ROC Commerce
ROC Commerce is a private B2B and B2C omni-channel ecommerce platform serving mid-market and enterprise manufacturers, wholesalers, and distributors with a single-tenant managed SaaS solution featuring deep ERP integration and built-in B2B capabilities, wholly owned by Americaneagle.com.
- Company typePrivate
- Founded2014
- HeadquartersDes Plaines, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What ROC Commerce does
ROC Commerce (legal entity: Real Omni Channel Commerce, Inc.) is a private, U.S.-domiciled B2B and B2C omni-channel ecommerce platform company headquartered in Des Plaines, Illinois. Founded in 2014 as a spin-off from Americaneagle.com (itself a long-standing digital agency), the platform traces its origins to the early-2000s 'idev' product and was rebuilt in 2020 on a modern .NET Core and React stack. The company targets mid-market and enterprise merchants — particularly manufacturers, wholesalers, and distributors in verticals such as electrical distribution, building materials, automotive parts, healthcare, and retail — with named clients including WeatherTech, Beretta USA, Techo-Bloc, HellermannTyton, Ron Jon Surf Shop, Mars Electric, and AD Gypsum Supply's 153 independent distributors.
The core product is a single-tenant managed SaaS delivered as a Platform-as-a-Service, exposing core source code for customer customization and deploying as a modular set of capabilities: Ecommerce Storefront, Ecommerce Back Office, Self-Service Portal, Customer & Employee Adoption, Content & Marketing, Payments, and ROC Integration Hub. Architectural differentiators include the proprietary CoreProtect framework (dependency injection, inversion of control, slices, partial classes, provider model), an API-first design with RESTful and Native APIs, and a RabbitMQ + MassTransit message queue backbone. The platform has processed over 1 billion transactions in the prior year and supports multi-site, multi-organization, multi-language, multi-currency, punchout, and complex shipping/payment/tax configurations natively for B2B.
Revenue is generated through subscription-based SaaS platform fees (multi-year quote-based contracts with no public pricing) supplemented by implementation and professional services delivered primarily through Americaneagle.com as the founding systems integrator. The go-to-market combines direct enterprise field sales (Request-a-Demo motion) with channel partnerships including Affiliated Distributors, NetPlus Alliance, and other buying groups. The company is wholly owned by Americaneagle.com, a family-owned digital agency, with no disclosed external institutional investors or funding rounds.
ROC Commerce firmographics
Firmographics- Name
- ROC Commerce
- Legal name
- Real Omni Channel Commerce, Inc.
- Website
- https://roccommerce.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ROC Commerce is a private B2B and B2C omni-channel ecommerce platform serving mid-market and enterprise manufacturers, wholesalers, and distributors with a single-tenant managed SaaS solution featuring deep ERP integration and built-in B2B capabilities, wholly owned by Americaneagle.com.
- Ownership category
- akta.pro rank
ROC Commerce industry classification
Industry- Product category
- B2B and B2C ecommerce platform
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where ROC Commerce is headquartered
LocationHeadquarters
- HQ city
- Des Plaines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ROC Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription (PaaS): ROC Commerce operates as a private PaaS (Platform as a Service) commerce solution. The primary revenue model is subscription-based for the commerce platform, with the company providing hosted enterprise infrastructure (Development, Staging, Test, and Production PCI-compliant environments) as part of the service.
- Implementation and Professional Services: ROC Commerce, created by Americaneagle.com, an industry-leading digital agency, provides implementation and integration services through a systems integrator model. Implementation professionals help deploy, customize, and integrate the platform with client ERP and business systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Quote-based enterprise pricing — no public tiers disclosed |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
ROC Commerce product offering
Product offeringCore offering
ROC Commerce is a private PaaS omnichannel commerce platform that enables B2B and B2C merchants to operate digital storefronts, back-office operations, and self-service portals on a single-tenant managed SaaS built on .NET Core and React. It delivers B2B-native features out of the box, including customer-specific pricing, punchout, multi-site/multi-org/multi-language/multi-currency support, and complex shipping/payment/tax configurations, along with pre-built connectors for major ERP, CRM, PIM, and shipping systems.
Product overview
ROC Commerce is a unified B2B and B2C omni-channel commerce platform combining a modular architecture of integrated capabilities: the core ROC Commerce Platform serves as the foundation, supported by the Ecommerce Storefront module for customer-facing digital experiences, the Ecommerce Back Office module for operational management, the Self-Service Portal module for customer and employee engagement, Customer & Employee Adoption module for digital engagement and gamification, Content & Marketing module for personalization and SEO, Payments module for integrated payment processing, and ROC Integration Hub for ERP/CRM/shipping/payment system connections. The platform is built on .NET Core and React technology stack and operates as a private PaaS single-tenant managed SaaS solution with quarterly releases.
