What Strattner does

Strattner (legal name H. Strattner & Cia. Ltda.) is a privately held Brazilian medical equipment distributor founded in 1950, headquartered in São Paulo with 500+ employees and 75+ years of continuous operation in the Brazilian healthcare market. The company operates an exclusive distribution platform for 15+ international medical technology brands — most prominently Intuitive Surgical (da Vinci robotic surgery), Matachana (sterilization and thermodisinfection), Olympus (video surgery), United Imaging (diagnostic imaging), Dornier MedTech (urology lasers), and Insightec (HIFU neurosurgery). Its portfolio spans 18 clinical specialties including robotic surgery, sterilization (CME), diagnostic imaging, urology, gynecology, neurosurgery, and orthopedics, sold directly to public and private hospitals, clinics, and SUS facilities across Brazil.

Underlying the distribution franchise is a layered technical and service infrastructure: a 100% proprietary maintenance and technical service team trained at Matachana's International Education Center (MIEC); the Genesis robotic surgery consulting and training program supported by FlexVR and SimNow simulators; AI-powered diagnostic products (Lunit INSIGHT CXR/MMG, DeepBrain, IA para AVC) integrated into radiology workflows; and a consumables catalog spanning sterilization packaging (Tyvek, surgical paper), process monitors, enzymatic detergents, and custom Klare sterilization accessories for da Vinci endoscopes.

Revenue is generated through four streams: one-time capital sales of medical-surgical and imaging equipment; recurring revenue from consumables and disposable products (sterilization packaging, surgical blades, cleaning agents, disposable urology instruments); managed services via service contracts, preventive/corrective maintenance, and on-site repair; and professional services through training, CME education, and simulator-based programs. Pricing is quote-based through enterprise field sales, with long contract cycles typical of hospital procurement. Customer segments are dominated by hospitals and clinics (primary), with secondary segments comprising surgeons and medical professionals trained on advanced systems, and patient-facing educational content. Operations are domestic-only (Brazil), with no disclosed parent company, external investors, or M&A activity in source data.

Name

Strattner

Legal name

H. Strattner & Cia. Ltda.

Website

https://strattner.com.br

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Strattner is a 75-year-old, 500+ employee, privately held Brazilian medical equipment distributor holding exclusive rights to 15+ global brands (Intuitive da Vinci, Matachana, Olympus, United Imaging) and serving public and private hospitals across 18 clinical specialties via capital sales, consumables, technical services, and training.

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution

NAICS

Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Perioperative Supply Chain, Instruments & Surgical Logistics (HLAFAIAO)

akta.pro secondary industries

Sterilization Services & Contract Reprocessing (ETO/Gamma/E-beam providers) (HLAHANAB), Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA), Sterile & Aseptic Medical Packaging (Pouches, Wraps, Sterile Barriers) (IMALAIAB)

Keywords

• Medical equipment distribution
• Robotic surgery systems
• Sterilization equipment
• Diagnostic imaging
• Surgical instruments

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical-Surgical Equipment Sales: Sale of medical equipment including robotic surgery systems (da Vinci), diagnostic imaging (MRI, CT, PET/CT, mammography, X-ray), sterilization equipment (autoclaves, thermodisinfectors), surgical instruments, and lasers. Equipment is sold directly to hospitals and clinics through enterprise sales. Revenue is generated through one-time capital purchases.
2. Consumables and Disposable Products: Recurring revenue from consumables including surgical packaging (paper, Tyvek), sterilization monitoring indicators, cleaning products (detergents, sanitizers), surgical blades, and disposable urology instruments. Consumables are repurchased regularly by existing customers.
3. Maintenance and Technical Services: Service contracts, on-site maintenance, repair centers, preventive and corrective maintenance, and technical support for all distributed equipment. Strattner maintains a 100% proprietary service team trained at Matachana's International Education Center (MIEC).
4. Training and Education Programs: Robotic surgery training programs (Genesis program, da Vinci training, FlexVR simulator, SimNow simulator) and CME (sterilization) training for healthcare professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Strattner is the exclusive Brazilian distributor of medical-surgical equipment, robotic surgery systems, diagnostic imaging devices, sterilization (CME) equipment, surgical instruments and AI diagnostic tools from more than 15 leading international manufacturers. The company sells capital equipment, consumables, technical services and training programs directly to public and private hospitals, clinics and healthcare networks across Brazil under exclusive brand representation agreements.

