Two Way Direct
Two Way Direct is a Carlsbad, California-based e-commerce retailer selling proprietary nationwide LTE push-to-talk radios (TWD25, TWD50, TWD100M) plus legacy two-way radios, accessories, repairs, and rentals to businesses, first responders, and consumers across the United States.
- Company typePrivate
- Founded2005
- HeadquartersCarlsbad, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Two Way Direct does
Two Way Direct is a Carlsbad, California-based e-commerce retailer and service provider of two-way radio communication products, founded in 2005 by Brandon Ocampo and operating exclusively through its Shopify storefront at twowaydirect.com with FedEx fulfillment. The company sells its own branded nationwide LTE Push-to-Talk-over-Cellular (PoC) product line — the TWD25 handheld ($199.95), TWD50 professional handheld ($249.95), and TWD100M vehicle-mounted mobile radio ($249.95) — alongside legacy devices from Motorola, Hytera, Kenwood, and Icom, a catalog of accessories, repair services, and rental offerings.
The underlying technology stacks multi-carrier LTE connectivity with automatic strongest-signal switching for failover redundancy, Wi-Fi backup on the TWD50 and TWD100M, 4-layer encryption, GPS with SOS emergency alerting, voice-optimized compression under low bandwidth, and multi-day battery life. The product surface extends beyond hardware into a companion smartphone app, a Web Dispatch console with geofencing and audio recording, and a cloud-based Management Portal for fleet administration — all bridged by a $50/year per radio subscription after a bundled first free year.
Revenue is hybrid: one-time hardware sales plus annual recurring service subscriptions, accessory attach, and flat-rate repairs ($135–$305). Distribution is direct-to-consumer e-commerce complemented by inbound phone sales for SMBs and a quote-request funnel for bulk/enterprise orders. Customer segments span construction, logistics, transportation, utilities, security, hospitality, education (school districts), first responders (via FirstNet dealer status), and consumer personas (families, seniors, outdoor enthusiasts), with 40k+ businesses served and 250k+ devices delivered cumulatively.
Two Way Direct firmographics
Firmographics- Name
- Two Way Direct
- Legal name
- Two Way Direct, Inc.
- Website
- https://twowaydirect.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Two Way Direct is a Carlsbad, California-based e-commerce retailer selling proprietary nationwide LTE push-to-talk radios (TWD25, TWD50, TWD100M) plus legacy two-way radios, accessories, repairs, and rentals to businesses, first responders, and consumers across the United States.
- Ownership category
- akta.pro rank
Two Way Direct industry classification
Industry- Product category
- Two-Way Radio Communications
- NAICS
- Telecommunications Resellers (517121), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)
- SIC
- Radiotelephone Communications (4812), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Rugged Smartphones & Push-to-Talk Devices (HDACALAI)
- akta.pro secondary industry
- Push-to-Talk (PTT) & Walkie-Talkie Apps (BPAMACAI)
Keywords
Where Two Way Direct is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Two Way Direct business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales - Radios: One-time sale of two-way radios including TWD25 ($199.95 sale), TWD50 ($249.95 sale), TWD100M mobile radios, and legacy radio brands (Motorola, Hytera, Kenwood, Icom). First year of service included with each nationwide PTT radio.
- Hardware Sales - Accessories: One-time sale of radio accessories including batteries, chargers, earpieces, headsets, speaker microphones, surveillance kits, antennas, belt clips, carrying cases. Accessories range from $10.95 to $250 for multi-unit chargers.
- Annual Service Subscriptions: Recurring annual service fee of $50/year per radio for nationwide PTT coverage (after first year free). Network access licensed per coverage area per radio per year. International coverage available for additional $50/year per radio.
- Professional Services: Services including radio repairs (flat-rate pricing from $135-$305), rentals (nationwide PTT radios for events/temporary use), system design, installation, FCC licensing, maintenance, and managed services.
- Web Dispatch & Management Portal: Web-based dispatch service and customer management portal for fleet management, user editing, and group organization. First year free, then $50/year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | TWD25 Handheld Radio - Entry-level nationwide PTT |
| One time/ perpetual license | Pay-as-you-go | TWD50 Professional Radio - Mid-tier nationwide PTT |
| One time/ perpetual license | Pay-as-you-go | TWD100M Mobile Radio - Vehicle-mounted nationwide PTT |
| Subscription | Annual | Nationwide PTT Annual Service |
| One time/ perpetual license | Pay-as-you-go | XTR50 Analog Radio Set |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Radio Repair Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Two Way Direct product offering
Product offeringCore offering
Two Way Direct sells its own branded LTE-based nationwide push-to-talk (PTT) two-way radios (TWD25 handheld, TWD50 professional handheld, and TWD100M vehicle-mounted mobile radio) along with compatible accessories such as earpieces, speaker microphones, batteries, and chargers. The company also retails legacy radio brands (Motorola, Hytera, Kenwood, Icom) and offers complementary services including flat-rate radio repairs, PTT radio rentals, FCC licensing, and system design/installation for business and government customers. Revenue is generated through one-time hardware purchases paired with an optional $50/year subscription for nationwide LTE PTT service.
Product overview
Two Way Direct offers a family of Nationwide Push-to-Talk (PTT) communication devices centered on three core handheld/mobile radio products: the TWD25 (entry-level handheld at $199.95), TWD50 (professional handheld with LTE+WiFi at $249.95), and TWD100M (vehicle-mounted mobile radio at $249). These radios operate over LTE cellular networks with nationwide coverage and use $50/year subscription pricing (first year free). The ecosystem is extended by a Smartphone Application for app-based PTT communication, a Web Dispatch platform for computer-based dispatching with geofencing capabilities, and a cloud-based Management Portal for account administration. Accessories include earpieces, speaker microphones, batteries, chargers, and cases designed specifically for TWD25/TWD50 compatibility. The company also provides repair and rental services alongside traditional two-way radio products from brands like Motorola, Hytera, Kenwood, and Icom.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 40k+ businesses served and 250k+ devices delivered across the U.S.