Differentiator
Problem solved
Functional benefit
Products and services
- ROC Commerce Platform Unified B2B and B2C omnichannel commerce platform combining a digital storefront, back-office management, self-service portals, AI-powered search, payments, content/marketing, and pre-built ERP/CRM/PIM integrations into a single-tenant managed SaaS solution. Sold as a subscription to mid-market and enterprise merchants in manufacturing, wholesale distribution, retail, automotive, and healthcare verticals.
Quantifiable outcome
- Over 1 billion transactions processed in the last year alone, demonstrating enterprise-grade scalability
- +6 more outcomes
Companies that use ROC Commerce
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles3 records
ROC Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration68 records
AI capability7 records
Feature6 records
ROC Commerce partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, flagship, minor and major.
- Americaneagle.comcoreAmericaneagle.com is the industry-leading digital agency that created ROC Commerce. The first version (idev) was launched in the early 2000s, with ROC Commerce (Real Omni Channel Commerce) officially launched as a separate company in 2014. Americaneagle.com continues to implement and deploy ROC Commerce solutions as a key systems integrator partner. ROC Commerce emerged as a rebuilt platform in 2020 on the latest technology.
- Greenwing TechnologiescoreGreenwing Technologies provides punchout catalog integration for ROC Commerce, enabling the platform to connect with any e-procurement system. This is a critical B2B capability allowing ROC Commerce to integrate into enterprise procurement workflows.
- TradecentriccoreTradecentric provides punchout integration capabilities for ROC Commerce, complementing Greenwing Technologies to ensure comprehensive e-procurement system connectivity across all major enterprise procurement platforms.
- Affiliated Distributors (AD) / AD Gypsum SupplyflagshipAD is the largest buying group in the United States. ROC Commerce partnered with AD eContent Solutions to support the ecommerce goals of AD members. The AD Gypsum Supply initiative, powered by ROC Commerce's AccelDX, gives 153 independent distributors across 387 branch locations access to enterprise-grade B2B ecommerce backed by AD's large-scale digital catalog infrastructure. AD members are the largest buyers of wallboard and steel framing in the US.
- NetPlus AllianceminorNetPlus Alliance is a buying group and association in the distribution industry. ROC Commerce integrates with NetPlus Alliance as part of its broader ecosystem of buying groups and associations to expand market reach in the distribution vertical.
- AlgoliacoreAlgolia provides enterprise site search and recommendation capabilities integrated into ROC Commerce. With over 40% of sales driven by search in B2B ecommerce, Algolia's AI-powered search enables fast, accurate product discovery across large catalogs with multi-attribute filtering.
- HawksearchcoreHawksearch provides AI-powered search and merchandising capabilities as an alternative to Algolia within the ROC Commerce platform. Both search providers are tightly integrated to provide the best merchandising solutions for B2B product discovery from day one.
- SalesforcemajorSalesforce is listed as a CRM integration partner for ROC Commerce, enabling bidirectional customer data synchronization between the ecommerce platform and Salesforce CRM for improved customer relationship management and sales nurturing.
- HubSpotmajorHubSpot is integrated with ROC Commerce as a CRM and marketing automation platform, enabling synchronized customer data, lead nurturing, and marketing workflow automation across the ecommerce and marketing ecosystems.
- AvalaramajorAvalara provides real-time tax calculation services for ROC Commerce, maximizing compliance with tax authorities through the most accurate and up-to-date tax calculation service available, integrated natively into the platform.
- PayPalmajorPayPal Complete Payments is integrated with ROC Commerce as a payment gateway option, providing secure payment processing and enabling Apple Pay for frictionless checkout, reducing cart abandonment.
- WorldPaymajorWorldPay is integrated with ROC Commerce as a payment gateway, enabling merchants to continue using existing payment processors while benefiting from ROC Commerce's ecommerce capabilities.
- CloudflarecoreCloudflare CDN is included as part of the ROC Commerce platform, providing content delivery network services and image resizing to maximize site performance and deliver blazing fast page load times for end users globally.
- Infor (CSD, CSI/Syteline, M3, SX.e)flagshipInfor is a flagship ERP integration partner. ROC Commerce provides connectors and accelerators for the entire Infor ERP family including CloudSuite Distribution (CSD), CloudSuite Industrial (CSI/Syteline), Infor M3, and Infor SX.e. Integration uses ION Gateway or standard API interfaces, supporting both cloud and on-premises Infor deployments.
- Epicor (Eclipse, Prophet 21, Prelude)flagshipEpicor is a flagship ERP integration partner. ROC Commerce provides connectors for Epicor Eclipse, Prophet 21 (P21), and Prelude ERP systems, supporting complex distribution and manufacturing workflows including branch inventory, customer pricing, and order management.
- Microsoft Dynamics 365majorMicrosoft Dynamics 365 is integrated with ROC Commerce as a major ERP partner, enabling seamless data synchronization for pricing, inventory, customer accounts, and order processing across the Microsoft ecosystem.
- Sage (X3, Intacct, 300, 100)majorSage is a major ERP integration partner for ROC Commerce, with pre-built connectors for Sage X3, Sage Intacct, Sage 300, and Sage 100. The integration provides real-time inventory, customer-specific pricing, order automation, and shipping tracking synchronized from Sage ERP systems.
