Zone Offroad
Zone Offroad is a US manufacturer and direct-to-consumer retailer of aftermarket suspension lift kits and off-road vehicle upgrade products for trucks, Jeeps, and UTVs, operating as a division of Sport Truck USA Inc.
- Company typePrivate
- Founded2008
- HeadquartersColdwater, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zone Offroad does
Zone Offroad is a US-based manufacturer and retailer of aftermarket suspension and vehicle-upgrade products serving truck, Jeep, and UTV owners. Founded in 2008 and headquartered in Coldwater, Michigan, the company is a division of Sport Truck USA Inc., operating alongside sister brands BDS Suspension and JKS Manufacturing. Its core catalog centers on suspension lift kits (2" to 8"), body lift kits, combo kits, and leveling kits, supported by a deep assortment of drivetrain, steering, and exterior components such as control arms, shocks and coilovers, sway bars, skid plates, and transfer case drops. The technical differentiator is mechanical engineering rather than software: Zone holds FMVSS 126 federal safety compliance with independent third-party verification, offers the Adventure Series sub-brand with fully boxed and welded upper control arms featuring indexed ball joint cups, and integrates FOX 2.0 and 2.5 coilovers as upgrade options across most major vehicle applications.
The product line spans high-volume nameplates including Ford F-150, F-250/F-350 Super Duty, Bronco, Chevy/GMC Silverado and Sierra 1500/2500HD/3500HD, RAM 1500/2500/3500, Toyota Tundra, Tacoma, and 4Runner, plus Jeep Wrangler JK/JL, Gladiator JT, and Cherokee XJ. Coverage has expanded aggressively since 2021 to include the Ford F150 Lightning EV, 2021+ Ford F150 with Continuous Controlled Damping, and the UTV/side-by-side segment via the RTPro product line covering Can Am, Honda, and Polaris vehicles. Pricing spans entry-level leveling kits at $99.95 to premium 6" radius arm lift systems above $1,379.95, with the bulk of lift-kit revenue clustering around $459.99-$1,105.95.
Zone Offroad operates a hybrid go-to-market: direct-to-consumer e-commerce on zoneoffroad.com with Affirm Buy Now Pay Later financing, paired with an authorized dealer network accessible via a Find a Local Store locator for buyers requiring in-person purchase and professional installation. Revenue is generated entirely through one-time hardware sales to individual enthusiasts, with no subscription, fleet, or enterprise pricing model in evidence. Marketing leans heavily on enthusiast event sponsorship (SEMA, Ultimate Adventure, Easter Jeep Safari, 4Wheel Jamboree), a YouTube and blog content library, and organic social presence on Facebook and Instagram. The customer base is highly fragmented across individual DIY and dealer-installed buyers, with no disclosed enterprise or fleet accounts.
Zone Offroad firmographics
Firmographics- Name
- Zone Offroad
- Legal name
- Zone Offroad
- Website
- https://zoneoffroad.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Zone Offroad is a US manufacturer and direct-to-consumer retailer of aftermarket suspension lift kits and off-road vehicle upgrade products for trucks, Jeeps, and UTVs, operating as a division of Sport Truck USA Inc.
- Ownership category
- akta.pro rank
Zone Offroad industry classification
Industry- Product category
- Off-road suspension and vehicle lift kits
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)
- akta.pro secondary industries
- Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA), Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)
Keywords
Where Zone Offroad is headquartered
LocationHeadquarters
- HQ city
- Coldwater
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zone Offroad business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Aftermarket Auto Parts Sales: Zone Offroad generates revenue through the direct sale of lift kits, suspension parts, and off-road accessories to consumers. Products are sold as one-time purchases with various price points depending on product type and vehicle application.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Leveling Kits |
| Unit Pricing | Pay-as-you-go | Suspension Lift Systems |
| Unit Pricing | Pay-as-you-go | UTV Parts and Accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Zone Offroad product offering
Product offeringCore offering
Zone Offroad designs, engineers, and sells aftermarket suspension lift kits (1" to 8" heights), body lift kits, leveling kits, and combo lift kits for trucks (Chevy/GMC, Ford, RAM, Toyota), Jeeps (Wrangler, Gladiator, Cherokee), and UTV/side-by-side vehicles (Can Am, Polaris, Honda). The company also produces supporting drivetrain correction components, steering upgrades, skid plates, and FOX-shock-equipped performance packages under the Adventure Series and RTPro UTV product lines, sold primarily direct-to-consumer via zoneoffroad.com and through an authorized North American dealer network.
