Picomedia

What Picomedia does

Picomedia S.r.l. is an Italian film and television production company headquartered in Rome at Piazza dei Martiri di Belfiore 4. Founded in 2009 and operating as a subsidiary of ASACHA Media Group, Picomedia produces two principal product lines: theatrical feature films (distributed in Italian cinemas and internationally) and scripted television content including series, miniseries, and TV movies. The company runs a B2B commissioned-production model, generating revenue through production deals, co-productions with international partners, and licensing of broadcast and streaming rights to a concentrated set of large acquirers — primarily Rai Fiction, Netflix, Amazon Prime Video, Sky Italia, and Warner Bros. Entertainment Italia — supplemented by international sales agents such as Beta Film for global rights outside direct platform deals. Theatrical distribution is handled via partners including Medusa Film, Vision Distribution, and 01 Distribution.

Picomedia's competitive position rests on a deep content library anchored by the Mare Fuori franchise (five seasons on Rai/Netflix, three consecutive Nastro d'Argento Best Series wins 2021-2023) and a sustained pipeline of Eduardo De Filippo theatrical adaptations (Filumena Marturano, Napoli Milionaria!, Questi Fantasmi, Sabato Domenica e Lunedì) that have produced three consecutive Nastro d'Argento Best TV Movie wins (2022-2024). The company has expanded into international co-productions including the French-Italian La Storia (with Thalie Images) and the multinational Il Ritorno/Itaca (with Ithaca Films, Heretic Films, Kabo Films, Marvelous Productions), and has achieved Cannes Official Competition (Nostalgia, 2022) and Venice Film Festival (La Scuola Cattolica, 2021) placement. Operating with 51-100 employees under CEO Roberto Sessa, Picomedia is positioned as one of Italy's leading independent producers with both domestic broadcast dominance and emerging international co-production reach.

Name

Picomedia

Legal name

PICOMEDIA S.r.l.

Website

https://picomedia.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Picomedia is a Rome-based Italian film and television production company producing scripted series, miniseries, TV movies, and theatrical features for broadcasters (Rai), global streamers (Netflix, Prime Video, Sky), and international co-production partners, operating as a subsidiary of ASACHA Media Group.

Ownership category

akta.pro rank

Product category

Film and Television Production

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Live-Action TV Movies, Miniseries & Specials Production (MPADABAD)

Keywords

• Television series production
• Feature film production
• Scripted drama production
• International co-productions
• Italian content production

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Television Production: Producing television series for broadcasters and streaming platforms including Rai Fiction, Netflix, Amazon Prime Video, and Sky. Revenue generated through production deals, co-production arrangements, and licensing of broadcast rights.
2. Film Production and Theatrical Distribution: Producing feature films for theatrical release in Italian cinemas and international distribution. Revenue generated through theatrical box office, distribution deals, and international sales.
3. International Co-productions: Engaging in co-productions with international partners including French, Spanish production companies, expanding reach into global markets.

Distribution channels6 records

Marketing channels4 records

Core offering

Picomedia is an Italian film and television production company that operates two core divisions: a Cinema division producing feature films for theatrical release (dramas, comedies, thrillers, and literary adaptations) and a Television division producing scripted TV series, miniseries, and television movies. Productions are commissioned by, co-produced with, and licensed to Italian broadcasters (Rai Fiction) and international streaming platforms (Netflix, Amazon Prime Video, Sky), with international sales handled through agents such as Beta Film.

Product overview

Picomedia is an Italian film and television production company that operates two main production divisions: Cinema and Television. The Cinema division produces feature films for theatrical release, while the Television division creates TV series, miniseries, and television movies. Picomedia's portfolio includes original dramas as well as adaptations of literary works and theatrical comedies, particularly from the Eduardo De Filippo canon. The company distributes content through partnerships with major platforms including Netflix, Prime Video, and Rai, and has received critical acclaim including selections at Cannes and Venice film festivals, multiple Nastro d'Argento awards, and Ciak d'Oro recognitions. The company is part of the ASACHA Media Group and is led by CEO Roberto Sessa.