- OdoomajorOdoo is integrated with ROC Commerce for both Open Source and Enterprise editions. The integration supports real-time inventory synchronization, customer-specific pricing, dynamic pricing and discounts, automated inventory and order management, and shipping tracking, tailored for electrical, plumbing, HVAC, and PVF distributors.
- Oracle NetSuitemajorOracle NetSuite is integrated with ROC Commerce as a major ERP partner, enabling seamless data synchronization for distribution operations including inventory, pricing, customer accounts, and order fulfillment.
- SAPmajorSAP is integrated with ROC Commerce as a major ERP partner, enabling large enterprise merchants to connect their SAP ERP systems with ROC Commerce for unified commerce operations.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
ROC Commerce competitors and assessment
Company assessmentDirect peers
- Kibo Commerce: Kibo is a direct peer offering B2B and B2C commerce SaaS with OMS and personalization, targeting mid-market merchants similar to ROC Commerce's customer base.
- Shopify: Shopify Plus is a direct competitor in the mid-market and enterprise B2B/B2C commerce platform space. ROC Commerce explicitly positions its offering against Shopify Plus on B2B depth and customization.
- BigCommerce: BigCommerce is a direct peer in B2B and B2C SaaS commerce. ROC Commerce identifies BigCommerce as a key competitor for mid-market merchants seeking B2B capabilities.
Emerging players
- commercetools: commercetools is an emerging headless commerce platform competing for enterprise B2B/B2C deals with API-first architecture, overlapping with ROC Commerce's API-first and developer-centric positioning.
- Centric Software (Centric Commerce): Centric offers B2B and B2C commerce solutions for retailers and brands with strong vertical focus in fashion and retail, partially overlapping with ROC Commerce's distribution and retail target segments.
- OrderCloud (formerly Avangate/NaviStone): OrderCloud is an API-first B2B commerce platform targeting enterprise and complex B2B workflows with extensibility, comparable to ROC Commerce's API-first architecture.
Broad incumbents
- Adobe Commerce (Magento): Adobe Commerce is a broader incumbent offering that ROC Commerce directly competes with in enterprise B2B and B2C, especially for manufacturers and distributors with complex catalogs.
- Salesforce Commerce Cloud (B2B): Salesforce B2B Commerce is a broader incumbent platform cited by ROC Commerce as a competitor. Comparable in serving complex enterprise B2B use cases tied to CRM and ERP ecosystems.
- Optimizely (Episerver) Commerce: Optimizely Commerce is a broader incumbent DXP/commerce platform explicitly named by ROC Commerce as a closed-platform competitor with overlapping B2B and B2C capabilities.
Others
- Americaneagle.com: Americaneagle.com is ROC Commerce's parent company and founding digital agency, serving as its primary implementation partner and the historical origin of the ROC Commerce platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
ROC Commerce social profiles
Digital presenceROC Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROC Commerce leadership team
Management profileNumber of profiles
ROC Commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROC Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROC Commerce
What does ROC Commerce do?
ROC Commerce is a private PaaS omnichannel commerce platform that enables B2B and B2C merchants to operate digital storefronts, back-office operations, and self-service portals on a single-tenant managed SaaS built on .NET Core and React. It delivers B2B-native features out of the box, including customer-specific pricing, punchout, multi-site/multi-org/multi-language/multi-currency support, and complex shipping/payment/tax configurations, along with pre-built connectors for major ERP, CRM, PIM, and shipping systems.
Is ROC Commerce a public or private company?
ROC Commerce is a private company. It is classified as corporate owned and is currently operating.
When was ROC Commerce founded?
ROC Commerce was founded in 2014. It employs 101 to 250 people.
Where is ROC Commerce based?
ROC Commerce is headquartered in Des Plaines, United States, in the North America region.
How does ROC Commerce make money?
Two revenue lines are on record. SaaS Platform Subscription (PaaS) is the primary driver. The others are implementation and Professional Services.
Who are ROC Commerce's main competitors?
Direct peers on record are Kibo Commerce, Shopify and BigCommerce. Emerging players are commercetools, Centric Software (Centric Commerce) and OrderCloud (formerly Avangate/NaviStone). Broad incumbents are Adobe Commerce (Magento), Salesforce Commerce Cloud (B2B) and Optimizely (Episerver) Commerce. Americaneagle.com is listed as an others.
Does ROC Commerce have an API?
Yes. ROC Commerce offers an API-first architecture with RESTful and Native APIs that enable rapid integration while protecting upgradeability. The platform uses a flexible message queue system (RabbitMQ + MassTransit), supports dependency injection, inversion of control, and provider model patterns. Open-source/closed license model provides access to core source code in a single-tenant managed SaaS solution for full customization support.
What industry is ROC Commerce in?
ROC Commerce's product category is B2B and B2C ecommerce platform. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces.