StableWP
StableWP is a Canadian digital marketing and web design agency offering web development, SEO, PPC, email marketing, conversion optimization, and tiered website maintenance subscriptions to SMBs, B2B firms, e-commerce brands, and select large organizations across North America.
- Company typePrivate
- Founded2012
- HeadquartersRichmond Hill, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What StableWP does
StableWP Inc. is a privately held Canadian digital marketing and web design agency founded in 2012, headquartered in Richmond Hill, Ontario, with additional operations in Toronto and Mississauga. The company offers an integrated portfolio of services across web design, WordPress and WooCommerce development, e-commerce builds, website redesign, SEO, PPC advertising, email marketing, and conversion rate optimization, delivered either as one-time projects or as recurring maintenance subscriptions priced at $397, $597, and $897 per month with tiered SLAs and request limits. Its core technology stack is built around WordPress and the major ad, analytics, and email platforms (Google, Facebook/Meta, Shopify, Klaviyo, Mailchimp, Google Cloud), connected via Restful API integrations, with the company marketing "AI and automation technology" and a proprietary battle-tested funnel system as performance differentiators.
StableWP serves small and medium businesses, B2B companies, e-commerce brands, non-profits, and select large organizations, with disclosed case studies in logistics, media, luxury goods, and management consulting and displayed enterprise logos including Honda, RE/MAX, and Kumon. The company markets to 500+ direct clients, 700+ businesses for WordPress maintenance, and operates a white-label partner program with 60+ agencies that resells StableWP's services under their own brands. Go-to-market is sales-led through direct website sales, a free strategy call funnel, content marketing (100+ guides), SEO, paid advertising, and the partner channel. No external funding, acquisitions, or public ownership are disclosed; StableWP Inc. is incorporated in Ontario, Canada and appears independently operated with a headcount in the 11–50 range.
StableWP firmographics
Firmographics- Name
- StableWP
- Legal name
- StableWP Inc.
- Website
- https://stablewp.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StableWP is a Canadian digital marketing and web design agency offering web development, SEO, PPC, email marketing, conversion optimization, and tiered website maintenance subscriptions to SMBs, B2B firms, e-commerce brands, and select large organizations across North America.
- Ownership category
- akta.pro rank
Where StableWP is headquartered
LocationHeadquarters
- HQ city
- Richmond Hill
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
StableWP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Subscription Plans: Monthly subscription plans for website maintenance and digital marketing services. Plans range from $397 to $897 per month with varying response times and task limits.
- White-Label Agency Services: Partner program offering white-label digital marketing and web development services to other agencies
- Web Development Services: One-time web design, development, and redesign services for new websites and existing sites
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic - $397/month - For websites under 10 pages, 50 visitors/day. Includes updates, backups, and 24-hour support. |
| Subscription | Monthly | Standard - $597/month - Growing sites with 10-50 pages, 50-500 visitors/day. Includes 4-hour response time and proactive monitoring. |
| Subscription | Monthly | Premium - $897/month - E-commerce or high-stakes websites where 1 hour down = $500+ lost. Includes dedicated PM and 1-hour SLA. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
StableWP product offering
Product offeringCore offering
StableWP is a digital marketing and web development agency that designs, builds, and maintains websites (primarily on WordPress and WooCommerce) and runs performance marketing campaigns (SEO, PPC, email marketing, and conversion optimization) for businesses. Services are delivered either as one-time projects or as monthly subscription maintenance plans, with a separate white-label program that lets partner agencies resell StableWP's work under their own brand.
Product overview
StableWP is a results-driven digital marketing agency offering a comprehensive suite of services as a single integrated offering rather than separate modular products. The core portfolio comprises web design and development services (custom website design, WordPress development, e-commerce development, and website redesign), digital marketing services (SEO, PPC advertising, email marketing, and conversion optimization), and website maintenance and support (WordPress maintenance and general website maintenance). The company also provides white-label services for agency partners and sells tiered maintenance subscription plans (Basic at $397/month, Standard at $597/month, Premium at $897/month). Additionally, StableWP offers a proprietary battle-tested funnel strategy system designed to transform prospects into paying customers. All services can be purchased individually or bundled, with the white-label offering enabling partner agencies to resell under their own brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design
Quantifiable outcome
- 354% increase in overall performance in first year (logistics client)
- +4 more outcomes
Companies that use StableWP
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
StableWP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
StableWP partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- GooglecoreGoogle Partner status indicating certified expertise in Google Ads and Google marketing products. Integration capabilities include Google Analytics, Google Ads API, Google Search Console, and Google Business Platform integrations.