Product overview

Strattner is a Brazilian medical device distributor with 75+ years of experience, 500+ employees, and 19 specialty areas. Its portfolio is organized as a multi-brand distribution platform rather than a single unified product. The offering spans robotic surgery (Intuitive da Vinci Xi and X systems, advanced instruments SureForm/SynchroSeal/Vessel Sealer Extend/Force Bipolar/Endoscope Plus/Suction Irrigator, simulators FlexVR and SimNow, and Genesis training program), video surgery (Olympus Visera Elite III and II towers), CME equipment (Matachana S1000 and SC500 steam autoclaves, 130HPO hydrogen peroxide plasma and 130LF formaldehyde low-temperature sterilizers, MAT LD500 and LD1000 thermal disinfectors, SISA S and KL35 ultrasonic cleaners, LPIN60 and LP AA bedpan washers, Hawo HD 680/HD 850/HD 950 NanoPak sealers, Klare detergents/sanitizers, sterilization consumables), urology (Dornier Thulio laser, AXIS LEO, flexible digital cystoscope, Mistra bipolar resectoscopes), gynecology (Mistra Omni platform, Focal One HIFU), neurosurgery (Exablate Neuro focused ultrasound, Mithras bipolar line, DeepBrain AI), diagnostic imaging (United Imaging uMR Omega 3T MRI with AI, uCT CT, uMammo mammography, uMI PET/CT, uDR digital radiography), digital/AI products (Lunit INSIGHT CXR and MMG for AI-assisted radiology, DeepBrain neuroimaging AI, IA para AVC stroke AI), and surgical consumables (Swann-Morton surgical blades, Tyvek and surgical paper packaging, sterilization monitors, cleaning tests).

