NewEdge Advisors
The firm's core technology offering is an open-architecture platform featuring the Orion portfolio management solution, multi-custodial support across LPL Financial, Fidelity, Schwab, Raymond James, and Goldman Sachs, Salesforce and Wealthbox CRM, eMoney financial planning, a customizable Unified Managed Account (UMA) investment platform with on-staff CFAs, and proprietary AI tools built on Anthropic's Claude. Add-on offerings include the Advisor Succession Program (ASP), Bridge Solutions Programs (UHNW Bridge and Retirement Bridge), NewEdge Investment Solutions for external advisors, and the invite-only AdvisorFirst Conference community. Revenue is generated primarily through platform, technology, and compliance fees paid by affiliated advisors who retain the majority of client advisory revenue, supplemented by management fees from NewEdge Investment Solutions. The firm recruits through a dedicated Business Development and Strategic Advocate team and does not publicly disclose revenue.
- Company typePrivate
- Founded2020
- HeadquartersNew Orleans, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NewEdge Advisors does
NewEdge Advisors is a registered investment adviser and RIA aggregator operating as part of NewEdge Capital Group under the EdgeCo Holdings umbrella. The firm provides financial planning, investment management, IT, compliance, advisory, and portfolio management services to a network of 450+ independent financial advisors across 39 U.S. states, who collectively serve over 75,000 client accounts holding more than $80 billion in client assets (with NewEdge Advisors specifically holding approximately $34 billion in brokerage and advisory assets). Founded in 2020 through the rebranding of Goss Advisors, the firm targets breakaway wirehouse advisors and growing independent practices, offering two affiliation structures: a 1099 independent practice model where advisors own their book and retain up to 90% of revenue, and a W-2 employee model through the Pillar Channel for mid-career practices pursuing M&A-driven growth.
NewEdge Advisors firmographics
Firmographics- Name
- NewEdge Advisors
- Legal name
- NewEdge Advisors, LLC
- Website
- https://newedgeadvisors.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The firm's core technology offering is an open-architecture platform featuring the Orion portfolio management solution, multi-custodial support across LPL Financial, Fidelity, Schwab, Raymond James, and Goldman Sachs, Salesforce and Wealthbox CRM, eMoney financial planning, a customizable Unified Managed Account (UMA) investment platform with on-staff CFAs, and proprietary AI tools built on Anthropic's Claude. Add-on offerings include the Advisor Succession Program (ASP), Bridge Solutions Programs (UHNW Bridge and Retirement Bridge), NewEdge Investment Solutions for external advisors, and the invite-only AdvisorFirst Conference community. Revenue is generated primarily through platform, technology, and compliance fees paid by affiliated advisors who retain the majority of client advisory revenue, supplemented by management fees from NewEdge Investment Solutions. The firm recruits through a dedicated Business Development and Strategic Advocate team and does not publicly disclose revenue.
- Ownership category
- akta.pro rank
NewEdge Advisors industry classification
Industry- Product category
- Registered Investment Advisor / Wealth Management Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)
- akta.pro secondary industries
- Private Banking & UHNW Wealth Advisory (FSAEABAC), Institutional Capital Introduction (LP/Family Office/Endowment Matching) (FSAEALAI)
Keywords
Where NewEdge Advisors is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
NewEdge Advisors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Investment Advisory Services: NewEdge Advisors provides investment advisory services to clients through its network of independent advisor practices. The firm generates revenue through advisory fees charged to clients, typically based on assets under management (AUM). Advisors affiliated with the firm pay for access to the platform, technology, compliance support, and other services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Independent Practice Model (1099) |
| Subscription | Annual | W-2 Employee Model (Pillar Channel) |
| Usage-based | Monthly | AI Tool Access |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
NewEdge Advisors product offering
Product offeringCore offering
NewEdge Advisors is a Registered Investment Advisor that supports independent financial advisors through an open-architecture technology platform, multi-custodian relationships (LPL Financial, Fidelity, Schwab, Raymond James, Goldman Sachs), a flexible UMA investment platform, and compliance/transition services. Affiliated advisors can join under a 1099 independent practice ownership model or a W-2 employee model (Pillar Channel), receive up to 90% payout, and access proprietary AI tools (including direct access to Anthropic's Claude AI) along with succession and M&A support programs. The firm operates as part of NewEdge Capital Group, owned by EdgeCo Holdings, and services $34 billion in Brokerage and Advisory assets across 450+ advisors in 39 U.S. states.
