Hepiyi Sigorta
Hepiyi Sigorta is the digital-first insurance subsidiary of Turkey's Doğan Holding, selling motor, supplementary health, home, travel, and specialty insurance directly to Turkish consumers through its website, mobile apps, and call center.
- Company typePrivate
- Founded2021
- HeadquartersIstanbul
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Hepiyi Sigorta does
Hepiyi Sigorta is a Turkey-based, privately-held digital insurance company established in 2021/2022 as a wholly-owned investment subsidiary of Doğan Holding, headquartered in Istanbul. The company distributes motor, health, property, travel, and specialty insurance products directly to consumers through a digital-first platform — including its hepiyi.com.tr website, iOS and Android mobile applications, a 7/24 call center (Hepiyi Çözüm Merkezi at 0850 665 63 63), and an insurance-agency (Acentelik) partner channel. Its core product set comprises compulsory and voluntary lines: kasko (comprehensive auto) and trafik (mandatory motor liability), four-tier supplementary health insurance (Pekiyi, Pekiyi Avantaj, Çokiyi, İyi) for SGK-insured individuals, foreign health and health-complication insurance for medical tourism, travel health, home (konut), and the compulsory DASK earthquake product. Specialty products include Electric Vehicle Kasko and Used Vehicle Traffic Insurance. Product technology includes a stated 30-second online quote system for trafik insurance, online claims reporting at hasar.hepiyi.com.tr, 3D Secure online payment, and bundled Dr. Online telemedicine (30 consultations per year) integrated into supplementary health plans.\n\nThe business model is recurring-premium based: customers pay annual or installment (up to 12 months) premiums, with pricing driven by vehicle/driver profile for motor products and network/coverage tier for health products; a 60 TL participation fee applies to inpatient-only health plans. Disclosed scale metrics include 2.4M+ customers served, ₺14B+ in cumulative claims paid, 600+ contracted healthcare institutions, and 1,700-2,000+ contracted vehicle service centers. Revenue mechanics depend on gross written premiums across compulsory (trafik, DASK) and voluntary (kasko, supplementary health, foreign health, travel, home) lines, with the digital distribution model enabling competitive pricing relative to traditional Turkish insurers.\n\nOperations are domestic to Turkey; the company maintains active social channels (Facebook, Twitter/X, Instagram, LinkedIn, YouTube) and a content-marketing blog focused on insurance education. The CEO and founder is Şenol Ortaç; Öncü Venture Capital Investment Partnership is listed as an investor alongside the Doğan Holding parentage.
Hepiyi Sigorta firmographics
Firmographics- Name
- Hepiyi Sigorta
- Legal name
- Hepiyi Sigorta
- Website
- https://hepiyi.com.tr
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hepiyi Sigorta is the digital-first insurance subsidiary of Turkey's Doğan Holding, selling motor, supplementary health, home, travel, and specialty insurance directly to Turkish consumers through its website, mobile apps, and call center.
- Ownership category
- akta.pro rank
Hepiyi Sigorta industry classification
Industry- Product category
- Personal Insurance
- NAICS
- Insurance Carriers (5241), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Travel & Accident (Non-Life) Insurance (FSAJAMAN)
Keywords
Where Hepiyi Sigorta is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
Hepiyi Sigorta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Premiums: Collection of recurring insurance premiums from policyholders for various insurance products including motor (kasko, traffic), health (supplementary health, foreign health, travel health), and property (home, DASK) insurance
- One-Time Policy Sales: One-time insurance policy purchases primarily for travel health insurance and short-term coverage needs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Kasko insurance with variable pricing based on vehicle and driver profile |
| Subscription | Annual | Mandatory traffic insurance with regulatory pricing |
| Subscription | Annual | Supplementary Health Insurance - Pekiyi Plan (most comprehensive) |
| Subscription | Annual | Supplementary Health Insurance - Pekiyi Avantaj Plan |
| Subscription | Annual | Supplementary Health Insurance - Çokiyi Plan (standard network) |
| Subscription | Annual | Supplementary Health Insurance - İyi Plan (inpatient only) |
| One time/ perpetual license | Pay-as-you-go | Travel Health Insurance |
| Subscription | Annual | DASK (Mandatory Earthquake Insurance) |
| Subscription | Annual | Home Insurance (Konut) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Hepiyi Sigorta product offering
Product offeringCore offering
Hepiyi Sigorta is a digital insurance company offering a portfolio of personal insurance products — including comprehensive vehicle (Kasko), mandatory traffic, supplementary health (with four plan tiers), foreign health, travel health, home, and mandatory earthquake (DASK) insurance — sold directly to individual consumers through its website, mobile applications, and agency network. Policies are quoted in 30 seconds online, issued instantly, and supported by a 7/24 call center, digital claims reporting, and a bundled Dr. Online telemedicine service within health plans.
