Art's Rental Equipment & Supply

What Art's Rental Equipment & Supply does

Art's Rental Equipment & Supply is a privately held regional equipment rental company founded in 1967 and headquartered in Newport, Kentucky. It operates 15 retail storefronts across Ohio (5), Kentucky (9), and Indiana (1), serving the Cincinnati/Northern Kentucky tri-state market. The company rents and sells construction and industrial equipment spanning aerial lifts (heights up to 185 feet), earth moving machinery (backhoes, skid steers, excavators, dozers, loaders, trenchers), material handling equipment (forklifts, telehandlers, hoists), climate control units (heaters, dehumidifiers, fans), and power generation equipment (generators, pumps, welders), along with concrete/masonry, compaction, lawn/landscape/tree, trucks, and miscellaneous tools.

The business generates revenue across five streams: usage-based equipment rental (metered at 8 hours/24-hour day, 40 hours/week, 160 hours/4 weeks), equipment sales of new and used units, fee-based delivery and pickup to job sites, 24-hour emergency service, and operator training for MEWP, Telehandler, and Forklift certification. Pricing is published and time-based with prorated overage on meter hours and weekend/holiday rate structures. Go-to-market is primarily a direct-to-consumer physical retail model complemented by a Shopify-powered e-commerce catalog, an online rental portal, a content blog ("Rental Ready"), an email newsletter, community sponsorships, and in-house credit accounts for business customers.

The customer base is horizontal and SMB-tilted: construction contractors (primary), landscaping and tree services, industrial/manufacturing, and DIY/homeowners. There is no disclosed venture capital, private equity, or institutional investor involvement, and no management team, awards, patents, partnerships, regulatory actions, mergers/acquisitions, or funding rounds are evidenced in the available material — the company appears to be an independently operated, founder- or family-owned regional business with no proprietary technology platform beyond standard Shopify e-commerce tooling.

Name

Art's Rental Equipment & Supply

Legal name

Arts Rental

Website

https://artsrental.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Art's Rental Equipment & Supply is a privately held regional equipment rental company, founded in 1967 and headquartered in Newport, KY, operating 15 retail stores across Ohio, Kentucky, and Indiana serving construction contractors, industrial, landscaping, and DIY customers with rental, sales, delivery, and training services.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Lifting & Hoisting Rental & Leasing (IMAHAJAN), Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

Keywords

• Construction equipment rental
• Industrial equipment rental
• Aerial lift rental
• Earth moving equipment
• Material handling equipment

Headquarters

HQ city

Newport

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Core revenue stream from renting construction and industrial equipment. Rental charges are based on length of time equipment is on rent, with hourly meter usage included in rental periods. Equipment with hour meters includes 8 hours of running time in 24-hour period, 40 hours in weekly rental, and 160 hours in 4-week rental.
2. Equipment Sales: Sale of used and new rental equipment through Equipment Sale section of website and stores.
3. Delivery and Pickup Services: Fee-based delivery and pickup of rented equipment to job sites based on equipment type, truck needed, and distance from Art's Rental location.
4. Emergency Service: After-hours emergency service available for additional fee to support customers with urgent job site needs.
5. Operator Training: Training services for MEWP, Telehandler, and Forklift operation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Art's Rental Equipment & Supply rents construction and industrial equipment on a daily, weekly, or 4-week basis, with hourly run-time allocations included in each rental period. The company also sells new and used equipment, provides fee-based delivery and pickup to job sites, 24-hour emergency service, and operator training for MEWP, Telehandler, and Forklift certification, serving customers across Ohio, Kentucky, and Indiana through 15 storefront locations.

