Mortgage Lenders of America, LLC

What Mortgage Lenders of America, LLC does

Mortgage Lenders of America, LLC, operating commercially as Zillow Home Loans, is a U.S. retail mortgage lender headquartered in Irvine, California, and a wholly-owned subsidiary of Zillow Group (NASDAQ: Z). Founded in 2000 as an independent mortgage bank and acquired by Zillow Group in 2019, the company offers a full suite of purchase and refinance mortgage products — Conventional, FHA, VA, and Jumbo — with 15-, 20-, and 30-year fixed-rate terms, alongside Rate & Term, Streamline, and Cash-Out refinance options.

The platform is architecturally embedded inside Zillow's real estate marketplace rather than operating as a standalone lender site. Product surfaces include BuyAbility (a personalized affordability estimator using real-time rates and soft-credit inputs with no credit impact), a pre-qualification flow completable in roughly five minutes, and a Verified Pre-Approval path that converts self-reported data into document-verified approval letters. Borrowers can self-serve through Zillow.com or the Zillow mobile apps, or transition to phone-based licensed loan officers at 855-917-2501 for assisted origination. Core compliance includes NMLS ID 10287, Equal Housing Lender designation, and licensure across 49 U.S. states (all except New York).

Revenue is generated transactionally through origination fees, points, and interest income on originated and securitized mortgages, rather than through subscription or SaaS pricing. Pricing is rate-sheet-driven and disclosed transparently (e.g., 30-year fixed at 6.375% APR, 30-year FHA at 6.697% APR, 30-year VA at 6.268% APR as of 6/29/2026), with loan economics varying by borrower credit profile, down payment, and prevailing market rates. Go-to-market is product-led growth: free soft-credit pre-qualification on Zillow surfaces drives top-of-funnel volume (90,000+ monthly home shoppers exploring financing), with loan-officer-assisted conversion as the monetization step. Disclosed leadership covers operations (Megan Clark), compliance (Paul D'Agostino), and loan origination (Brian Arnoldy), with revenue, headcount-greater-than-250, and technology-stack details not disclosed.

Name

Mortgage Lenders of America, LLC

Legal name

Zillow Home Loans, LLC

Website

https://mloausa.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Zillow Home Loans (Mortgage Lenders of America, LLC) is the retail mortgage lending subsidiary of Zillow Group, offering conventional, FHA, VA, and jumbo purchase and refinance mortgages integrated into Zillow's real estate marketplace for U.S. home buyers.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Real Estate Credit (522292), Nondepository Credit Intermediation (5222)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)

akta.pro secondary industries

Rate-and-Term Refinance Origination (FSALAAAE), Cash-Out Refinance Origination (FSALAAAF), Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI)

Keywords

• Mortgage lending
• Home loan origination
• Mortgage refinancing
• Residential loan services
• FHA VA loans

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mortgage Loan Origination: Interest income from mortgage loans originated including conventional, FHA, VA, and jumbo loans. Revenue generated through interest rates on originated mortgages and associated origination fees.
2. Refinance Products: Rate and term refinance, streamline refinance, and cash-out refinance options generating origination revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mortgage Lenders of America, operating as Zillow Home Loans, originates and underwrites residential mortgage loans including Conventional, FHA, VA, and Jumbo products, as well as Rate/Term, Streamline, and Cash-Out refinance options. The lending operation is integrated directly into the Zillow real estate marketplace, enabling digital affordability estimation, pre-qualification, verified pre-approval, and full loan application and closing supported by licensed loan officers.

