ETF Global

What ETF Global does

ETF Global is a privately held, New York-based financial data and research firm that provides independent reference data, proprietary risk and reward ratings, and analytical tools for the exchange-traded product (ETP) universe. The company's flagship platform covers thousands of ETFs with daily updates and is composed of the ETF Global Scanner (a multi-criteria ETP screening engine), ETFG Tearsheets (per-fund risk/reward ratings and exposures), the Equity Exposure Report (aggregated ETF ownership of individual equities), Portfolio Tearsheets (multi-ETF portfolios up to 100 funds with backtesting), and a Research module. Underlying these products are proprietary dynamic quantitative research models developed over many years, integrating fundamental analysis, behavioral finance, global sentiment, qualitative evaluation, and risk management into a single rating methodology.

The business monetizes through a subscription-based self-serve model accessed via eftg.com, with a free trial entry point that converts to paid access for full platform functionality. Distribution is entirely digital and product-led, with no disclosed channel partners, resellers, or named enterprise customers. The company complements its self-serve platform with an annual proprietary event series — the ETP Forums (e.g., Spring 2026 at the New York Athletic Club) — which functions as an institutional engagement layer targeting the ETF community. Brand identity is protected through a federally registered U.S. service mark (ETF GLOBAL®) held by ETF Global LLC, and the company is independently operated with no disclosed parent, funding rounds, or institutional ownership. Headcount is in the 11–50 range, consistent with a focused, niche subscription business that has operated continuously since founding in 2012.

Name

ETF Global

Legal name

ETF Global LLC

Website

https://etfg.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ETF Global is a privately held New York-based financial data firm that provides independent reference data, proprietary risk/reward ratings, screening tools, and portfolio backtesting for the global exchange-traded product universe, monetized via subscription on a self-serve web platform.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Access to Research Platform: ETF Global generates revenue through subscription-based access to its proprietary ETF research platform, providing independent risk and reward ratings, screening tools, tearsheets, and analytical reports. The company offers a free trial to attract users before converting to paid subscriptions for full platform access.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ETF Global provides a subscription-based research and analytics platform delivering independent reference data, risk and reward ratings, screening tools, exposure analysis, and quantitative research models for the global ETP universe. Core tools include the ETFG Scanner, ETFG Tearsheets, Equity Exposure Report, Portfolio Tearsheets, and proprietary dynamic quantitative research, all updated daily.

Product overview

ETF Global is a unified platform providing ETF reference data and independent risk/reward ratings. The core offering consists of the ETF Global Scanner for screening ETPs, ETFG Tearsheets for individual fund analysis, ETFG Equity Exposure Report for ownership analysis, Research services powered by dynamic quantitative models, and Portfolio Tearsheets for multi-ETF portfolio management and backtesting. All products are accessible through the etfg.com platform and updated daily.

Differentiator

Problem solved

Functional benefit

Brands

• ETF Global Scanner: A comprehensive research engine to dynamically screen the universe of ETPs in a variety of ways.
• ETFG Tearsheets
• ETFG Equity Exposure Report
• Portfolio Tearsheets
• ETFG Research

Products and services

• ETFG Scanner A comprehensive research engine that dynamically screens the universe of Exchange-Traded Products across multiple dimensions, designed for ETF investors and financial professionals conducting ETP research and selection.
• ETFG Tearsheets Daily-updated, all-in-one risk and reward ratings, exposures, and detailed analysis for thousands of individual ETFs, intended for ETF investors and advisors conducting single-fund due diligence.
• ETFG Equity Exposure Report Tool that shows which ETFs hold a given equity and aggregates the ETF ownership of that equity's market cap, designed for investors and analysts performing ownership and exposure analysis.
• Portfolio Tearsheets Tool to create, back-test, name, and save custom portfolios of up to 100 ETFs, providing composite ratings, composite exposures, and performance tracking on a daily, weekly, and monthly basis for portfolio managers and ETF investors.
• ETFG Research Independent and objective ETF research powered by proprietary dynamic quantitative models that integrate fundamental analysis, behavioral finance, global sentiment, qualitative evaluation, and risk management to support investors pursuing superior risk-adjusted returns.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Morningstar: Large-scale investment research and data platform with extensive ETF ratings (Morningstar Analyst Rating, Star Rating) and reference data. Overlaps with ETF Global on independent fund ratings and analytics but serves a far broader investment universe with enterprise-scale distribution.
• FactSet: Enterprise financial data and analytics platform with extensive ETF holdings, exposure, and analytics capabilities. Overlaps with ETF Global's ETF reference data and analytics offerings but is bundled into a much larger enterprise platform serving buy-side and sell-side institutions.
• Bloomberg Terminal: Enterprise financial data platform with comprehensive ETF analytics, screening, and reference data capabilities. Overlaps with ETF Global's ETF research and screening tools but as part of a much broader terminal offering targeting institutional users.

Regional players

• JustETF: European online screener and analytics platform for ETFs, focused on retail and advisor investors in German-speaking and broader European markets. Comparable ETF screening and analysis functionality to ETF Global, with geographic concentration in Europe.
• ETF Stream: European ETF news, research, and data platform serving UK and EU institutional and advisor audiences. Comparable to ETF Global in independent ETF research focus but primarily serving European geographies.

Direct peers

• ETFGI: Independent ETF research and data firm providing industry intelligence, flows data, and analytics on global ETPs. Closely comparable to ETF Global in its focus on independent ETF research and ratings, serving overlapping advisor and institutional audiences.
• VettaFi: Data and analytics platform focused on ETFs and indexes, encompassing etf.com and the former ETF Database (ETFdb). Direct competitor to ETF Global, offering ETF screeners, ratings-adjacent analytics, and reference data for advisor and retail channels.
• Trackinsight: ETF analytics platform providing independent data, ratings, and comparison tools for the global ETP universe. Closely comparable to ETF Global in product offering (ETF screeners, ratings, flows), with primary geographic strength in Europe.
• ETF Trends: ETF-focused media and research firm producing news, analysis, and ratings on exchange-traded products. Comparable to ETF Global as a specialist ETF content and research brand, though more media-led and less ratings-engine-centric.

Emerging players

• YCharts: Financial data and analytics platform offering screening, comparison, and research tools across ETFs, mutual funds, and equities. Partial overlap with ETF Global on ETF reference data and screening for advisor clients, with a broader multi-asset scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ETF_Global
• Facebookfacebook.com/ETFGresearch
• LinkedInlinkedin.com/company/etf-global
• Instagraminstagram.com/etf_global

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETF Global