Preferred Funding Group
Preferred Funding Group is a private US lending marketplace that matches SMB borrowers and real estate investors with a network of 150+ lenders, offering unsecured $50K-$500K loans originated by a 25-person team of funding specialists.
- Company typePrivate
- Founded2010
- HeadquartersDundee, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Preferred Funding Group does
Preferred Funding Group (PFG) is a private, US-based unsecured lending marketplace headquartered in West Dundee, Illinois, founded in 2010. The company operates as an intermediary that matches SMB borrowers, startups, and real estate investors with a network of more than 150 third-party lenders, offering funded amounts ranging from $50,000 to $500,000 without collateral requirements or minimum time-in-business thresholds. Its core technology stack is thin: there is no proprietary lending platform or API; instead PFG runs a manual, specialist-driven 3-step process in which applicants complete a one-page online form, supply a myFICO credit report and two years of tax returns, and are matched to a lender, with funded loans typically closing within 7 days. PFG discloses a $100M+ annual funded volume and a 95% approval rate as headline metrics.
The business generates revenue via transaction fees on originated loans, monetizing two primary products: 0% interest personal credit cards for the first 18 months and personal term loans of up to 7 years at an average APR below 7%. PFG goes to market through a sales-led inside-sales team of 25+ dedicated funding specialists, augmented by an affiliate/referral partner program that pays commission to outside introducers and a website-driven inbound funnel supported by BBB accreditation. The company employs 11–50 people, is privately held with no disclosed external funding or ownership structure, and serves a primarily Illinois-based customer base with no stated geographic expansion.
Preferred Funding Group firmographics
Firmographics- Name
- Preferred Funding Group
- Legal name
- Preferred Funding Group
- Website
- https://preferredfundinggroup.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Preferred Funding Group is a private US lending marketplace that matches SMB borrowers and real estate investors with a network of 150+ lenders, offering unsecured $50K-$500K loans originated by a 25-person team of funding specialists.
- Ownership category
- akta.pro rank
Preferred Funding Group industry classification
Industry- Product category
- Commercial Lending Services
- NAICS
- Sales Financing (522220)
- SIC
- Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Merchant Cash Advance (MCA) & Revenue-Based Financing (FSAKAGAD)
- akta.pro secondary industry
- Revenue-Based Financing (RBF) Providers (FSANAIAF)
Keywords
Where Preferred Funding Group is headquartered
LocationHeadquarters
- HQ city
- Dundee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Preferred Funding Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Loan Origination/Matching Fees: PFG acts as an intermediary matching borrowers with lenders in their network of 150+ funding sources. They earn revenue by facilitating unsecured loans and credit products ranging from $50,000 to $500,000. The company offers personal credit cards (0% interest first 18 months) and personal term loans (up to 7 years, avg APR less than 7%).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Unsecured Business Funding: $50,000 to $500,000+ |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Preferred Funding Group product offering
Product offeringCore offering
Preferred Funding Group (PFG) is a full-service unsecured lender that matches business owners with a network of 150+ funding sources to provide business funding ranging from $50,000 to $500,000. Through a 3-step process (online application, myFICO report and tax returns submission, and funding approval), the company facilitates two main programs: 0% interest personal credit cards for the first 18 months and personal term loans up to 7 years with average APR less than 7%. All funding is unsecured, requiring no collateral or minimum time in business, and requires a 680+ credit score.
Product overview
Preferred Funding Group is a full-service unsecured lender offering a portfolio of funding products for businesses. Their core offerings include unsecured business funding ranging from $50,000 to $500,000, personal credit cards with up to 18 months no interest, and personal term loans with terms up to 7 years. All funding is unsecured and requires no collateral or minimum time in business. Additionally, they operate a Funding Partner Program for affiliate referrals.
Differentiator
Problem solved
Functional benefit
Products and services
- Unsecured Business Funding Unsecured business funding ranging from $50,000 to $500,000 for startups and existing businesses. Requires no collateral or minimum length of time in business and a 680+ credit score.
- Personal Credit Cards (0% Interest) No-interest personal credit cards for the first 18 months, offered as part of the two-program funding system for business owners.
- Personal Term Loan Personal term loan with terms up to 7 years and average APR less than 7%, offered as part of the two-program funding system for business owners.
- Funding Partner Program Affiliate partnership program allowing partners to earn commissions by referring clients who need unsecured lines of credit at 8-15% interest for a year.
