What SAWA does

SAWA operates SawaCrypto (サワークリプト), a Japanese-language cryptocurrency news and information website that publishes educational content, market analysis, and trading guides for Japanese-speaking crypto traders and investors. The platform is built on WordPress and integrates third-party market data APIs to display real-time metrics including Total Market Cap, 24H Volume, BTC Dominance, and the Fear & Greed Index. Content is organized across five editorial verticals: News (ニュース), Coins (コイン), Blockchain (ブロックチェーン), Trading (取引), and Exchanges (取引所), with topics spanning beginner guides to advanced subjects such as DeFi protocols, derivatives trading, CBDC developments, and Japanese regulatory updates. The site includes a disclaimer that its content does not constitute investment advice.

The company monetizes exclusively through affiliate and referral commissions embedded in editorial content. Articles consistently feature promotional codes and referral links to seven major global crypto exchanges — Binance, Bybit, MEXC, OKX, Bitget, CoinEx, and BTCC — offering readers trading fee discounts and sign-up bonuses while SawaCrypto earns commissions on resulting registrations and trading activity. There is no subscription, freemium, or paid tier model; access to all content is free. Distribution is entirely organic, relying on SEO-optimized long-form articles targeting both short-tail and long-tail Japanese keyword clusters, supplemented by social media sharing and email newsletter distribution.

SAWA was founded in 2021 and operates with a 1-10 person team headquartered in Sariyer, Turkey. Leadership consists of CEO Marsel Botash and Chief Operations Officer Alex Ilin. No mobile app, proprietary technology stack, public API, disclosed funding, or institutional ownership has been identified in the available data, and the company appears to operate as an independent affiliate content publication.

Name

SAWA

Legal name

SawaCrypto

Website

https://sawacrypto.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

SawaCrypto, operated by SAWA, is a Japanese-language cryptocurrency news and information website that monetizes through affiliate referrals to major global crypto exchanges, publishing educational content, market analysis, and trading guides for Japanese-speaking crypto traders and investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Sariyer

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Affiliate / Referral Commissions: SawaCrypto embeds affiliate referral links and promotional codes for cryptocurrency exchanges (Binance, Bybit, MEXC, OKX, Bitget, CoinEx, BTCC) throughout its articles. When readers click these links and register or trade, the site earns commission — typically in the form of trading fee discounts, cashback, or bonuses passed partially to the user and retained by the site. This is the dominant monetization mechanism observed across all source pages, with exchange promotional codes (e.g., CRYPTONEWER, cryptonew0, mhz7w, NEWER) appearing in virtually every article.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SawaCrypto (サワークリプト) is a Japanese-language cryptocurrency news, market analysis, and blockchain education website that publishes long-form articles, trading guides, exchange comparisons, and regulatory updates for Japanese-speaking crypto traders and investors. The site organizes content across five categories (ニュース News, コイン Coins, ブロックチェーン Blockchain, 取引 Trading, 取引所 Exchanges) and monetizes exclusively through embedded affiliate referral links and promotional codes for major global cryptocurrency exchanges such as Binance, Bybit, MEXC, OKX, Bitget, CoinEx, and BTCC.

Product overview

SawaCrypto is a single-product Japanese cryptocurrency news and analysis platform. The site aggregates and publishes educational content covering cryptocurrency markets, exchanges, blockchain technology, trading strategies, and market news. It functions primarily as a content-driven media site rather than a software platform, featuring market cap rankings, trending coin information, exchange recommendations, and in-depth articles organized across five main categories: Markets (マーケット), Exchanges (取引所), Trending (トレンド), Coin Search (通貨検索), and News/Articles ( Latest).

