Allane

What Allane does

Allane SE (formerly Sixt Leasing) is a Munich-headquartered, bank-independent vehicle leasing and full-service mobility provider operating since 1967, when it became the first German company to launch a vehicle leasing program. The company operates through five business pillars: Online Retail (private and commercial vehicle leasing via a platform offering 300+ configurable models and 7,000+ new vehicles in stock), Fleet Leasing and Fleet Management (Allane Fleet serves companies with 20+ vehicles; Allane Mobility Consulting handles 300+ vehicle fleets such as SAP's ~14,000-vehicle program), Captive Leasing (a white-label portal enabling manufacturers including Hyundai and KIA to distribute vehicles through their dealer networks), and On-Site Retail (Autohaus24, an independent used car broker with four physical locations in Berlin, Munich, Frankfurt, and Wuppertal).

The platform combines digital self-service capabilities (fully digital ordering, The Companion mobile app, white-label dealer solutions, online after-sales) with traditional full-service offerings (vehicle procurement, maintenance management, insurance intermediation, fuel cards, claims management). Revenue is generated through subscription/recurring finance leasing and fleet management fees, one-time vehicle retail sales via Autohaus24, managed services for captive partnerships, and insurance commissions. The company is listed on the Frankfurt Stock Exchange (ticker LX23) with Hyundai Capital Bank Europe holding a 92% strategic stake since 2020, and operates across Germany, Austria, France, Netherlands, and Switzerland.

Allane's go-to-market spans enterprise field sales for large fleets, direct-to-consumer online retail for private and SMB customers, and channel partnerships through dealer networks and OEM captive programs. The 2022 FAST LANE 27 strategy targets leadership as Europe's multi-brand mobility provider through expansion of the product range, innovation, and partnerships. The company is supervised by BaFin (Federal Financial Supervisory Authority) and registered as an insurance intermediary with IHK München und Oberbayern.

Name

Allane

Legal name

Allane SE

Website

https://allane-mobility-group.com

Company type

Public

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Short description

Allane SE is a bank-independent German vehicle leasing and full-service mobility provider founded in 1967, serving private customers, commercial fleets, and OEMs across five European countries through digital platforms and four physical retail locations.

Ownership category

akta.pro rank

Product category

Vehicle Leasing and Fleet Management

NAICS

Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

akta.pro secondary industries

Corporate Vehicle Subscription & Flexible Access Programs (TLABALAH), EV Passenger Vehicle Leasing (Cars/SUVs) (TLABAAAH), Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO)

Keywords

• Vehicle leasing services
• Fleet management
• Corporate mobility solutions
• Car subscription
• Used car brokerage

Headquarters

HQ city

Pullach

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Finance Leasing: Classic finance leasing for vehicles where customers lease vehicles and make monthly payments over the contract term, including full-service packages
2. Full Service Fleet Management: Comprehensive fleet management outsourcing including vehicle advice, procurement, maintenance, insurance, fuel cards, and more for companies with 20+ vehicles
3. Fleet Management Consulting: Brand-independent consulting and modular services for corporate mobility with objective of optimizing costs and processes for 300+ vehicle fleets
4. Online Retail (Private & Commercial): Online platform sales of new and used vehicles with over 7,000 new vehicles in stock and 300+ configurable models, including insurance, claims management, maintenance services
5. Car Subscription (New Car Abos): Flexible term mobility offerings allowing customers to subscribe to vehicles for defined periods, self-configured or selected from stock
6. Used Car Sales (Autohaus24): Brokerage and sales of new and used vehicles through online platform and 4 physical used car locations in Germany
7. Captive Leasing: Leasing portal partnerships with manufacturers (Hyundai, KIA) enabling vehicle marketing through dealer networks
8. Insurance Intermediation: Arrangement of motor vehicle and residual debt insurance with commissions earned on policy premiums

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Allane Mobility Group is a manufacturer-independent vehicle leasing and full-service mobility provider. It offers finance leasing, comprehensive fleet management outsourcing, brand-independent fleet consulting, online retail of new and used vehicles, car subscriptions, and captive leasing partnerships that let automobile manufacturers (Hyundai, KIA) sell vehicles through their dealer networks. Services are bundled with insurance, maintenance, fuel cards, claims management and digital self-service tools.

Differentiator

Problem solved

Functional benefit

Brands

• Allane Fleet: Fleet management services for companies with fleets of 20+ vehicles, including finance leasing and comprehensive additional services
• Allane Mobility Consulting
• Allane
• Autohaus24
• The Companion

