easyGym
easyGym is a UK-headquartered low-cost fitness franchise (Breese (Fitness) Limited) selling flexible 24/7 gym memberships from £12.99/month, differentiated by its PACK45 group workout program, and serving first-time gym users, NHS staff, students, and corporate clients across 35+ locations with international expansion into India and France.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What easyGym does
easyGym (legal entity: Breese (Fitness) Limited) is a UK-headquartered low-cost fitness chain operating under a franchise model, with its registered office at 120 Oxford Street, London and operational headquarters at 168 Fulham Road. The company sells monthly, annual and day-pass gym memberships from £12.99/month, providing unlimited 24/7 access to club locations equipped with high-spec equipment and a Freedom Zone functional training area. Its core differentiator is PACK45, a branded 45-minute group workout program offered in seven variants (Alpha, Sentinel, Assassin, Warrior, Hunter, Scout, Omega), supplemented by CUBOFIT barbell workshops, personal training, and free inductions targeted at the 40%+ of members who have never previously used a gym.
The underlying technology is a cloud-based franchise platform that delivers digital signup, real-time member and income dashboards for franchisees, biometric/card/mobile app access, and integrations with third-party gym management systems (Glofox at Slough and Bradford, PerfectGym at Basildon). The franchise model targets entrepreneurs with £200,000-£500,000+ of available capital and offers flexible unit sizes from 6,000 to 16,000 sq ft; the company claims franchisees can break even in month one and recover investment within three years, though these are franchise-level economics rather than parent-entity figures.
easyGym makes money primarily through franchise fees, brand and technology licensing, and ancillary services (locker rental, tanning, beauty therapy), with self-employed personal trainers operating inside clubs. Customer segments span individual consumers (the primary base), NHS staff (10% discount), students, and corporate wellness accounts. The company has approximately 35 locations globally with active UK sites in Basildon, Bradford, and Slough (Camberwell permanently closed), and is pursuing international expansion into India and France, supported by celebrity-investor backing from Rakulpreet Singh and Jackky Bhagnani as part of a broader wellness and lifestyle portfolio that includes F45.
easyGym firmographics
Firmographics- Name
- easyGym
- Legal name
- Breese (Fitness) Limited
- Website
- https://easygym.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- easyGym is a UK-headquartered low-cost fitness franchise (Breese (Fitness) Limited) selling flexible 24/7 gym memberships from £12.99/month, differentiated by its PACK45 group workout program, and serving first-time gym users, NHS staff, students, and corporate clients across 35+ locations with international expansion into India and France.
- Ownership category
- akta.pro rank
easyGym industry classification
Industry- Product category
- Fitness Centers
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where easyGym is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
easyGym business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Monthly Memberships: Recurring monthly membership fees providing unlimited 24/7 access to gym facilities
- Day Passes: One-time fee for single-day access to gym facilities, open 24/7
- Annual Prepaid Memberships: 12-month prepaid membership options available if members prefer upfront payment
- Joining Fees: Non-refundable joining fees charged to new members at sign-up
- Personal Training: Self-employed personal trainers operate within easyGym clubs providing PT services to members for additional fees
- Locker Rental and Ancillary Services: Fees for locker rental, beauty therapy, tanning and other club-provided services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Membership - flexible no-commitment membership |
| One time/ perpetual license | Pay-as-you-go | Day Pass - single visit access |
| Subscription | Annual | Annual Prepaid Membership |
| One time/ perpetual license | Pay-as-you-go | Joining Fee |
| Subscription | Monthly | Student Membership - discounted rate |
| Subscription | Monthly | NHS Staff Discount - 10% off |
| Subscription | Monthly | Corporate Memberships |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
easyGym product offering
Product offeringCore offering
easyGym operates a network of fitness clubs selling affordable, no-commitment gym memberships with 24/7 access to equipment, group workout classes (PACK45), personal training, and barbell workshops (CUBOFIT). The company also licenses its brand and operating platform to independent franchisees who own and run individual gym locations.
Product overview
easyGym is a fitness gym brand operating as a technology-driven franchise model. The core offering includes flexible gym memberships (monthly, day passes, annual) providing 24/7 access to quality equipment and facilities. The product portfolio centers around PACK45, a signature 45-minute group workout program with multiple variants, supplemented by Personal Training, CUBOFIT barbell workshops, and free gym inductions for beginners. Each location features a Freedom Zone for functional training. The company also offers a franchise opportunity for entrepreneurs with a cloud-based platform supporting member management and digital operations. Locations use third-party gym management systems (Glofox, PerfectGym) for class scheduling and member booking.