Differentiator

Problem solved

Functional benefit

Products and services

• SawaCrypto A Japanese cryptocurrency information website (サワークリプト) that delivers the latest news and market analysis on cryptocurrencies, Bitcoin, altcoins, and blockchain technology. It provides market cap rankings, trending coin information, exchange recommendations, and in-depth articles organized across Markets (マーケット), Exchanges (取引所), Trending (トレンド), Coin Search (通貨検索), and News/Articles categories, monetized through embedded affiliate referral links to partner exchanges.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• BinanceminorGTM or Marketing PartnerSawaCrypto embeds Binance referral links and promotional codes (招待コード: CRYPTONEWER) across numerous articles, offering readers 20% trading fee discounts and up to $10,000 in sign-up bonuses. Binance is the most frequently referenced exchange on the platform, appearing in trading guides, exchange comparisons, and promotional campaigns. The relationship is primarily affiliate-driven, with SawaCrypto earning commissions on reader registrations.
• BybitminorGTM or Marketing PartnerBybit is featured prominently with promotional codes (CRYPTONEWER) offering 20% fee discounts and bonuses up to $30,050. Bybit appears in articles covering copy trading, derivatives, staking, and exchange account setup guides. The affiliate relationship drives reader sign-ups and trading activity through SawaCrypto's embedded links.
• MEXCminorGTM or Marketing PartnerMEXC is featured with promotional codes (mexc-CRYPTONEWER) offering 20% fee cashback and bonuses up to $8,000. SawaCrypto publishes dedicated account setup and KYC guides for MEXC, serving readers interested in exchange onboarding. The partnership is affiliate-based.
• OKXminorGTM or Marketing PartnerOKX is promoted with codes (CRYPTONEWER) offering 20% fee cashback and futures bonuses up to $60,000. Featured in articles on Lead Trader rankings, open interest analysis, and exchange comparisons. The relationship is affiliate-based.
• BitgetminorGTM or Marketing PartnerBitget is promoted with codes (cryptonew0) offering 50% trading fee discount, 20% fee cashback, and futures bonuses up to $6,200. Featured in articles on grid trading, copy trading, leverage settings, and trading bot selection. The partnership is affiliate-based.
• CoinExminorGTM or Marketing PartnerCoinEx is promoted with a referral code (mhz7w) offering fee discounts and bonuses up to $1,500. Referenced in Solana ecosystem and altcoin articles as an exchange option for purchasing and trading specific tokens.
• BTCCminorGTM or Marketing PartnerBTCC is promoted with codes (NEWER) offering trading fee discounts and sign-up bonuses ranging from $420 to $30,000. Referenced in fraud prevention and security articles as a secure exchange option for Japanese users.

Recent moves4 records

Expansion highlights4 records

Direct peers

• CoinPost: CoinPost is Japan's largest crypto-native media outlet, publishing Japanese-language news, exchange reviews, and educational content. It competes directly with SawaCrypto for the same Japanese-speaking retail crypto audience and affiliate-driven monetization model.
• Decrypt: Decrypt is a crypto-native media outlet producing educational news and explainers for retail audiences. While primarily English-language, its editorial format and content-led GTM closely mirror SawaCrypto's model.
• BeInCrypto: BeInCrypto is a global crypto news and education platform with multilingual coverage. It pursues the same SEO-driven, content-led approach to capture retail crypto readers, comparable to SawaCrypto's playbook.
• CryptoTimes: CryptoTimes is a Japanese-language crypto media site covering news, DeFi, NFTs, and exchange promotions. It directly overlaps with SawaCrypto in editorial scope, target audience, and affiliate-style monetization.
• Cointelegraph Japan: Cointelegraph Japan is the Japanese edition of a major global crypto publisher, offering news and educational content aimed at the same Japanese retail audience as SawaCrypto. It represents a more established, internationally-backed competitor in the same niche.

Broad incumbents

• CoinDesk (Japan / The Block): CoinDesk is a globally established crypto media brand with localized Japanese coverage. It competes for the same educated Japanese crypto audience but operates at significantly larger scale and broader editorial scope.
• CoinMarketCap: CoinMarketCap is the dominant global crypto market data and information aggregator. It operates at a far larger scale but intersects with SawaCrypto's audience for market data, prices, and exchange discovery.
• Investing.com (crypto section): Investing.com is a broad financial information portal with a substantial crypto coverage section in multiple languages including Japanese. It overlaps with SawaCrypto on retail investor education and market commentary.

Emerging players

• CoinGecko: CoinGecko is a leading crypto market data and information platform. While product-led rather than editorial, it competes for the same Japanese crypto audience's attention and serves overlapping informational needs.

Regional players

• BTCBOX News: BTCBOX News is the editorial arm of a Japan-based crypto exchange, publishing Japanese crypto news and educational content. It represents an exchange-operated media property that competes for the same audience via similar content categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sawaprotocol
• LinkedInlinkedin.com/company/sawa-cryptofund

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments11 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAWA