Simplicity
- Company typePrivate
- Founded2008
- HeadquartersNis
- Headcount11–50
- GTM typeB2B
- OfferingServices
Simplicity firmographics
Firmographics- Name
- Simplicity
- Legal name
- Simplicity DOO
- Website
- https://simplicity.rs
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Simplicity industry classification
Industry- Product category
- IT Consulting and Web Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Broadcasting and Content Providers (516)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)
- akta.pro secondary industries
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK), Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK), Media Processing at the Edge (Transcoding, Packaging, DRM at Edge) (HDABAGAD)
Keywords
Where Simplicity is headquartered
LocationHeadquarters
- HQ city
- Nis
Offices2 records
Markets served
Simplicity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom Application Development: Full-service custom application development from research and testing through development, launch, and ongoing maintenance. Covers web applications, mobile apps, and platform development for various industries.
- Web Hosting Services: Managed hosting services with three tiers (Professional at 150€/mo, Enterprise at 300€/mo, Custom enterprise solutions). Includes NVMe storage, LiteSpeed Web Server, security features, and 24/7 support.
- Technical Support & Maintenance: Ongoing technical support, optimization, security updates, and maintenance services for existing platforms and infrastructure.
- E-commerce Solutions: Setup and maintenance of WordPress/WooCommerce e-commerce platforms including SEO, integrations with CRM, ERP, and payment processors.
- Advertising Campaign Support: Technical solutions for advertising agencies including campaign production, UI/UX design, web/app development, security solutions, and ongoing maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional hosting tier for resource-intensive websites |
| Subscription | Monthly | Enterprise hosting with scalable resources |
| Subscription | Monthly | Custom enterprise hosting solutions |
| Other | Multi-year contract | Project-based custom development |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Simplicity product offering
Product offeringCore offering
Simplicity is an IT consulting and tech solutions firm that delivers custom web and application development, e-commerce platform builds (primarily on WordPress/WooCommerce), managed web hosting, and ongoing technical maintenance for media outlets, online retailers, advertising agencies, and event organizers. The company also produces industry events and podcasts (DigiTalk, Digitalk) and operates its own media outlet (Južne vesti).
Product overview
Simplicity is a tech solutions company offering a portfolio of industry-specific solutions and services. The core offerings include: Big Media Outlets and Small Local Media Outlets solutions for the media industry; Tech Ecommerce Solutions for online retail; Tech Advertising Solutions for ad agencies; Custom App Development for bespoke applications; and High Availability Hosting with NVMe/LiteSpeed infrastructure. Additionally, Simplicity organizes industry events including the DigiTalk Conference, Digitalk Podcast, DigiTalk Media Days, and DigiTalk eCommerce Days. The company has delivered case studies including Lokalac (WordPress/WooCommerce T-shirt shop) and Njuz Shop (e-commerce with Minimax CRM integration). Services are tailored to media, e-commerce, advertising, and event industries with expertise spanning development, optimization, hosting, and maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Big Media Outlets Solutions Full-service tech solutions for large media outlets including development, optimization, maintenance, SEO, high-traffic website management, mobile applications, DevOps, and content delivery.
- Small Local Media Outlets Solutions Comprehensive support for small media outlets including business development, tech support, organizational solutions, grant management, project identification, and technical support for website development, SEO, hosting, and maintenance.
- Tech Ecommerce Solutions End-to-end e-commerce solutions including WordPress/WooCommerce development, platform optimization, technical SEO, CRM/ERP synchronization, payment processor integrations, and custom development.
- Tech Advertising Solutions Technical support for advertising agencies from concept through launch and ongoing maintenance, including campaign production, UI/UX design, web/app development, anti-cheat security mechanisms, and ongoing maintenance.
- Custom App Development Full-service custom application development from research and needs analysis through design, database architecture, application development, optimization, and ongoing maintenance.
- High Availability Hosting NVMe and LiteSpeed-based web hosting with tiered plans (Professional at €150/month, Enterprise at €300/month, Custom), including DDoS protection, daily backups, free SSL, 24/7 support, and scalable infrastructure.