Product overview

Art's Rental Equipment & Supply operates as a regional equipment rental company serving Ohio, Kentucky, and Indiana with 15 store locations. The company offers a diverse portfolio of rental equipment organized into major categories: Aerial Lifts (boom lifts, scissor lifts, personnel lifts, scaffold, ladders), Air Compressors & Tools (portable and towable compressors with accessories), Climate Control (heaters, dehumidifiers, fans), Concrete/Masonry (buggies, buckets, saws, mixers), Earth Moving (backhoes, skid steers, excavators, loaders), Forklift/Material Handling, Lawn/Tree Equipment, Pump & Power (generators, pumps, welders), Trucks & Vehicles, and miscellaneous tools. The company also sells equipment and provides complementary services including delivery/pickup, 24-hour emergency service, and operator training for MEWP, Telehandler, and Forklift certification. Rental rates are structured with daily (24 hours with 8 hours run time), weekly (7 days with 40 hours), and 4-week periods. The company primarily serves construction, industrial, and commercial customers through a retail storefront model using Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Aerial Lifts Aerial work platform rental equipment including boom lifts, scissor lifts, trailer-mounted lifts, vertical personnel lifts, ladders, walkboards, and scaffold systems with working heights from 16 to 185 feet, for construction, maintenance, and installation work.
• Air Compressors & Tools Portable and towable air compressors ranging from 4 to 1600 CFM in electric and internal combustion variants, plus air tools and accessories such as hammers, hoses, and impact wrenches, for construction and industrial job sites.
• Climate Control Equipment Heating equipment from 75,000 to 750,000 BTU including blower, convection, indirect fired, and electric heaters, plus dehumidifiers, fans, air scrubbers, and ventilation equipment for job site climate control.
• Concrete / Masonry Equipment Full line of concrete and masonry rental equipment including buggies, dumpers, buckets, trowels, vibrators, grinders, planers, grout pumps, hammers, drills, mixers, saws, chain saws, and hand tools.
• Compaction Equipment Compaction rental equipment including rollers and walk-behind tamps for site preparation and foundation work.
• Cranes Industrial crane rental equipment for heavy lifting applications.
• Earth Moving Equipment Heavy earth moving rental equipment including backhoes, compact utility loaders, skid steers, excavators, dozers, loaders, trench shoring, trenchers, vacuum excavators, and various attachments.
• Forklift / Material Handling Material handling rental equipment including straight mast forklifts, telescopic reach forklifts, carts, dollies, pallet jacks, material lifts, chain hoists, and attachments.
• Lawn, Landscape & Tree Equipment Tree equipment (chain saws, stump grinders, chippers, log splitters), Dingo utility loaders, lawn care equipment, post hole diggers, tillers, and hand-held power equipment for landscaping and tree service work.
• Pump & Power Equipment Power generation and pumping rental equipment including portable and towable generators, pumps, lighting equipment, and welders.
• Trucks & Vehicles Vehicle rentals including bucket trucks, dump trucks, water trucks, carts, and carriers for job site transportation.
• Additional Rental Items Miscellaneous rental equipment including pressure washers, floor care equipment, levels and transits, plumbing equipment, sandblasting equipment, safety equipment, sweeping equipment, trailers, and miscellaneous tools.
• Equipment Sales Sale of new and used rental equipment available for purchase through the company's stores and online Equipment Sale section.
• Delivery & Pickup Services Fee-based delivery and pickup of rented equipment to customer job sites, with pricing based on equipment type, truck needed, and distance from the Art's Rental location.
• Emergency Service 24-hour after-hours emergency service available for an additional fee to support customers with urgent job site equipment needs.
• Operator Training Operator training services for MEWP (Mobile Elevating Work Platform), Telehandler, and Forklift certification.
• Resale Supplies Resale supplies available for purchase to complement rented equipment.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• United Rentals: Largest US equipment rental company with substantial branch presence across Ohio, Kentucky, and Indiana. Directly comparable multi-category fleet (aerial, earthmoving, material handling, power, climate) and overlapping customer base of contractors and industrial operators.
• Sunbelt Rentals: Second-largest US equipment rental company and subsidiary of Ashtead Group. Operates extensive branch networks in the same OH/KY/IN tri-state corridor with a comparable mix of aerial, earthmoving, material handling, and specialty fleet offerings.
• Herc Rentals: Major US equipment rental operator (NYSE: HRI) with a comparable multi-category fleet and significant Midwest branch density. Targets the same contractor, industrial, and infrastructure customer base with overlapping equipment categories.
• H&E Equipment Services: Public US equipment rental company (NASDAQ: HEES) operating a multi-category fleet serving construction and industrial customers across multiple regions. Closely comparable business model and customer base, particularly for crane, aerial, and earthmoving rentals.

Emerging players

• EquipmentShare: Tech-enabled equipment rental platform expanding nationally with telematics-integrated fleet and mobile-first ordering. Represents the digital-native model competing for the same contractor rental wallet with overlap in aerial, earthmoving, and material handling categories.

Broad incumbents

• Caterpillar (CAT Rental) / Cat Dealer Network: OEM-affiliated rental channel operated through CAT dealers. Provides a broadly comparable fleet of Caterpillar-branded aerial, earthmoving, and material handling equipment to industrial and contractor customers across the same geographies.
• Aggreko: Specialty rental provider of power generation, temperature control, and pumping equipment - directly overlapping with Art's Rental's climate control, generator, and pump categories. Operates across North America with an emphasis on industrial customers.

Regional players

• Ahern Rentals: Privately held, family-owned equipment rental company operating a broad multi-category fleet regionally with a comparable mix of aerial, earthmoving, and material handling equipment. Closest privately-held regional analog to Art's Rental's operating model.
• Fabick CAT: Major Caterpillar dealer with associated rental operations across the Midwest, offering earthmoving, material handling, and aerial fleets to contractor and industrial customers. Comparable multi-location regional footprint and category mix.
• MacAllister CAT: Indiana-headquartered CAT dealer with a substantial equipment rental arm serving Indiana and adjacent states. Direct geographic overlap with Art's Rental's tri-state footprint and a comparable multi-category equipment rental offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art's Rental Equipment & Supply