TRUE SPEC GOLF

What TRUE SPEC GOLF does

True Spec Golf LLC is a Scottsdale, Arizona-based golf club fitting company founded in 2014 and operating as a subsidiary within the 8AM Golf conglomerate. The company provides brand-agnostic custom club fitting services through a network of 40+ studio locations spanning the United States (with heavy concentration in Florida, California, Arizona, New York, and Texas), the Bahamas, Switzerland (Geneva), and Australia (Melbourne, Perth), supplemented by mobile fitting units that travel to resorts, private clubs, and events across the US and Europe.

The company's core technology stack centers on industry-leading launch monitor systems (TrackMan Doppler Radar, Foresight Sports GC Quad, GEARS Motion Capture), combined with Club-Conex adapter systems and SST PURE shaft alignment tooling, enabling fitters to test any clubhead paired with any shaft from a curated matrix of over 70,000 combinations sourced from every major OEM (Titleist, TaylorMade, Callaway, PING, Cobra). All custom-fitted clubs are hand-assembled to exact specifications at True Spec's centralized build shop in Scottsdale, AZ with a 2-4 week fulfillment timeline.

True Spec monetizes through two primary revenue streams: fitting service fees ranging from $125 (wedge) to $475 (full bag with putter), and custom club sales averaging $800-$1,200 for drivers, $2,000-$3,000 for iron sets, and $700-$1,000 for wedge sets. Go-to-market is sales-led via appointment-based studio visits and event-driven (Black Friday promotions, Wedge Fitting Month), with an enterprise field sales motion through mobile units and direct-to-consumer e-commerce. The company offers installment financing through Bread Pay and serves customers ranging from junior and high-handicap golfers to professional tour players, with documented PGA/LPGA Tour endorsements (Belen Mozo, Gaby Lopez) and NFL player fittings (Saquon Barkley, Kyler Murray) functioning primarily as brand marketing rather than revenue concentration.

Name

TRUE SPEC GOLF

Legal name

True Spec Golf LLC

Website

https://truespecgolf.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

True Spec Golf is a Scottsdale-based, brand-agnostic custom golf club fitting company operating 40+ studios worldwide, using TrackMan and Foresight launch monitors to fit golfers from beginners to PGA Tour professionals with clubs hand-assembled in its Scottsdale build shop.

Ownership category

akta.pro rank

Product category

Golf Club Fitting Services

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK)

Keywords

• Golf club fitting
• Custom golf equipment
• Club fitting services
• Golf retail
• Sporting goods retail

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices46 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Club Fitting Services: Professional fitting sessions using advanced launch monitor technology. Customers pay fitting fees ranging from $125-$475 depending on fitting type (wedge, driver, iron, full bag). No obligation to purchase after fitting.
2. Custom Club Sales: Sale of custom-fitted golf clubs built to exact specifications prescribed during fitting. Clubs assembled by hand in Scottsdale, AZ build shop. Revenue varies by club type ($300-$3000+ per club/set).
3. Financing Services: Partnership with Bread Pay for installment financing of club purchases, enabling higher ticket transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

True Spec Golf operates a global network of more than 40 retail studio locations providing brand-agnostic, custom golf club fitting services backed by advanced launch monitor technology and a database of 70,000+ clubhead/shaft combinations. The company complements its fitting services with hand-assembled, custom-fitted golf clubs built in its Scottsdale build shop, mobile fitting units that travel to customers, and an online shop offering accessories and financing through Bread Pay.

Product overview

True Spec Golf is a global club fitting service offering precision custom club fitting through a network of 40+ studio locations across North America, Europe, and Australia. The company uses advanced fitting technology including TrackMan Doppler radar, Foresight Sports GCQuad launch monitors, and GEARS Motion Capture systems to analyze golfer swing data. The core service is the custom club fitting experience, where master fitters work with a brand-agnostic matrix of over 70,000 clubhead and shaft combinations to match golfers with optimal equipment from major manufacturers. True Spec operates as both a fitting service (with appointments at studio locations or via mobile units) and a fulfillment center (clubs are built to exact specifications in their Scottsdale, AZ build shop). Additional offerings include an online retail shop, flexible payment financing through Bread Pay, gift cards, and educational content via blog and podcast. The company also runs promotional events including Black Friday fitting deals and seasonal promotions.

