RehabMart

What RehabMart does

RehabMart (Rehabmart, LLC) is a therapist-owned e-commerce retailer of rehabilitation and medical supplies, founded in 1998 and headquartered in Watkinsville, Georgia. The company operates a direct-to-consumer and B2B online storefront at RehabMart.com offering more than 100,000 SKUs from over 400 manufacturers across 16 departmental categories, including patient mobility devices, physical and occupational therapy equipment, hand therapy products, treatment tables and furniture, daily living aids, and therapeutic modalities such as red light therapy and cold laser devices. Its proprietary platform is a custom-coded website hosted on dedicated servers in Atlanta, supplemented by a content property called Caregiver University that provides educational content on rehabilitation topics.

The company generates revenue primarily through one-time product sales via its e-commerce storefront, with pricing ranging from under $200 for small accessories to over $11,000 for high-ticket professional equipment such as red light therapy beds. Customer segments span three groups: healthcare providers (hospitals, clinics, rehabilitation centers), government and institutional buyers (notably the VA, US Government agencies, schools, and GPOs) served via GSA Schedule contracts and purchase order accounts, and individual consumers and family caregivers served through direct online ordering. Free shipping is offered on most items within the 48 contiguous US states, financing is available through Affirm for loans up to $20,000, HSA/FSA payments are accepted, and extended warranties are offered via a partnership with Mulberry.

The business is operationally organized across multiple Georgia sites, including a customer care call center and operations headquarters in Elberton, vendor relations and back-office functions in Athens, dedicated data center operations in Atlanta, and its headquarters in Watkinsville. The company is led by CEO and co-founder Hulet Smith and co-founder Mike Price, both occupational and physical therapists. Notable credentials include SBA HUBZone certification, two GSA Schedule contracts (65IIF Patient Mobility Devices and 65IIA Medical Equipment & Supplies), and INC 5000 recognition in 2013, 2015, and currently at rank #3229. The company operates as a privately held, self-funded LLC with no identified institutional investors or external funding rounds.

Name

RehabMart

Legal name

Rehabmart, LLC

Website

https://rehabmart.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

RehabMart is a therapist-owned e-commerce retailer, founded in 1998 and based in Georgia, selling over 100,000 rehabilitation and medical supply SKUs from 400+ manufacturers to healthcare providers, government agencies, and individual caregivers via its website and GSA contracts.

Ownership category

akta.pro rank

Product category

Rehabilitation & Medical Equipment

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)

akta.pro secondary industries

Hand Therapy & Upper-Extremity Rehab In-Home (HSABADAJ), Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF), Chronic Pain Rehabilitation & Functional Restoration (HSADAIAJ)

Keywords

• Rehabilitation equipment
• Medical supplies
• Durable medical equipment
• Physical therapy products
• Occupational therapy equipment

Headquarters

HQ city

Watkinsville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer and B2B online sales of medical supplies and rehabilitation equipment through RehabMart.com. The company offers over 100,000 SKUs from over 400 manufacturers across 16 core departmental lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RehabMart is a therapist-owned e-commerce retailer that sells over 100,000 SKUs of rehabilitation, medical, and mobility products from 400+ manufacturers across 16 departmental categories. It serves individual consumers, caregivers, healthcare providers, schools, and government agencies through its own online storefront, purchase order accounts, and GSA contracts.

Product overview

RehabMart is a therapist-owned e-commerce retailer of rehabilitation and medical supplies based in Watkinsville, Georgia, offering over 100,000 SKUs from over 400 manufacturers across 16 core departmental lines. The company operates as a multi-product marketplace platform with categories spanning physical therapy equipment, occupational therapy tables, hand therapy products, treatment furniture, and therapeutic modalities including red light therapy and cold laser devices. Key product lines include Bailey Manufacturing work tables and therapy furniture, Pivotal Health Solutions height-adjustable hand therapy tables, Oakworks premium treatment stools, Vive Health and Fabrication Enterprises hand therapy exercisers, Armedica treatment stools, and RLT Home red light therapy panels. RehabMart serves both individual consumers and institutional buyers including hospitals, clinics, schools, and government agencies through its GSA-approved government sales program.

Differentiator

Problem solved

Functional benefit

Products and services

• Bailey Economy Hi-Low Work Table

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• RLT HomecoreChannel Partner/ Reseller/ Distributor · 12 June 2026RehabMart has added RLT Home's Total Spectrum red light therapy panels to its product lineup. The seven-wavelength panels are designed for muscle recovery and joint comfort. RLT Home provides free weekly usage plans reviewed by team members for each customer purchase.
• MulberryminorStrategic or Co-development PartnerPartnership for extended warranty and protection plans. Mulberry provides e-commerce technology for extended warranty coverage on eligible products purchased at RehabMart, protecting against accidental damage.
• AffirmminorChannel Partner/ Reseller/ DistributorFinancing partner providing installment payment options for customers. Offers 3, 6, 12, or 18 month financing for loans up to $20,000.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vitality Medical: Vitality Medical is an online retailer of home medical equipment and daily living aids, closely matching RehabMart's D2C e-commerce model across categories like mobility, bathroom safety, and patient lifts. It competes for the same consumer and small-institutional buyer with a multi-brand catalog strategy.
• AvaCare Medical: AvaCare Medical operates a multi-brand online catalog of medical supplies, wound care, mobility, and rehabilitation products. It targets the same combination of healthcare providers and home caregivers as RehabMart through a web storefront model.
• Mountainside Medical Equipment: Mountainside Medical Equipment is an online medical and rehab supplies retailer serving institutional and consumer buyers with branded durable medical equipment. The catalog mix, e-commerce-first model, and B2B-plus-D2C motion make it a comparable operator to RehabMart.
• 1800Wheelchair: 1800Wheelchair is an e-commerce specialist in wheelchairs, mobility scooters, ramps, and patient mobility devices. Its focus on patient mobility products overlaps directly with RehabMart's GSA 65IIF mobility schedule and consumer mobility catalog.
• Just Home Medical: Just Home Medical is an online retailer focused on home medical equipment and respiratory/CPAP products. While smaller, it competes in the same buyer cohort (consumers, home health agencies, and institutions) as RehabMart's household and durable medical equipment lines.
• SavingStar Medical / SaveRite Medical: SaveRite Medical is a discount online retailer of medical supplies and equipment, appealing to cost-conscious consumers and small practices. Its positioning on value pricing overlaps directly with RehabMart's "discount medical products" promise and broad catalog model.
• Allegro Medical: Allegro Medical is an online discount retailer of medical supplies, home health, and mobility products serving both consumers and institutions. It directly competes with RehabMart on price, catalog breadth, and the customer-caregiver / clinician buyer overlap.

Broad incumbents

• Henry Schein Medical: Henry Schein Medical distributes medical and rehab supplies to physician offices, surgery centers, and government agencies. Its broad catalog and federal contract footprint compete with RehabMart for institutional buyers purchasing the equipment RehabMart resells.
• AdaptHealth: AdaptHealth is a leading national provider of home medical equipment, sleep, and respiratory therapy through patient-direct and B2B channels. It operates in RehabMart's durable medical equipment category but at greater scale with insurance billing, sleep resupply, and a hybrid digital + clinical care model.
• McKesson Medical-Surgical: McKesson Medical-Surgical is one of the largest medical supply distributors and serves clinics, hospitals, and government buyers through negotiated contracts. Its institutional distribution capability and federal contract depth represent the upper-scale incumbent model RehabMart competes against for healthcare-provider procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/rehabmart
• Xx.com/rehabmart

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RehabMart