Products and services

• Allane Fleet Full-service fleet management outsourcing for companies with 20 or more vehicles, covering finance leasing, vehicle advice, procurement, maintenance, insurance, fuel cards and ongoing administration. Target customers are corporate fleet operators seeking to outsource end-to-end fleet operations to a manufacturer-independent provider.
• Allane Mobility Consulting Strategic, brand-independent fleet management consulting and modular mobility services for large enterprises with 300+ vehicle fleets, focused on cost optimization, process efficiency and integrated mobility products.
• Allane Online Retail (Vehicle Leasing for Private & Commercial Customers) Online platform offering 300+ individually configurable models and 7,000+ new vehicles in stock, enabling private and commercial customers to configure, lease, subscribe to or purchase vehicles with bundled services such as insurance, claims management and maintenance.
• Autohaus24 Independent online and offline broker of new and used cars in Germany, operating an online platform plus four physical used-car showrooms in Berlin, Munich, Frankfurt and Wuppertal.
• Car Subscription (New Car Abos) Flexible-term car subscription offering allowing customers to subscribe to vehicles for defined periods, either self-configured or selected from existing stock, providing a leasing alternative without long-term commitment.
• Captive Leasing Portal White-label leasing platform that enables automobile manufacturers such as Hyundai and KIA to offer financing and leasing of their vehicles through their own dealer networks, with Allane acting as the captive leasing partner.
• The Companion App Mobile application for company car drivers providing a digital driver experience with self-services and fleet-related functionalities, used by Allane fleet customers and their drivers.
• Digital After-Sales Service Product Platform Online platform enabling digital resale and distribution of service products (insurance, maintenance packages, etc.) to customers, including those without an active Allane vehicle contract.

Quantifiable outcome

• Access to 300+ individually configurable vehicle models and 7,000+ new vehicles in stock
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability1 record

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SwisscomcoreStrategic or Co-development Partner · 1 January 2015Fleet management joint venture established in Switzerland for managing corporate vehicle fleets across the Swiss market.
• HyundaicoreStrategic or Co-development PartnerClose partnership with Hyundai as group brand for captive leasing operations. Vehicles marketed through dealer network with Allane as leasing partner.
• KIAcoreStrategic or Co-development PartnerClose partnership with KIA as group brand for captive leasing operations. Vehicles marketed through dealer network with Allane as leasing partner.
• Partner WorkshopsminorChannel Partner/ Reseller/ DistributorNetwork of repair and maintenance workshops for fleet vehicle servicing, tire changes, and repairs with Allane handling billing.
• Fuel Card Service ProvidersminorChannel Partner/ Reseller/ DistributorMineral oil companies and fuel card providers enabling convenient fuel purchasing for fleet vehicles under Allane management.
• FiatminorStrategic or Co-development PartnerInnovative sales cooperation with Fiat for joint campaigns and mobility solutions.
• TchibominorStrategic or Co-development PartnerInnovative sales cooperation with Tchibo for joint campaigns and mobility solutions.
• PeugeotminorStrategic or Co-development PartnerJoint campaign partner for 'Flatrate für die Straße' product innovation launched in 2017.
• 1&1minorStrategic or Co-development PartnerJoint campaign partner for 'Flatrate für die Straße' product innovation launched in 2017.
• GoogleminorGTM or Marketing PartnerPlatform used for customer satisfaction surveys and public review/rating displays as part of customer feedback management.
• TrustpilotminorGTM or Marketing PartnerCustomer review platform used for public ratings and reviews as part of customer satisfaction surveys.
• Trusted ShopsminorGTM or Marketing PartnerCustomer review and trust platform used for public ratings and reviews as part of customer satisfaction surveys.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Athlon: Owned by Mercedes-Benz Mobility, Athlon is a major European provider of operational fleet leasing and fleet management with strong DACH presence. Directly comparable to Allane Fleet and Allane Mobility Consulting across corporate fleet customers and multi-brand (within OEM constraints) service offerings.
• Arval: BNP Paribas-owned Arval is one of Europe's largest full-service vehicle leasing operators, offering fleet management, operational leasing, and increasingly mobility solutions. Directly competes with Allane for multinational corporate fleet accounts across DACH and Western Europe.
• Ayvens: Formed through the merger of ALD Automotive and LeasePlan (Societe Generale), Ayvens is the largest European fleet leasing and mobility player. Direct competitor to Allane in full-service leasing and fleet management; significantly larger scale sets the competitive benchmark in multinational accounts.
• ALD Automotive (legacy): Pre-merger ALD Automotive was a global full-service leasing provider now operating under the Ayvens brand. Historically directly comparable to Allane on operational leasing, fleet management, and multi-country service delivery.
• LeasePlan (legacy): Pre-merger LeasePlan was one of the world's largest fleet management and car leasing companies with strong European presence. Direct competitor to Allane's fleet leasing and management offerings prior to integration into Ayvens.

Regional players

• Deutsche Leasing: Owned by the Sparkassen-Finanzgruppe, Deutsche Leasing is a major German asset finance provider with significant mobility and fleet leasing exposure. Comparable to Allane in the German market as a domestically anchored, multi-segment leasing competitor.

Broad incumbents

• Sixt SE: The historical parent of Allane (founded as Sixt Leasing), Sixt SE today is a broader mobility and rental giant. Comparable as a European brand with shared DNA and historical synergies, though Sixt SE focuses on short-term rental and retail mobility versus Allane's long-term leasing core.
• Volkswagen Financial Services: Captive financial services arm of the Volkswagen Group, offering leasing, fleet, and financing across VW Group brands. Competes with Allane through OEM-captive scale and dealer integration, particularly in fleet and corporate leasing.

Emerging players

• Enterprise Mobility: Enterprise Mobility (formerly Enterprise Fleet Management) provides fleet management and leasing services with growing European presence. Comparable as a multi-country corporate fleet management peer, particularly relevant to Allane Mobility Consulting's enterprise offering.
• Holman Automotive: Holman is a North American-headquartered fleet management and leasing provider with growing European footprint. Comparable on fleet management services, vehicle acquisition, and lifecycle management for enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allane