Differentiator

Problem solved

Functional benefit

Brands

• 8AM Golf: Parent company / affiliated brand under which True Spec Golf operates
• Mobile Fitting Program

Products and services

• Custom Club Fitting Service

Quantifiable outcome

• Higher handicap golfers often shave more strokes off their score than single digit handicappers following a custom club fitting
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• 8AM GolfcoreOthersParent company affiliation. True Spec Golf is an 8AM Golf affiliated brand. 8AM Golf manages privacy policy and terms of service for True Spec Golf operations.
• McLaren GolfflagshipGTM or Marketing PartnerCo-branded McLaren Golf Series video content featuring equipment testing. True Spec hosts exclusive fitting content with McLaren Golf brand partnership.
• Impastato Golf AcademycoreStrategic or Co-development PartnerChicago West location operates inside Impastato Golf Academy's 20,000 sq ft facility in Geneva, Illinois. Under leadership of David Impastato (PGA member 26 years, Golf Digest Best in State teacher), combining instruction with custom fitting services.
• Major Golf Equipment OEMsflagshipChannel Partner/ Reseller/ DistributorTrue Spec is authorized fitting provider for all major manufacturers including Titleist, TaylorMade, Callaway, PING, Cobra, and others. Offers full range of equipment from every major golf equipment brand.
• Foresight SportscoreTechnology or IntegrationUses Foresight Sports GC Quad launch monitors at studio locations for precision fitting data capture.
• TrackMancoreTechnology or IntegrationUses TrackMan doppler launch monitor technology, considered the industry standard for ball flight and data measurements.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Worldwide Golf Shops: Worldwide Golf Shops is a multi-brand golf retail chain (Roger Dunn, Van's Golf Shops, Golf Mart) operating across the western US. Offers custom fitting services at scale and competes for the same enthusiast customer base, though with a broader retail format and more mass-market positioning.
• Golf Galaxy: Golf Galaxy, owned by Dick's Sporting Goods, is a large multi-store golf retailer offering custom fitting services through OEM partnerships. A broader golf retail incumbent with overlapping fitting and club sales, though typically positioned at a more mass-market price tier than True Spec.
• Edwin Watts Golf: Edwin Watts Golf is a multi-store golf retailer offering custom fitting and equipment sales across the US. A broader golf retail incumbent with overlapping services but at a less premium, more mass-market positioning than True Spec's brand-agnostic specialist model.
• PGA Tour Superstores: PGA Tour Superstores is a large-format golf retailer with in-store custom fitting bays operated under OEM partnerships (Titleist, Callaway, TaylorMade). Serves a broader sporting goods audience but offers overlapping fitting and club-purchase services with True Spec at typically lower price points.

Direct peers

• Club Champion: Club Champion is the largest direct competitor in the premium custom club fitting category in the US, operating a similarly positioned network of brand-agnostic fitting studios using launch monitor technology. Both companies target the same customer profile (serious golfers seeking professional custom fitting) with comparable pricing tiers and OEM partnerships.
• Cool Clubs: Cool Clubs operates premium custom club fitting studios with a similar brand-agnostic approach, advanced launch monitor technology, and custom build shop model. Directly comparable in service offering, pricing structure, and target customer segments (tour players, serious amateurs).
• 2nd Swing Golf: 2nd Swing is a large golf retailer combining new and used equipment sales with custom fitting services at multiple US locations. Overlaps with True Spec in fitting services and club sales, with comparable launch monitor technology and brand-agnostic OEM partnerships.
• Hot Metal Golf: Hot Metal Golf is a custom club fitting and building specialist offering brand-agnostic fitting with custom assembly services. Directly comparable niche competitor focused on the serious-golfer segment with similar technology stack and build-shop model.

Emerging players

• GolfTEC: GolfTEC is the largest golf instruction franchise in the US, with proprietary swing analysis technology and an emerging club fitting offering. Adjacent rather than directly competing — primary focus on lessons — but increasingly overlapping in swing-data-driven equipment recommendations.

Regional players

• Carl's Golfland: Carl's Golfland is a regional golf retailer in the Midwest US offering custom fitting services and multi-brand club sales. Comparable business model to True Spec at smaller geographic scale, serving a similar serious-golfer customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/truespecgolf
• YouTubeyoutube.com/channel/UCKVUnbR6fGPWU5cw3K48xJw
• Facebookfacebook.com/truespecgolf
• Instagraminstagram.com/truespecgolf
• LinkedInlinkedin.com/company/true-spec-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRUE SPEC GOLF