Differentiator
Problem solved
Functional benefit
Products and services
- easyGym Core Membership Flexible gym memberships (monthly, annual prepaid, or single-day pass) providing unlimited 24/7 access to easyGym fitness facilities and equipment, targeting individuals seeking affordable, no-commitment fitness access.
- PACK45 45-minute group workout sessions combining cardio, strength, and functional exercises with multiple class variations, offered to gym members and available at participating easyGym locations.
- Personal Training One-on-one training sessions delivered by qualified self-employed personal trainers within easyGym clubs, providing customized workout guidance, motivation, and additional support to members for separate fees.
- CUBOFIT Group classes and workshops focused on barbell and functional kit training in a supportive environment, designed to help participants build confidence with weight training.
- easyGym Franchise Franchise opportunity for entrepreneurs to own and operate easyGym-branded gym locations, including brand licensing, cloud-based operating platform, member management system, and ongoing business support, targeting individuals or entities with available finance of £200,000-£500,000+.
Quantifiable outcome
- 40%+ of members are first-time gym users
- +3 more outcomes
Companies that use easyGym
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles6 records
easyGym technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
easyGym partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
easyGym competitors and assessment
Company assessmentDirect peers
- PureGym: UK-based low-cost 24/7 gym chain offering flexible no-contract memberships at scale. Direct competitor to easyGym on price, access model, and target segment of budget-conscious and first-time gym users.
- The Gym Group: Listed UK low-cost gym operator with 200+ sites and 24/7 no-contract memberships. Closest scaled public-market comparable to easyGym on pricing, access, and franchise-like multi-site operating model.
- Snap Fitness: International 24/7 franchise fitness brand with compact sites. Comparable on franchise-driven growth, 24/7 access, and small-box site formats in the 6,000-16,000 sq ft range used by easyGym.
- F45 Training: Global franchise group fitness brand with signature 45-minute functional workouts. Directly comparable to easyGym on franchise model, group workout IP (PACK45 vs F45), and entrepreneur-led site expansion.
- Anytime Fitness: Global 24/7 franchise gym brand with thousands of small-format sites. Closely comparable to easyGym on franchise-led expansion, 24/7 access, and flexible membership model.
- Xercise4Less: UK low-cost gym operator focused on large-format, high-equipment sites at sub-£20 price points. Direct competitor to easyGym on UK budget fitness positioning and large site footprints.
- Basic-Fit: Europe's largest low-cost gym operator, with 1,300+ sites across the continent. Comparable to easyGym on low-cost 24/7 positioning and rapid multi-country expansion strategy.
Broad incumbents
- Fitness First: Established mid-market UK and European gym chain with full-service clubs, group classes, and personal training. Broader incumbent offering overlap with easyGym's group classes and PT, but at a higher price point.
- Better Gyms (GLL): UK leisure operator with a network of gyms under the Better brand offering memberships and group classes. Comparable on UK membership gym operations and group fitness, though typically operated as public/community leisure rather than budget private.
Regional players
- McFit: European low-cost gym operator (Germany-led) with high-volume budget memberships. Comparable on low-cost positioning, though operates primarily in continental Europe rather than the UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
easyGym social profiles
Digital presenceeasyGym financial estimates
Financial estimateRevenue estimate
Valuation estimate
easyGym leadership team
Management profileNumber of profiles
easyGym funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
easyGym M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about easyGym
What does easyGym do?
easyGym operates a network of fitness clubs selling affordable, no-commitment gym memberships with 24/7 access to equipment, group workout classes (PACK45), personal training, and barbell workshops (CUBOFIT). The company also licenses its brand and operating platform to independent franchisees who own and run individual gym locations.
Is easyGym a public or private company?
easyGym is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was easyGym founded?
easyGym was founded in 2014. It employs 101 to 250 people.
Where is easyGym based?
easyGym is headquartered in London, United Kingdom, in the Europe region.
How does easyGym make money?
Six revenue lines are on record. Monthly Memberships are the primary driver. The others are day Passes, annual Prepaid Memberships, joining Fees, personal Training and locker Rental and Ancillary Services.
Who are easyGym's main competitors?
Direct peers on record are PureGym, The Gym Group, Snap Fitness, F45 Training, Anytime Fitness, Xercise4Less and Basic-Fit. Broad incumbents are Fitness First and Better Gyms (GLL). McFit is listed as a regional player.
Does easyGym have an API?
No public API is recorded for easyGym.
What industry is easyGym in?
easyGym's product category is Fitness Centers. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 71394 and its SIC code is 7997.