Reproductive Biology Associates

What Reproductive Biology Associates does

Reproductive Biology Associates (RBA) is a full-service fertility treatment provider headquartered in Atlanta, Georgia, founded in 1983 as Georgia's first IVF program and credited with the state's first IVF birth. Operating across five clinic locations in the greater Atlanta metropolitan area (Sandy Springs, Piedmont Hospital Campus, Cumming, Marietta, and Canton), RBA employs 101–250 staff including 11 or more board-certified reproductive endocrinologists with 200+ years of combined clinical experience. Since inception, the practice reports that it has helped bring more than 35,000 babies into the world.

RBA's service portfolio spans the full assisted reproductive technology stack: in vitro fertilization (IVF) with and without preimplantation genetic testing (PGT-A, PGT-SR, PGT-M), intrauterine insemination (IUI), intracytoplasmic sperm injection (ICSI), egg freezing via vitrification, male fertility services, LGBTQ+ family building including reciprocal IVF, gestational surrogacy, oncofertility, and PCOS-related infertility treatment. Underlying technical assets include an embryology laboratory, in-house genetic counseling, and cryostorage capabilities. The firm owns two proprietary brand assets: MyEggBank, a national frozen donor egg bank network founded by RBA in 2010, and NutraBloom, a physician-formulated fertility supplement line. RBA is a founding member of The Prelude Network, the largest network of fertility clinics in North America, and is a Center of Excellence for Aetna and United Healthcare.

The business is a direct-to-consumer healthcare provider monetizing through per-cycle unit pricing (IVF $14,300–$16,900; egg freezing $10,200–$13,000; IUI from $2,900; FET from $5,750; medications incremental), supplemented by bundled multi-cycle packages via BUNDL Fertility (including a 100% money-back guarantee tier), financing partnerships (PatientFi, Future Family, LendingClub, CapexMD), third-party fertility benefit administrators (Progyny, Carrot, Maven), and traditional insurance reimbursement. Patient segments span individuals and couples with infertility, LGBTQ+ families, women delaying childbearing, oncofertility patients, women with diminished ovarian reserve, intended parents requiring surrogacy, PCOS patients, military personnel (20% discount), and healthcare workers and first responders (10% discount). Since December 2016, RBA has operated as a wholly-owned subsidiary of Inception Fertility (The Prelude Network).

Name

Reproductive Biology Associates

Legal name

Reproductive Biology Associates, LLP

Website

https://rbafertility.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Reproductive Biology Associates is a full-service Atlanta-based fertility clinic founded in 1983, offering IVF, IUI, egg freezing, genetic testing, surrogacy, and LGBTQ+ family building across five metro-area locations. It is a wholly-owned subsidiary of Inception Fertility (The Prelude Network) and founder of the MyEggBank national frozen donor egg bank.

Ownership category

akta.pro rank

Product category

Fertility Treatment Services

NAICS

Family Planning Centers (621410), Family Planning Centers (62141), Medical and Diagnostic Laboratories (6215)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

akta.pro secondary industries

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Reproductive Endocrinology & Infertility (Endocrine) (HLAKADAI)

Keywords

• Fertility treatment services
• In vitro fertilization
• Egg freezing cryopreservation
• Preimplantation genetic testing
• LGBTQ family building

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IVF and Fertility Treatment Services: Core revenue from in vitro fertilization procedures, intrauterine insemination, egg freezing, and related fertility treatments. Pricing varies by procedure type with IVF ranging from $14,300-$16,900 depending on whether PGT is included.
2. Diagnostic and Testing Services: Revenue from fertility testing including hormone testing, semen analysis, genetic screening, and diagnostic procedures. These services are often partially covered by insurance.
3. Egg Donation Program: RBA operates a donor egg program with compensation up to $81,000 across six donation cycles. Donors receive free fertility preservation and 10 years of free egg storage starting with their third donation cycle.
4. Gestational Surrogacy Services: Facilitates gestational surrogacy arrangements with typical costs ranging from $90,000-$150,000 including surrogate compensation, agency fees, legal fees, IVF & medical costs, and insurance.
5. MyEggBank Frozen Donor Eggs: RBA founded MyEggBank which provides frozen donor egg cycles nationally, offering aspiring parents access to frozen donor eggs at reduced costs compared to traditional fresh donor cycles.
6. BUNDL Fertility Packages: Multi-cycle IVF packages providing bundled treatment options with potential 100% money-back guarantee. Patients pay one upfront cost covering multiple cycles.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Reproductive Biology Associates (RBA) is a full-service fertility clinic in Atlanta, Georgia delivering IVF, IUI, egg freezing, male fertility treatment, fertility testing and evaluation, preimplantation genetic testing (PGT-A, PGT-SR, PGT-M), LGBTQ+ family building, reciprocal IVF, ICSI, gestational surrogacy coordination, PCOS treatment, and oncofertility preservation. The clinic operates from five Atlanta-area locations (Sandy Springs, Piedmont Hospital Campus, Cumming, Marietta, and Canton) and supports treatments through the MyEggBank frozen donor egg network, BUNDL multi-cycle packages, NutraBloom supplements, and the Prelude Connect patient portal.