Product overview
NewEdge Advisors operates as a growth-oriented RIA aggregator built by advisors for advisors, offering a comprehensive wealth management platform with multiple affiliation models (1099 independent and W2 employee). The core offering centers on an open-architecture technology platform (featuring Orion for portfolio management), a flexible UMA investment platform with access to multiple managers and on-staff CFAs, and multi-custodial support (LPL Financial, Fidelity, Schwab, Raymond James, Goldman Sachs). Add-on offerings include the Pillar Channel W2 model, Bridge Solutions Programs (UHNW Bridge and Retirement Bridge), NewEdge Investment Solutions for external advisors, and the AdvisorFirst Conference community events. The firm recently gained attention for providing field advisors direct access to Anthropic's Claude AI for portfolio analysis and meeting preparation.
Differentiator
Problem solved
Functional benefit
Products and services
- 1099 Independent Practice Affiliation Model Subscription affiliation model under which independent financial advisors own their book of business and receive up to 90% payout of revenue generated, in exchange for paying platform, technology, and support access fees to NewEdge Advisors.
- W-2 Employee Affiliation Model (Pillar Channel) W-2 employee affiliation model targeted at mid-career, large and above-average growing practices seeking accelerated growth through M&A activity and tuck-ins, with access to the NewEdge Advisors platform under an employment structure.
- Flexible UMA Investment Platform Flexible, low-cost, customizable Unified Managed Account (UMA) platform with access to multiple managers and on-staff CFAs for additional customization. Includes stocks, bonds, funds, ETFs, tax harvesting, and account mapping.
- NewEdge Investment Solutions Investment platform providing external financial professionals and institutions access to differentiated investment strategies similar to those NewEdge Wealth deploys for UHNW clients; crossed $3.5 billion AUM within its first year.
- Bridge Solutions Programs (UHNW Bridge and Retirement Bridge) Bridge Solutions Programs include the Ultra High Net Worth Bridge (enabling NewEdge Advisors to tap into NewEdge Wealth's intellectual capital and expertise for UHNW client cases) and the Retirement Bridge (partnership with American Trust Retirement that helps advisors win new retirement plan business or manage existing plans more efficiently).
- Advisor Succession Program (ASP) Program allowing affiliated advisors to extract value from their business, monetize part of their revenue while maintaining autonomy, acquire other advisor books, or fully transition their book to another advisor when retiring.
Quantifiable outcome
- Advisors achieve up to 90% payout versus typical wirehouse grids
- +2 more outcomes
Companies that use NewEdge Advisors
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
NewEdge Advisors technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature3 records
NewEdge Advisors partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and strategic.
- Goldman Sachs Custody SolutionscoreGoldman Sachs Custody Solutions (through Folio Investments, Inc.) serves as a custodian partner for NewEdge Advisors. Cleartrek Wealth Partners, a $650M Nebraska team, chose Goldman Sachs as their primary custodian when joining NewEdge.
- EdgeCo HoldingscoreParent company of NewEdge Advisors. EdgeCo Holdings is a diversified financial services organization providing custody, clearing, and support services. As of March 31, 2026, EdgeCo collectively services over $700 billion in assets through NewEdge and its other custody and retirement businesses.
- LPL FinancialcoreMulti-custodian platform supports LPL Financial as one of the custody options for affiliated advisors.
- FidelitycoreMulti-custodian platform supports Fidelity as one of the custody options for affiliated advisors.
- Charles SchwabcoreMulti-custodian platform supports Charles Schwab as one of the custody options for affiliated advisors.
- Raymond JamescoreMulti-custodian platform supports Raymond James as one of the custody options for affiliated advisors.
- OrioncoreIndustry-leading portfolio management solution used by NewEdge Advisors for account aggregation, reporting, trading and rebalancing. Orion is a core component of the advisor technology stack.
- AnthropiccoreNewEdge Advisors became the first firm in the industry to provide field advisors with direct access to Anthropic's Claude AI through in-house-built tools for portfolio analysis, prospecting, and meeting preparation. The firm uses a hybrid model of corporate-purchased enterprise licenses and individual advisor licenses.
- American Trust RetirementstrategicA subsidiary of the same parent company as NewEdge Capital Group. NewEdge launched Retirement Bridge solution facilitating partnerships between American Trust Retirement and NewEdge Advisors to help advisors win new retirement plan business or manage existing plans more efficiently.
