Camelicious

What Camelicious does

Camelicious is the consumer brand of Emirates Industry for Camel Milk & Products (EICMP), a privately held UAE corporation founded in 2003 and headquartered at Madinat Hind 3 on Dubai Al Ain Road, where it operates the world's largest and most advanced fully integrated camel dairy farm of approximately 7,000 camels producing around 3 million liters of camel milk per year. The company's core technology centers on industrial camel milk processing — including one of the world's largest spray-drying units with a daily capacity of 13 metric tons, sterilized milk processing, and specialized formulations — housed in an FSSC 22000, ISO 22000:2018, HACCP, FSMA, and Halal-certified facility with full farm-to-finished-product traceability.

The product portfolio spans 60+ SKUs across 10 categories: fresh camel milk, flavored and long-life milk, camel milk powder (including fortified variants), ice cream, ghee (including Arabic-herb-infused variants), milk tablets, 2-in-1 coffee, protein bars, and chocolates. A separate sub-brand, Camellure, extends the proposition into hair and body care, offering camel milk-based shampoo, conditioner, shower gel, and soap. Camelicious also monetizes the farm itself through a paid 1.5-hour guided farm and factory tour targeting tourists and families.

The business model is a hybrid of B2C and B2B distribution. Direct-to-consumer sales run through the own e-commerce site (camelicious.ae), four branded retail kiosks and a food truck in Dubai, and a paid farm tour. Wholesale distribution covers all major UAE retail chains (Carrefour, Lulu Hypermarket, Spinneys, Grandiose, Waitrose, Sharjah Coop, Union Coop), mother-and-child and delivery platforms (Mumzworld, Kibson), online marketplaces and quick-commerce apps (Amazon.ae, Noon, Talabat, Careem), plus international distributors in the USA, China, Southeast Asia, EU, and UK — the last enabled by being the first camel milk brand to secure EU export approval. The customer base is primarily health-conscious and lactose-intolerant consumers, with secondary segments in international retailers and tourist experience-seekers.

Name

Camelicious

Legal name

Emirates Industry for Camel Milk & Products

Website

https://camelicious.ae

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Camelicious (Emirates Industry for Camel Milk & Products) operates the world's largest integrated camel dairy farm in Dubai, producing 60+ SKUs of camel milk and value-added dairy products, alongside a personal care sub-brand and farm tours, sold across the GCC, USA, China, EU, and UK.

Ownership category

akta.pro rank

Product category

Camel Milk and Dairy Products

NAICS

Dairy Product Manufacturing (3115), Dairy Cattle and Milk Production (11212)

SIC

Dairy Products (2020), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Camelid Farming (Alpaca & Llama) (AFAEAIAC)

akta.pro secondary industries

Butter, Cream & Dairy Fats (CRADACAD), Milk Production (Raw Milk) (AFAEACAA)

Keywords

• Camel milk products
• Dairy food manufacturing
• Functional dairy foods
• Camel milk powder
• Natural dairy alternatives

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Camel Milk Product Sales: Sale of camel milk and camel milk-based products including fresh milk, long-life milk, ice cream, powder, ghee, protein bars, and chocolates. Also includes hair and body care products under the Camellure brand. Revenue generated through direct retail, e-commerce, and wholesale distribution to retail partners.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Camelicious (Emirates Industry for Camel Milk & Products) operates the world's largest camel dairy farm in Dubai with approximately 7,000 camels producing about 3 million litres of camel milk per year. The company processes and sells a portfolio of 60+ SKUs across ten product categories including fresh camel milk, long-life/flavoured milk, milk powder, ice cream, ghee, protein bars, chocolates, and the Camellure hair and body care line. The company also operates a paid farm and factory tour experience at its Dubai facility.

Product overview

Camelicious (Emirates Industry for Camel Milk & Products, EICMP) operates the world's largest and most advanced fully integrated camel milk production facility, producing over 3 million litres of camel milk per year from a herd of approximately 7,000 camels. The product portfolio spans over 60 SKUs across ten categories: Fresh Camel Milk, Flavoured/Long-Life Milk, Camel Milk Powder (including Fortified variants), Camel Milk Ice Cream, Camel Milk Ghee (including Arabic-herb-infused variants), Milk Tablets, 2-in-1 Coffee, Protein Bars, and Camel Milk Chocolates. A sub-brand called Camellure extends the portfolio into Hair & Body Care (2-in-1 shampoo & conditioner, shower gel, and camel milk soaps). The company also operates a paid Farm & Factory Tour experience at its Dubai facility. All products are produced exclusively from milk sourced from the company's own farms to ensure traceability and quality control.

Differentiator

Problem solved

Functional benefit

Brands

• Camellure: Hair and body care collection inspired by the nourishing power of camel milk, including shampoo, conditioner, shower gel, and soap products.

Products and services

• Fresh Camel Milk Fresh, all-natural camel milk marketed as a functional superfood rich in A2 protein, immune-active components, and essential vitamins. Marketed for easy digestibility, natural energy, and immunity support.
• Long Life Camel Milk

Quantifiable outcome

• Approximately 3 million liters of camel milk produced per year
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered minor and core.

• SpinneysminorChannel Partner/ Reseller/ DistributorMajor UAE supermarket chain offering Camelicious products through their retail locations across the Emirates.
• Carrefour UAEcoreChannel Partner/ Reseller/ DistributorMajor international retailer distributing Camelicious products through their UAE store network and online platform.
• Lulu HypermarketcoreChannel Partner/ Reseller/ DistributorLeading hypermarket chain across GCC distributing Camelicious camel milk products.
• Amazon.aecoreChannel Partner/ Reseller/ DistributorOnline marketplace partnership for e-commerce distribution of Camelicious products across UAE.
• TalabatminorChannel Partner/ Reseller/ DistributorFood delivery platform partnership for quick commerce distribution of Camelicious products.
• NoonminorChannel Partner/ Reseller/ DistributorRegional e-commerce marketplace distributing Camelicious products across Middle East markets.
• CareemminorChannel Partner/ Reseller/ DistributorSuper app partnership for delivery of Camelicious products through Careem platform.
• Roxy CinemasminorChannel Partner/ Reseller/ DistributorCinema chain partnerships for Camelicious kiosk locations at Dubai Hills Mall and Al Khawaneej Walk.
• GrandioseminorChannel Partner/ Reseller/ DistributorUAE supermarket chain distributing Camelicious products.
• KibsonminorChannel Partner/ Reseller/ DistributorUAE food delivery and grocery platform distributing Camelicious products.
• MumzworldminorChannel Partner/ Reseller/ DistributorUAE mother and child e-commerce platform distributing Camelicious products.
• Sharjah CoopminorChannel Partner/ Reseller/ DistributorSharjah consumer cooperative distributing Camelicious products in the Sharjah region.
• WaitroseminorChannel Partner/ Reseller/ DistributorPremium UK supermarket chain operating in UAE, distributing Camelicious products.
• Union CoopminorChannel Partner/ Reseller/ DistributorUAE consumer cooperative distributing Camelicious products.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Almarai: Largest vertically integrated dairy company in the world by market cap, headquartered in Saudi Arabia, with extensive cow dairy portfolio and growing alternative dairy offerings. Broad incumbent competing for the same health-conscious, lactose-intolerant consumer across MENA.
• Danone: Global dairy and plant-based beverage giant (Alpro, Silk, Actimel) with extensive alternative-dairy portfolio. Broad incumbent whose specialized nutrition and dairy alternatives could eventually compete head-to-head with camel milk in health-positioned segments.
• Nadec (National Agricultural Development Company): Saudi Arabia-based dairy and food producer with cow milk, juices, and bakery products distributed across MENA. Broad incumbent competing for GCC retail distribution and alternative-dairy shelf space.

Regional players

• Al Ain Dairy: UAE's largest locally owned dairy company producing cow and camel milk, juices, and dairy desserts. Regional incumbent competing for the same UAE and GCC retail shelf space and foodservice channels as Camelicious.
• Wangyuan Camel Milk: China-based camel milk brand producing powdered and liquid camel milk primarily for the Chinese consumer market. Regional peer targeting similar functional food and traditional medicine positioning in Asia.

Direct peers

• Vital Camel Milk: Kenya-based camel milk producer selling fresh and powdered camel milk for health-conscious consumers. Direct peer in camel dairy farming and processing with similar health-positioning (lactose-free, A2 protein) targeting international export markets.
• Desert Farms: US-based camel milk brand sourcing from a network of small US camel farms and offering raw, pasteurized, and powdered camel milk. Direct competitor in the North American retail and online channel for premium camel milk products.
• GoodMilk (Al Rawnaq): Saudi Arabia-based camel milk producer operating one of the larger regional camel dairy farms with branded camel milk products. Direct regional peer competing for GCC shelf space and export markets.

Emerging players

• Oatly: Global oat-milk brand and category leader in plant-based dairy alternatives, with strong retail presence in USA, EU, and Asia. Competes for the same lactose-intolerant and wellness-oriented consumer, offering a lower-priced mainstream alternative to camel milk.
• Camel Milk Victoria: Australian camel milk producer focused on fresh and freeze-dried camel milk for domestic and Asian export markets. Emerging peer in camel dairy with a focus on premium positioning and spray-dried formats.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMOyokrSvKIaw2Squ7rLtXQ
• Facebookfacebook.com/Camelicious
• Instagraminstagram.com/camelicious.arabia/?hl=en
• Xx.com/camelicious

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camelicious