Drik Panchang

What Drik Panchang does

Drik Panchang is an online Hindu almanac and Vedic astrology platform operated by Adarsh Mobile Applications LLP, a privately held Indian limited liability partnership based in Bengaluru with a branch office in Mathura. Founded in 2010-2011 by individual founders using personal contributions (no external venture capital raised), the platform serves a global audience of Hindu users seeking daily Panchang, festival calendars, auspicious Muhurat timings, Kundali generation, horoscope matching, and devotional content. The company serves individuals across the worldwide Hindu community, professional astrologers and priests who reference its data, and diaspora Hindus needing location-specific calendar information for cities outside India.

The platform's core technology is the proprietary Drik Ganita calculation engine, which produces precise planetary ephemeris data based on the sidereal zodiac system, explicitly distinguishing itself from competitors using Surya Siddhanta approximations. It supports customized Panchang generation for 100,000+ cities globally, with Google Maps integration for location selection and automatic DST/timezone adjustment. Product surface includes 15+ regional Indian calendar systems (Tamil, Telugu, Malayalam, Bengali, Marathi, Gujarati, Kannada, Odia, Nepali, Assamese, ISKCON), extensive content libraries covering festivals, vrats, and devotional lyrics, and native applications on Android, iOS, and Chrome Web Store with offline capability.

Drik Panchang operates a freemium business model. Display advertising is the primary and only material disclosed revenue stream, supplemented by voluntary premium subscriptions (Rs.108-Rs.499 monthly, Rs.500+ annually) offering ad-free access, PDF/iCal downloads, and cloud storage for up to 5,000 Kundalis, plus voluntary contributions ranging from $8 to $10,000 USD via PayPal. Distribution is entirely organic: 40+ segmented Facebook pages, SEO-optimized content indexed across thousands of pages, and app store presence. The company operated with 1-10 employees as of the most recent data point.

Name

Drik Panchang

Legal name

Adarsh Mobile Applications LLP

Website

https://drikpanchang.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Drik Panchang is a Bengaluru-based online Hindu almanac and Vedic astrology platform serving 58 million annual visitors globally with location-specific Panchang, festival calendars, Kundali tools, and 15+ regional Indian calendar systems, monetized via display ads and voluntary subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Display Advertising: Display advertising is currently the primary and only source of income for Drik Panchang. The platform serves ads on its free tier.
2. Premium Subscriptions: Voluntary paid subscriptions offering ad-free experience, PDF downloads (Panchang, Festivals, Kundali Match), iCal downloads, cloud storage for 5000 Kundalis, and custom location features. Monthly subscriptions range from Rs.108-499, yearly subscriptions Rs.500 or more.
3. Voluntary Contributions: User contributions accepted via CCAvenue for Indian Rupees and PayPal for foreign currency. Multiple preset amounts available ($8 to $10,000 USD).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Drik Panchang operates an online Hindu almanac and Vedic astrology platform that provides daily Panchang calculations (Tithi, Nakshatra, Yoga, Karana), sunrise/sunset timings, festival and fasting day calendars, auspicious Muhurat calculations, Kundali generation, horoscope matching, Rashifal predictions, planetary positions, eclipse timings, and devotional content. All calculations are powered by its proprietary Drik Ganita engine based on the sidereal zodiac system, and the platform is accessible via desktop website, mobile-optimized site, native Android and iOS apps, and a Chrome Web App, supporting 100,000+ cities globally.

