagering technology.

Product overview

Turfsport offers a multichannel wagering software platform designed for sports betting and gambling operations. Following its acquisition by SOFTSWISS in 2024, Turfsport operates as a specialized solution within the SOFTSWISS portfolio, targeting the South African and broader African iGaming markets. The product supports multiple distribution channels for wagering operations.

Differentiator

Problem solved

Functional benefit

Products and services

  • Multichannel Wagering Software A comprehensive software solution for multichannel wagering operations, supporting sports betting and horse racing activities across online, retail, and mobile distribution channels. Sold to licensed gambling operators, primarily in South Africa and the broader African iGaming market.

Companies that use Turfsport

Customer profile

Segments1 record

Ideal customer profiles1 record

Turfsport technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Turfsport partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • SOFTSWISScoreStrategic or Co-development Partner · 1 January 2024SOFTSWISS expanded into South Africa in 2024 through the acquisition of Turfsport. This acquisition positioned Turfsport as a leader in multichannel wagering software within SOFTSWISS's broader iGaming portfolio, which includes casino platforms, sportsbook solutions, game aggregators, and affiliate platforms.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Turfsport competitors and assessment

Company assessment

Broad incumbents

  • SOFTSWISS: Turfsport's parent company and a major iGaming software platform provider offering casino, sportsbook, game aggregator, and affiliate platforms. Directly comparable as a multichannel iGaming platform provider and the strategic acquirer of Turfsport.
  • Playtech: One of the largest gambling software suppliers offering sportsbook, casino, and platform technology across online and retail. Comparable as a broad iGaming platform incumbent whose sportsbook product overlaps with Turfsport's wagering software.

Direct peers

  • Kambi Group: A leading B2B sportsbook platform provider supplying turnkey and integrated sports betting technology to operators globally. Directly comparable to Turfsport as a multichannel wagering software vendor serving licensed sportsbook operators.
  • EveryMatrix: B2B iGaming and sportsbook software provider delivering turnkey platform, casino, sports, and PAM solutions to operators. Comparable as a multichannel wagering and iGaming platform vendor targeting regulated markets.
  • BetConstruct: Provider of online and land-based sports betting and gaming software platforms, including turnkey sportsbook and gaming management systems. Comparable to Turfsport in delivering multichannel wagering infrastructure to operators.
  • BtoBet: A multichannel sportsbook and iGaming platform provider serving operators in emerging markets including Latin America and Africa. Directly comparable to Turfsport as a sports betting technology vendor focused on growth markets.
  • Digitain: Provider of turnkey sportsbook, casino, and platform solutions for online and retail operators, with strong presence in emerging markets. Comparable to Turfsport as a wagering software platform serving diverse operator types.
  • Pragmatic Solutions: Offers a Player Account Management (PAM) platform and turnkey iGaming solutions to operators across multiple jurisdictions. Comparable to Turfsport as a B2B platform provider for sports betting and gaming operations.

Emerging players

  • Genius Sports: Sports data and technology company providing sportsbook solutions, data feeds, and trading services to operators and sports leagues. Adjacent comparable to Turfsport in the sports betting technology stack supplying wagering platforms.

Regional players

  • Goldrush Gaming: South African-based gaming and betting operator and supplier operating retail and electronic gaming terminals in the region. Comparable as a regional wagering/gaming player in Turfsport's home market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Turfsport financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Turfsport leadership team

Management profile

Number of profiles

Turfsport funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Turfsport M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turfsport

What does Turfsport do?

Turfsport develops and licenses a Multichannel Wagering Software platform for sports betting and horse racing operators. The platform supports multiple wagering distribution channels (online, retail, and mobile) and is sold to licensed gambling operators, primarily in South Africa and the broader African iGaming market. The company also provides software development and consulting services around its wagering technology.

Is Turfsport a public or private company?

Turfsport is a private company. It is classified as corporate owned and is currently acquired.

When was Turfsport founded?

Turfsport was founded in 1985. It employs 11 to 50 people.

Where is Turfsport based?

Turfsport is headquartered in Johannesburg, South Africa, in the Africa region.

Who are Turfsport's main competitors?

Broad incumbents on record are SOFTSWISS and Playtech. Direct peers are Kambi Group, EveryMatrix, BetConstruct, BtoBet, Digitain and Pragmatic Solutions. Genius Sports is listed as an emerging player. Goldrush Gaming is listed as a regional player.

Does Turfsport have an API?

No public API is recorded for Turfsport.

What industry is Turfsport in?

Turfsport's product category is Sports Betting & iGaming Software. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 7132 and its SIC code is 7948.

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Live signals
iGaming.orgSOFTSWISS Accelerates South African Expansion with Turfsport AcquisitionSOFTSWISS has acquired the majority of Turfsport, a supplier of multichannel gambling software in South Africa, as part of its strategy to expand in the iGaming industry. This acquisition enhances SOFTSWISS' market presence and leverages Turfsport's local expertise and technology to cater to the South African market, which has over 1.5 billion annual bets placed. The partnership aims to combine local knowledge with international capabilities to strengthen their positions in the evolving iGaming landscape.PR NewswireSouth Africa's iGaming Rise: Global Tech Company SOFTSWISS Acquires TurfsportSOFTSWISS has acquired a majority stake in Turfsport, a South African provider of multichannel wagering software, to expand its international presence. This acquisition allows SOFTSWISS to leverage Turfsport's 35 years of local expertise and technology while entering the growing South African and African markets.Page RedirectionSOFTSWISS Enters African Market Through Turfsport AcquisitionSOFTSWISS has acquired a majority stake in Turfsport, a South African provider of wagering software, to expand its international presence into the African market. This acquisition grants SOFTSWISS access to Turfsport's 35-year history and client base, which includes over 40 operators placing more than 1.5 billion bets annually. The move is strategically aimed at strengthening SOFTSWISS's product portfolio and local presence in South Africa.SoftswissSOFTSWISS Enters African Market Through Turfsport AcquisitionSOFTSWISS has acquired a majority stake in Turfsport, a South African provider of multichannel wagering software, to expand its presence in the African market. This acquisition allows SOFTSWISS to leverage Turfsport's 35-year history and access to over 40 local operators, while providing Turfsport with international partnership capabilities. The deal marks a strategic step for SOFTSWISS into Africa, which it identifies as the next major growth region following Latin America.