ReSales-Online

What ReSales-Online does

ReSales-Online (legal entity RESALES ANDALUCIA S.L.) is a Spain-focused real estate Multiple Listing Service (MLS) and CRM software platform founded around 2004 and registered in Málaga in 2008, headquartered in Fuengirola. The platform enables real estate agencies and property developers across the Costa del Sol, Costa Blanca, Costa Calida, and Murcia regions to share listings, manage client relationships, generate branded marketing materials, and distribute properties to consumer portals. Its core technical stack combines an MLS database, integrated CRM with task and reporting modules, a multi-language website CMS, an Agent Messaging Service (AMS) reaching 4,000+ agents, automated daily XML property imports from seven third-party CRMs (Inmoweb, Inmoba, Infocasa, Optima, Real2Soft, Property Base, Inmoenter) plus Kyero format, and outbound WebAPI/XML/iFrame feeds to member websites and the Idealista portal. The wholly-owned PropExtra portal provides a free consumer-facing lead-generation layer synchronized with the MLS database.

The company operates a pure subscription model priced at €190 per month for the MLS + New Developments tier (with 8% and 12.5% discounts on 6-month and annual commitments, respectively), including four user licenses, CRM, AMS access, website feeds, and PropExtra publishing. There are no setup fees, no cancellation fees, and no refunds, with billing available monthly, six-monthly, or annually via online self-serve signup. GTM is direct and primarily sales-led through the company website, with supporting product-led growth driven by network effects (more agents produce more listings, increasing platform value) and a customer testimonial base that highlights long tenures of 14+ years. The company is privately held, founder/management-controlled with no disclosed external investment, operates with 1–10 employees from a single office in Fuengirola, and has named developer partners including Taylor Wimpey España, Quadratia, and Sierra Blanca alongside agency customers ranging from independent brokerages to international brands such as Engel & Völkers, Christie's, RE/MAX, and The Agency.

Name

ReSales-Online

Legal name

RESALES ANDALUCIA S.L.

Website

https://resales-online.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

ReSales-Online is a subscription MLS and CRM platform that connects 4,000+ Spanish real estate agencies and 1,000+ developers across the Costa del Sol, Blanca, and Calida, enabling listing sharing, CRM workflows, and distribution to the Idealista and PropExtra portals.

Ownership category

akta.pro rank

Headquarters

HQ city

Marbella

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. MLS + New Developments Subscription: Monthly subscription providing access to the MLS network, new developments database, CRM tools, Agent Messaging System, website feeds, and property portal integration. Includes 4 user licenses. Discounts available for 6-month (8%) and annual (12.5%) commitments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

ReSales-Online provides a Multiple Listing Service (MLS) network platform combined with CRM, Website CMS, and the PropExtra consumer property portal for real estate agencies and property developers in Spain. The platform enables agents to share listings across a network of 4,000+ agents, automate daily property feeds, manage clients, and distribute listings to consumer portals such as Idealista. Subscription tiers cover MLS + New Developments access at €190 per month with multi-month and annual discounts.

Product overview

ReSales-Online is a unified real estate MLS network and CRM software platform for Spain, serving agencies and property developers. The core offering consists of the MLS (Multiple Listing Service) platform combined with New Developments listing for developers, Website CMS for out-of-the-box agency websites, and PropExtra as a free property portal for members. The platform includes integrated CRM functionality with contact management, task tracking, reporting, client profiles, automated property matching and alerts, and the Agent Messaging Service (AMS) for networking with over 4,000 agents. Additional modules include property feeds to portals (WebAPI, XML, iFrame), automated website embedding, window card templates, a forms library, WhatsApp property list distribution, and a dedicated Property Import System for daily XML feed imports from third-party CRMs including Inmoweb, Inmoba, Infocasa, Optima CRM, Real2Soft, Property Base, and Inmoenter. The platform operates primarily across Costa del Sol, Costa Blanca, Cadiz, and Murcia regions of Spain.