Product overview
Zone Offroad is a manufacturer of off-road suspension and vehicle upgrade products for trucks and Jeeps. The product portfolio centers on suspension lift kits (available in heights from 1" to 8"), body lift kits, leveling kits, and combo lift kits as the core offerings. These are complemented by a comprehensive range of suspension parts including coil springs, control arms (including Adventure Series upper control arms), shocks and coilovers (featuring FOX products), leaf springs, bump stops, sway bars, and track bars. Drivetrain correction components include transfer case drops/indexing, differential drops, and carrier bearing drops. Steering products encompass extensions, stabilizers (including FOX 2.0 Adventure Series Dual Steering Stabilizers), pitman arms, and drag links. Exterior protection includes skid plates and fender trim plates. The company also offers a growing UTV/side-by-side product line under the RTPro brand, including suspension kits, radius rods, spring kits, and accessories for Can Am, Honda, and Polaris vehicles. Products are designed and manufactured in the USA with a focus on bolt-on installation without cutting or welding. Warranty coverage includes 3-year/36k-mile and limited lifetime options.
Differentiator
Problem solved
Functional benefit
Products and services
- Suspension Lift Kits Complete suspension lift kits that raise vehicle ride height for improved ground clearance and accommodation of larger off-road tires. Available in various lift heights from 1" to 8" for trucks and Jeeps.
- Body Lift Kits Body lift kits that raise the vehicle body relative to the frame, providing additional tire clearance while maintaining factory suspension geometry.
- Combo Lift Kits Combination kits that combine suspension and body lift features for maximum tire clearance and off-road capability.
- Leveling Kits Front leveling kits that correct the factory rake (front sits lower than rear) to provide a level stance while accommodating larger tires.
- Adventure Series Premium Components Premium product line featuring heavy-duty components such as boxed and welded upper control arms with indexed ball joint cups, engineered for demanding off-road use while maintaining suspension geometry on lifted and leveled applications.
- RTPro UTV Suspension and Accessories UTV and side-by-side lift kits, suspension parts, radius rods, spring kits, sway bars, steering components, bumpers, chassis components, and replacement parts for Can Am, Honda (Pioneer), and Polaris (RZR, General) vehicles. Currently offered at 50% off RTPro UTV inventory.
- FOX Shocks Performance Packages Suspension kits and components featuring FOX performance shocks, including FOX 2.0 and 2.5 coilovers and FOX 2.0 Adventure Series Dual Steering Stabilizer kits, for Ford, Chevy/GMC, Dodge/RAM, Toyota, and Nissan applications.
- Zone Offroad Shield Warranty Comprehensive product warranty program including 3-year/36,000-mile coverage and limited lifetime warranty options for qualifying Zone Offroad products.
- 560+ Factory Protection Plan Extended protection plan offering 560+ factory protection coverage on Zone Offroad products for added peace of mind beyond the standard warranty period.
Quantifiable outcome
- Kits designed to clear up to 37-40 inch tires depending on application
- +1 more outcomes
Companies that use Zone Offroad
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Zone Offroad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Zone Offroad partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- FOXcoreZone Offroad expanded warehouse inventory of FOX coilovers including popular FOX 2.0 and 2.5 coilovers for Ford, Chevy/GMC, Dodge/RAM, Toyota and Nissan applications. FOX shocks are offered as upgrade options on many Zone suspension kits.
- BDS SuspensioncoreZone Offroad is a sister company to BDS Suspension under Sport Truck USA Inc. The companies collaborate on events, share booth space at trade shows like SEMA, and refer customers between brands for complementary product offerings.
- Petersen's 4Wheel & Off-Road MagazinecoreZone Offroad served as the official suspension sponsor for the 2011 Ultimate Adventure hosted by Petersen's 4Wheel & Off-Road Magazine. The company built a Project MJ (Jeep Comanche) specifically for the grueling competition that traverses over 1000 miles of trails.
