What Gleerups Utbildning does

Gleerups Utbildning AB is a Swedish educational publisher founded in 1826 in Lund by bookseller CWK Gleerup and now headquartered in Malmö. The company operates as a privately held subsidiary within the Berling Media conglomerate alongside sister companies Gothia Kompetens and Verbum. Under CEO Åsa Steholt, Gleerups produces and sells both printed and digital educational materials (läromedel) covering all subjects for Swedish schools from preschool class (förskoleklass) through upper secondary and adult education (gymnasium/vuxenutbildning), supplemented by academic course literature (kurslitteratur) for universities and higher education institutions. Named product lines include Exploro SO 4-6, Mattekojan, MatteMax, Mattekompisar, Ord & Äventyr, Prima Matematik, STIL, and BokGym.

The company's core technology is the Gleerups Portal — a digital platform for accessing digital learning materials — combined with a "Gemensam lärmiljö" (common learning environment) that supports integration with other Swedish school IT systems. Distribution operates through direct e-commerce at gleerups.se, public procurement channels using state subsidies (statsbidrag läromedel), and free sample-copy distribution. Pricing is subscription-based for digital materials, with annual billing, up to 25% package discounts for schools, and quote-based institutional sales. The company is GDPR-compliant and uses FSC-certified paper for printed materials.

Gleerups generates revenue from three primary streams: K-12 educational materials (print and digital, with recurring subscription economics), university course literature (one-time license sales), and teacher professional development. Annual revenue is 248 million SEK with approximately 60 employees, implying roughly 4.1M SEK revenue per employee. The customer base spans Swedish primary and secondary schools, upper secondary and adult education, and higher education institutions, with no disclosed international operations. Recent strategic activity has centered on launching new products aligned with Sweden's Gy25 upper secondary curriculum reform and building out the digital platform integration layer.

Name

Gleerups Utbildning

Legal name

Gleerups Utbildning AB

Website

https://gleerups.se

Company type

Private

Founded year

1826

Operating status

Operating

Headcount range

101–250 employees

Short description

Gleerups Utbildning AB is a nearly 200-year-old Swedish educational publisher producing printed and digital learning materials, university course literature, and teacher professional development resources for K-12, adult education, and higher education institutions across Sweden, with 248M SEK in annual revenue.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Miscellaneous Publishing (2741), Services-Educational Services (8200)

akta.pro primary industry

Special Education (SPED) & Inclusive Curriculum Materials (EDAGAAAE)

akta.pro secondary industry

Electives & Enrichment Curriculum (Arts, Music, PE, CTE Exploratories) (EDAGAAAG)

Keywords

• Educational publishing
• Textbook publishing
• Digital learning materials
• Course literature
• Teacher resources

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Educational Materials (Print and Digital): Sale of textbooks and learning materials for primary, secondary, and upper secondary schools. Includes both physical printed materials and digital subscriptions/licenses. Products cover all subjects including languages, mathematics, sciences, humanities, and vocational subjects.
2. University Course Literature: Academic textbooks for higher education institutions, written by active university teachers with research connections. Covers disciplines including behavioral science, humanities, law, teacher education, police training, social work, healthcare, and research methodology.
3. Professional Development: Competency development courses and materials for teachers covering digital skills, pedagogy, leadership, and subject-specific training.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Gleerups Utbildning is a Swedish educational publisher that develops, produces, and distributes printed textbooks and digital learning materials (läromedel) covering all subjects for Swedish schools from preschool class through upper secondary and adult education. The company also publishes academic course literature (kurslitteratur) for universities and higher education institutions, written by active university researchers. In addition, Gleerups offers professional development and competency development resources for teachers and school leaders.

Product overview

Gleerups Utbildning offers a comprehensive educational materials portfolio comprising both digital and printed learning resources (läromedel) for all school levels from preschool (förskoleklass) through upper secondary (gymnasium) and adult education (vuxenutbildning), plus course literature (kurslitteratur) for universities and higher education. The product suite includes core offerings such as Gleerups Digitala Läromedel (digital platform with Gleerupsportal) and Gleerups Tryckta Läromedel (printed materials), supplemented by named sub-products like Exploro SO 4-6 for social studies, Mattekojan and Mattekompisar for mathematics, and Ord & Äventyr for Swedish literacy. The company also provides professional development resources through Digital skola-serien and competency development modules. Key recent launches include Gy25-adapted materials following the new upper secondary curriculum reform and STIL, a new Swedish language resource. BokGym serves the vocational upper secondary segment, while the Gleerupsportal provides the primary digital access point.