Product overview

Reproductive Biology Associates (RBA) is a full-service fertility and IVF clinic offering a comprehensive portfolio of fertility treatment services. The core offerings include IVF (with and without PGT genetic testing), IUI, egg freezing, male fertility services, fertility testing, genetic testing (PGT-A, PGT-SR, PGT-M), LGBTQ+ family building, gestational surrogacy, PCOS treatment, and oncofertility preservation. Supporting the core clinical services are specialized programs including MyEggBank (frozen donor egg bank network founded by RBA), BUNDL Fertility multi-cycle financing packages, NutraBloom supplements, and Prelude Connect patient portal. RBA operates as part of The Prelude Network of fertility clinics. Services are delivered across five Atlanta-area locations (Sandy Springs, Piedmont Hospital Campus, Cumming, Marietta, and Canton).

Differentiator

Problem solved

Functional benefit

Brands

• MyEggBank: A frozen donor egg bank network providing asynchronous donor egg services to patients across the United States. Founded by RBA in 2010 as a cost-effective alternative to traditional donor cycles.
• BUNDL Fertility
• Prelude Connect

Products and services

• In Vitro Fertilization (IVF) Primary fertility treatment combining egg retrieval, lab fertilization, and embryo transfer. Available with or without preimplantation genetic testing (PGT); IVF with PGT starts at $16,900 and IVF without PGT starts at $14,300, with medications adding $4,000–$8,000 per cycle. Patients can access BUNDL multi-cycle packages including BUNDL Guard (up to 100% refund) for risk-protected purchase.
• Intrauterine Insemination (IUI) Artificial insemination procedure placing sperm directly into the uterus to increase conception rates. Procedure starts at $2,900 with $2,500–$5,000 in medications depending on individual response. Frequently used by LGBTQ+ patients and patients with unexplained infertility.
• Egg Freezing (Vitrification Cryopreservation) Egg cryopreservation using vitrification, allowing women to preserve fertility for future family building. Pricing ranges from $10,200–$13,000 with total medication-inclusive cost of $9,000–$13,000. Targeted to elective fertility preservation and oncofertility patients prior to gonadotoxic treatments.
• Male Fertility Services Comprehensive male fertility assessment and treatment including semen analysis, hormone testing, and male factor infertility treatment. Supports both standalone care and as a component of IVF and ICSI cycles.
• Fertility Testing and Evaluation Diagnostic testing services for female and male fertility assessment, including hormone testing, ovulation tracking, and semen analysis. Often partially covered by insurance and commonly the entry point for new patients before treatment is recommended.
• Preimplantation Genetic Testing (PGT) Preimplantation genetic testing including PGT-A (aneuploidies), PGT-SR (structural chromosomal rearrangements), and PGT-M (monogenic disorders), with in-house genetic counseling. Integrated with IVF cycles; IVF with PGT starts at $16,900 inclusive of embryo biopsy and cryopreservation.
• LGBTQ+ Family Building Fertility services specifically designed for LGBTQ+ individuals and couples, including reciprocal IVF, IUI with donor sperm, donor egg programs, and surrogacy coordination. Backed by dedicated educational events and webinars.
• Gestational Surrogacy Coordination Gestational surrogacy coordination where RBA performs IVF and embryo transfer for a gestational carrier, working with surrogacy agencies for matching, screening, and legal coordination. Typical total program cost is $90,000–$150,000 inclusive of surrogate compensation, agency fees, legal fees, IVF and medical costs, and insurance.
• PCOS and Infertility Treatment Treatment for polycystic ovary syndrome-related infertility, including hormone therapy, ovulation induction, and IVF where natural cycle attempts have failed. Targeted to women experiencing anovulation and hormonal imbalances.
• Oncofertility (Fertility Preservation for Cancer Patients) Rapid fertility preservation for cancer patients, including egg, sperm, and embryo cryopreservation prior to chemotherapy, radiation, or surgical treatments. Coordinated with oncology teams under tight timelines; supported by Georgia's state-regulated insurance mandate effective January 1, 2026.
• Reciprocal IVF IVF treatment where one female partner provides the eggs and the other partner carries the pregnancy, allowing both partners to participate biologically in conception. Targeted to lesbian couples and female same-sex partners.
• ICSI (Intracytoplasmic Sperm Injection) Advanced fertilization technique in which a single sperm is injected directly into an egg, used as part of IVF for male factor infertility, low sperm count, or prior fertilization failure.
• Frozen Embryo Transfer (FET) Frozen embryo transfer (FET) where a previously cryopreserved embryo is thawed and transferred. Starts at $5,750 inclusive of ultrasound monitoring, embryo thaw and prep, transfer, and initial pregnancy test; medications not included. Frequently used following egg freezing or donor egg cycles.
• MyEggBank Frozen Donor Egg Network Frozen donor egg bank network providing asynchronous donor egg cycles to patients across the United States through partner fertility centers. The world's largest frozen donor egg bank, offering aspiring parents access to frozen donor eggs at reduced cost compared to traditional fresh donor cycles. Egg donor compensation can reach $81,000 across six donation cycles.
• Egg Donor Program Egg donor recruitment, screening, and cycle management program for women donating eggs to intended parents. Donors receive escalating per-cycle compensation ($12,000 → $13,000 → $13,000 → $14,000 → $14,000 → $15,000), free fertility preservation, and 10 years of free egg storage starting with the third donation cycle.
• BUNDL Fertility Multi-Cycle Packages Multi-cycle IVF financing program bundling multiple treatment cycles with upfront pricing and risk protection. Includes BUNDL Guard (premier package with up to 100% refund if patient does not take a baby home, plus multiple retrievals and unlimited frozen embryo transfers), BUNDL Basic (most cost-effective, no qualifying criteria), BUNDL Back to Back (consecutive retrievals with banked embryos), and BUNDL 1+1 (one IUI plus one IVF with Success Guard refund if IUI succeeds).