- Sport Truck USA Inc.coreZone Offroad is a division of Sport Truck USA Inc., headquartered in Coldwater, MI. Parent company oversees multiple off-road aftermarket brands.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Zone Offroad competitors and assessment
Company assessmentDirect peers
- Rough Country: Largest direct-to-consumer off-road aftermarket brand offering lift kits, leveling kits, shocks, and accessories across the same vehicle platforms (Chevy/GMC, Ford, RAM, Jeep, Toyota) at value price points.
- ICON Vehicle Dynamics: Premium suspension manufacturer offering coilovers, shock absorbers, and complete lift systems for trucks, Jeeps, and UTVs at the high end of the same aftermarket segments Zone serves.
- BDS Suspension: Sister brand under Sport Truck USA Inc./FOX Factory, manufacturing lift kits, coilover systems, and suspension components for trucks, Jeeps, and SUVs. Closest comparable on product line, vehicle coverage, and channel strategy.
- Teraflex: Jeep-specialist lift kit and suspension manufacturer competing head-to-head with Zone's Wrangler, Gladiator, and Cherokee product lines.
- ReadyLIFT: Specialist in leveling kits and mild suspension lifts for light-duty trucks and SUVs, competing directly in Zone's $99.95–$459.99 entry-level tier.
- Rancho Suspension: Established shock and suspension brand offering lift kits and steering stabilizers for trucks and Jeeps; overlaps with Zone's FOX-branded stabilizer kits and RSX shock offerings.
- Fabtech Motorsports: Manufacturer of suspension lift kits and off-road components for Chevy, GMC, Ford, RAM, and Toyota trucks and SUVs with overlapping SKUs in radius arm and IFS lift systems.
- Skyjacker Suspensions: Long-established lift kit and shock manufacturer for trucks, Jeeps, and SUVs; comparable product breadth with focus on leveling kits, suspension lifts, and nitro shocks.
Emerging players
- SuperATV: Leading UTV-focused aftermarket brand with lift kits, suspension, and accessories for Can Am, Polaris, Honda, and Yamaha — directly overlaps with Zone's RTPro UTV line and threatens its UTV growth vector.
Broad incumbents
- Fox Factory: Ultimate parent company (FOX Factory Holding Corp) and broader incumbent in performance shocks, coilovers, and suspension across on-road, off-road, motorsport, and powersports; Zone's coilovers and steering stabilizers are sourced/built around FOX technology.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Zone Offroad social profiles
Digital presenceZone Offroad compliance and trust
Trust signalCompliance1 record
Zone Offroad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zone Offroad leadership team
Management profileNumber of profiles
Zone Offroad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zone Offroad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zone Offroad
What does Zone Offroad do?
Zone Offroad designs, engineers, and sells aftermarket suspension lift kits (1" to 8" heights), body lift kits, leveling kits, and combo lift kits for trucks (Chevy/GMC, Ford, RAM, Toyota), Jeeps (Wrangler, Gladiator, Cherokee), and UTV/side-by-side vehicles (Can Am, Polaris, Honda). The company also produces supporting drivetrain correction components, steering upgrades, skid plates, and FOX-shock-equipped performance packages under the Adventure Series and RTPro UTV product lines, sold primarily direct-to-consumer via zoneoffroad.com and through an authorized North American dealer network.
Is Zone Offroad a public or private company?
Zone Offroad is a private company. It is classified as corporate owned and is currently operating.
When was Zone Offroad founded?
Zone Offroad was founded in 2008. It employs 51 to 100 people.
Where is Zone Offroad based?
Zone Offroad is headquartered in Coldwater, United States, in the North America region.
How does Zone Offroad make money?
One revenue line is on record: aftermarket Auto Parts Sales.
Who are Zone Offroad's main competitors?
Direct peers on record are Rough Country, ICON Vehicle Dynamics, BDS Suspension, Teraflex, ReadyLIFT, Rancho Suspension, Fabtech Motorsports and Skyjacker Suspensions. SuperATV is listed as an emerging player. Fox Factory is listed as a broad incumbent.
Does Zone Offroad have an API?
No public API is recorded for Zone Offroad.
What industry is Zone Offroad in?
Zone Offroad's product category is Off-road suspension and vehicle lift kits. Its primary akta.pro industry code is IMACANAC, Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods), with a secondary code of IMACAIAA, Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension). Its NAICS code is 33633 and its SIC code is 3714.