Innovation Works

What Innovation Works does

Innovation Works is a US-based, privately held software and design services firm headquartered in Plymouth, Michigan. Per the firm's own short description, it provides software and design services with specific practice areas in game design, virtual reality, augmented reality, and UI/UX design, serving clients who require creative-technical production across immersive media and digital product interfaces.

Operationally, the company positions itself in small-scale, multi-disciplinary creative technology work. The firm was founded in 2016 and reports an employee base in the 11-50 range, placing it in the small-business segment. Leadership is anchored by co-founder and CEO Kyle Entsminger. No further management, products, customers, pricing, locations beyond Plymouth, or technology stack were disclosed, and the company's public website (innovationworks.com) returned only a verification/loader screen, indicating a minimal public web presence.

The business model is not formally documented in the available data, but the description indicates a services-based revenue model: project or retainer work in game design, VR/AR, and UI/UX. No disclosed pricing, customer segments, or revenue figures are available. No funding rounds, M&A activity, partnerships, awards, patents, integrations, or product launches are recorded, leaving the commercial footprint largely opaque.

Name

Innovation Works

Website

https://innovationworks.com

Company type

Private

Founded year

2016

Headcount range

11–50 employees

Short description

Innovation Works is a US-based software and design services firm in Plymouth, Michigan, offering game design, virtual reality, augmented reality, and UI/UX design services to clients needing creative-technical production across immersive and digital product interfaces.

Ownership category

akta.pro rank

Product category

Software Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Computer Systems Design Services (541512), Industrial Design Services (541420)

SIC

Services-Computer Programming Services (7371), Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), VR/AR Gaming Platforms (BPAMAKAG)

Keywords

• Software design services
• Game design services
• Virtual reality solutions
• Augmented reality solutions
• UI UX design

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Core offering

Innovation Works provides software and design services, including game design, virtual reality (VR), augmented reality (AR), and UI/UX design. The firm delivers custom interactive and immersive digital design work for client organizations, operating from Plymouth, United States.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Deeplocal: Pittsburgh-based creative technology studio building branded experiences, AR/VR installations, and interactive products — closely matched to Innovation Works' immersive + software + UX offering.
• Tool of North America: Boutique production and experience studio delivering AR/VR, interactive, and digital content for major brands — comparable scale and scope of immersive services.
• North Kingdom: Swedish interactive experience studio known for immersive digital, AR/VR, and branded experience work — directly comparable as an immersive creative services peer.
• Unit9: Global award-winning production studio specializing in interactive, immersive, and AR/VR content for brands — directly comparable to Innovation Works' AR/VR and interactive design services.
• FakeLove (Freeman): Experience design studio under Freeman that creates immersive AR/VR and interactive brand experiences — directly comparable creative-services peer.
• Trigger: Immersive content studio producing AR/VR experiences, branded content, and interactive installations for global brands — closely matched in services and target market.
• Caktus Group: AR/VR and mobile development studio building custom immersive software and applications — directly comparable custom AR/VR software services peer.
• Stopp: Experiential AR/VR agency creating interactive print, mobile, and immersive brand experiences — a boutique-scale peer with similar AR/VR creative focus.

Broad incumbents

• The Glimpse Group: Public company comprising a network of AR/VR studios — broader incumbent in the same immersive services category that Innovation Works competes in.

Others

• Unity Technologies: Provider of the real-time 3D engine that underpins much of the AR/VR/immersive content work that studios like Innovation Works deliver — an enabling platform peer rather than a direct competitor.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/innovationworksllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovation Works