Differentiator

Problem solved

Functional benefit

Products and services

• Da Vinci Xi Robotic Surgery System Intuitive Surgical's flagship robotic surgery platform with four interactive robotic arms and 3D HD vision, enabling complex minimally invasive procedures across multiple surgical specialties. Distributed exclusively in Brazil by Strattner.
• Da Vinci X Robotic Surgery System Intuitive Surgical's robotic surgery system offering core da Vinci capabilities at a lower cost, designed to expand access to robotic minimally invasive surgery. Distributed exclusively in Brazil by Strattner.
• Matachana Autoclaves S1000 Series Matachana steam sterilizer series with 445–892L chamber capacity, featuring Venturi vacuum technology, dual-PLC control and documentation, remote access for technical support, and water/energy efficiency for high-volume CME environments.
• Matachana Autoclaves SC500 Series Matachana steam sterilizer series with 167–321L chamber capacity, offering 1 or 2 door configurations, integrated or external steam generation, electronic Bowie-Dick testing, and built-in connectivity for peripheral communication.
• Matachana 130HPO Low-Temperature Sterilizer Matachana low-temperature sterilizer using vaporized hydrogen peroxide and plasma, with three cycle modes (Rapid 25min, Advanced 35min, Standard 48min) for heat-sensitive medical devices.
• Matachana 130LF Formaldehyde Sterilizer Matachana low-temperature formaldehyde vapor sterilizer with 148L chamber, operating at 50–78°C with automatic formaldehyde solution dispensing for heat-sensitive instruments.
• MAT LD500 Thermal Disinfecting Washer Matachana thermal disinfecting washer with 256L chamber capacity, accommodating 12 DIN baskets, designed for automated cleaning and thermal disinfection of surgical instruments in CME.
• MAT LD1000 Thermal Disinfecting Washer Matachana high-capacity thermal disinfecting washer for automated cleaning and thermal disinfection of medical instruments in high-volume CME environments.
• Hawo VeriDoc Documentation System Hawo labeling and documentation system for sterilized packages, consisting of label printers and barcode readers that print sterilization process data on self-adhesive labels with Type 1 chemical indicators.
• uMR Omega 3T MRI System United Imaging 3 Tesla MRI system with 75cm ultra-wide bore, integrated uAIFI AI package including EasyScan, EasyPlan, ACS AI-accelerated acquisition, and DeepRecon noise reduction for faster, higher-quality diagnostic imaging.
• United Imaging uCT Line United Imaging line of computed tomography scanners for diagnostic imaging across clinical applications.
• United Imaging uMammo Line United Imaging mammography equipment line for breast cancer screening and diagnosis.
• United Imaging uMI PET/CT Line United Imaging molecular imaging line combining PET and CT for oncology, cardiology, and neurology diagnostics.
• United Imaging uDR Digital Radiography United Imaging digital radiography systems, available in fixed (uDR 566i) and mobile (uDR 380i) configurations.
• Lunit INSIGHT CXR AI-powered chest X-ray analysis solution using computer vision for detection of thoracic abnormalities, integrated into hospital radiology workflows.
• Lunit INSIGHT MMG AI-powered mammography analysis solution for breast cancer screening, using computer vision to assist radiologists in reading mammogram images.
• Olympus Visera Elite III Video Surgery Tower Olympus video surgery tower providing Ultra HD 4K imaging for laparoscopic and minimally invasive procedures.
• Olympus Visera Elite II Video Surgery Tower Olympus video surgery tower for high-definition video imaging during laparoscopic procedures.
• Dornier Thulio Thulium Laser Dornier MedTech thulium laser for urological procedures including prostate treatment, providing precise tissue ablation and coagulation in laser surgery.
• Dornier AXIS LEO Urology System Dornier AXIS LEO urological system providing lithotripsy and related urology treatment capabilities.
• Exablate Neuro HIFU System Insightec focused ultrasound platform for non-invasive neurosurgical procedures, enabling targeted tissue ablation without open surgery.
• Mistra Omni Video Surgery Platform Mistra Omni is a video surgery platform for gynecological procedures, supporting hysteroscopic and laparoscopic interventions with bipolar resection technology.
• Focal One HIFU System HIFU (High-Intensity Focused Ultrasound) system for non-invasive treatment of prostate tissue, used in urology for focal therapy.
• Mistra Prostate Enucleation Instrument Sets Specialized instrument sets for endoscopic prostate enucleation using laser techniques, featuring multiple diameters, quick-coupling design, and integrated irrigation/aspiration for improved surgical visibility and efficiency during HoLEP and similar procedures.
• Programa Genesis Robotic Surgery Training Comprehensive Strattner training and consulting program for robotic surgery implementation, supporting hospitals in setting up da Vinci programs with clinical and operational guidance.
• Da Vinci Xi Surgical System (Robotic Surgery Launch) Robotic-assisted minimally invasive surgery system offering Intuitive Surgical's da Vinci Xi platform with full Brazilian launch support including installation, training, simulators and ongoing technical support.