Differentiator

Problem solved

Functional benefit

Products and services

• Mare Fuori Young adult scripted drama series set in a juvenile detention center in Naples, produced as a co-production with Rai Fiction and distributed on Rai and Netflix across multiple seasons (1-5). Aimed at Italian broadcasters and streaming platforms seeking premium young adult content.
• La Storia Historical drama TV series based on Elsa Morante's novel, produced with Rai Fiction and French partner Thalie Images, released on Netflix in 2023. Targets Italian and international streaming audiences seeking literary adaptations.
• Tutto Chiede Salvezza Drama TV series about mental health, produced by Picomedia and released on Netflix in multiple seasons (1 and 2). Targets streaming audiences seeking original Italian drama on social themes.
• Napoli Milionaria! TV movie adaptation of Eduardo De Filippo's classic comedy set in wartime Naples, produced with Rai Fiction. Part of the Eduardo De Filippo collection aimed at Italian broadcast audiences.
• Filumena Marturano TV movie adaptation of Eduardo De Filippo's classic, produced with Rai Fiction. Won Nastro d'Argento for Best TV Movie 2023 and Galà Cinema Fiction award. Targets Italian broadcast audiences.
• Adorazione Young adult mystery thriller Netflix series about a teenage girl who disappears during summer, adapted from Alice Urciuolo's novel. Targets streaming audiences seeking original Italian young adult drama.
• Svaniti nella Notte Mystery thriller film based on Patxi Amezcua's 'Séptimo', starring Riccardo Scamarcio and Annabelle Wallis, released theatrically and on Netflix in 2024. Targets Italian theatrical audiences and international streaming subscribers.
• Nostalgia Feature film selected for official competition at the 75th Cannes Film Festival in 2022, winning David di Donatello 2023 for Best Supporting Actor. Aimed at Italian theatrical audiences and international film festival circuits.
• La Scuola Cattolica Crime drama feature film about the Circeo massacre, produced with Warner Bros. Entertainment Italia and presented at the 78th Venice International Film Festival in 2021. Targets Italian theatrical audiences.
• Trafficante di Virus Drama feature film about a researcher whose life changes due to a judicial inquiry, premiered at the 39th Torino Film Festival in 2021, produced with Medusa Film in collaboration with Prime Video. Targets Italian theatrical audiences.
• Una Terapia di Gruppo Comedy feature film about six OCD patients who improvise group therapy together, co-produced with Warner Bros. Entertainment Italia and released theatrically in 2024. Targets Italian theatrical audiences.
• Itaca - Il Ritorno Drama feature film directed by Uberto Pasolini starring Ralph Fiennes and Juliette Binoche, an international co-production with Heretic Films, Ithaca Films, Kabo Films, Marvelous Productions, and Rai Cinema. Theatrical release in 2025 targeting Italian and international art-house audiences.

Quantifiable outcome

• Mare Fuori won multiple awards including Nastro d'Argento for Best Series (2021, 2022, 2023), Ciak d'Oro, and other recognitions
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

23 partnerships are on record, tiered core, secondary and minor.

