Tazemasa.com

What Tazemasa.com does

Tazemasa.com is an Istanbul-based direct-to-consumer online grocery platform operating exclusively within Istanbul province, selling fresh fruits and vegetables, organic and specialty-diet products, dairy, meat, bakery, dry goods, and household/personal care items with home delivery. Founded in 2012 by Fahir Ozcan as Tazemasa Gıda Ürünleri A.Ş. (a private Turkish joint-stock company), the platform differentiates on organic certification, publicly published pesticide residue analysis, direct relationships with local Turkish producers, and a broad assortment including gluten-free, vegan, and traditional Anatolian specialties. Revenue mechanics are unit/per-kg retail pricing with no disclosed subscription; customers transact via the tazemasa.com storefront and mobile app, with repeat-order, favorites, and order-tracking features integrated through a Geowix shipment-tracking integration.

The technology stack is built on Ticimax, a Turkish SaaS e-commerce platform — there are no proprietary APIs, SDKs, or third-party developer surfaces, and no AI/ML capabilities are disclosed. Payment infrastructure is a notable strength: Tazemasa was the first Turkish e-commerce platform to accept all Yemek Kartları (meal cards) without additional commission, and has integrated Pluxee (Sodexo), GarantiPay, BKM Express, Shop&Fly Visa, Burgan Bank, and QNB Finansbank. Marketing relies on a long-running content library (blog.tazemasa.com, Instagram, YouTube featuring supplier stories), email newsletters, and bottom-of-funnel bank-partner co-promotions, while customer service is delivered from the Ümraniye headquarters.

Name

Tazemasa.com

Legal name

Tazemasa Gıda Ürünleri A.Ş.

Website

https://tazemasa.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Tazemasa.com is an Istanbul-based D2C online grocery platform, founded 2012, selling fresh produce, organic, specialty-diet, and household products with home delivery across Istanbul via its website and mobile app.

Ownership category

akta.pro rank

Product category

Online Grocery

NAICS

All Other Specialty Food Retailers (445298)

SIC

Wholesale-Groceries, General Line (5141), Food And Kindred Products (2000)

akta.pro primary industry

DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy) (AFAIAMAF)

Keywords

• Online grocery delivery
• Organic food retail
• Fresh produce delivery
• Natural food products
• Meal card grocery

Headquarters

HQ city

Üsküdar

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce retail of fresh produce, organic products, dairy, meat, bakery items, and household goods through online ordering with home delivery in Istanbul.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Tazemasa.com is an online grocery retailer operating exclusively in Istanbul, Turkey, selling fresh fruits, vegetables, dairy, meat, bakery items, olive oil, dry goods, organic products, and household/personal care items directly to consumers through its own e-commerce website and mobile app. Orders are delivered to customers' homes, with a focus on certified organic and pesticide-tested products sourced from local Turkish producers. The company accepts multiple payment methods including meal cards (Yemek Kartları), BKM Express, GarantiPay, Pluxee (Sodexo), and various bank-specific card promotions.

Product overview

Tazemasa.com is an online grocery and organic food delivery platform operating as a single unified e-commerce marketplace. The platform offers a comprehensive range of food and household products organized into main categories: Fresh Fruits, Fresh Vegetables, Breakfast Products, Bread & Bakery, Olives & Olive Oil, Pastes & Sauces, Dry Foods, Meat/Poultry/Fish, Organic Products, and Cleaning & Personal Care. The company distinguishes itself through its organic certification program, pesticide analysis testing, and direct relationships with local Turkish producers. Key features include same-day delivery, multiple payment integrations (meal cards, BKM Express, GarantiPay, bank-specific payment options), and a loyalty points system. The service operates primarily in Istanbul with delivery to surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fruits (Taze Meyveler)

Quantifiable outcome

• All products pass quality inspections before receiving organic certification and pesticide analysis results are published publicly

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Five partnerships are on record, tiered minor.

• Shop&Fly VisaminorGTM or Marketing Partner · 1 July 2024Shop&Fly Visa card holders receive 200 TL discount on single purchases of 1000 TL and above. Campaign valid from 01.07.2024 to 30.06.2025 for Istanbul customers only.
• Pluxee (Sodexo)minorGTM or Marketing PartnerPluxee (Sodexo) Gift Pass holders can use their gift cards as additional payment method on tazemasa.com without paying additional commission.
• Garanti BBVAminorGTM or Marketing PartnerGarantiPay promotions offering bonus rewards (50 TL bonus for 250 TL+ purchases, 30 TL bonus for 150 TL+ purchases) during various campaign periods.
• BKM ExpressminorGTM or Marketing PartnerBKM Express payment platform offering instant discounts (30 TL off for 150-180 TL+ purchases) during campaign periods.
• Burgan BankminorGTM or Marketing PartnerBurgan Bank digital customers receive 30 TL instant discount on 150 TL+ purchases. Requires application through Burgan Bank website for discount code.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Getir: Turkish-founded quick-commerce unicorn delivering groceries and essentials in 10-15 minutes; competes directly with Tazemasa on Istanbul grocery delivery, with massive venture funding enabling aggressive pricing and expansion.
• BİM Mağazaları: Turkey's largest discount supermarket chain by store count; competing on price-sensitive grocery and household needs that overlap with Tazemasa's non-organic assortment, anchoring customer expectations on value.
• A101: Turkish discount supermarket chain with broad footprint and online ordering; offers grocery basics at very low prices that compete head-on with Tazemasa's price-sensitive fresh and household categories.
• ŞOK Marketler: Turkish discount supermarket chain with strong Istanbul presence and growing online ordering capabilities; overlaps with Tazemasa on everyday grocery and fresh categories at competitive price points.
• İsteGelsin: Major Turkish online grocery delivery platform serving Istanbul and other cities with same-day delivery of fresh produce, dairy, meat, and household items - the closest functional DTC grocery peer to Tazemasa in Turkey.
• Carrefoursa: Carrefour's Turkish subsidiary operating brick-and-mortar supermarkets plus online grocery with home delivery; competes with Tazemasa on full-range grocery including fresh and organic categories in Istanbul.
• Yemeksepeti Market: Delivery Hero-owned Turkish platform that expanded from restaurant delivery into grocery/Market vertical; competes with Tazemasa on rapid urban grocery delivery to Istanbul consumers.
• Migros Sanal Market: Online grocery arm of Migros, Turkey's largest supermarket chain, offering home delivery of fresh produce, organic items, and full grocery range across Istanbul - directly comparable category and customer base.

Broad incumbents

• Trendyol: Turkey's largest general e-commerce platform (backed by Alibaba) with an expanding grocery/quick-commerce vertical 'Trendyol Market'; broad incumbent whose grocery ambitions overlap with Tazemasa's niche.
• Hepsiburada: Major Turkish general e-commerce marketplace (Nasdaq-listed) with grocery and fresh-food offerings serving Istanbul; competes broadly with Tazemasa but as a horizontal platform rather than a fresh-food specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tazemasa
• YouTubeyoutube.com/user/tazemasa
• Facebookfacebook.com/tazemasa
• LinkedInlinkedin.com/company/tazemasa
• Instagraminstagram.com/tazemasa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tazemasa.com