Quantifiable outcome

• 417% growth in robotic surgeries in Brazil between 2018 and 2022
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature14 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• Intuitive Surgical (da Vinci)coreTechnology or IntegrationExclusive Brazilian distributor and integrator of the da Vinci Xi and da Vinci X robotic surgery systems. Provides sales, installation, training, simulator access (FlexVR, SimNow), and ongoing technical support for all da Vinci installations in Brazil. Strattner played a lead role in the incorporation of robotic prostatectomy into SUS.
• MATACHANA GROUPcoreTechnology or IntegrationExclusive Brazilian distributor of Matachana steam sterilizers (S1000, SC500 series), thermodisinfectors (MAT LD500, MAT LD1000), low-temperature sterilizers (130HPO, 130LF), comade/waste washers, and associated consumables. Strattner's service team is trained at Matachana's International Education Center (MIEC).
• United ImagingcoreTechnology or IntegrationExclusive Brazilian distributor of United Imaging diagnostic imaging equipment including uMR Omega MRI, uCT tomographs, uMammo mammographs, uMI PET/CT systems, and uDR X-ray systems. AI-powered imaging solutions including Lunit INSIGHT CXR and Lunit INSIGHT MMG are also distributed.
• Dornier MedTechcoreTechnology or IntegrationExclusive Brazilian distributor of Dornier MedTech Thulio laser for urology procedures and Dornier AXIS LEO urology equipment.
• InsighteccoreTechnology or IntegrationExclusive Brazilian distributor of Exablate Neuro for neurosurgery, a High-Intensity Focused Ultrasound (HIFU) system for non-invasive treatment.
• HawomajorTechnology or IntegrationExclusive Brazilian distributor of Hawo automatic heat sealers (HD 680 DE-V, HM 850 DC-V, HM 950 DC-V NanoPak) and VeriDoc documentation systems for CME. Products validated according to ISO 11607-2.
• ScicanmajorTechnology or IntegrationExclusive Brazilian distributor of Scican Statim G4 benchtop autoclaves (5000 and 2000 models) for small-scale sterilization in clinics and practices.
• Swann-MortonmajorTechnology or IntegrationExclusive Brazilian distributor of Swann-Morton surgical blades, scalpels, and surgical handles. Company has over 85 years of experience and exports to 100+ countries.
• MedisafemajorTechnology or IntegrationDistributor of Medisafe SISA S ultrasonic washers with patented Sonic Irrigator technology and CPE (Cannulated Pulse Enhancement) for cleaning canulated instruments.
• KlaremajorTechnology or IntegrationDistributor of Klare sterilization accessories including da Vinci 4th generation endoscope sterilization baskets, ultrasonic cleaners, and cleaning monitoring products (Test CEI, Scope Check).
• LunitmajorTechnology or IntegrationDistributor of Lunit INSIGHT CXR (AI for chest X-ray) and Lunit INSIGHT MMG (AI for mammography) for AI-powered diagnostic imaging analysis.
• Mistra / AckermanncoreTechnology or IntegrationDistributor of Mistra rigid endoscopes and bipolar instruments for laparoscopy, hysteroscopy, resectoscopy, and urology. Mistra Omni platform spans multiple surgical specialties.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Getinge (Maquet): Global medical technology leader with strong surgical workplaces, sterilization, and infection control portfolios. Highly comparable to Strattner's combined surgical equipment + CME/sterilization distribution model across Latin America, though operating at much larger scale with direct subsidiary presence in Brazil.
• STERIS: Global sterilization and infection prevention leader with capital equipment, consumables, and services for hospitals. Directly comparable to Strattner's Matachana sterilization franchise and recurring consumables/service model, with growing presence in Brazil.
• Stryker: Major medical device manufacturer with broad surgical, orthopedic, and endoscopy portfolios. Comparable to Strattner as a premium surgical equipment supplier serving Brazilian hospitals, though Stryker operates via direct subsidiary rather than distributor model.
• Medtronic Brazil: Global medical device leader with direct Brazil operations across surgical, robotic, and diagnostic categories. Comparable to Strattner in serving Brazilian hospital customers with multi-specialty equipment portfolios, though Medtronic manufactures most of its own products.
• Johnson & Johnson MedTech: Operates Ethicon and other surgical franchises in Brazil with direct subsidiary presence. Comparable to Strattner in targeting Brazilian hospitals with multi-specialty surgical solutions, though with proprietary manufacturing and broader portfolio.
• B. Braun Brasil: German medical device company with established Brazilian operations spanning surgical instruments, infusion therapy, and sterilization. Comparable to Strattner as a multi-specialty medical equipment supplier serving Brazilian hospitals with both capital equipment and consumables.
• Dräger Brasil: German medical and safety technology company with significant Brazil operations across anesthesia, ventilation, and sterilization. Comparable to Strattner's CME/sterilization franchise and OR integration capabilities in the Brazilian market.
• Smith+Nephew Brasil: Global medical technology company with Brazil presence across surgical, orthopedics, and wound management. Comparable to Strattner in distributing multi-specialty surgical equipment to Brazilian hospitals, with similar enterprise field sales motion.

Direct peers

• Karl Storz: Global leader in endoscopy and minimally invasive surgery equipment with direct Brazil presence. Directly comparable to Strattner's Olympus Visera towers and Mistra rigid endoscopes/laparoscopy portfolio in Brazilian surgical markets.
• Olympus Medical Brasil: Global endoscopy leader with direct operations in Brazil selling Visera towers, scopes, and surgical instruments. Direct peer to Strattner in video surgery/endoscopy distribution, with Strattner distributing Olympus products in some lines while competing in others.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Strattner.BR
• LinkedInlinkedin.com/company/strattner
• Instagraminstagram.com/hstrattner
• Xx.com/strattnerbr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strattner