What Netokracija does

Netokracija is a Croatian digital media company operating the leading regional online magazine and blog dedicated to online business, marketing, culture, and media. Founded in 2010 by Ivan Brezak Brkan, the company publishes original journalism, interviews, analyses, and columns covering the Croatian and broader Southeast European technology and startup ecosystem, and extends this coverage to Serbia through a sister publication at netokracija.rs. Its core product is a WordPress-based publishing platform supplemented by WooCommerce integrations, with a content portfolio spanning a weekly email newsletter, a podcast now in its sixth season, an aggregated regional events calendar, and a tech jobs section.

The company monetizes primarily through display advertising and sponsored content placements on the website and newsletter, complemented by employer branding services for technology companies seeking to recruit talent in the Croatian and Adriatic markets. Distribution is purely digital and content-led: editorial output is freely accessible, while revenue-generating services are sold through direct outreach by an internal sales team. Supplementary branded projects include guides to Croatian podcasts, venture capital funds, and coworking spaces, as well as initiatives such as Ladies of New Business and #DigitalnaKarijera.

The editorial team is small, with approximately six core journalists and columnists, and is led by founder and Editor-in-Chief Ivan Brezak Brkan alongside Editor and COO Mia Biberović. Netokracija was acquired by Infobip, one of Croatia's largest technology companies, while retaining stated editorial independence. The company is registered as Netokracija d.o.o., a Croatian private limited liability company, with primary operations in Zagreb and a listed registered address in Hrvatini, Slovenia. Internally, the team uses generative AI tools for text summarization, audio transcription, image generation, and data analysis, while maintaining an explicit policy against publishing AI-generated journalism.

Name

Netokracija

Legal name

Netokracija d.o.o.

Website

https://netokracija.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Netokracija is a Croatian digital media company publishing the leading regional online magazine and blog covering internet business, marketing, culture, and the Southeast European tech ecosystem, monetized through advertising and employer branding services.

Ownership category

akta.pro rank

Product category

Digital Media & Technology Journalism

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Advertising (7310)

akta.pro primary industry

Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD)

Keywords

• Technology journalism
• Digital media publishing
• Employer branding services
• Startup news coverage
• Digital marketing content

Headquarters

HQ city

Hrvatini

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: Display advertising and sponsored content placements on the Netokracija web platform and newsletter
2. Employer branding services: Recruitment and employer branding solutions for tech companies looking to attract talent
3. Newsletter sponsorship: Sponsored placements and featured content in the weekly email newsletter

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Netokracija is a Croatian regional digital media outlet that publishes original journalism, interviews, analysis, and columns covering internet technologies, startups, digital marketing, and digital culture for the Croatian and broader Southeast European market. It monetizes its audience through display advertising, sponsored content, newsletter sponsorships, and employer branding/recruitment marketing services sold to tech companies. The platform also operates a podcast series, an events calendar, a weekly newsletter, and a jobs section.

Product overview

Netokracija is a regional technology media platform (primarily serving Croatia and the CEE region) that operates a core media website covering internet technologies, business, and digital culture. The portfolio includes original journalism, interviews, columns, and analysis organized across topics including companies/business, programming, digital products, Web3, digital marketing, and careers. Supplementary products include a podcast series, regional events calendar, weekly email newsletter, and job listings section. Additional branded projects include guides to Croatian podcasts, VC funds, and coworking spaces, as well as initiatives like Ladies of New Business and #DigitalnaKarijera.

Differentiator

Problem solved

Functional benefit

Products and services

• Netokracija (technology news platform) Croatian and regional technology media platform covering internet technologies, business, and digital culture through original journalism, analysis, interviews, and columns targeted at tech professionals, founders, and investors.
• Netokracija Podcast Audio podcast series covering tech industry topics, featuring interviews and discussions on AI, tech layoffs, and regional startup scenes.
• Kalendar događaja (Events Calendar) Curated calendar of tech and business events in the CEE region, including conferences such as Infobip Shift, KulenDayz, and NT Konferencija.
• Newsletter (weekly email) Weekly email newsletter delivering key news, events, and job opportunities to subscribers; also monetized as a sponsorship channel.
• Poslovi (Jobs) Job listings section on Netokracija featuring tech and digital industry positions in the region, supporting recruitment and employer branding activity.
• Netokracija Srbija (netokracija.rs) Serbian-language edition of Netokracija covering the Serbian tech scene with similar content categories, extending reach into the Serbian market.
• Employer branding & advertising services Recruitment marketing and employer branding solutions offered to tech companies, leveraging Netokracija's audience of regional tech professionals and decision-makers.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Partnerships

13 partnerships are on record, tiered minor and core.