Product overview

Drik Panchang operates as a comprehensive online platform offering Vedic astrology and Hindu religious services. The core offering is the Drik Panchang Online Hindu Almanac, which provides precise calculations based on Drik Ganita methodology. The platform includes a suite of astrology tools (Kundali, Horoscope Match, Rashifal, Muhurat calculators), regional calendar variants (Tamil, Telugu, Bengali, etc.), mobile applications for Android and iOS, a Chrome web app, and extensive content libraries covering festivals, vrats, devotional lyrics, and religious artwork. The platform supports over 100,000 cities globally and offers both desktop and mobile-optimized experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Drik Panchang Online Hindu Almanac The primary online platform providing Hindu Panchang calculations including Tithi, Nakshatra, Yoga, Karana, planetary positions, sunrise/sunset timings, and auspicious timings based on Drik Ganita methodology. Targets the global Hindu community.
• Drik Panchang Android App Native Android mobile application available on Google Play Store that provides panchang and calendar features without requiring internet connection, enabling offline use for Hindu consumers.
• Drik Panchang iOS App Native iOS mobile application available on the Apple App Store providing panchang and calendar services for iOS device users.
• Drik Panchang Chrome Web App Chrome browser extension/web app version of Drik Panchang accessible from the Chrome Web Store for desktop browser users.
• Hindu Calendar Lunar-based Hindu calendar displaying festivals, fasting days, auspicious dates, and religious events for various Indian regional calendars.
• Kundali / Janma Kundali Janma Kundali (birth chart) generation tool as per Vedic Astrology principles, showing planetary positions at birth time for individual users.
• Horoscope Match (Kundali Milan) Ashta Kuta based Kundali matching tool for marriage compatibility assessment, including Varna Kuta and Vashya Kuta calculations.
• Rashifal (Daily/Weekly/Monthly/Yearly Horoscope) Vedic astrology based horoscope predictions for all 12 Rashis (zodiac signs) available in daily, weekly, monthly, and yearly formats.
• Muhurat Calculators Collection of auspicious timing calculators including Choghadiya, Shubha Hora, Vivah Muhurat, Griha Pravesh, Property Purchase, Vehicle Purchase, Rahu Kala, and Panchaka Rahita Muhurat.
• Regional Panchang Calendars Regional panchang variants including Tamil Panchangam, Telugu Panchangam, Malayalam Panchangam, Bengali Panjika, Gujarati Panchang, Marathi Panchang, Odia Panji, Nepali Patro, and ISKCON Panchang.
• Devotional Lyrics Collection Collection of Hindu devotional content including Aarti, Chalisa, Stotram, Ashtakam, Vedic Mantras, Yantras, and deity Namavalis.
• Hindu Festivals Information Comprehensive collection of Hindu festivals including Diwali, Holi, Navratri, Dussehra, Janmashtami, Ganesh Chaturthi, Durga Puja, and regional festivals with puja vidhi and timings.
• Vrat and Upavas (Fasting Tracker) Fasting day information and tracking including Sankashti Chaturthi, Ekadashi, Dwadashi, Purnima, Amavasya, Pradosham, and various other Hindu vrats.
• Planetary Positions and Transit Tool Sidereal and tropical zodiac planetary positions, planet retrograde (Vakri) and direct (Margi) timings, planet combustion (Asta) information, and eclipse calculations.
• Baby Name Calculator Hindu baby naming calculator based on Nakshatra (birth star) and Swar Siddhanta principles to suggest appropriate names for newborns.
• Gemstone and Rudraksha Calculator Calculators to determine favorable gemstones and Rudraksha beads based on individual Vedic astrology charts.
• Hindu Art Gallery Hindu religious artwork collection including oil paintings, Rangoli designs, Mehandi designs, festival greetings, deity images, and Hindu symbols.

Quantifiable outcome

• 58 million total visitors and 324.6 million pages served in 2024
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Google MapscoreTechnology or IntegrationGoogle Maps integration enables users to select any location globally for customized Panchang generation. This partnership allows Drik Panchang to provide location-specific sunrise/sunset times, festival timings, and astrological calculations for any city worldwide.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AstroSage: AstroSage is a leading India-based Vedic astrology and Panchang platform offering Kundali generation, Rashifal, Muhurat, and regional Hindu calendars. It directly competes with Drik Panchang in the same product category (online Hindu almanac + Vedic astrology tools) for the same Indian and diaspora audience.
• GaneshaSpeaks: GaneshaSpeaks provides Vedic astrology predictions, horoscopes, Kundali matching, and consultation services to a large Indian and global audience. It overlaps directly with Drik Panchang on Rashifal, Kundali, and content libraries targeting the same Hindu consumer segment.
• AstroYogi: AstroYogi is an India-based astrology platform combining free content (horoscopes, Panchang, articles) with paid astrologer consultations. It is directly comparable to Drik Panchang in audience, free-tier content model, and Vedic astrology product scope.
• ClickAstro: ClickAstro sells paid Vedic astrology reports, Kundali software, and forecasts, with a content layer of free articles. Comparable to Drik Panchang in Vedic astrology tooling (Kundali, predictions) but with a heavier paid-report monetization model.
• mPanchang: mPanchang is an India-focused Hindu Panchang and festival calendar service with regional variants and mobile apps. It competes head-to-head with Drik Panchang on daily Panchang, festivals, and regional Hindu calendar content for the same core audience.
• Future Point: Future Point (Future Point Computers) is an established Indian Vedic astrology software and consultation provider offering Panchang, Kundali, and astrologer services. Comparable to Drik Panchang in Vedic astrology software and content offerings for the Indian market.
• AstroVed: AstroVed combines Vedic astrology content (horoscopes, Panchang, predictions) with paid puja/ritual services. Overlaps with Drik Panchang on the free Vedic astrology content and Muhurat-finder use cases, and is comparable on audience and freemium model.

Broad incumbents

• Astrology.com: Astrology.com is a large, established Western astrology content and commerce site (horoscopes, reports, compatibility). It is comparable to Drik Panchang as a leading global astrology content destination, but serves a Western, tropical-zodiac audience rather than Vedic.
• Cafe Astrology: Cafe Astrology is a long-standing free astrology content site (birth charts, reports, articles) monetized via ads and premium reports. Comparable to Drik Panchang as a high-traffic, content-led astrology destination, though focused on Western astrology.

Emerging players

• Kundli Guru: Kundli Guru is an Indian Vedic astrology site offering free Kundali generation, matchmaking, and horoscopes. It competes with Drik Panchang on core Vedic tools (Kundali, matchmaking) for the same Indian audience, but with a narrower regional calendar offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/drikpanchang
• Facebookfacebook.com/drikpanchang
• LinkedInlinkedin.com/company/drik-panchang-hindi-calender-for-the-world

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drik Panchang