Quantifiable outcome

• 35,000+ babies born through fertility treatment
• +3 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Prelude Fertility / The Prelude NetworkcoreStrategic or Co-development PartnerParent company and network membership. Prelude Fertility is the largest network of fertility clinics in North America. RBA participates in Prelude Network events including the annual Physician Summit and webinars. Dr. Alice Domar serves as Chief Compassion Officer.
• MyEggBank®coreStrategic or Co-development PartnerRBA founded MyEggBank in 2010 as the world's largest frozen donor egg bank. The network provides asynchronous frozen donor egg services to patients across the United States through partner fertility centers.
• NutraBloom®minorChannel Partner/ Reseller/ DistributorFertility supplement brand partnership providing vitamins and supplements to support fertility treatment. NutraBloom products are crafted by physicians with decades of expertise and available for delivery through bloomhealthier.com.
• Fertility for Colored GirlsminorStrategic or Co-development PartnerNon-profit partnership supporting African American women and people of color experiencing infertility. RBA provides support through Dr. Monica Best's visibility as a specialist on FFCG website and commitment to inclusive fertility care.
• Surrogacy AgenciesminorChannel Partner/ Reseller/ DistributorRBA collaborates with surrogacy agencies in Georgia to help intended parents find qualified gestational carriers. RBA facilitates embryo transfer and provides medical coordination while agencies handle matching, screening, and legal coordination.
• Insurance Carriers (Aetna, BCBS, United Healthcare, Progyny)coreChannel Partner/ Reseller/ DistributorInsurance provider partnerships. RBA is a Center of Excellence provider for Aetna and United Healthcare. Accepts BCBS, Progyny, Kaiser (if plan includes infertility), First Health, and PHCS.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Shady Grove Fertility: One of the largest fertility clinic networks in the U.S., founded in 1991 and now part of the US Fertility network. Operates full-service IVF, IUI, egg freezing, PGT, and donor egg programs across the Mid-Atlantic and beyond — directly comparable in service mix, scale, and academic-grade embryology to RBA.
• Boston IVF: Long-established fertility clinic network headquartered in the Northeast, with full-service IVF, PGT, egg freezing, and LGBTQ+ family building. Acquired by US Fertility and serving as a peer multi-site reproductive endocrinology practice analogous to RBA within The Prelude Network.
• CCRM Fertility: Network of fertility clinics founded by Dr. William Schoolcraft, known for high-volume IVF, advanced embryology, and own-brand PGT/genetics lab. Operates ~30 locations across major U.S. metros and competes head-on with RBA in premium full-service fertility care.
• Kindbody: Venture-backed fertility and family-building platform operating its own clinics plus employer-benefit partnerships. Directly competes with RBA across IVF, egg freezing, and LGBTQ+ family building with a more tech-enabled, employer-channel go-to-market model.
• New Hope Fertility Center: Full-service fertility clinic with strong IVF, mini-IVF, and egg-freezing offering, headquartered in New York with satellite locations. Directly comparable service mix and academic medical roots to RBA.
• Extend Fertility: U.S. fertility clinic specializing in egg freezing and IVF with multiple East Coast locations. Direct competitor in the elective fertility preservation segment that overlaps with RBA's vitrification and egg-freezing practice.

Broad incumbents

• Pinnacle Fertility: Multi-clinic fertility platform partnering with TMRW Life Sciences for automated cryostorage. Operates a broad portfolio of regional fertility clinics that compete with RBA in adjacent U.S. geographies and via partner networks.

Others

• Inception Fertility (Parent): RBA's parent company and operator of The Prelude Network — the largest fertility clinic network in North America. RBA is a wholly-owned subsidiary; Inception is not a peer but the strategic owner whose portfolio shapes RBA's competitive context.
• Ovation Fertility: Network of IVF labs providing embryology, andrology, and genetic testing services to referring clinics. Comparable to RBA's in-house embryology/PGT capability but operates as a lab partner rather than a patient-facing clinic.
• TMRW Life Sciences: Technology company providing automated, digitally tracked cryostorage for eggs and embryos. RBA participates in the TMRW ecosystem via the broader Pinnacle/Prelude fertility industry context; TMRW is an enabling technology partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rbaclinic
• Facebookfacebook.com/reproductivebiologyassociates

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reproductive Biology Associates