• AgriviminorOthersAgrivi is listed as a partner. Agrivi is a Croatian agricultural software company.
• CombisminorOthersCombis is listed as a partner. Combis is a Croatian IT services company.
• LemaxminorOthersLemax is listed as a partner. Lemax is a Croatian SaaS company for tourism.
• LeapbitminorOthersLeapbit is listed as a partner. Leapbit is a Croatian digital marketing agency.
• Seek & HitminorOthersSeek & Hit is listed as a partner. Seek & Hit is a Croatian digital marketing and SEO agency.
• SolflareminorOthersSolflare is listed as a partner. Solflare is a Croatian crypto wallet and blockchain company.
• Poslovna InteligencijaminorOthersPoslovna Inteligencija is listed as a partner. A Croatian business intelligence company.
• OptimorouteminorOthersOptimoroute is listed as a partner. Optimoroute is a route optimization software company.
• Gideon BrothersminorOthersGideon Brothers is listed as a partner. A Croatian robotics and autonomous systems company.
• FactoryminorOthersFactory (factory.dev) is listed as a partner. A Croatian software development company.
• Visage TechnologiesminorOthersVisage Technologies is listed as a partner. A Croatian computer vision company.
• LaqominorOthersLaqo is listed as a partner. A Croatian loyalty program and business solutions company.
• Netokracija SrbijacoreStrategic or Co-development PartnerNetokracija.rs is the Serbian edition of Netokracija, covering the Serbian tech scene with similar content categories. This extends Netokracija's reach into the Serbian market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bug.hr: Long-established Croatian technology magazine covering tech news, reviews, and digital culture for the same Croatian tech audience Netokracija targets. Direct competitor for Croatian tech advertising and reader attention.
• The Recursive: Central and Eastern European tech media outlet covering startups, innovation, and the regional tech ecosystem. Comparable as a CEE-focused regional tech media platform with similar editorial and audience model.
• Vidi: Croatian technology magazine covering technology, science, and innovation with multi-format content (web, print, events). Closely comparable Croatian tech media outlet competing for the same advertisers and audience.
• Telegram: Croatian digital media outlet covering news, digital culture, technology, and lifestyle. Direct competitor in the Croatian digital media market for ad budgets and reader engagement.

Broad incumbents

• The Next Web (TNW): Global tech media outlet covering technology news, startups, and innovation with strong European roots. Comparable as a multi-channel tech media brand monetized through ads and events, though at significantly larger scale.
• Tech.eu: European technology news and analysis outlet covering startups, tech industry, and innovation across Europe. Comparable as a pan-European tech media outlet with similar editorial coverage and ad-supported revenue model.
• Wired: Global technology and culture media outlet covering technology's impact on business, science, and culture. Comparable as an ad-supported digital tech media brand, though at a global premium scale.
• Sifted: European tech media outlet covering startups, venture capital, and the European tech industry. Comparable as a regional B2B tech media brand monetized through advertising, events, and subscriptions, though operating at a larger European scale.
• EU-Startups: European startup media outlet covering the European startup ecosystem, funding rounds, and tech founders. Comparable as a regional B2B tech/startup media brand targeting similar advertisers.
• TechCrunch: Global tech media outlet covering startups, venture capital, and the tech industry. Comparable as a tech media outlet covering similar topics and competing for the same global tech advertisers that may also buy in Croatia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/netokracija
• LinkedInlinkedin.com/company/netokracija
• Xx.com/netokracija
• Facebookfacebook.com/netokracija

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netokracija