WinOptics

What WinOptics does

WinOptics (legal entity: WINOPTICS SARL) is a French software company that has developed and commercialized Winoptics², a vertical practice management platform for independent optical retailers, since 1995. The Windows-based software covers the full operating scope of an optical shop — client files, stock and inventory, quotations and invoicing, multi-station network deployment, supplier ordering, SMS/email marketing, and French regulatory billing (tiers payant via SESAM-Vitale and AREA Santé B2, OptoAMC mutuelle requests, and the NF525-certified cash register module mandated by the 2016 French Finance Law). It is complemented by a modular add-on ecosystem that includes tele-transmission subscriptions, EDI ordering through Eyes-Road, cloud backup (REFLEXbackupSanté) hosted on HDS-certified French data centers, and specialty interfaces for lens suppliers (OpsysWeb, Hoyailog, Hoya, ACEP, ZEROSIX, NOVASOFT) and measurement devices (Activisu). The platform supports unlimited workstations on a single-store license and is available in French, English, Spanish, and Swiss language versions.

The company is wholly owned by Groupe REFLEX (parent: REFLEX Holding SAS), which also markets the sister hosted product MyEasyOptic. WinOptics serves approximately 1,650 opticians in France and 350 internationally (Belgium, Switzerland, North Africa), making it one of the longest-tenured specialized optical software vendors in the French market. Customers download the software from the website, purchase unlock keys online, and pay annual maintenance and tele-transmission subscriptions; multi-store chains receive bundled license discounts. Public pricing is a single-store perpetual license at €1,195 HT (3 simultaneous users included), annual support/maintenance at €350 HT (mandatory the first year), and recurring tele-transmission subscriptions of €288–€380 HT per year.

The go-to-market is internet-first with self-service download and online purchase, supplemented by regional resellers for hands-on demonstrations, annual presence at the SILMO optical trade fair in Paris, multilingual documentation, video tutorials, and a customer newsletter feature embedded in the product. Direct revenue streams include one-time software licenses, recurring maintenance/support contracts, tele-transmission subscriptions (AREA Santé, SESAM-Vitale, ZEROSIX, NOVASOFT), optional module fees, data migration services (€300–€400 flat rate), SMS credit packs, and POS hardware sales through the related boutique-reflex.com store. Leadership consists of Stéphane Hillairet (Directeur Général of REFLEX Holding SAS), Fabrice Morlon (DAF / Chief Financial Officer), and Alain Collot (Data Protection Officer).

Name

WinOptics

Legal name

WINOPTICS

Website

https://winoptics.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

WinOptics is a French software company, founded in 1995 and part of Groupe REFLEX, that sells Winoptics², a Windows-based management platform for independent optical retailers covering invoicing, tele-transmission, supplier ordering, and regulatory compliance across ~2,000 shops.

Ownership category

akta.pro rank

Headquarters

HQ city

Sainte-savine

HQ country

France

HQ region

Europe

Offices2 records

Markets served

Revenue model

1. Perpetual Software Licenses: One-time license purchase for WinOptics², priced per store (multi-store discounts apply when purchased simultaneously). Includes multi-post access for unlimited workstations within one store. License is valid for an unlimited duration with full functionality. Maintenance/support is mandatory the first year.
2. Annual Support & Maintenance: Mandatory annual support contract providing unlimited software updates, lens tariff downloads, and mail/telephone assistance. Prorated billing on first year by civil year. Renewed annually; if renewed late, reactivation fees apply. Discounts available for multi-year commitments.
3. Tele-transmission Subscriptions (Area Santé / SESAM-Vitale): Annual subscriptions for electronic health claims transmission services: Area Santé B2 (Winoptics²: €288/yr), SESAM-Vitale (€380/yr), ZEROSIX (€120/yr), NOVASOFT (€120/yr).
4. Optional Modules & Add-ons: OptoAMC (€200 one-time + €0.19/dossier or €50 credit packs), Audiometry module, OpsysWeb interface, Hoyailog integration, REFLEXbackupSanté (from €156/yr), SMS packs (from €54 for 300 SMS).
5. Data Recovery Service: One-time service for converting legacy optical software data to WinOptics format, priced at €300–€400 flat rate depending on software complexity.
6. Hardware Sales: Sale of IT hardware (POS terminals, card readers, etc.) through boutique-reflex.com online store, marketed as an add-on to the software.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

WinOptics develops and sells Winoptics², a Windows-based practice management software for independent optical retailers. The software handles client files, inventory, quotations and invoicing, electronic health-insurance claim transmission (SESAM-Vitale / B2), EDI supplier ordering, SMS marketing, statistics, and multi-post network operations. It is sold primarily through internet download with optional subscription add-ons for tele-transmission, cloud backup, remote maintenance, and data migration services.

Product overview

Winoptics² is a unified practice management software platform for optical retailers with a modular architecture. The core Winoptics² platform handles day-to-day operations including client/stock management, invoicing, appointments, and reporting. Optional add-on modules extend functionality for specialized needs: tele-transmission (SESAM-Vitale/B2, Area Santé) for electronic health insurance claims; OptoAMC for mutual insurance requests; Commandes EDI for supplier ordering; SMS marketing; REFLEXbackupSanté for cloud backup; and specialty interfaces for lens suppliers (OpsysWeb, Hoyailog, ACEP, ZEROSIX, NOVASOFT), measurements (Activisu), hearing aids (Audiométrie), and data migration. The software operates on Windows with multi-station network capability and requires annual maintenance subscription for updates and tele-transmission services.