Differentiator

Problem solved

Functional benefit

Brands

• PropExtra: Property portal powered by ReSales-Online that generates leads for listings and is automatically synchronized with the ReSales-Online database.
• Agent Message Service (AMS)

Products and services

• MLS (Multiple Listing Service) Core Multiple Listing Service platform enabling real estate agencies across Spain to share property listings with each other, access properties from other member agents, and collaborate on transactions through a network of 4,000+ agents. Targeted at real estate agencies operating in Costa del Sol, Costa Blanca, and Costa Calida.
• New Developments Platform for property developers to list and manage new build projects with daily-updated price lists and availability, direct publishing to agency websites, and exposure to the agent network across Costa del Sol, Costa Calida, and Costa Blanca. Targeted at property developers building new residential projects in Spain.
• Website CMS Out-of-the-box website builder allowing agencies to create and customize their own website instantly, powered by the ReSales-Online property database, with multi-language support, unlimited edits, and free hosting without requiring technical expertise. Targeted at real estate agencies seeking a turnkey web presence.
• PropExtra Property portal powered by ReSales-Online, free for member agencies, automatically synchronized with the ReSales-Online database and generating leads for property listings. Targeted at member agencies seeking lead generation from consumer property searches.
• CRM Customer relationship management module for real estate agencies including contact management, task and appointment tracking, calendar, automated property searches, sales team performance tracking, and the ability to automatically send matching properties to clients. Targeted at real estate agencies managing client relationships and lead pipelines.

Quantifiable outcome

• Over 4,000 agents in network messaging weekly
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PropExtracoreTechnology or IntegrationPropExtra is a consumer-facing property portal powered by ReSales-Online, available free for member agencies. Properties are automatically synchronized with the PropExtra database, generating leads for listings. Both Network and Standalone accounts can upload properties to PropExtra.
• Taylor Wimpey EspañaminorChannel Partner/ Reseller/ DistributorMajor property developer partner with properties listed on ReSales-Online platform. One of 1,000+ developer partners in the network.
• IdealistacoreChannel Partner/ Reseller/ DistributorLeading Spanish property portal integration. ReSales-Online provides automated feed export to Idealista for member agencies with active Idealista contracts. Requires ILC import code from Idealista.
• Cyclo Asesores (CYC ASESORIA LEGAL Y TRIBUTARIA S.L.)minorImplementation/ SI/ Consulting PartnerLegal and tax consultancy partner providing advisory and management services to RESALES ANDALUCIA S.L.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Idealista: Spain's largest property portal and the dominant consumer-facing real estate marketplace. Comparable to ReSales-Online as it serves the same Spanish real estate market, although Idealista focuses on consumer portal listings rather than B2B MLS networking.
• Rightmove: UK's largest property portal operating a comparable listings platform model for estate agents. A relevant geographic and functional analogue for ReSales-Online's MLS and CRM positioning, though operating in a different national market.
• Zoopla: Major UK property platform providing listings, valuations, and agent tools. Comparable to ReSales-Online's combination of MLS listings, agent tools, and consumer-facing portal, though serving UK rather than Spanish market.

Direct peers

• Habitaclia: Spanish property portal owned by Idealista, primarily serving Catalonia and Mediterranean coastal markets. Operates in the same Spanish real estate listing space as ReSales-Online, with overlapping agent customer base and similar listings platform model.
• Kyero: Spanish property portal focused on international buyers, integrated as a feed source in ReSales-Online's import system. Targets the same Spanish coastal property market but with a focus on cross-border buyer demand.
• Pisos.com: Major Spanish property listings portal serving both agents and consumers. Competes for agent mindshare and listing distribution in the same Spanish residential real estate market as ReSales-Online.

Regional players

• Immobiliare.it: Italy's leading property portal serving Italian real estate agents and consumers. Operates a similar listings and agent platform model in a neighboring European market with comparable Mediterranean property dynamics.
• Property Finder: Leading property portal in the Middle East and North Africa. Provides listings platform, agent tools, and CRM-like services comparable to ReSales-Online, though serving a different geographic market with international buyer overlap.

Emerging players

• Casafari: European real estate data and analytics platform aggregating listings from multiple sources across Europe. Adjacent to ReSales-Online in serving real estate professionals with data-driven tools, though focused on data aggregation rather than MLS networking.
• Casas y Hogares / Trovaprezzi Immobili: Italian and broader European property listing aggregator with price comparison functionality. Comparable to ReSales-Online's listings distribution focus, though primarily serving a price-comparison use case rather than MLS collaboration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReSales-Online