Lang Baranday Ag
Lang Baranday AG is a Swiss wholesale distributor, renter, and certified service provider of professional Pro-AV video technology serving the Swiss event and corporate AV market through a portfolio of 29+ international supplier brands.
- Company typePrivate
- Founded2006
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lang Baranday Ag does
Lang Baranday AG is a Swiss wholesale distributor, equipment renter, and certified service provider for professional Pro-AV video technology, headquartered at Farbhofstrasse 21, 8048 Zürich. Founded in 2006 by Nicola Votta as Baranday AG and merged with LANG AG (Lindlar, Germany) in 2017, the company serves the Swiss professional AV and event industry across three service lines: import and sale of high-end Pro-AV video solutions (projectors, LED technology, camera systems, displays from 9" to 138", digital switchers, controllers, and media servers); rental of selected professional AV equipment from international manufacturers with a minimum one-day rental and a CHF 150 order floor; and after-sales service including certified warranty and out-of-warranty repair for Barco and Panasonic products.
The company carries a portfolio of 29+ international supplier brands, including Barco, Panasonic, Absen, Analog Way, PIXERA, Pixelhue, Epson, Canon, Novastar, Kindermann, SMS, JVC, Haivision, and Audipack, covering the complete signal chain from camera to display. A proprietary inventory management system developed specifically for the rental market provides real-time equipment availability visibility. Project support spans planning, assembly, commissioning, and programming, complemented by training sessions delivered in Zurich as an affiliate of LANG ACADEMY (Germany).
Lang Baranday AG operates as a private Swiss Aktiengesellschaft with approximately 25 employees and a sales-led direct distribution model. Customers engage professional advisors via email ([email protected], [email protected]) or a web contact form for tailored quotes and project support. Pricing combines per-unit/per-day rental terms with milestone-based sales deposits (50% on order, 40% on goods readiness, 10% after commissioning), and the company is registered under CHE-205.543.898 in the Canton of Zurich commercial register. Leadership includes CEO Nicola Votta, CFO Maeve Votta, CTO Daniel Humbel, and COO Gentian Shala, supported by directors across Sales, Rental, Service, and Marketing functions.
Lang Baranday Ag firmographics
Firmographics- Name
- Lang Baranday Ag
- Legal name
- LANG BARANDAY AG
- Website
- https://lang-baranday.ch
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lang Baranday AG is a Swiss wholesale distributor, renter, and certified service provider of professional Pro-AV video technology serving the Swiss event and corporate AV market through a portfolio of 29+ international supplier brands.
- Ownership category
- akta.pro rank
Lang Baranday Ag industry classification
Industry- Product category
- Professional AV Distribution
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Corporate Event Production & AV Services (HSACADAB)
Keywords
Where Lang Baranday Ag is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Lang Baranday Ag business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Import and distribution of high-quality professional AV video solutions. Focus on premium Pro-AV video technology including projectors, LED solutions, displays, switchers, controllers, and media servers from carefully selected international manufacturers.
- Equipment Rental: Rental of professional video equipment including projectors, LED technology, camera systems, and display solutions from 9 to 138 inches, as well as digital switchers, controllers, and media servers. Minimum rental duration is one day.
- After-Sales Services: Service and maintenance of professional equipment including repair, restoration, and after-sales support. As official Barco and Panasonic partner, the company performs warranty and out-of-warranty repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Minimum rental order threshold of CHF 150 |
| Transaction based/ take rate | Multi-year contract | Sales payment terms with milestone-based deposits |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Lang Baranday Ag product offering
Product offeringCore offering
Lang Baranday AG is a Swiss wholesale distributor for professional Pro-AV visual presentation technology, operating across three service lines: (1) sale of professional video equipment including projectors, LED technology, camera systems, displays (9" to 138"), digital switchers, controllers, and media servers from 29+ international manufacturers; (2) rental of selected professional AV equipment with a minimum one-day duration; and (3) certified after-sales service, repair, and maintenance as an official Barco and Panasonic partner. The company supports customers across the full project lifecycle from planning through commissioning and programming.
Product overview
Lang Baranday AG is a Swiss wholesale distributor for professional visual presentation technology. The company operates across three main service areas: (1) Sale of professional video technology including projectors, LED technology, camera systems, display solutions (9" to 138"), digital switchers, controllers, and media servers; (2) Rental of selected professional AV equipment from international manufacturers; and (3) Service, maintenance, and repair of professional equipment. The company carries multiple product lines including Kindermann PD-50xx Professional Display Series, SMS EVER Floor Stands, Pixelhue P-Series 4K video processors, Analog Way presentation systems, PIXERA media servers, and Barco Nexxis cloud collaboration solutions. The portfolio covers the complete signal chain from camera to display, with project support ranging from planning and installation through commissioning and programming, plus comprehensive after-sales services.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Video Technology Sale
Companies that use Lang Baranday Ag
Customer profileSegments1 record
Ideal customer profiles1 record
Lang Baranday Ag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lang Baranday Ag partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship and core.
- LANG AG (Lindlar, Germany)flagshipIn 2017, LANG Baranday AG (then Baranday AG) merged with LANG AG in Lindlar, Germany. This joint venture enabled the Swiss company to expand its supplier portfolio with additional providers and continuously broaden its offerings. As an affiliate of LANG AG, LANG Baranday AG also offers training sessions as a branch of the LANG ACADEMY.
- BarcocoreOfficial Barco partner performing certified warranty and out-of-warranty repairs and maintenance on Barco products. Barco Nexxis (cloud-based surgical remote collaboration solution) is featured as a key product offering.
- PanasoniccoreOfficial Panasonic partner providing certified repair and maintenance services for Panasonic products. Panasonic visual systems are part of the core product portfolio.
- Analog WaycoreFeatured supplier with an integrated configurator link on the LANG Baranday website (Analog Way configurator). Products include the Aquilon series (professional video processors).
- PIXERAcoreNext Generation Media Server brand featured prominently on the website with direct contact to Adrian Kälin. Represents a key technology partnership for media server solutions.
- AbsencoreLED display technology supplier included in the portfolio of 29+ international manufacturers.
- KindermanncoreFeatured supplier of Professional Display PD-50xx series and projector mounts, highlighted in the product showcase section of the website.
- SMS (Smart Media Solutions)coreSupplier of modern floor stands featured in the product showcase with a focus on design and functionality.
- PixelhuecoreSupplier of 4K video processors featured in the product showcase with performance highlights.
- CanoncorePTZ cameras supplier included in the supplier portfolio.
- EpsoncoreBusiness projectors supplier in the product portfolio.
- JVCcoreProfessional projection technology supplier in the portfolio.
- NovastarcoreVideo processing and LED control supplier in the portfolio.
- AV StumpflcoreProfessional AV mounting and display solutions supplier.
- LANG ACADEMY (Lindlar, Germany)coreLANG Baranday AG is an affiliate/branch of the LANG ACADEMY in Lindlar, Germany, and offers training sessions in its Zurich premises.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lang Baranday Ag competitors and assessment
Company assessmentDirect peers
- Habegger AG: Swiss event and media technology services company providing AV/event technology, stage construction, and rental services across Switzerland. Directly comparable to Lang Baranday's Swiss event-technology rental and integration offering.
- Kindermann GmbH: German Pro-AV distributor with a comparable business model spanning projector mounts, professional displays, and AV peripherals. Kindermann is both a supplier to Lang Baranday and a directly comparable distribution business serving the DACH Pro-AV market with similar product breadth.
- AVS Gruppe: German Pro-AV rental and event technology provider serving corporate events, trade shows, and live productions across Germany and Europe. Comparable in business model (AV rental, sale, and service) to Lang Baranday, with a similar DACH focus and multi-supplier portfolio.
Others
- LANG AG: Parent company of Lang Baranday AG since 2017, operating as a German Pro-AV distributor and rental firm with comparable product lines (projectors, LED, cameras, media servers) and the LANG ACADEMY training program. Included as OTHERS due to the parent-subsidiary relationship rather than direct competition.
Broad incumbents
- Barco: Belgian-headquartered manufacturer of projection, LED, and surgical collaboration (Nexxis) solutions. Both a major Lang Baranday supplier and a broader industry player that increasingly sells direct to large enterprise customers, partially overlapping with Lang Baranday's distribution and rental business.
- PNY Technologies: US-headquartered AV/visualization hardware distributor (Quadro, NVIDIA visualization, professional AV) operating across Europe. Comparable as a broad-line Pro-AV/channel distributor serving enterprise and event customers, though at much larger global scale.
- Crestron Electronics: US manufacturer of AV control, signal management, and room-control solutions with global Pro-AV integration distribution. Comparable as an upstream Pro-AV technology provider whose products overlap with Lang Baranday's switcher/controller portfolio.
- Extron Electronics: US manufacturer of AV signal processing, distribution, and control products serving Pro-AV integrators globally. Comparable as a supplier/competitor in the signal-chain category where Lang Baranday provides switcher, controller, and media-server solutions.
- AMX by Harman: Manufacturer of AV control and signal management systems under Harman International. Operates in the same Pro-AV control and switching space as Lang Baranday's switcher/controller offerings, with global reach.
- Panasonic Visual Systems: Japanese manufacturer of professional projectors, displays, and broadcast equipment with a European Pro-AV channel. A core Lang Baranday supplier whose projectors and displays overlap with the company's product portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Lang Baranday Ag social profiles
Digital presenceLang Baranday Ag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lang Baranday Ag leadership team
Management profileNumber of profiles
Profiles8 records
Lang Baranday Ag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lang Baranday Ag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lang Baranday Ag
What does Lang Baranday Ag do?
Lang Baranday AG is a Swiss wholesale distributor for professional Pro-AV visual presentation technology, operating across three service lines: (1) sale of professional video equipment including projectors, LED technology, camera systems, displays (9" to 138"), digital switchers, controllers, and media servers from 29+ international manufacturers; (2) rental of selected professional AV equipment with a minimum one-day duration; and (3) certified after-sales service, repair, and maintenance as an official Barco and Panasonic partner. The company supports customers across the full project lifecycle from planning through commissioning and programming.
Is Lang Baranday Ag a public or private company?
Lang Baranday Ag is a private company. It is classified as corporate owned and is currently operating.
When was Lang Baranday Ag founded?
Lang Baranday Ag was founded in 2006. It employs 1 to 10 people.
Where is Lang Baranday Ag based?
Lang Baranday Ag is headquartered in Zürich, Switzerland, in the Europe region.
How does Lang Baranday Ag make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are equipment Rental and after-Sales Services.
Who are Lang Baranday Ag's main competitors?
Direct peers on record are Habegger AG, Kindermann GmbH and AVS Gruppe. LANG AG is listed as an others. Broad incumbents are Barco, PNY Technologies, Crestron Electronics, Extron Electronics, AMX by Harman and Panasonic Visual Systems.
Does Lang Baranday Ag have an API?
No public API is recorded for Lang Baranday Ag.
What industry is Lang Baranday Ag in?
Lang Baranday Ag's product category is Professional AV Distribution. Its primary akta.pro industry code is HSACADAB, Corporate Event Production & AV Services. Its NAICS code is 33431 and its SIC code is 7812.