Eyes-road

What Eyes-road does

Eyes-Road is the inter-professional EDI (Electronic Data Interchange) platform of the French and European ophthalmic lens industry, founded in 2002 as a GEIE (Groupement d'Intérêt Économique / European Economic Interest Grouping) headquartered in Évry, France. The platform standardizes the exchange of catalogs, orders, delivery notices, sales information, and invoices between roughly 16,000 opticians, 50+ optical industrials (lens manufacturers, eyewear frame makers, contactology labs including Essilor, Carl Zeiss, Hoya, Rodenstock, Safilo, Luxottica, Kering Eyewear), 40+ optical software publishers (Optiware, Sensee, Super-Vision, Evioo, Juxta, Winoptics, Ocuco, FittingBox), and major buying groups and retail chains (Krys, Atol, Afflelou, Optical Center, Distrilens). Its technical core is a multi-format translation engine that converts incoming data into normalized Normeyes/Association EDI Optique standards (OPTOv11, OPTOv33, OPTOv34, OPTOv35), proprietary formats (OptimEyes, OptimEyes-Road), or standard file formats (CSV, XML, fixed-length), with secure transport over HTTPS, SFTP, FTP-over-SSL, and web services.

The company's offering is organized into three subscription tiers: Offre Adhérent (for EDI-experienced professionals building advanced EDI services), Offre Découverte (a freemium funnel launched July 2024, replacing the legacy Liberté/Liberté+ offerings, providing a 6-month free trial followed by a €1,000/year subscription plus per-transaction fees of €0.05–€0.25 per message), and Offre Autonomie (centralized catalog retrieval for opticians). Revenue is generated through subscription fees and usage-based transaction charges, with optional commercial communications sold to consenting users under RGPD. Infrastructure is hosted by Easyteam (Groupe Constellation), which provides partial HDS (Hébergeur de Données de Santé) certification required for health-adjacent data.

Eyes-Road operates as a member-owned cooperative rather than a venture-backed company, with no disclosed external funding, a small 1–10 employee team, and a marketing motion built on content (Abécédaire EDI educational guide, quarterly newsletter, blog), industry trade shows (SILMO), and earned media in optical trade publications. The go-to-market is B2B with a channel-partner backbone, where growth is driven by network effects: more connected opticians attract more industrials, and more industrials attract more opticians and software publishers. The cooperative structure, longevity (20+ years), and standardized data formats form the basis of its competitive position.

Name

Eyes-road

Legal name

GEIE Eyes-Road

Website

https://eyes-road.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Eyes-Road is a French GEIE-owned B2B EDI platform founded in 2002 that standardizes catalogs, orders, invoices, and delivery notices between approximately 16,000 opticians, 50+ optical industrials, 40+ software publishers, and major optical retail chains across France and Europe.

Ownership category

akta.pro rank

Product category

Optical Industry EDI Platform

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B/EDI & Partner Integration (BPAMAOAJ)

akta.pro secondary industry

Managed File Transfer (MFT) & B2B Integration (EDI) (HDAEAIAE)

Keywords

• Optical EDI platform
• Electronic data interchange
• Optical supply chain
• EDI catalog management
• Optical industry software

Headquarters

HQ city

Évry

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription Fees (Offre Découverte): Annual subscription model with tiered pricing. After 6-month free trial period (limited to 4 catalogs, 600 orders, 600 delivery notices), subscribers pay annual fee for preferential transaction rates. Optional non-subscription model available at higher per-transaction rates.
2. Transaction/Usage-Based Fees: Per-unit fees for EDI transactions including catalog translation/diffusion, electronic orders, sales information, and delivery notices. Volume-based pricing with preferential rates for subscribers vs. non-subscribers.
3. Commercial Communications: Commercial and promotional offers sent via email, SMS/MMS, postal mail, or telemarketing to consenting users (based on RGPD consent)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Eyes-Road operates a B2B EDI (Electronic Data Interchange) platform purpose-built for the optical industry in France and Europe, enabling standardized electronic exchange of catalogues, orders, delivery notices, sales information, and dematerialized invoices between opticians, lens/eyewear/contact lens manufacturers, optical software publishers, and buying groups/retail chains. The platform is built on the Normeyes (Association EDI Optique) industry standards (OPTOv11 through OPTOv35) and proprietary formats (OptimEyes, OptimEyes-Road, CSV, XML, fixed-length), and is offered through tiered subscription packages: Offre Adhérent for EDI-experienced professionals, Offre Découverte (a free 6-month trial launched in July 2024 for new industrial entrants), and Offre Autonomie for opticians retrieving supplier catalogues directly in their management software.

Product overview

Eyes-Road operates a B2B EDI platform for the optical industry (opticians, laboratories, eyewear/lens manufacturers, buying groups, software publishers), enabling standardized electronic data interchange through catalogues, orders, invoices, delivery notices, and sell-out data. The platform is built on Normeyes industry standards (OPTOv11, OPTOv33, OPTOv34, OPTOv35) and supports proprietary formats. Core offerings include the EDI platform itself, supplemented by tiered subscription offers: Offre Adhérent for EDI-experienced professionals seeking advanced services, Offre Découverte (launched July 2024, replacing Liberté/Liberté+) providing a free 6-month trial for new industrial entrants to discover EDI with limited catalogues and orders, and Offre Autonomie for opticians to download and manage supplier catalogues directly. The free Abécédaire EDI glossary and the eyes-road.net catalogue download portal complement the offering.

Differentiator

Problem solved

Functional benefit

Brands

• Offre Découverte: A discovery offer launched in July 2024, replacing the Liberté and Liberté+ offerings, allowing users to create, store, and distribute EDI catalogs from the GEIE Eyes-Road platform.
• Offre Adhérent
• Offre Autonomie
• Normeyes
• Abécédaire EDI

Products and services

• Plateforme EDI Eyes-Road The core B2B EDI (Electronic Data Interchange) platform for the optical industry, enabling standardized electronic exchange of catalogues, electronic orders, delivery notices, sales information (sell-out data), and dematerialized invoices between opticians, optical laboratories, eyewear/lens manufacturers, contact lens makers, software publishers, and buying groups. Built on Normeyes (Association EDI Optique) standards (OPTOv11, OPTOv33, OPTOv34, OPTOv35) and supporting proprietary formats (OptimEyes, OptimEyes-Road, CSV, XML, fixed-length). Used by 16,000+ opticians and major industry players across France and Europe.
• Abécédaire EDI A free downloadable digital glossary (PDF) published by Eyes-Road providing alphabetical definitions of EDI key terms and concepts, designed to educate optical professionals on Electronic Data Interchange terminology.

Quantifiable outcome

• Order processing time reduced from 2-3 minutes (Internet) to seconds
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Association EDI Optique (Normeyes)coreStrategic or Co-development Partner · 1 October 2002Founding strategic partner. Eyes-Road platform operates under Association EDI Optique standards (OPTOv11, OPTOv33, OPTOv34, OPTOv35). The Normeyes standards define the normalized data exchange format for the optical industry EDI ecosystem.
• Easyteam (Groupe Constellation)coreTechnology or IntegrationInfrastructure hosting provider for Eyes-Road platforms. Easyteam hosts the technical platforms in France, with partial HDS (Hébergeur de Données de Santé) certification as required by ASIP Santé for health data compliance.
• SDLVisionminorStrategic or Co-development PartnerCustomer testimonial partner. SDLVision joined the platform and went live with a valid EDI catalog within one week, receiving electronic orders from equipped clients.
• Optical Software Publishers (Optiware, Sensee, Super-Vision, Evioo, Juxta, and 40+ others)coreTechnology or IntegrationSoftware publishers integrating Eyes-Road EDI tools into their optical management solutions. Extensive ecosystem of software partners covering optician management, ERP, and specialized optical applications.
• Optical Industrials (Essilor, Carl Zeiss, Hoya, Rodenstock, Safilo, Charmant, Kering Eyewear, and 50+ others)coreChannel Partner/ Reseller/ DistributorMajor lens manufacturers, eyewear brands, and contact lens companies distributing catalogs and receiving orders through the platform. Includes major players like Essilor, Carl Zeiss, Hoya, Rodenstock, Safilo, Marcolin, Luxottica, Essilor, BBGR, Novacel, and many more.
• Buying Groups and Retail Chains (Krys, Atol, Afflelou, Optical Center, and others)coreChannel Partner/ Reseller/ DistributorMajor optical retail chains and purchasing cooperatives using Eyes-Road for invoice dematerialization and centralized data exchange. Includes Krys, Atol, Afflelou, Optical Center, Distrilens, and others.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DiCentral: B2B EDI and supply-chain integration provider serving manufacturers, distributors, and retailers. Operates a similar translation/onboarding engine to Eyes-Road's Normeyes format translation layer, though across broader verticals rather than a single industry.
• Babelway: Cloud-native B2B integration platform focused on EDI, API, and file-format translation. Closely aligned with Eyes-Road's multi-format translation engine (CSV/XML/fixed-length) and trading-partner onboarding model, but as a horizontal SaaS rather than a vertical specialist.
• TrueCommerce: A leading global B2B EDI and supply-chain integration platform serving retail, manufacturing and distribution. Directly comparable to Eyes-Road in core technology (EDI translation, multi-format support, trading-partner onboarding) though operating at much broader scale and across multiple verticals.
• SPS Commerce: US-listed retail supply-chain EDI platform connecting retailers, suppliers, and logistics providers. Highly comparable business model (subscription + per-transaction fees) and similar role as the central trading-partner hub that Eyes-Road plays in the optical vertical.

Others

• Linnworks: Inventory, order, and marketplace integration platform with EDI capabilities for SMB retailers and brands. Adjacent to Eyes-Road in multi-channel commerce integration and trading-partner connectivity, but addressing a different (multi-channel retail) buyer rather than a specialized vertical.

Broad incumbents

• Cegedim: French healthcare technology and B2B services company operating EDI and data-exchange networks in pharma and health verticals. Comparable to Eyes-Road in B2B EDI infrastructure for regulated French industries, though focused on pharma rather than optical.
• GS1 France: French national standards body operating GS1 EDI standards for retail and healthcare. Comparable to Eyes-Road in its role defining and maintaining EDI standards and operating trading-partner networks, but with much broader scope and a non-profit mandate.
• OpenText (Tungsten Network): Large enterprise information management vendor offering B2B integration and e-invoicing via Tungsten Network. Comparable to Eyes-Road in EDI/invoice automation capability but at vastly larger scale, broader verticals, and with deeper enterprise sales motion.

Emerging players

• Eyefinity: US-based optical practice management and EHR software with EDI/integration capabilities for the American optical market. Comparable as an optical-vertical software/EDI provider (and shown as an Eyes-Road integration partner), but primarily US-focused and embedded in practice-management software rather than a neutral multi-stakeholder platform.
• Winoptics: Optical practice management software publisher integrating with Eyes-Road EDI flows. Comparable as an optical-vertical software partner adjacent to the same ecosystem, though positioned as optician-side software rather than a neutral EDI hub.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eyesroad
• YouTubeyoutube.com/@eyes-road
• Facebookfacebook.com/eyesroad
• LinkedInlinkedin.com/company/eyes-road
• Instagraminstagram.com/eyesroad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eyes-road