- +3 more outcomes
Companies that use Two Way Direct
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles3 records
Two Way Direct technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Two Way Direct partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Fox WeatherflagshipTwo Way Direct is trusted by Fox Weather to power seamless communication in the most demanding conditions during storm chasing and severe weather coverage. This partnership showcases the reliability and reach of their technology in real-world, high-stakes environments.
- FirstNetcoreAs an authorized FirstNet dealer, Two Way Direct equips first responders nationwide with nationwide PTT radios and similar models. FirstNet is the nationwide public safety broadband network dedicated to America's first responders.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Two Way Direct competitors and assessment
Company assessmentEmerging players
- Zello: Zello is a smartphone-based walkie-talkie app that provides push-to-talk over cellular/Wi-Fi for consumer and enterprise users. As a software-only alternative to dedicated hardware like Two Way Direct's TWD radios, Zello represents a substitute competitor and addresses the same fundamental use case of group voice communication.
- ESChat: ESChat provides push-to-talk over cellular (PoC) services and applications for public safety, first responders, and enterprises. Both companies offer LTE-based PTT solutions targeting similar enterprise and government buyer segments, though ESChat focuses more on the public safety vertical.
Direct peers
- Midland Radio: Midland Radio manufactures and sells two-way radios and communication products for consumer, business, and outdoor use. They compete with Two Way Direct in the consumer and small business segment with similar handheld radio products and accessories.
- Kenwood (JVCKENWOOD): Kenwood is a longstanding manufacturer of two-way radios (NXDN, DMR, and analog) with a strong enterprise and public safety footprint. Two Way Direct sells Kenwood products, indicating direct awareness of competitive positioning in the same product category.
- Hytera: Hytera is a major manufacturer of professional two-way radios and PTT over Cellular solutions, including LTE PTT devices and infrastructure. They serve similar enterprise, public safety, and commercial customers with comparable functionality, including radios, accessories, and dispatch platforms.
- ICOM America: ICOM is a leading manufacturer of professional two-way radios used by business, government, and amateur radio customers. Two Way Direct sells Icom products and competes in the same channel-customer ecosystem with comparable product offerings.
- Sonim Technologies: Sonim Technologies manufactures ultra-rugged LTE smartphones and PTT devices for first responders, construction, and industrial workers. They compete directly with Two Way Direct's TWD25 and TWD50 in the rugged PTT device market, with similar target customers and use cases.
Broad incumbents
- Motorola Solutions: Motorola Solutions is the largest provider of two-way radios and PTT solutions globally, including the MOTOTRBO, WAVE PTX, and ASTRO product lines. Both companies sell two-way radios and PTT devices to enterprise, government, and public safety customers, making Motorola a direct competitor and the dominant incumbent Two Way Direct must differentiate against.
- AT&T Enhanced Push-to-Talk (EPTT): AT&T's Enhanced Push-to-Talk service is a carrier-based PTT solution operating on AT&T's LTE network. It competes with Two Way Direct in the enterprise PTT market with similar nationwide coverage claims and group communication features.
- Verizon Push-to-Talk: Verizon's carrier-based PTT service competes with Two Way Direct's nationwide PTT offering by leveraging Verizon's owned LTE network. Both target business and government customers needing group voice communication, though Verizon is a carrier-owned competitor with bundled service plans.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Two Way Direct social profiles
Digital presenceTwo Way Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two Way Direct leadership team
Management profileNumber of profiles
Profiles1 record
Two Way Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two Way Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two Way Direct
What does Two Way Direct do?
Two Way Direct sells its own branded LTE-based nationwide push-to-talk (PTT) two-way radios (TWD25 handheld, TWD50 professional handheld, and TWD100M vehicle-mounted mobile radio) along with compatible accessories such as earpieces, speaker microphones, batteries, and chargers. The company also retails legacy radio brands (Motorola, Hytera, Kenwood, Icom) and offers complementary services including flat-rate radio repairs, PTT radio rentals, FCC licensing, and system design/installation for business and government customers. Revenue is generated through one-time hardware purchases paired with an optional $50/year subscription for nationwide LTE PTT service.
Is Two Way Direct a public or private company?
Two Way Direct is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Two Way Direct founded?
Two Way Direct was founded in 2005. It employs 11 to 50 people.
Where is Two Way Direct based?
Two Way Direct is headquartered in Carlsbad, United States, in the North America region.
How does Two Way Direct make money?
Five revenue lines are on record. Hardware Sales - Radios are the primary driver. The others are hardware Sales - Accessories, annual Service Subscriptions, professional Services and web Dispatch & Management Portal.
Who are Two Way Direct's main competitors?
Emerging players on record are Zello and ESChat. Direct peers are Midland Radio, Kenwood (JVCKENWOOD), Hytera, ICOM America and Sonim Technologies. Broad incumbents are Motorola Solutions, AT&T Enhanced Push-to-Talk (EPTT) and Verizon Push-to-Talk.
Does Two Way Direct have an API?
No public API is recorded for Two Way Direct.
What industry is Two Way Direct in?
Two Way Direct's product category is Two-Way Radio Communications. Its primary akta.pro industry code is HDACALAI, Rugged Smartphones & Push-to-Talk Devices, with a secondary code of BPAMACAI, Push-to-Talk (PTT) & Walkie-Talkie Apps. Its NAICS code is 517121 and its SIC code is 4812.