Getränke-Service

What Getränke-Service does

Getränke-Service Vendel e.K. is a Bonn-based beverage specialist wholesaler (Getränkefachgroßhandel) founded in 1983, operating under German sole proprietorship law (e.K.). The company generates revenue through three integrated service pillars: route-based home delivery (Hauslieferung) to gastronomy, hotels, canteens, hospitals, public authorities, and private households in the Bonn area; a walk-in pickup market (Abholmarkt) at the company's 6,000 m² Friedrich-Wöhler-Straße 6 facility; and a full-service event division (Veranstaltungsservice) that supplies beverages plus rental equipment (cooling trucks, draft systems, tables, chairs) and 24-hour on-call service, scaled from private parties to 60,000-guest festivals. The company also runs an opportunistic eBay export channel for Kölsch 5-liter cans to international markets and supplies German embassies abroad.

The business is built on physical asset intensity rather than proprietary technology. Vendel operates its own delivery fleet capable of 38 pallets per tour, 25 dedicated event cooling and dispensing trucks, and a 6,000 m² warehouse and sales facility. There is no proprietary software platform — the website is a static Cloudflare-hosted site and orders are captured via phone, email, or a third-party online portal. The technology layer is purely transactional, with no AI, data analytics, or integration infrastructure disclosed.

Go-to-market is relationship-driven and field-sales-led, with a dedicated key account handler for major customers and a consultative sales motion for events. Marketing is minimal (no paid digital, no content), relying instead on 40 years of brand presence, a 4.9★ Google rating, and word-of-mouth. The company transitioned ownership to Christian Schneider in January 2025, with the founder's brand, team, routes, and contact points preserved. Pricing is transaction-based (3€ delivery fee, 3-crate minimum, 200€ keg deposit) for delivery, unit-based for the pickup market, and project-based (beverages plus hourly labor at 45–65€/hr) for events.

Name

Getränke-Service

Legal name

Getränke-Service Vendel e.K.

Website

https://vendel.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Getränke-Service Vendel e.K. is a 1983-founded Bonn-based beverage wholesaler offering route-based home delivery, a walk-in pickup market, and full-service event beverage logistics for gastronomy, hotels, hospitals, government, and private customers in the Bonn region.

Ownership category

akta.pro rank

Product category

Beverage Distribution & Wholesale (Getränkefachgroßhandel)

NAICS

Beer and Ale Merchant Wholesalers (424810), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

Keywords

• Beverage wholesale
• Beverage home delivery
• Event beverage service
• Drinks distribution
• Getränkefachgroßhandel

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Hauslieferung (Home Delivery): Recurring delivery of beverages to gastronomy, hotels, canteens, hospitals, authorities, and private customers. Revenue is transaction-based per order, with delivery fees per trip (3€ + VAT) and floor surcharges for multi-story buildings. Minimum order threshold of 3 crates applies. Cash payment on delivery or invoice within 7 days. Generates the majority of recurring revenue through established route-based delivery.
2. Abholmarkt (Pickup Market): Walk-in retail sales at the Friedrich-Wöhler-Straße 6 location. Customers self-pick or are assisted by staff. Revenue is one-time per transaction. Complements home delivery and serves private consumers and small traders who prefer self-collection.
3. Veranstaltungsservice (Event Services): Full-service beverage and equipment rental for events: draft beer, cooling trucks, washing stations, tables, chairs, 24-hour notdienst. Revenue is project-based, combining product sales (beverages per order), equipment rental fees, and hourly labor charges (45–65€/hr). Commission goods (unsold returned within a week) incur a service fee of 1.75€/crate. This stream covers events from garden parties to 60,000-guest festivals.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Getränke-Service Vendel is a beverage specialist wholesaler (Getränkefachgroßhandel) operating in Bonn since 1983. The company distributes beer, mineral water, wine, spirits, and soft drinks through three channels: route-based home delivery to gastronomy, hotels, canteens, hospitals, authorities, and private customers; a walk-in pickup market; and a full-service event beverage and equipment rental division covering events from private parties to 60,000-guest festivals.

Product overview

Getränke-Service Vendel e.K. operates as a beverage specialist wholesaler in Bonn with three core service pillars: Hauslieferung (home delivery) as the market leader for beverage home delivery in the Bonn area, serving gastronomy, hotels, cantinas, hospitals, authorities, and private customers; Abholmarkt (self-pickup market) at Friedrich-Wöhler-Straße 6 for direct collection; and Event-Service (event service) ranging from small gatherings to large events with up to 60,000 guests. The portfolio includes add-on services such as Schank- und Kühlwagen (dispensing and cooling trucks), Party-Notdienst (24-hour party emergency hotline), and an online ordering system.

Differentiator

Problem solved

Functional benefit

Products and services

• Hauslieferung (Home Delivery) Route-based beverage delivery service for gastronomy, hotels, canteens, hospitals, authorities, and private customers in Bonn and surrounding areas. Fleet delivers up to 38 pallets per tour, with minimum 3-crate orders and 3€ per-trip delivery fee plus VAT. Includes cellar/first floor placement, floor surcharges for upper stories, and empty crate return.
• Abholmarkt (Pickup Market) Walk-in self-pickup market at Friedrich-Wöhler-Straße 6 in Bonn-Tannenbusch. 6,000 m² facility with sales floor, parking for customers and trucks, and short distances for self-loading. Open to private customers, gastronomy, and resellers; no minimum order for self-pickup.
• Veranstaltungsservice (Event Service) Full-service event beverage provision and equipment rental covering events from private parties to 60,000-guest festivals. Includes keg beer, draft systems, cooling trucks, mobile bars, washing stations, tables, chairs, and 24-hour party emergency hotline. Combines product sales, equipment rental, and hourly labor charges (45–65€/hr).
• International Export & eBay Sales

Quantifiable outcome

• Marktführer für Getränke-Hauszustellung im Raum Bonn
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Bundesverband des Deutschen Getränkefachgroßhandels e.V. (bv-gfgh.de)coreOthersBranchenverband für Getränkefachgroßhandel in Deutschland. Vendel ist Mitglied und nutzt das Verbandslogo auf der Website. Dient der Branchenvertretung, Regulierung und fachlichen Einbindung.
• Renault Rhein-SiegcoreChannel Partner/ Reseller/ DistributorRenault-Händler in der Region Köln/Bonn. Partnerschaft umfasst Fahrzeugbeschaffung für den Vendel-Fuhrpark sowie die Zusammenarbeit mit Renault Trucks Deutschland für LKW.
• Metzgerei und Partyservice HauptminorGTM or Marketing PartnerLocal catering partner for events. Cross-referral relationship: Vendel empfiehlt Metzgerei Haupt für Buffets, Metzgerei Haupt empfiehlt Vendel für Getränke.
• BonngartenminorGTM or Marketing PartnerBonner Gastronomie- und Event-Location. Cross-Promotion für gemeinsame Veranstaltungen und Belieferung.
• Bonner Branchen (bonnerbranchen.com)minorGTM or Marketing PartnerLokales Bonner Branchenverzeichnis. Vendel dort gelistet für Getränkefachgroßhandel.
• NetCologneminorOthersRegionaler Telekommunikationsanbieter (Köln/Bonn). Telecoms-Partnerschaft für Firmeninfrastruktur (Telefon, Internet).
• Isopolar GmbHminorOthersUnspecified local business partner. Nature of partnership unclear from available sources.
• Neon GreinerminorOthersUnspecified local business partner. Possibly signage, printing, or event equipment provider.
• Roka-WerkminorOthersUnspecified local business partner. Nature of partnership unclear.
• WOKIminorOthersUnspecified local business partner. Nature of partnership unclear.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Others

• Bofrost: Europe's largest direct-to-consumer frozen food delivery company with a comparable B2C/B2B home-delivery, route-based, relationship-driven sales motion. Adjacent vertical and similar go-to-market (call-center + repeat-delivery), useful for benchmarking direct-to-consumer logistics economics.

Regional players

• Getränke Helbig: Independent regional beverage wholesaler in the Bonn/Rhineland area offering home delivery, Abholmarkt, and event services. Overlaps directly with Vendel's geography and is the most localized competitive reference for share-of-wallet within Bonn.

Direct peers

• Getränke Hoffmann GmbH: Regional beverage retailer/wholesaler with home delivery and pickup-market operations, focused on Berlin/Brandenburg. Closely mirrors Vendel's three-pillar mix (home delivery, walk-in Abholmarkt, event services) and customer segments.
• Durst Getränke Logistik: Regional German beverage logistics and wholesale specialist serving gastronomy and retail. Comparable operating model of route-based on-premise beverage supply with event and retail elements.
• Trinks GmbH: One of Germany's largest beverage wholesale groups, headquartered in NRW, supplying gastronomy, retail, and event customers across multiple regions. Directly comparable to Vendel in core business model (route-based beverage distribution to gastronomy and on-premise), but at materially greater regional scale.
• Getränke Essmann GmbH: Long-established regional beverage wholesaler in the Ruhr/NRW area, supplying gastronomy, retail, and event customers. Comparable in product breadth (beer, water, wine, spirits), customer mix (on-premise + retail), and route-based delivery model.
• Getränke Geier: Independent regional beverage wholesaler serving the Ruhr/NRW area with route-based delivery to gastronomy and event customers. Comparable in scale and customer mix to Vendel's core delivery business.

Broad incumbents

• Trinkgut (REWE Group): REWE Group's beverage retail specialist chain with ~150+ stores in Germany. Overlaps with Vendel in the pickup-market and broad-category assortment, but executes at much larger scale and through owned retail real estate rather than route delivery.
• EDEKA Getränke: Germany's largest grocery retail cooperative with dedicated beverage stores and home-delivery capabilities. Competes with Vendel primarily for private-customer beverage spend and increasingly offers bundled delivery services that overlap with Vendel's home-delivery pillar.

Emerging players

• Flaschenpost GmbH: Germany's leading on-demand beverage e-commerce delivery service (now backed by Dr. Oetker). Not a direct route-based wholesaler, but the most credible digital competitor for Vendel's home-delivery private-customer segment and a directional threat to its customer experience gap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Getränke-Service-Vendel-eK-151556301543366
• Instagraminstagram.com/wernervendel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Getränke-Service