What 2ememain.be does

2ememain.be is a Belgian online classifieds marketplace that enables individuals and businesses to buy and sell new and used goods across more than 35 categories, including vehicles, real estate (Immo), electronics, clothing, furniture, collectibles, and services. Founded in 2001, the platform reports more than 600,000 daily visitors and roughly 3 million online listings, operates bilingual French/DDutch interfaces, and is the French-language counterpart to 2dehands.be. The technology stack is a self-serve web platform supported by native iOS and Android mobile applications; transaction closure is supported through an in-chat messaging layer, an integrated payment service called "Payer et Envoyer," and a shipping service that issues bpost labels with Track & Trace for nationwide Belgium delivery. Payment options include Bancontact and Klarna (pay later), and a separate professional seller portal — 2ememain Professionnel — targets SMB and pro sellers with enhanced listings and visibility.

The legal entity operating the marketplace is Marktplaats B.V., a private limited company domiciled in the Netherlands, which is itself a wholly-owned subsidiary of Adevinta ASA, the publicly listed (Euronext Oslo, ADEVA) European online classifieds specialist. Marktplaats B.V. also operates the leading Dutch marketplace, Marktplaats, situating 2ememain.be inside a multi-country classifieds portfolio. The Belgian operating entity itself is staffed with 1-10 employees, with broader engineering, product, and support functions consolidated at the Marktplaats/Adevinta group level; the platform is restricted to a single domestic market (Belgium) with no global footprint claim.

2ememain.be's revenue model is a hybrid marketplace stack: free listings for individual sellers as the consumer-facing default, supplemented by (i) recurring professional seller subscriptions via 2ememain Professionnel, (ii) sponsored/featured listings ("Pub au top") sold as advertising to sellers seeking premium visibility, and (iii) transaction-facilitation economics from in-platform payment (Payer et Envoyer) and bpost shipping integration. Distribution is product-led and self-serve through web and mobile, with a separate direct sales/portal channel for professional sellers. Marketing relies principally on organic search, app-store presence, and the professional-seller portal, with no disclosed enterprise sales motion.

Name

2ememain.be

Legal name

Marktplaats B.V.

Website

https://2ememain.be

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

2ememain.be is a Belgian online classifieds marketplace, founded in 2001 and operated by Marktplaats B.V. (Adevinta group), serving Belgian consumers and professional sellers with 3 million listings across 35+ categories, web and mobile access, integrated bpost shipping, and in-chat Bancontact and Klarna payments.

Ownership category

akta.pro rank

Product category

Online Classifieds Marketplace

akta.pro primary industry

Recommerce / C2C Marketplace Shipping & Label Services (TLAAAFAJ)

Keywords

• Online classifieds
• Second-hand marketplace
• Consumer marketplace
• Peer-to-peer selling
• Used goods marketplace

Headquarters

HQ city

Bel

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Professional Seller Subscriptions: 2ememain Professionnel offers professional sellers enhanced listing features and visibility
2. Sponsored/Featured Listings: Sellers can pay for premium placement ('Pub au top') to increase visibility of their listings
3. Transaction Facilitation Services: Payment and shipping services through the platform (Payer et envoyer, bpost shipping integration)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

2ememain.be is a Belgian online classifieds marketplace where individual users and professional sellers post listings of new and second-hand goods across more than 35 categories, and where buyers contact sellers directly or transact through the integrated Payer et Envoyer payment-and-shipping service. The platform operates localized French and Dutch language sites, hosts about 3 million listings, and attracts around 600,000 daily visitors, with monetization driven by professional seller subscriptions, sponsored listings, and transaction facilitation.

Product overview

2ememain.be is a consumer-to-consumer (C2C) classified ads marketplace platform operated by Marktplaats B.V. (Adevinta Group) for the Belgian market. The core product is the 2ememain Marketplace, a web and mobile platform enabling users to buy and sell new and used items across 35+ categories including vehicles, real estate, electronics, clothing, furniture, and collectibles. The platform integrates a payment service (Payer et Envoyer) for secure in-chat transactions and bpost shipping with Track & Trace. A professional seller variant (2ememain Professionnel) serves business users. The platform is bilingual (French/Dutch) and supports both item pickup (enlèvement) and shipping (envoi) fulfillment methods.

Differentiator

Problem solved

Functional benefit

Brands

• 2ememain Professionnel: Professional services portal for business sellers on the 2ememain platform.

Products and services

• 2ememain.be Marketplace The core horizontal classifieds marketplace for Belgium, where individuals and small businesses post listings of new and used goods across more than 35 categories and where buyers contact sellers or transact directly.
• 2ememain Professionnel A paid professional seller subscription product that provides bulk listing capabilities, a branded shop page, and an analytics dashboard for businesses and high-volume resellers operating on the marketplace.
• Payer et Envoyer An integrated payment and shipping solution available on the marketplace that lets buyers pay securely and ship purchased items, providing transaction facilitation and trust for higher-value or cross-region sales.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Marktplaats B.V.coreOthersParent company of 2ememain.be. Marktplaats is the leading Dutch online marketplace, part of the Adevinta group.
• AdevintacoreOthersAdevinta is the parent company of Marktplaats B.V., which operates 2ememain.be. Adevinta is a global online classifieds specialist.
• bpostsupportingStrategic or Co-development Partnerbpost integration enables sellers to send items with Track & Trace code for shipping within Belgium. Labels and tracking provided through the platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OLX: Global horizontal C2C classifieds marketplace operating across multiple geographies with a similar free-listing plus paid-promotion monetization model, overlapping with 2ememain.be in product/marketplace mechanics.
• Leboncoin: France's dominant horizontal C2C classifieds platform with extensive category coverage, professional seller subscriptions, and integrated payments. Closest large-scale European analog to 2ememain.be and a portfolio peer via Adevinta.
• eBay Kleinanzeigen: Germany's leading C2C classifieds platform, now part of Adevinta. Operates the same horizontal generalist marketplace model as 2ememain.be across similar categories and is a portfolio peer within the Adevinta group.
• Facebook Marketplace: Free, large-scale global C2C listings product embedded in Facebook's social graph. Direct substitute for casual individual sellers and the most significant competitive threat to free-listing classifieds like 2ememain.be in Belgium.

Direct peers

• 2dehands.be: Dutch-language Belgian counterpart of 2ememain.be, also operated by Marktplaats B.V. Same marketplace operating model, same categories, and same parent — only differentiated by language (Dutch vs French), making it the closest possible peer.
• Marktplaats.nl: The leading Dutch C2C classifieds marketplace and direct parent of 2ememain.be. Operates the same horizontal generalist marketplace model across similar categories, with subscriptions, featured listings, and integrated payments.

Emerging players

• Vinted: European recommerce specialist focused on fashion and lifestyle categories. Competes with 2ememain.be's clothing and accessories verticals and exemplifies the recommerce wave that 2ememain.be's generalist C2C model also benefits from.

Regional players

• AutoScout24: Leading vertical classifieds platform for vehicles in Belgium and Europe. Competes directly with 2ememain.be's Autos category by offering deeper inventory, dealer tooling, and vehicle-specific trust features.
• Immoweb: Belgium's dominant vertical real estate classifieds platform. Competes with 2ememain.be's Immo category with specialist listings, agent tools, and richer property data for the highest-value vertical on the platform.

Others

• Craigslist: Original horizontal generalist classifieds marketplace. Operates a similar free-listing C2C model across categories, providing a structural reference point for the classifieds business model 2ememain.be operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/2ememainBE
• Facebookfacebook.com/2ememain.be
• LinkedInlinkedin.com/company/2dehands

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2ememain.be