NutriBlooms

What NutriBlooms does

NutriBlooms is a privately held accredited dietetics practice headquartered in Blackburn South, Victoria, founded in 2019 by Principal Dietitian Racha Slim. It employs a small clinical team of Accredited Practising Dietitians (APDs) recognized by Dietitians Australia and delivers personalized nutrition consulting across roughly 7 to 10 clinic locations embedded in partner medical centres across Melbourne's eastern, northern, southern, western, and inner suburbs, supplemented by telehealth across Victoria and home-visit services for aged care clients. The service catalog spans general custom meal planning, the 13-Week Weight Management Program, 30-Day Cholesterol Lowering Program, BloomFertility fertility program, 30-Day Plant Based program, Comprehensive Bariatric Surgery Diet, gut health and IBS/Low FODMAP support, women's health (PCOS/PMOS, pregnancy, endometriosis, perimenopause), pediatric nutrition with feeding therapy, eating-disorder counseling, and chronic disease management (diabetes, CKD, cardiovascular, fatty liver, thyroid, cancer nutrition).

The practice's core diagnostic technology is InBody body composition analysis, a third-party medical-grade device used to measure muscle, fat, visceral fat and hydration compartments to inform personalized plans. Booking and practice management run on Cliniko. NutriBlooms makes money through four streams: per-session individual consultations (face-to-face, telehealth, and home visits), bundled prepaid structured programs, InBody scans sold as standalone services or complementary with first consultations, and B2B corporate nutrition services. Funding comes from a mix of out-of-pocket patient fees, Medicare rebates under EPC/Chronic Disease Management care plans, NDIS plan-managed and self-managed payments, DVA referrals, and private health insurance claims processed by patients after invoicing. Strategic positioning relies on professional accreditation, condition-specific specialization (notably fertility and pediatric feeding therapy), embedded co-location with GP medical centres to capture referral flow, and external recognition including a 2025 Dietitians Australia Award for Primary Care and a 2025 Local Business Award.

Name

NutriBlooms

Legal name

NutriBlooms

Website

https://nutriblooms.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

NutriBlooms is a Melbourne-based accredited dietitian practice operating roughly 7 to 10 clinic locations plus telehealth, delivering personalized nutrition consulting, structured programs, and InBody body composition analysis to individual patients across weight management, chronic disease, women's health, gut health, pediatric, and NDIS-funded segments.

Ownership category

akta.pro rank

Product category

Dietetics and Clinical Nutrition Services

NAICS

Offices of Other Health Practitioners (6213), Diet and Weight Reducing Centers (812191)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Gut Health & Digestive Nutrition (IBS, GERD, Elimination Diets) (HSADAFAH), Pediatric & Family Nutrition (HSADAFAL)

Keywords

• Dietitian services
• Clinical nutrition therapy
• Personalized meal planning
• Corporate nutrition programs
• Medical nutrition consultation

Headquarters

HQ city

Blackburn South, Victoria

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Dietitian Consultations: Face-to-face and telehealth consultations with accredited practicing dietitians. Covered by Medicare (with care plan), NDIS, DVA, and private health insurance.
2. Structured Diet Programs: Bundled programs including 13-Week Weight Management Program, 30-Day Cholesterol Lowering Program, BloomFertility Program, and Plant-Based Diet Program. These require upfront payment.
3. InBody Scan Services: Body composition analysis scans offered as standalone service or complimentary with initial consultations at select locations.
4. Corporate Nutrition Services: B2B nutrition services for corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

NutriBlooms is a private dietitian practice based in Melbourne, Australia, providing individualized dietitian consultations, personalized meal planning, and clinical nutrition therapy to patients. The practice also delivers corporate nutrition programs and is positioned to serve clients whose care is funded through Medicare, NDIS, and DVA arrangements.

Product overview

NutriBlooms is an accredited dietitian practice offering a comprehensive suite of nutrition and dietetic services across Melbourne. The core offering consists of personalized diet planning and consultations delivered by Accredited Practising Dietitians (APDs), supported by specialized diagnostic services like InBody body composition analysis. Their structured programs include the 13-Week Weight Management Program, 30-Day Cholesterol Lowering Diet Program, and 30-Day Plant Based Diet Program, alongside specialized offerings for fertility (BloomFertility Program), corporate nutrition, and NDIS-funded services. Service delivery spans 10 clinic locations across Melbourne plus telehealth consultations, with particular expertise in gut health/IBS, women's health (PCOS, pregnancy), paediatric nutrition including feeding therapy, and chronic disease management. The practice is registered with NDIS, accepts Medicare (with care plan), DVA, and private health insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Dietitian Consultation