Differentiator

Problem solved

Functional benefit

Brands

• Exploro: Subject integrated learning materials for grades 4-6 combining printed and digital content.
• MatteMax
• Mattekojan
• Ord & Äventyr
• Mattekompisar
• STIL
• Gy25
• Prima Matematik

Products and services

• Gleerups Digitala Läromedel Digital learning materials available across all subjects for preschool class through upper secondary and adult education. Includes interactive features, exercises, and digital tools for teachers and students, accessed through the Gleerups Portal.
• Gleerups Tryckta Läromedel Printed physical textbooks and educational materials for all school levels from preschool to upper secondary, covering subjects including languages, sciences, social sciences, and vocational subjects.
• Kurslitteratur för Högskolan Course literature for universities and higher education institutions, written by active university teachers with research connections. Covers disciplines including behavioral science, humanities, law, teacher education, police training, social work, healthcare, and research methodology.
• Gleerupsportal The digital platform portal where users access Gleerups digital learning materials and resources, with integration capabilities for school systems.
• BokGym Learning materials for the vocational upper secondary program (gymnasieskola) accessible through the BokGym platform, covering vocational subject areas.
• Exploro SO 4-6 Subject integrated learning materials for grades 4-6 combining printed and digital content, with cross-subject opportunities and reading strategies.
• Mattekojan Mathematics learning material for early grades focusing on foundational math skills.
• Ord & Äventyr Swedish language and reading education resource for grades 1-3 focusing on literacy development.
• Mattekompisar Mathematics companion resource for grades 1-3 supporting math education and skills development.
• Planeringsverktyget Planning tool for teachers to help organize and structure lessons effectively.
• Digital skola-serien Series of digital school resources for professional development focusing on digital competencies and educational technology.
• STIL Gleerups' new Swedish learning material for upper secondary (gymnasiet) according to the Gy25 curriculum framework.
• Gy25 Läromedel Complete range of new learning materials adapted for the Gy25 curriculum reform for upper secondary education, alongside continued availability of Gy11 materials.

Quantifiable outcome

• FSC-certified paper used for all printed books, supporting responsible forestry

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• EcoTree InternationalminorStrategic or Co-development PartnerAnnual climate compensation partnership through tree planting. Gleerups plants trees corresponding to 100% of greenhouse gas emissions from their printed books. For 2023, 1,060 trees were planted in Denmark.
• Gothia KompetenscoreOthersPart of the same corporate group (Berling Media). Together with Verbum and Gothia Kompetens, Gleerups forms part of a vision to contribute to a good and sustainable society.
• VerbumcoreOthersPart of the same corporate group (Berling Media). Gleerups operates alongside Verbum within Berling Media's educational publishing portfolio.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wiley: Global academic and educational publisher with a substantial university textbook business. Comparable to Gleerups' higher education course literature arm as a major international publisher competing for Nordic academic authors and adoptions.
• Norstedts: Established Swedish trade and educational publisher with a wide portfolio of titles. Overlaps with Gleerups in academic and educational publishing but operates as a broader general publisher.
• Pearson: Global education publisher with K-12 and higher education portfolios. Represents the scale of well-capitalized international competitors that could increasingly serve Swedish schools with localized digital content.
• McGraw-Hill Education: Major global educational publisher with deep K-12 and higher education catalogs. Comparable to Gleerups as a large-scale educational content provider, though focused on English-language markets.

Direct peers

• Liber: Major Swedish educational publisher providing textbooks and digital learning resources for primary, secondary, and upper secondary schools. Closely comparable product offerings and target customers to Gleerups.
• Sanoma Utbildning: Swedish subsidiary of Nordic media group Sanoma, offering K-12 educational materials and digital learning platforms. Competes directly with Gleerups across the Swedish school curriculum.
• Natur & Kultur: Swedish educational publisher with a strong catalog of textbooks and learning materials across subjects and grade levels. Comparable to Gleerups in product mix and educational mission.
• Bonniers Utbildning: One of Sweden's largest K-12 educational publishers, offering textbooks and digital materials across similar grade levels and subjects. Directly competes with Gleerups in the Swedish school market.
• Studentlitteratur: Leading Swedish publisher of university course literature and academic textbooks. Directly comparable to Gleerups' higher education (Kurslitteratur) division.

Regional players

• Gyldendal Uddannelse: Danish educational publisher operating the same business model in the adjacent Danish market. Highly comparable in mission, curriculum-aligned content focus, and Nordic institutional purchasing dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/gleerupsfilm
• Facebookfacebook.com/gleerupsutbildning
• LinkedInlinkedin.com/company/gleerups-utbildning-ab
• Instagraminstagram.com/gleerups/?hl=sv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gleerups Utbildning