Product overview

Zillow Home Loans is a unified mortgage lending platform that evolved from Mortgage Lenders of America (founded 2000, acquired by Zillow Group in 2019). The platform offers a comprehensive suite of mortgage products including Conventional Loans, FHA Loans, VA Loans, and Jumbo Loans, along with refinance options (Rate/Term, Streamline, and Cash-Out). These products are delivered through integrated digital tools including BuyAbility for affordability estimation, Pre-Qualification for initial eligibility assessment, and Verified Pre-Approval for offer-ready financing. Loan terms include 15, 20, and 30-year fixed-rate options. The platform is integrated into the broader Zillow real estate ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Zillow Home Loans mortgage platform Full-service mortgage lending platform offering purchase and refinance loans with competitive rates, no hidden fees, and integrated guidance through the home financing process from affordability assessment to closing. Licensed across 49 U.S. states (NMLS ID 10287).
• Conventional Loans Standard conforming mortgage loans available with fixed-rate and adjustable-rate terms, requiring a minimum 3-5% down payment depending on loan terms. Available in 15-, 20-, and 30-year fixed-rate terms.
• FHA Loans Government-backed mortgages with a 3.5% minimum down payment and looser credit/debt requirements, designed for borrowers with lower credit profiles or higher debt-to-income ratios.
• VA Loans Mortgage loans for eligible military members and veterans offering 0% down payment and no private mortgage insurance requirements.
• Jumbo Loans Loans for amounts exceeding conventional conforming loan limits, used to finance higher-value properties.
• Rate and Term Refinance Refinance option to change interest rate or loan term without extracting equity from the property.
• Streamline Refinance Streamlined refinancing process with reduced documentation for existing loan holders meeting eligibility requirements.
• Cash-Out Refinance Refinance option allowing borrowers to extract equity from their property by borrowing more than the existing loan balance.

Quantifiable outcome

• 4.9-star average rating for loan officers based on 14,512+ reviews
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Better.com: Better.com is a digital-first mortgage lender offering end-to-end online purchase and refinance origination with a similar UX-led value proposition aimed at first-time and repeat home buyers.
• Pennymac Financial Services: Pennymac is one of the largest U.S. mortgage originators and servicers with a multi-channel model including consumer-direct, competing across conventional, FHA, VA, and refinance products.
• Rocket Mortgage: Rocket Mortgage is the largest U.S. retail mortgage originator and the most direct competitor to Zillow Home Loans on digital, self-serve, direct-to-consumer mortgage origination for purchase and refinance.
• CrossCountry Mortgage: CrossCountry Mortgage is a large, multi-channel retail mortgage lender offering conventional, FHA, VA, and refinance products with growing digital capabilities competing for similar borrower segments.
• loanDepot: loanDepot is a top-five U.S. retail mortgage originator operating both consumer-direct (loanDepot.com) and wholesale channels with conventional, FHA, VA, and refinance products directly comparable to Zillow Home Loans.
• Guild Mortgage: Guild Mortgage is a nationwide retail mortgage lender with comparable conventional, FHA, VA, and jumbo offerings plus a growing digital pre-qualification experience similar to Zillow Home Loans.
• Caliber Home Loans: Caliber Home Loans is a top-15 U.S. retail mortgage lender with a comparable product menu (conventional, FHA, VA, jumbo, refi) and significant purchase-money origination overlap.
• NewRez (NewPoint Mortgage): NewRez operates consumer-direct, retail, and wholesale mortgage origination with a comparable product mix (conventional, FHA, VA, jumbo, refi) and a meaningful digital origination platform.

Emerging players

• SoFi Mortgage: SoFi has expanded into home purchase and refinance mortgages via its digital platform, targeting a similar digitally-engaged, credit-qualified borrower segment as Zillow Home Loans, although at smaller origination scale.

Broad incumbents

• United Wholesale Mortgage: UWM is the largest U.S. mortgage lender overall (primarily wholesale), competes for the same pool of loan officers and originators, and influences retail pricing dynamics that affect Zillow Home Loans' competitiveness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mortgagelendersofamerica
• Instagraminstagram.com/zillow
• TikToktiktok.com/@zillow
• Xx.com/mloa_2000
• LinkedInlinkedin.com/company/mortgage-lenders-of-america

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mortgage Lenders of America, LLC