Differentiator

Problem solved

Functional benefit

Brands

• REFLEXbackupSanté: Online backup solution for healthcare professionals with HDS-certified French data centers
• REFLEX Connect
• MyEasyOptic

Quantifiable outcome

• Data recovery possible for 95% of legacy software conversions to WinOptics
• +4 more outcomes

Named customers1 record

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature10 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• OVHcoreTechnology or IntegrationOVH provides cloud hosting for the Winoptics website and application infrastructure. Data is hosted exclusively in France (Roubaix data center) in compliance with French data regulations. OVH can be contacted at 1007.
• CIC (Crédit Industriel et Commercial)coreTechnology or IntegrationCIC provides the secure online payment infrastructure for WinOptics license purchases via its secure payment server (SSL-encrypted). Transaction authorization occurs on CIC's server before order confirmation.
• WorldpaycoreTechnology or IntegrationWorldpay serves as the primary payment gateway handling credit card transactions for online software purchases on winoptics.com. Worldpay sends payment confirmation (amount, date, transaction reference) directly to customers by email.
• AREA Santé (B2 tele-transmission)coreTechnology or IntegrationAREA Santé provides the B2 tele-transmission platform enabling electronic feuille de soins (FSE) transmission to French health insurance (Sécurité sociale) and complementary insurers. Available as annual subscription (€288/yr for Winoptics²).
• SESAM-VitalecoreTechnology or IntegrationSESAM-Vitale is the French national health insurance card system. WinOptics integrates SESAM-Vitale for reading health cards and transmitting electronic claims, enabling tiers payant for optical retailers. Annual subscription €380/yr.
• OptoAMCcoreTechnology or IntegrationOptoAMC is the standard for electronic cost estimate and coverage requests to complementary health insurers (mutuelles). WinOptics integrates OptoAMC, enabling response within 90 seconds at €0.19 HT per dossier. Compatible mutuelles list published on WinOptics website.
• Eyes-RoadmajorTechnology or IntegrationEyes-Road operates the EDI platform through which WinOptics transmits electronic lens and eyewear orders to suppliers. The EDI system allows one-click ordering to all compatible suppliers simultaneously. EDI is free for maintenance-active users.
• REFLEX Groupe / REFLEX Holding SAScoreStrategic or Co-development PartnerREFLEX Groupe (parent company) owns Winoptics and its sister product MyEasyOptic (hosted version). REFLEX Groupe develops and maintains all shared software infrastructure, tele-transmission services, REFLEX Connect remote maintenance tool, and REFLEXbackupSanté cloud backup service. Stéphane Hillairet serves as Directeur Général of REFLEX Groupe.
• CristallinmajorChannel Partner/ Reseller/ DistributorCristallin (SARL, €455,000 capital, same address as REFLEX Groupe) is a sister company providing web design agency services to WinOptics customers, offering website creation and improvement services targeted at optical retailers.
• Lens and eyewear suppliers (multiple)majorTechnology or IntegrationWinOptics integrates downloadable tariff catalogs from all major lens and eyewear suppliers (verriers), updated regularly. Includes specialized pricing grids (e.g., Itelis, ICC ordering), and supports EDI ordering to these suppliers. The software maintains compatibility with specific lens brands including Miyosmart (myopia control lenses).
• AnyDesk / REFLEX ConnectcoreTechnology or IntegrationREFLEX Connect 2 is based on AnyDesk technology and provides remote maintenance access allowing REFLEX technicians to connect to customer workstations for troubleshooting and support. Downloadable from winoptics.com.
• Compatible health mutuelles (CNM, Harmonie, etc.)majorTechnology or IntegrationWinOptics maintains compatibility with numerous French complementary health insurers (mutuelles) via the OptoAMC standard. A published list of compatible mutuelles is available as PDF on the WinOptics website, updated regularly (latest: January 2023 list).

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Square (Block): Cloud POS and payments platform targeting SMB retailers. Comparable as a horizontal retail management alternative that competes for the same independent optical retailer wallet, although it lacks optical-specific workflows (tele-transmission, lens tariffs, 100% Santé).
• Silae: French cloud payroll and HR SaaS serving SMBs including regulated professional practices. Comparable as a French SMB SaaS incumbent targeting similar small-business profiles (single-owner or small-chain professional retailers) with regulatory-heavy workflows.
• Cegedim: Major French healthcare-software vendor with historical presence in optical and pharmacy practice management. Comparable as a large healthcare-IT incumbent with overlapping French regulatory-compliance expertise (SESAM-Vitale, certified invoicing), though its optical footprint is narrower than its pharma business.
• Lightspeed Retail: Cloud-based retail POS and commerce platform with multi-store, inventory, and customer management. Comparable as a modern substitute for WinOptics's desktop store-management functionality, especially for optical retailers considering migration to hosted solutions.
• Sage: Established European SMB business software suite covering accounting, payroll, and ERP. Comparable as a broader incumbent that could be chosen by an optical retailer instead of a vertical specialist, particularly for stores prioritizing general business management over optical-specific compliance.

Emerging players

• Shopify: Global commerce platform with POS Lite/Shopify POS for retail. Comparable as an alternative commerce-plus-management stack for optical retailers adding e-commerce and omnichannel, though it does not natively address French health-insurance billing or optical-specific workflows.

Others

• MyEasyOptic: Hosted/cloud version of WinOptics², owned by the same parent Groupe REFLEX. Addresses the same French optical retailer buyer with a SaaS delivery model instead of download/perpetual license, making it the closest adjacent product even though it is sibling rather than competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCUObQIZ78xcEmTkmLpPhTEg?view_as=subscriber
• Facebookfacebook.com/MyEasyOptic-266235006735722/timeline
• LinkedInlinkedin.com/company/winoptics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WinOptics