Scale indicators8 records
Recent moves10 records
Expansion highlights7 records
NewEdge Advisors competitors and assessment
Company assessmentDirect peers
- Osaic (formerly Advisor Group): Wealth management firm supporting thousands of independent advisors across multiple subsidiary broker-dealers, providing similar platform, custody, and practice management services as NewEdge Advisors.
- LPL Financial: Largest U.S. independent broker-dealer and RIA custodian, serving thousands of independent advisors with technology, custody, and compliance support — directly comparable to NewEdge Advisors in target customer, business model, and platform offering.
- Cetera Financial Group: Major independent advisor network offering multiple affiliation models (independent, W-2, employee) with institutional-quality technology and practice management support, directly comparable to NewEdge's hybrid 1099/W-2 approach.
- Cambridge Investment Research: Large independent broker-dealer and RIA platform supporting independent financial advisors with custody, technology, and compliance infrastructure — directly comparable as a recruitment-focused RIA platform.
- Kestra Financial: Independent wealth management platform supporting independent advisors through multiple affiliation models with technology and back-office support, directly comparable to NewEdge's hybrid platform approach.
- Commonwealth Financial Network: Privately held independent broker-dealer/RIA supporting independent financial advisors with technology, investment solutions, and practice management — directly comparable as a privately held RIA platform.
- Sanctuary Wealth: RIA platform and wealth management firm partnering with select high-end advisors; comparable as a multi-affiliation RIA platform with institutional-quality technology and investment solutions.
Broad incumbents
- Focus Financial Partners: Largest U.S. partnership of independent wealth management firms, providing capital, technology, and operational support to hundreds of RIA firms — a broader RIA aggregator with more diversified holdings and PE backing.
- HighTower Advisors: National RIA serving high-net-worth and institutional clients through breakaway advisor teams with custody-agnostic support — broadly comparable as a wirehouse-alternative RIA platform targeting breakaway advisors.
- Mariner Wealth Advisors: National wealth advisory firm offering comprehensive financial planning, investment management, and tax services to UHNW clients — a broader incumbent in the RIA/wealth management space with overlapping services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NewEdge Advisors social profiles
Digital presenceNewEdge Advisors compliance and trust
Trust signalCompliance3 records
NewEdge Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewEdge Advisors leadership team
Management profileNumber of profiles
Profiles16 records
NewEdge Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewEdge Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewEdge Advisors
What does NewEdge Advisors do?
NewEdge Advisors is a Registered Investment Advisor that supports independent financial advisors through an open-architecture technology platform, multi-custodian relationships (LPL Financial, Fidelity, Schwab, Raymond James, Goldman Sachs), a flexible UMA investment platform, and compliance/transition services. Affiliated advisors can join under a 1099 independent practice ownership model or a W-2 employee model (Pillar Channel), receive up to 90% payout, and access proprietary AI tools (including direct access to Anthropic's Claude AI) along with succession and M&A support programs. The firm operates as part of NewEdge Capital Group, owned by EdgeCo Holdings, and services $34 billion in Brokerage and Advisory assets across 450+ advisors in 39 U.S. states.
Is NewEdge Advisors a public or private company?
NewEdge Advisors is a private company. It is classified as corporate owned and is currently operating.
When was NewEdge Advisors founded?
NewEdge Advisors was founded in 2020. It employs 11 to 50 people.
Where is NewEdge Advisors based?
NewEdge Advisors is headquartered in New Orleans, United States, in the North America region.
How does NewEdge Advisors make money?
One revenue line is on record: investment Advisory Services.
Who are NewEdge Advisors's main competitors?
Direct peers on record are Osaic (formerly Advisor Group), LPL Financial, Cetera Financial Group, Cambridge Investment Research, Kestra Financial, Commonwealth Financial Network and Sanctuary Wealth. Broad incumbents are Focus Financial Partners, HighTower Advisors and Mariner Wealth Advisors.
Does NewEdge Advisors have an API?
No public API is recorded for NewEdge Advisors.
What industry is NewEdge Advisors in?
NewEdge Advisors's product category is Registered Investment Advisor / Wealth Management Platform. Its primary akta.pro industry code is FSAAACAG, Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions), with a secondary code of FSAEABAC, Private Banking & UHNW Wealth Advisory. Its NAICS code is 523940 and its SIC code is 6282.