- Facebook/MetacoreIntegration with Facebook Ads platform for social media advertising campaigns. Capabilities include Facebook Pixel implementation and audience targeting through Facebook advertising API.
- ShopifycoreE-commerce development and integration with Shopify platform for online store development and optimization.
- WordPresscorePrimary platform for website development and maintenance services. Expertise in WordPress plugins, themes, and core development.
- WooCommercecoreE-commerce development specializing in WooCommerce for WordPress-based online stores, including inventory management and checkout optimization.
- 60+ Partner AgenciescoreWhite-label partner program for digital marketing agencies, design studios, IT companies, and social media agencies. Partners outsource work to StableWP while maintaining their brand identity.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
StableWP competitors and assessment
Company assessmentDirect peers
- Straight North: SEO and digital marketing agency with a services-plus-retainer model — comparable to StableWP's SEO, PPC, and website maintenance engagements.
- KlientBoost: Conversion-focused agency specializing in PPC, CRO, and landing pages with performance-driven retainers — directly comparable in conversion optimization and ROAS-focused positioning.
- WebFX: Full-service digital marketing agency offering SEO, PPC, web design, and conversion optimization with subscription-style retainers — directly comparable service mix and SMB-to-enterprise segment to StableWP.
- Thrive Internet Marketing Agency: Digital marketing agency delivering SEO, PPC, web design, and social media to SMBs and mid-market clients, mirroring StableWP's full-service agency model and recurring engagement structure.
- Ignite Digital: Canadian digital marketing agency also based in the Greater Toronto Area offering SEO, PPC, web design, and content marketing — a direct domestic competitor with overlapping service lines and geography.
- Disruptive Advertising: PPC and SEO-focused digital marketing agency serving mid-market and enterprise clients — closely comparable in core paid media and SEO execution that StableWP emphasizes.
- Coalition Technologies: Full-service digital agency offering SEO, web design/development, and PPC — overlapping StableWP's web development plus SEO/PPC bundled offerings to mid-market and enterprise clients.
- SmartSites: Digital marketing and web design agency with subscription-style retainers across SEO, PPC, and website services — comparable business model and SMB-to-mid-market positioning.
- WP Buffs: WordPress maintenance and support specialist offering 24/7 plans with tiered pricing — directly comparable to StableWP's WordPress maintenance subscription business.
Broad incumbents
- HubSpot: Large incumbent marketing automation and CRM platform whose partner agency ecosystem competes with StableWP for inbound marketing and email automation execution, while also serving as an enablement tool for agencies like StableWP.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
StableWP social profiles
Digital presenceStableWP financial estimates
Financial estimateRevenue estimate
Valuation estimate
StableWP leadership team
Management profileNumber of profiles
StableWP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StableWP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StableWP
What does StableWP do?
StableWP is a digital marketing and web development agency that designs, builds, and maintains websites (primarily on WordPress and WooCommerce) and runs performance marketing campaigns (SEO, PPC, email marketing, and conversion optimization) for businesses. Services are delivered either as one-time projects or as monthly subscription maintenance plans, with a separate white-label program that lets partner agencies resell StableWP's work under their own brand.
Is StableWP a public or private company?
StableWP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StableWP founded?
StableWP was founded in 2012. It employs 11 to 50 people.
Where is StableWP based?
StableWP is headquartered in Richmond Hill, Canada, in the North America region.
How does StableWP make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are white-Label Agency Services and web Development Services.
Who are StableWP's main competitors?
Direct peers on record are Straight North, KlientBoost, WebFX, Thrive Internet Marketing Agency, Ignite Digital, Disruptive Advertising, Coalition Technologies, SmartSites and WP Buffs. HubSpot is listed as a broad incumbent.
Does StableWP have an API?
No public API is recorded for StableWP.