Quantifiable outcome
- 95% of funding applications approved
- +3 more outcomes
Companies that use Preferred Funding Group
Customer profileSegments2 records
Ideal customer profiles2 records
Preferred Funding Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Preferred Funding Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Funnel IgnitionminorMarketing partner that powers Preferred Funding Group's website and digital marketing efforts. Funnel Ignition is referenced as the marketing provider for the company's online presence.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Preferred Funding Group competitors and assessment
Company assessmentDirect peers
- Lendio: Lendio operates a small business lending marketplace that matches borrowers with a network of lenders, including products for startups and businesses that don't qualify for traditional bank financing. It is the closest functional peer to PFG's marketplace model and customer segment.
- Fundera: Fundera (a NerdWallet company) is an SMB lending marketplace that helps business owners compare loan offers from multiple lenders. It targets the same startup and growth-stage business borrower segment that PFG serves.
- Credibly: Credibly provides working capital and small business funding to SMBs that lack access to traditional bank financing, including unsecured and short-term products. It competes directly with PFG in the small-dollar, high-speed SMB lending segment.
- SmartBiz: SmartBiz is an SBA loan marketplace that matches small businesses with SBA-preferred lenders. It targets the same underserved-by-traditional-banks SMB borrower that PFG serves, with a focus on streamlined digital matching.
- Fundbox: Fundbox provides working capital and credit to small businesses through a streamlined digital application and automated underwriting. It competes for the same SMB borrower needing quick, unsecured access to capital.
- BOF (Business Owner Funding): BOF is a small business loan broker that matches business owners with lenders offering working capital and term loans. It is a direct functional peer to PFG's intermediary matching model for SMB borrowers.
Broad incumbents
- BlueVine: BlueVine is a larger fintech offering SMB banking, lines of credit, and invoice factoring to small businesses. While broader in product scope, it directly competes with PFG in the small business working capital space.
- OnDeck: OnDeck (an Enova company) is an established online small business lender offering term loans and lines of credit. It is a broader incumbent in the same SMB online lending category where PFG operates.
- Funding Circle: Funding Circle operates a P2P and institutional small business lending platform connecting investors with SMB borrowers. It competes with PFG in the broader SMB unsecured and alternative lending space with a larger, more capital-backed model.
Regional players
- Accion: Accion is a nonprofit small business lender providing loans and resources to underserved entrepreneurs, including startups and minority-owned businesses. It overlaps with PFG's startup-focused, collateral-light lending segment with a different geographic and mission-driven footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Preferred Funding Group social profiles
Digital presencePreferred Funding Group compliance and trust
Trust signalCompliance1 record
Preferred Funding Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Preferred Funding Group leadership team
Management profileNumber of profiles
Profiles28 records
Preferred Funding Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Preferred Funding Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Preferred Funding Group
What does Preferred Funding Group do?
Preferred Funding Group (PFG) is a full-service unsecured lender that matches business owners with a network of 150+ funding sources to provide business funding ranging from $50,000 to $500,000. Through a 3-step process (online application, myFICO report and tax returns submission, and funding approval), the company facilitates two main programs: 0% interest personal credit cards for the first 18 months and personal term loans up to 7 years with average APR less than 7%. All funding is unsecured, requiring no collateral or minimum time in business, and requires a 680+ credit score.
Is Preferred Funding Group a public or private company?
Preferred Funding Group is a private company. It is classified as unknown and is currently operating.
When was Preferred Funding Group founded?
Preferred Funding Group was founded in 2010. It employs 11 to 50 people.
Where is Preferred Funding Group based?
Preferred Funding Group is headquartered in Dundee, United States, in the North America region.
How does Preferred Funding Group make money?
One revenue line is on record: loan Origination/Matching Fees.
Who are Preferred Funding Group's main competitors?
Direct peers on record are Lendio, Fundera, Credibly, SmartBiz, Fundbox and BOF (Business Owner Funding). Broad incumbents are BlueVine, OnDeck and Funding Circle. Accion is listed as a regional player.
Does Preferred Funding Group have an API?
No public API is recorded for Preferred Funding Group.
What industry is Preferred Funding Group in?
Preferred Funding Group's product category is Commercial Lending Services. Its primary akta.pro industry code is FSAKAGAD, Merchant Cash Advance (MCA) & Revenue-Based Financing, with a secondary code of FSANAIAF, Revenue-Based Financing (RBF) Providers. Its NAICS code is 522220 and its SIC code is 6159.