Quantifiable outcome
- 1.5 million+ monthly readers for Južne vesti media outlet
- +2 more outcomes
Companies that use Simplicity
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles5 records
Simplicity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Simplicity partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- RNIDSminorRNIDS (Serbian National Internet Domain Registry) created Lokalac, a local clothing shop. Simplicity built and maintains the online store for Lokalac.
- JRS Media Network PartnerscoreJRS (Joint Revenue Stream) platform connects a network of local media partners with shared advertising space within industry standards, providing advertisers a single POC for sales, reporting, and tech inquiries. The network also accesses donor programs not available to smaller media.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Simplicity competitors and assessment
Company assessmentDirect peers
- 10up: US-headquartered WordPress engineering agency offering custom development, enterprise hosting, and platform services. Highly comparable to Simplicity's WordPress/WooCommerce custom development and managed hosting stack, though at materially larger scale.
- Human Made: WordPress and enterprise content platform consultancy serving publishers and large media organizations. Comparable in vertical specialization (media) and core WordPress/Symfony delivery model, with stronger enterprise reach.
- WP Engine: Managed WordPress hosting provider with NVMe/optimized infrastructure tiers. Directly comparable to Simplicity's high-availability hosting product line, though operating at global scale with a fully productized offering.
- Vega IT: Serbian IT outsourcing and custom software development firm headquartered in Novi Sad. Directly comparable as a domestic peer competing for Serbian engineering talent and similar Western European custom development clients.
Broad incumbents
- Endava: Global IT services firm with major Serbian delivery centers offering custom software, digital, and cloud services. Comparable on IT services delivery but operates at much larger scale and broader portfolio than Simplicity's media/e-commerce focus.
- SiteGround: Bulgarian-founded web hosting provider with optimized WordPress/LiteSpeed infrastructure. Comparable on the hosting technology stack; competes in the same price-sensitive hosting market segment Simplicity targets at its lower tiers.
- Awesome Motive: WordPress-focused software and services company behind products like OptinMonster and MonsterInsights. Adjacent rather than direct — competes in the broader WordPress ecosystem but does not deliver bespoke media/e-commerce engineering work.
Regional players
- Netokracija: Serbian regional digital media outlet covering startups, tech, and marketing. Comparable as a regional media brand operating in Simplicity's home market; useful proxy for media-tech ecosystem dynamics but not a direct service competitor.
- Represent Communications: Serbian PR, digital marketing, and creative agency. Comparable as a regional services competitor pursuing overlapping advertising and media clients, though with a creative/communications rather than engineering orientation.
Emerging players
- XWP: Enterprise WordPress engineering and platform consultancy serving publishers and high-traffic media. Comparable on the WordPress platform engineering for media vertical, but focused more on the US/Western European enterprise segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Simplicity social profiles
Digital presenceSimplicity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simplicity leadership team
Management profileNumber of profiles
Profiles1 record
Simplicity subsidiaries and ownership
Company hierarchySubsidiaries2 records
Simplicity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simplicity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simplicity
What does Simplicity do?
Simplicity is an IT consulting and tech solutions firm that delivers custom web and application development, e-commerce platform builds (primarily on WordPress/WooCommerce), managed web hosting, and ongoing technical maintenance for media outlets, online retailers, advertising agencies, and event organizers. The company also produces industry events and podcasts (DigiTalk, Digitalk) and operates its own media outlet (Južne vesti).
Is Simplicity a public or private company?
Simplicity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simplicity founded?
Simplicity was founded in 2008. It employs 11 to 50 people.
Where is Simplicity based?
Simplicity is headquartered in Nis.
How does Simplicity make money?
Five revenue lines are on record. Custom Application Development is the primary driver. The others are web Hosting Services, technical Support & Maintenance, E-commerce Solutions and advertising Campaign Support.
Who are Simplicity's main competitors?
Direct peers on record are 10up, Human Made, WP Engine and Vega IT. Broad incumbents are Endava, SiteGround and Awesome Motive. Regional players are Netokracija and Represent Communications. XWP is listed as an emerging player.
Does Simplicity have an API?
No public API is recorded for Simplicity.
What industry is Simplicity in?
Simplicity's product category is IT Consulting and Web Development Services. Its primary akta.pro industry code is BPAEAGAM, Enterprise Application UX, Portals & Low-Code Extensions, with a secondary code of HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services). Its NAICS code is 541511 and its SIC code is 7370.