Quantifiable outcome

• 63% regain of menstrual cyclicity in PCOS patients following anti-inflammatory Mediterranean diet intervention over 12 weeks
• +2 more outcomes

Segments10 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Nisa Medical Centre (Roxburgh Park)coreStrategic or Co-development PartnerNutriBlooms operates satellite clinics inside Nisa Medical Centre in Roxburgh Park, working with GPs and allied health practitioners to provide integrated patient care.
• Ringwood Family Medical CentrecoreStrategic or Co-development PartnerNutriBlooms operates inside Ringwood Family Medical Centre, providing dietetic services as part of integrated healthcare delivery.
• Dandenong Village Medical CentrecoreStrategic or Co-development PartnerSatellite clinic location inside Dandenong Village Medical Centre serving southern suburbs of Melbourne.
• Forest Hill Family CliniccoreStrategic or Co-development PartnerNutriBlooms operates inside Forest Hill Family Clinic, collaborating with GPs and allied health professionals.
• Chirnside Park Medical CliniccoreStrategic or Co-development PartnerSatellite clinic location inside Chirnside Park Medical Clinic in Melbourne's eastern suburbs.
• SIA Medical Centre (Footscray)coreStrategic or Co-development PartnerNutriBlooms operates inside SIA Medical Centre in Footscray, serving western suburbs of Melbourne.
• GPs and Allied Health Practitioners NetworkcoreStrategic or Co-development PartnerNutriBlooms collaborates with professional GPs and Allied Health Practitioners to provide evidence-based and scientific advice and support to clients.
• Dietitians AustraliacoreOthersAll NutriBlooms dietitians are Accredited Practising Dietitians recognized by Dietitians Australia. Racha Slim serves on the Dietitians Australia Victoria Branch Leadership Team.
• Diabetes VictoriacoreStrategic or Co-development PartnerNutriBlooms dietitians (Racha Slim, Monica Ng) are Life! Program facilitators with Diabetes Victoria, supporting clients at risk of chronic disease.
• Monash UniversityminorStrategic or Co-development PartnerNutriBlooms dietitians have Monash FODMAP training certification for IBS and gut health specialist services. Dietetic student supervision and placement partnerships with universities.
• Victoria UniversityminorStrategic or Co-development PartnerRacha Slim serves as Academic Sessional and Invited Member of Dietetics Program Advisory Committee at Victoria University.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fay Nutrition: US telehealth dietitian service covering weight management, chronic disease, and women's health via insurance-billed video consultations — overlaps NutriBlooms on payer-mix, modality, and clinical scope.
• The Dietologist: Australian dietitian practice led by Joanna Baker with strong gut health/IBS, PCOS, and food intolerance specialisation and Monash FODMAP training — directly competes in NutriBlooms' specialty verticals from a similarly differentiated positioning.
• Nourish: US-based telehealth dietitian platform matching patients with Registered Dietitians for chronic disease, weight, and gut health — directly mirrors NutriBlooms' virtual consultation model and specialty verticals.
• Zaya Care: US platform connecting patients to nutritionists and dietitians, often reimbursed through insurance — comparable referral-led, multi-payer dietitian delivery model to NutriBlooms.

Emerging players

• Eucalyptus: Australian digital health platform operating multiple consumer telehealth brands across men's and women's health — represents the platform aggregation model that could disintermediate single-clinic dietitian practices like NutriBlooms.
• Vively: Australian metabolic health platform using CGM and clinician-led programs including dietitian support — competing for the same chronic disease, PCOS, and pre-diabetes patient segments as NutriBlooms with a more tech-forward funnel.
• Juniper: Australian telehealth clinic focused on women's midlife health including perimenopause and weight management — overlaps NutriBlooms' women's health and weight management segments through a digital-first delivery model.

Broad incumbents

• Bupa: Major Australian private health insurer with an in-network dietitian and allied health provider directory — directly relevant because NutriBlooms' private health insurance billing pathway flows through incumbents like Bupa.
• Medibank: Largest Australian private health insurer with growing in-house health services and Extras cover that includes dietitian rebates — a key counterparty in NutriBlooms' PHI reimbursement stack and a potential vertical integrator.

Others

• Dietitians Australia: National professional association that credentials NutriBlooms' APDs and awarded the practice its 2025 Primary Care award — relevant as the governing ecosystem body rather than a competitor, but central to regulatory and reputational dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NutriBlooms
• Facebookfacebook.com/NutriBlooms
• LinkedInlinkedin.com/company/nutriblooms
• Instagraminstagram.com/nutriblooms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NutriBlooms