Lifetime Television

What Lifetime Television does

Lifetime Television is a US-focused women's entertainment cable and satellite television channel founded in 1984, operating as a wholly-owned subsidiary of A+E Television Networks, LLC (d/b/a A+E Global Media), itself a joint venture between Hearst Communications and Disney. The network produces and distributes original reality series (Dance Moms, Married at First Sight, Little Women: LA, Bring It!, The Rap Game, Dr. Pimple Popper: Breaking Out), drama series, and original movies targeting a broad female-oriented consumer audience. Sub-brands include LMN (Lifetime Movie Network), LRW (Lifetime Real Women), and Lifetime Movie Club.

The core technology is a multi-platform streaming video stack delivered through the Lifetime website (play.mylifetime.com), native iOS and Android mobile apps, and smart TV applications on Roku, Apple TV, Amazon Fire TV, Android TV, and Samsung TV, supplemented by Google Chromecast casting. Live TV is gated by TV provider authentication; on-demand content includes a free ad-supported tier and paid SVOD. The stack relies on third-party ad-tech (FreeWheel, SpotX, Facebook Audience Network, ExtremeReach), measurement (Nielsen, Adobe Marketing Cloud Device Cooperative), and payment processors rather than proprietary AI/ML infrastructure. Streaming availability is geo-restricted to the United States.

Revenue is generated through three streams: (1) recurring TV provider carriage fees from cable and satellite distributors; (2) subscription SVOD revenue from Lifetime Movie Club, History Vault, A&E Crime Central, and the A+E Global Media Bundle (monthly and annual auto-renewal, with a 7-day free trial on Lifetime Movie Club); and (3) digital advertising revenue, including online behavioral advertising served across owned-and-operated web, app, and OTT properties. The company maintains offices in New York (HQ) and Stamford, CT, with specific revenue figures not publicly disclosed.

Name

Lifetime Television

Legal name

A&E Television Networks, LLC

Website

https://mylifetime.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lifetime Television is a US cable network and streaming service producing women's-focused original reality series, dramas, and movies, distributed via cable, web, mobile, and smart TV apps, and monetized through TV provider fees, SVOD subscriptions, and digital advertising.

Ownership category

akta.pro rank

Product category

Entertainment Streaming Media

NAICS

Motion Picture and Video Distribution (51212), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)

Keywords

• Cable television network
• Streaming video on demand
• Entertainment media content
• Original movie production
• Digital video distribution

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: Recurring subscription revenue from services including Lifetime Movie Club, History Vault, A&E Crime Central, and A+E Global Media Bundle Subscription. Subscriptions available as monthly or annual plans with auto-renewal.
2. Advertising Revenue: Online behavioral advertising through partnerships with advertising networks and platforms including FreeWheel, SpotX, Facebook, and ExtremeReach. Ads served across websites, apps, and OTT streaming platforms.
3. TV Provider Fees: Fees received from cable and satellite TV providers for distribution of Lifetime channel content, accessed through TV provider authentication.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Lifetime Television produces and distributes original scripted movies, reality series, and docuseries targeted primarily at female audiences, distributing this content through a U.S. basic cable channel, an authenticated live TV streaming service at watch.lifetime.com, and a portfolio of native streaming apps across mobile and connected-TV devices. The Lifetime Movie Club subscription product and content licensing to international pay-TV operators extend the brand's reach beyond the linear channel.

Product overview

Lifetime Television is a media and entertainment streaming platform operated by A+E Television Networks (A+E Global Media). The core offering is the Lifetime streaming service accessible via multiple platforms including the Lifetime mobile app (iOS/Android), smart TV apps (Apple TV, Roku, Amazon Fire TV, Android TV, Samsung TV), and Chromecast casting. The platform provides on-demand access to original reality and drama series (such as Dance Moms, Married at First Sight, Little Women: LA) and Lifetime movies. The product portfolio includes a free ad-supported tier for streaming and the premium subscription add-on Lifetime Movie Club for on-demand movie content. Live TV streaming is available for authenticated cable/satellite providers. Content is geo-restricted to the United States.

Differentiator

Problem solved

Functional benefit

Brands

• LMN: Lifetime Movie Network - a cable channel featuring movies and limited series programming.
• Lifetime Movie Club
• LRW

Products and services

• Lifetime Streaming Apps

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• RokucoreChannel Partner/ Reseller/ DistributorRoku serves as a distribution platform for the Lifetime app, enabling viewers to access Lifetime content through Roku streaming devices and Roku TV products. The partnership allows Lifetime to reach audiences through one of the largest streaming platforms in the US.
• Apple TVcoreChannel Partner/ Reseller/ DistributorApple TV serves as a distribution platform for the Lifetime app, enabling viewers to access Lifetime content through Apple TV devices.
• Amazon Fire TVcoreChannel Partner/ Reseller/ DistributorAmazon Fire TV serves as a distribution platform for the Lifetime app, enabling viewers to access Lifetime content through Amazon Fire TV devices.
• Android TVcoreChannel Partner/ Reseller/ DistributorAndroid TV serves as a distribution platform for the Lifetime app, enabling viewers to access Lifetime content through Android TV devices.
• Samsung TVcoreChannel Partner/ Reseller/ DistributorSamsung TV serves as a distribution platform for the Lifetime app, enabling viewers to access Lifetime content through Samsung smart TVs. Lifetime content is discoverable in the Samsung TV app store.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• HGTV: Discovery's HGTV is a major A+E-adjacent cable network with comparable scale, original unscripted programming, multi-platform streaming apps, and TV-provider-authenticated D2C streams as Lifetime.
• A&E: A sister A+E Global Media network offering reality and documentary programming; comparable operating model, distribution infrastructure, and subscription/streaming monetization stack as Lifetime.

Direct peers

• Hallmark Channel: Crown Media's Hallmark Channel is the closest direct peer to Lifetime — both are US cable networks and streaming destinations targeted at women's audiences, anchored by original movies, holiday content, and lifestyle/family programming.
• WE tv: AMC Networks' WE tv is a direct women's-targeted cable network offering reality and unscripted content with comparable D2C streaming apps and Pay-TV authentication flow as Lifetime.
• Bravo: NBCUniversal's Bravo is a reality-and-drama cable network with a strong female-skewing audience and a parallel D2C/streaming strategy via Peacock integration — directly comparable to Lifetime in format and target demo.
• OWN (Oprah Winfrey Network): Discovery/Warner Bros. Discovery's OWN is a women-focused cable network and streaming destination offering scripted drama and reality programming — operating in the same content niche as Lifetime with similar distribution mechanics.
• Hallmark Movies & Mysteries: Crown Media's movie-focused companion to Hallmark Channel is highly comparable to LMN (Lifetime Movie Network) — both are women's-targeted movie channels that complement their parent network and run adjacent SVOD services.

Emerging players

• Pure Flix: Pure Flix is a D2C subscription streaming service focused on family-friendly and faith-based content — adjacent to Lifetime's movies-and-dramas positioning but with a narrower audience targeting.
• Tubi: Fox-owned Tubi is a free, ad-supported streaming service that competes for women's viewership time with ad-tier Lifetime streaming — overlapping monetization model (free + ads) without traditional Pay-TV exposure.
• UP TV: UP TV is a smaller women-targeted cable network with faith-and-family programming; comparable audience and original-movie-driven model to Lifetime but smaller scale and more narrow positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/lifetimetv
• YouTubeyoutube.com/user/Lifetime
• Facebookfacebook.com/lifetime
• Instagraminstagram.com/lifetimetv
• TikToktiktok.com/@officiallifetimetv

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifetime Television