What Lang UK does

LANG UK (Lang-AG Ltd) is the United Kingdom subsidiary of the LANG group, providing professional audiovisual equipment and related services to the AV industry. The company offers rental, sales, training, and integrated services for LED displays, projection systems, image processing equipment, broadcast cameras, media servers, and drone show systems. It operates within an international group network that includes LANG AG (Germany/parent), LANG Baranday (Switzerland), LANG Iberia (Spain), LANG NL (Netherlands), and LANG Middle East (UAE), positioning the UK entity as the UK node in a pan-European and emerging MENA footprint.

LANG UK's portfolio combines proprietary branded LED products with distributed third-party manufacturer lines. Proprietary offerings include the WINGSTER folding 4K LED surface, LIAM transparent LED, AURA flexible MiniLED cabinet with ±30° curvability, FOLDSTER folding LED poster (including FOLDSTER INDOOR 1.8), and ARUNA outdoor LED displays. Distributed brands span Analog Way (LivePremier, Aquilon CMAX), Barco (Encore3 event processors), AV Stumpfl (PIXERA media servers), Panasonic (projectors and AK-UCX100 cameras), Grass Valley (LDX-135 cameras), and Damoda (V4 show drones). LANG ACADEMY delivers authorized manufacturer certification training for Analog Way and Barco platforms.

The business model blends multiple revenue streams: equipment rental (large fleet supported by 24/7 service), equipment sales, LANG CARE (subscription-style operating-lease financing), LANG SERVICED (refurbished ex-rental sales with up to 24-month warranty), and LANG ACADEMY training. Customer segments include event production companies, corporate clients, broadcasters, system integrators, and brand/advertising agencies. Distribution is direct sales and rental, augmented by the sister-company network for cross-border mobilization. No public revenue figures are disclosed.

Name

Lang UK

Legal name

Lang-AG Ltd

Website

https://languk.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

LANG UK is the UK subsidiary of the LANG group, providing rental, sales, training, and services for professional AV equipment including LED displays, projection, broadcast cameras, media servers, and drone show systems. It serves event producers, corporate clients, broadcasters, and system integrators.

Ownership category

akta.pro rank

Product category

Professional AV Equipment Rental and Sales

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

akta.pro secondary industry

Camera, Grip & Lighting Equipment Rental (MPADAFAB)

Keywords

• Professional AV rental
• LED display solutions
• Broadcast equipment rental
• Event technology services
• Drone show services

Headquarters

HQ city

Leighton Buzzard

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Equipment Rental: LANG maintains a large rental fleet of professional video technology equipment including LED walls, projection equipment, image processors, cameras, media servers, and drones. Equipment is available with 24/7 support and field technician assistance worldwide.
2. Equipment Sales: Sales of professional AV equipment including LED displays, projectors, cameras, switchers, and media servers. Services include advice, order processing, and distribution through established supplier partnerships.
3. Training Services: LANG ACADEMY provides authorized training and manufacturer certification for Analog Way and Barco products. Training courses are offered multiple times per year at the LANG UK facility.
4. LANG CARE: Flexible equipment packages designed for monthly operating costs, keeping investment risk and maintenance costs low while providing ongoing support, advice, and planning services.
5. LANG SERVICED: Ex-rental equipment that meets highest quality standards comparable to new products, backed by warranty of up to 24 months.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Lang UK rents, sells, and supports professional AV equipment for live events, broadcast, and fixed installations. The company supplies LED video walls, projectors, broadcast cameras, image processors, media servers, and AV-over-IP networks from leading manufacturers, alongside own-brand LANG LED products. It complements hardware supply with certified training (LANG ACADEMY), equipment financing (LANG CARE), refurbished equipment sales (LANG SERVICED), and full event technical services including drone shows.

Product overview

LANG UK is a professional AV equipment provider offering rental and sales of video technology products. The portfolio includes diverse LED displays (transparent, flexible, folding, COB, Micro LED), projectors, image processing equipment (switchers, event processors, media servers), cameras, and show drones. Key products include AURA (flexible MiniLED cabinet with ±30° curvability), FOLDSTER (folding LED poster with MIP technology), WINGSTER (compact folding 4K LED surface), LIAM (transparent LED), and ENKI (rental-focused COB LED). Image processing includes Barco Encore3 event processors, Analog Way LivePremier/Aquilon CMAX switchers, and AV Stumpfl PIXERA media servers. LANG also offers Panasonic/Grass Valley broadcast cameras, Damoda/IFO show drones, and professional training through LANG Academy. The company provides rental fleet, sales, LANG Care financing, and LANG Serviced refurbished equipment.

Differentiator

Problem solved

Functional benefit

Brands

• LANG ACADEMY: Specialist event technology training and professional development courses for AV industry technicians, covering Analog Way and Barco image processing products with manufacturer certification.
• LANG CARE
• LANG SERVICED

Products and services

• WINGSTER LED Display LANG Group proprietary LED display panel designed for rental and staging applications, available through Lang UK sales and rental.
• LIAM Transparent LED Transparent LED display solution from the LANG Group portfolio for creative staging and architectural installations.
• AURA Flexible LED Cabinet Flexible LED cabinet from the LANG Group for curved and creative LED video wall configurations.
• FOLDSTER Folding LED Poster Folding LED poster from the LANG Group, designed for portable and quick-deploy digital signage and staging.
• LEDgend Micro LED Micro LED fine-pitch display from the LANG Group for high-resolution LED video wall applications.
• ENKI COB LED COB (Chip-on-Board) LED panel from the LANG Group for robust, high-contrast LED video wall installations.
• AR 3.9 Plus LE LED Cabinet 3.9 mm pixel pitch LED cabinet for live event and rental applications.
• ARUNA Outdoor LED Outdoor-rated LED display panel from the LANG Group portfolio for staging and signage.
• Panasonic AK-UCX100 Broadcast Camera Native 4K broadcast camera system from Panasonic distributed and supported by Lang UK for broadcast and live event production.
• Grass Valley LDX-135 Broadcast Camera High-end broadcast camera from Grass Valley offered through Lang UK for studio and live production environments.
• Barco I600-4K15 Projector 4K professional projector from Barco supplied by Lang UK for large-venue events, staging, and fixed installations.
• Panasonic RQ7 Projector Panasonic professional projector supplied by Lang UK for rental and installation applications.
• Barco Encore3 Image Processor Event image processor from Barco supplied by Lang UK for live event screen management.
• Analog Way LivePremier Switcher Modular 4K presentation switcher from Analog Way supplied by Lang UK for live shows.
• Analog Way Aquilon CMAX 4K multi-screen presentation switcher from Analog Way supplied by Lang UK for large-scale live events.
• Analog Way Picturall Pro Mark II Heavy-duty media server from Analog Way for high-resolution multi-screen playback, supplied by Lang UK.
• AV Stumpfl PIXERA Media Server Media server system from AV Stumpfl supplied by Lang UK for live events, projection mapping, and fixed installations.
• Analog Way CorePlay Solo Compact media server from Analog Way supplied by Lang UK for live event playback.
• NETGEAR Pro AV Line Network Switches AV-over-IP network switch range from NETGEAR supplied by Lang UK to support 4K video transport infrastructures.
• Peerless-AV Xtreme XHB Outdoor Display Weather-resistant outdoor display from Peerless-AV supplied by Lang UK for permanent outdoor digital signage.
• Damoda V4 Drone Lightweight choreographed drone from Damoda used in Lang UK drone show productions.
• IFO Drone Drone hardware from IFO used by Lang UK for autonomous choreographed drone show services.
• Professional AV Equipment Rental Core rental service delivering LED video walls, projectors, broadcast cameras, image processors, media servers, and networking from the Lang UK fleet for live events, broadcast, and corporate productions.
• Drone Show Services End-to-end choreographed drone show service combining Damoda and IFO drones with show design, operations, and regulatory handling for brands, agencies, and municipalities.
• LANG ACADEMY Training Certified AV training programme delivering manufacturer-authorised courses on LED, projection, broadcast, and processing technologies for AV professionals, integrators, and end customers.
• LANG CARE Financing and Operating Leases Financing and operating lease programme from Lang UK enabling customers to spread payments on AV equipment acquisitions.
• LANG SERVICED Refurbished Equipment Refurbishment and remarketing programme from Lang UK providing certified pre-owned AV equipment for budget-conscious buyers.

Quantifiable outcome

• 24/7 support available for all customers
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core, major and flagship.

• AV StumpflcoreTechnology or IntegrationLANG UK is an official rental and sales partner of AV Stumpfl's PIXERA media server system. PIXERA is a user-friendly 64-bit system for real-time media processing, compositing and management. LANG ACADEMY offers product-specific training developed in cooperation with AV Stumpfl.
• Analog WaycoreTechnology or IntegrationManufacturer partner providing image processing products including LivePremier series and Aquilon CMAX. LANG ACADEMY offers Analog Way LivePremier certification training (Level 1 and Level 2). Deep technical engagement with product management and roadmap development.
• BarcocoreTechnology or IntegrationKey manufacturer partner providing event processors including Encore3 and projectors. LANG ACADEMY offers Barco Encore3 Certified Operator training. Deep partnership includes product feedback and certification services.
• PanasoniccoreTechnology or IntegrationStrategic manufacturer partner providing projectors and cameras. LANG invested in 40 units of Panasonic AK-UCX100 camera systems. Panasonic Visual Software Suite 2.0 supported for workflow optimization.
• SamsungmajorTechnology or IntegrationDisplay technology partner providing UHD Smart Signage displays. Partnered with LANG on world record 530 megapixel synchronized display at LEaT con 2024.
• Novastar TechnologymajorTechnology or IntegrationLED processing technology partner providing receiving cards (A10s Pro) used in various LANG LED products including ARUNA and FOLDSTER displays.
• DamodamajorTechnology or IntegrationDrone manufacturer partner providing V4 show drones. LANG adding 850 V4 drones to their fleet. The V4 system features efficient tray-based charging and operation designed for scalability.
• NETGEARmajorTechnology or IntegrationNetwork equipment partner providing Pro AV Line switches integrated into LANG's rental fleet. Pascal Ertl (Director Image Processing) and Sven Bauschke (Director IP Connect) confirm switches are integral to almost every project.
• Grass ValleymajorTechnology or IntegrationBroadcast camera partner. LANG expanded LDX-135 camera fleet to 20 additional units for broadcast and professional video production.
• AbsenmajorChannel Partner/ Reseller/ DistributorLED manufacturer whose products are distributed through LANG's portfolio.
• Peerless-AVmajorChannel Partner/ Reseller/ DistributorOutdoor display manufacturer partner providing Xtreme XHB series (55", 65", 75") with IP66 weatherproof protection for outdoor digital signage applications.
• MuxwavemajorTechnology or IntegrationTransparent LED technology partner providing seamless, flexible transparency products with active matrix technology. Muxwave poster now available in larger 2x3 metre format.
• LANG AG (Germany)flagshipStrategic or Co-development PartnerParent company and flagship of the LANG network. Based in Lindlar, Germany. Origin of LANG brand values and operations. CEO Tobias Lang leads the international group.
• LANG BarandaycoreStrategic or Co-development PartnerSister company in Switzerland. Part of international LANG network providing localized service.
• LANG IberiacoreStrategic or Co-development PartnerSister company covering Spain and Iberian region. Part of international LANG network.
• LANG NLcoreStrategic or Co-development PartnerSister company covering Netherlands, added to network in 2025. Expands European presence with familiar combination of speed, quality and service.
• LANG Middle EastcoreStrategic or Co-development PartnerFirst LANG sister company outside Europe, based in Dubai Investment Park 1, UAE. Led by Managing Director Oliver Luff. Brings LANG values to Middle East market with local warehouse and team.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PRG (Production Resource Group): Largest global AV and event production rental company with extensive LED, projection, audio, and broadcast equipment fleets serving live events, concerts, corporate productions, and broadcast. Directly comparable to LANG UK in core business model, product portfolio, and target customer segments.
• Solotech: Major North American AV rental and production company with large LED, audio, and lighting fleets serving concerts, corporate events, and broadcast. Comparable to LANG UK in event AV rental business model and primary customer base of event production companies.
• NEP Group: Global broadcast and live events AV solutions provider with extensive camera, video, and LED infrastructure for sports, concerts, and studio productions. Directly comparable to LANG UK's broadcast equipment rental (Panasonic/Grass Valley cameras) and event production services.
• Freeman: Large AV and event production company serving corporate events, trade shows, and brand activations globally. Comparable to LANG UK in providing integrated event technology and AV production services to corporate clients and event organizers.
• disguise: UK-based technology company providing visual experience platform for live events, broadcast, and immersive installations including media servers, projection mapping, and show control. Comparable to LANG UK's image processing and event technology portfolio, and one of the few direct UK-based peers.
• ROE Visual: LED display manufacturer and rental specialist with strong presence in live events, concerts, and broadcast applications. Comparable to LANG UK's LED display rental business; competes for the same event production customers and overlapping product categories (COB, MiniLED, transparent).
• LANG AG: Parent company of LANG UK based in Lindlar, Germany; flagship of the LANG international network. Provides professional video technology rental, sales, and distribution across Europe with the same product portfolio and customer base as LANG UK. Directly comparable as the network's central entity.

Broad incumbents

• Christie Digital Systems: Established manufacturer of projectors, LED video walls, and AV processing equipment for cinema, live events, and large venues. Comparable as a broad incumbent in the professional AV equipment space that competes with some LANG UK offerings in projection and processing.
• Encore Global: Large-scale AV and event technology services provider for hotels, venues, and corporate events (formerly PSAV). Comparable as a broad incumbent in event AV services, though focused more on in-venue permanent installations and meeting services than pure rental.
• Vitec Group: Publicly traded group owning multiple broadcast and AV equipment brands (Vinten, Litepanels, Sachtler, Teradek) serving film, broadcast, and live events. Comparable as a broad incumbent in the professional AV and broadcast equipment space that overlaps with LANG UK's customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lang-uk
• Instagraminstagram.com/langukltd
• Xx.com/LANGUKLTD
• Facebookfacebook.com/LANGUKLTD

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lang UK