Webimpacto

What Webimpacto does

Webimpacto (legally Webimpacto Consulting S.L.) is a privately held Spanish digital business consultancy founded in 2009 and headquartered in the Barcelona metropolitan area (Badalona). It provides end-to-end e-commerce and digital marketing services to retailers and brands selling online, spanning strategy, UX design, web development and hosting, SEO, paid media, email marketing/marketing automation, social media management, marketplace integration, and web analytics. The firm serves mid-market and enterprise e-commerce clients, with a displayed roster of major Spanish and international brands including Fnac, PC Componentes, Verdecora, Conforama, Misako, LG, and Party Fiesta.

The company's core proprietary product is App4less, a mobile app development platform that combines native app development with webview technology, enabling self-service app management and full autonomy for the end customer; the company claims conversion rates 2 to 4 times better than standard e-commerce. Webimpacto operates as a certified Shopify Partner and a Google Partner, positioning its technology delivery within those ecosystems. It also markets AI services (Servicios IA) as part of its service catalog, and organizes its corporate structure under a holding entity, WIM Group.

Webimpacto operates a sales-led, B2B go-to-market motion: prospects reach the firm through its digital presence (SEO and content) and inbound inquiries via website form, email, or phone, and engagements are delivered as customized, quote-based proposals. Revenue is generated through professional services (digital consulting, and web/app development, hosting and maintenance) and recurring digital marketing services (SEO, paid media, email, social, marketplace management). Pricing is not publicly disclosed and is project- and contract-based. The company runs five offices — four in Spain (Badalona/Barcelona HQ, Móstoles/Madrid, Elche/Alicante, Palmete/Sevilla) and one in Pécs, Hungary — and staffs 51–100 employees, offering a multi-language site (ES, CA, EN, HU, SR).

Name

Webimpacto

Legal name

Webimpacto Consulting S.L.

Website

https://webimpacto.agency

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Webimpacto is a Spanish digital business consultancy providing end-to-end e-commerce and digital marketing services — strategy, UX, web/app development, SEO, paid media, and analytics — to mid-market and enterprise online retailers such as Fnac, PC Componentes, and Conforama.

Ownership category

akta.pro rank

Product category

E-commerce Consulting Services

NAICS

Custom Computer Programming Services (541511), Advertising Agencies (541810)

SIC

Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

akta.pro secondary industry

App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)

Keywords

• E-commerce consulting
• Digital marketing services
• Mobile app development
• UX design services
• SEO services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Consulting Services: Strategic digital business consulting including e-commerce strategy, UX design, and digital transformation advisory services. Delivered as custom project engagements.
2. Web and App Development: Custom e-commerce website development, hosting, and maintenance services. Mobile app development through App4less platform.
3. Digital Marketing Services: Ongoing digital marketing services including SEO, Paid Media campaigns, email marketing, social media management, and marketplace integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Webimpacto provides strategic digital consulting and implementation services for e-commerce businesses, covering UX design, custom web development, SEO, paid media, email marketing, social media management, and marketplace/price-comparator integration. Its flagship proprietary offering is App4less, a mobile app platform that combines native app development with webview technology, enabling clients to self-manage mobile apps with claimed 2-4x higher conversion rates than standard e-commerce.

Product overview

Webimpacto is a strategic digital business consultancy offering a unified portfolio of services centered around ecommerce growth. The core offering includes App4less, a proprietary mobile app development platform combining native development with webview technology, alongside a comprehensive suite of digital services including web analytics, UX design, web development, digital marketing, SEO, paid media, email marketing, marketplace integration, and social media management. The portfolio is designed to provide end-to-end digital commerce solutions for ecommerce businesses.

Differentiator

Problem solved

Functional benefit

Brands

• App4less: Mobile app development solution combining native development with webview, allowing self-management from a platform with total autonomy for end customers. Conversion from the App is claimed to be 2 to 4 times better than ecommerce.

Products and services

• App4less
• Analítica Web (Web Analytics)
• Diseño UX (UX Design)
• Desarrollo Web (Web Development)
• Marketing Digital (Digital Marketing)
• Servicios SEO (SEO Services)
• Servicios Paid Media (Paid Media Services)
• Email Marketing / Marketing Automation
• Marketplaces (Marketplace Integration Services)
• Redes Sociales (Social Media Services)
• Servicios IA (AI Services)

Quantifiable outcome

• 2 to 4 times better conversion rates from mobile apps compared to standard e-commerce

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationWebimpacto is a certified Shopify Partner, displayed on their website footer. This partnership enables them to build and deploy Shopify-based e-commerce solutions for their clients.
• GooglecoreTechnology or IntegrationWebimpacto holds a Google Partner badge (Premier Partner level indicated by the 2024 PremierBadgeClickable SVG). This certification validates their Google Ads and digital marketing expertise.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Toth Shop: Barcelona-based Shopify-focused e-commerce development agency. Directly comparable to Webimpacto's Shopify development service line and shares the same Barcelona ecosystem and target market.

Regional players

• El Arte de Medir: Spain-focused digital analytics and CRO agency offering similar web analytics and conversion optimization services to Spanish e-commerce businesses. Smaller than Webimpacto but overlaps in analytics and CRO service lines.

Broad incumbents

• Globant: Large IT and digital services firm offering custom software development, e-commerce solutions, and AI services globally. Adjacent to Webimpacto in custom development capability but at vastly larger scale and broader portfolio.
• Wunderman Thompson Commerce: Global commerce-focused agency offering e-commerce strategy, development, and digital marketing to enterprise brands. Comparable to Webimpacto in capability mix but operates at much larger scale across multiple geographies.
• Dept Agency: Large global digital agency offering end-to-end services including e-commerce, marketing, and technology. Overlaps with Webimpacto's full-service model but at a much larger scale and broader geographic footprint.

Direct peers

• Flat 101: Spanish digital analytics, CRO, and e-commerce consultancy serving major retailers and brands. Overlaps with Webimpacto's analytics, CRO, and digital marketing services for Spanish e-commerce clients.
• ROI4PEOPLE / Roi4Grow: Spanish digital performance marketing and e-commerce agency offering SEO, paid media, and analytics. Comparable in service scope and target customers (Spanish mid-market e-commerce).
• Making Science: Spain-headquartered digital agency and Google Partner providing e-commerce, adtech, martech, and cloud services to enterprise brands. Comparable to Webimpacto in offering Google Premier-level digital marketing services to Spanish and European retailers, though larger and publicly listed.
• Good Rebels: Madrid-based digital consultancy offering digital strategy, e-commerce development, UX, and marketing services. Competes with Webimpacto for Spanish enterprise clients across the same digital transformation use cases.
• Elogia (now part of VIOOH): Spanish digital marketing and e-commerce agency offering SEO, paid media, marketplace management, and digital strategy for retailers. Directly comparable to Webimpacto in target market (Spanish e-commerce brands), service mix (digital marketing + e-commerce development), and similar mid-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/webimpacto-consulting-sl
• Xx.com/drwebimpacto

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webimpacto