• NetflixcoreChannel Partner/ Reseller/ DistributorNetflix is a primary distribution partner for Picomedia series including Adorazione, Tutto Chiede Salvezza (seasons 1 and 2), Svaniti nella Notte, La Lezione, Il Bene Comune, and Io Sono Rosa Ricci. Picomedia produces original series exclusively for Netflix's Italian audience.
• Rai FictioncoreStrategic or Co-development PartnerRai Fiction is a long-standing coproduction partner for Picomedia television productions including Mare Fuori, La Storia, Napoli Milionaria!, Tutto Chiede Salvezza, and numerous other series. The partnership spans both linear broadcast and streaming distribution.
• Thalie ImagessecondaryStrategic or Co-development PartnerFrench production company Thalie Images partnered with Picomedia for the production of La Storia series, bringing international co-production expertise and French financing to the project.
• Beta FilmsecondaryChannel Partner/ Reseller/ DistributorBeta Film handles international sales for Picomedia productions including La Storia, managing worldwide distribution and licensing agreements outside of direct platform partnerships.
• Amazon Prime VideocoreChannel Partner/ Reseller/ DistributorAmazon Prime Video collaborated with Picomedia on Trafficante di Virus and maintains ongoing distribution relationship for Italian original productions.
• Sky ItaliasecondaryChannel Partner/ Reseller/ DistributorSky Italia partnered with Picomedia for distribution of La Lezione in collaboration with Sky, expanding distribution reach to pay-TV subscribers.
• Medusa FilmsecondaryStrategic or Co-development PartnerMedusa Film co-produced Trafficante di Virus with Picomedia and provides theatrical distribution support for Italian film releases. Also associated with productions like Nostalgia.
• ASACHA Media GroupcoreStrategic or Co-development PartnerASACHA Media Group is the parent company of Picomedia, providing strategic direction, financial backing, and synergies across the media group's portfolio of production companies.
• Rai CinemacoreStrategic or Co-development PartnerRai Cinema partnered with Picomedia on major theatrical productions including Il Ritorno (Itaca) and continues as a key coproduction partner for feature films.
• Vision DistributionsecondaryChannel Partner/ Reseller/ DistributorVision Distribution partnered with Picomedia for La Lezione, handling theatrical distribution alongside Sky partnership.
• Trentino Film CommissionminorOthersTrentino Film Commission provided support and location facilitation for Trafficante di Virus production, offering incentives and regional resources.
• Warner Bros. Entertainment ItaliacoreStrategic or Co-development PartnerWarner Bros. Entertainment Italia partnered with Picomedia on major productions including La Scuola Cattolica and Il Mammone, providing production financing and theatrical distribution for Italian market.
• Warner Bros. Entertainment ItaliacoreStrategic or Co-development PartnerWarner Bros. Entertainment Italia co-produced Una Terapia di Gruppo with Picomedia, combining Hollywood studio resources with Italian production expertise.
• Medusa FilmsecondaryStrategic or Co-development PartnerMedusa Film co-produced Criature with Picomedia, continuing their partnership for Italian cinema productions.
• Less is More ProduzioniminorStrategic or Co-development PartnerLess is More Produzioni co-produced Il Bene Comune with Picomedia, a collaboration for this particular feature film.
• Piper FilmminorStrategic or Co-development PartnerPiper Film co-produced Il Bene Comune with Picomedia, contributing to the production of this feature film.
• Rai CinemacoreStrategic or Co-development PartnerRai Cinema partnered with Picomedia on Io Sono Rosa Ricci, continuing their collaboration for Italian feature film and series productions.
• Heretic FilmssecondaryStrategic or Co-development PartnerHeretic Films co-produced Il Ritorno (Itaca) with Picomedia and Rai Cinema, part of a multinational production team including Greek production.
• Ithaca FilmssecondaryStrategic or Co-development PartnerIthaca Films co-produced Il Ritorno (Itaca) as part of international production partnership, contributing to the feature film starring Ralph Fiennes and Juliette Binoche.
• Kabo FilmssecondaryStrategic or Co-development PartnerKabo Films participated in the co-production of Il Ritorno (Itaca), supporting the international feature film project.
• Marvelous ProductionssecondaryStrategic or Co-development PartnerMarvelous Productions co-produced Il Ritorno (Itaca), part of the international production consortium for this feature film.
• Colorado Film ProductionminorStrategic or Co-development PartnerColorado Film Production partnered with Warner Bros. and Picomedia on Il Mammone film production.
• 01 DistributionsecondaryChannel Partner/ Reseller/ Distributor01 Distribution handled theatrical distribution for Il Ritorno (Itaca) in Italy, a Rai Cinema subsidiary focused on film distribution.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wildside (Federation Studios Italy): Italian independent production company producing premium drama series and films for Italian broadcasters and global streamers (e.g., The Young Pope, We Are Who We Are). Direct competitor to Picomedia for premium Rai/Netflix commissions and comparable in scale, prestige positioning, and international co-production activity.
• Palomar (Endemol Shine Italy / Banijay): Italian production company behind Montalbano and other prestige series. Owned by Banijay/Endemol Shine Italy, it competes with Picomedia for premium Rai commissions and has similar international distribution reach.
• Cattleya (ITV Studios): Leading Italian TV and film production company (Gomorra, ZeroZeroZero, Suburra series) producing premium drama for Italian and international buyers. Now part of ITV Studios, it competes head-to-head with Picomedia for premium Rai and streamer commissions in the Italian market.
• Taodue (Mediaset): Italian drama and film producer (Gomorra the series, L'immortale) producing premium scripted content. Sister company of Mediaset, it competes directly with Picomedia for narrative drama commissions and has similar relationships with Italian broadcasters and international partners.
• Indiana Production: Italian independent production company producing TV series and feature films with a focus on socially engaged content (e.g., Cuori, Il Commissario Montalbano new seasons). Direct peer producing premium Italian drama for broadcasters and streamers.
• Lucky Red: Italian film production and distribution company producing and releasing premium Italian films in theaters (e.g., Ferrante's The Lost Daughter). Direct peer in Italian theatrical feature film production and literary adaptations.
• Fandango (Rai Cinema): Italian production company producing feature films and TV series (e.g., Ferrante novels adaptations). Part of the Rai Cinema group, it is a peer in literary adaptations and competes with Picomedia for prestige Italian content slots.

Broad incumbents

• The Apartment Pictures (Fremantle): Part of Fremantle's international production network producing prestige European drama (e.g., The Young Pope with Wildside). Competes with Picomedia for international co-production finance and streaming commissions across European markets.
• Rai Fiction: Rai's in-house drama production arm, Italy's largest commissioner of scripted TV content. Both a key customer and co-production partner of Picomedia; comparable in the Italian drama landscape as the dominant domestic incumbent.

Others

• Beta Film: Leading European distribution and co-financing company that handles international sales for Picomedia productions like La Storia. Functions as Picomedia's international sales agent and a key comparator for international distribution capability and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PicomediaProduzioni
• Instagraminstagram.com/picomedia.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picomedia