Product overview
Hepiyi Sigorta is a digital insurance brand under Doğan Holding offering a comprehensive portfolio of insurance products through online and mobile channels. The core product suite centers on vehicle insurance (Kasko comprehensive and Traffic mandatory insurance) and health insurance (Supplementary Health with four plan tiers - Pekiyi, Pekiyi Avantaj, Çokiyi, and İyi). Supporting products include Foreign Health Insurance, Health Complication Insurance for medical tourism, Travel Health Insurance, Home Insurance (Konut), and Mandatory Earthquake Insurance (DASK). Specialty offerings include Electric Vehicle Kasko and Used Vehicle Traffic Insurance. The company operates as a next-generation insurer emphasizing digital-first distribution with 7/24 customer support through its Hepiyi Çözüm Merkezi hotline (0850 665 63 63), mobile applications, and an online damage reporting portal. The Supplementary Health product includes bundled telemedicine services (Dr. Online) and annual check-up benefits. With over 2,400,000 customers, 600+ contracted healthcare institutions, and 2,000+ vehicle service partners, Hepiyi positions itself on affordable pricing, fast claims settlement (₺14 billion+ in claims paid), and a digital-first customer experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Kasko Sigortası (Comprehensive Vehicle Insurance) Optional comprehensive motor insurance covering collision, fire, theft, and natural disaster damage to the policyholder's vehicle, with add-on coverage options and access to a network of 2,000+ authorized service centers. Targeted at individual vehicle owners in Turkey.
- Trafik Sigortası (Mandatory Traffic Insurance) Statutorily required motor liability insurance covering bodily injury and property damage to third parties caused by the insured vehicle. Pricing follows the regulatory 8-step claim-free discount system with installment options.
- Tamamlayıcı Sağlık Sigortası (Supplementary Health Insurance) Supplementary private health insurance for SGK-insured individuals providing access to a network of 600+ contracted private hospitals without out-of-pocket costs. Available in four plan tiers (Pekiyi, Pekiyi Avantaj, Çokiyi, İyi) with varying hospital network breadth and inpatient/outpatient coverage; family discounts available.
- Yabancı Sağlık Sigortası (Foreign Health Insurance) Health insurance for foreign nationals residing in Turkey, providing healthcare coverage throughout the policyholder's stay to meet residency-related insurance requirements.
- Sağlık Komplikasyon Sigortası (Health Complication Insurance) Specialized insurance covering medical complications arising during health tourism treatments in Turkey, aimed at international medical tourism patients.
- Seyahat Sağlık Sigortası (Travel Health Insurance) Short-term travel health insurance covering medical expenses and emergencies during international trips, including pandemic-related coverage, with pricing based on destination, duration, and coverage limits.
- Konut Sigortası (Home Insurance) Optional residential property insurance protecting homes against fire, theft, water damage, natural disasters, and related liabilities, with pricing based on home value, location, and coverage scope.
- DASK (Mandatory Earthquake Insurance) Statutorily required earthquake insurance for residential properties in Turkey, with government-regulated pricing covering earthquake and earthquake-caused damages.
- 2. El Trafik Sigortası (Used Vehicle Traffic Insurance) Mandatory traffic insurance designed for second-hand vehicle purchases, allowing the new owner to obtain coverage using vehicle registration details prior to ownership transfer.
- Elektrikli Araç Kaskosu (Electric Vehicle Insurance) Specialized comprehensive insurance for electric vehicles, covering battery damage and charging-related incidents not typically included in standard motor policies.
Quantifiable outcome
- 2,400,000+ happy customers served
- +4 more outcomes
Companies that use Hepiyi Sigorta
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Hepiyi Sigorta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hepiyi Sigorta partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Hepiyi Sigorta competitors and assessment
Company assessmentBroad incumbents
- Anadolu Sigorta: One of Turkey's largest non-life insurers (backed by Anadolu Group), offering motor, health, and property lines through traditional and digital channels; competes with Hepiyi on product breadth and scale.
- Allianz Sigorta (Turkey): Turkish arm of Allianz, offering personal P&C and health lines; established competitor with strong agency network and brand trust that Hepiyi must displace.
- Sompo Sigorta (Turkey): Turkey-based non-life insurer under Sompo Japan; offers motor, health, and specialty lines, competing with Hepiyi especially in personal lines.
- Türkiye Sigorta: State-affiliated Turkish insurer with the largest domestic market share; significant DASK and motor competitor with structural advantages Hepiyi lacks.
- Zurich Sigorta (Turkey): Turkish subsidiary of Zurich Insurance, offering personal and commercial lines; relevant global incumbent comparable operating in the same Turkish consumer market.
- AXA Sigorta (Turkey): Turkey subsidiary of global insurer AXA, offering motor, health, and home insurance with a growing digital channel; incumbent competitor with deeper capital and brand.
- Mapfre Sigorta (Turkey): Turkish operation of global insurer Mapfre, providing motor, health, and property products; relevant incumbent comparable on multi-line Turkish consumer insurance.
Direct peers
- Koalay Sigorta: Turkey-based digital insurance brand offering simplified online motor and personal insurance; shares Hepiyi's direct-to-consumer, mobile-first go-to-market model.
- Ethica Sigorta: Turkish digital-first insurer offering motor, health, and other personal lines through online channels; competes head-to-head with Hepiyi on price and digital UX within the same Turkish consumer segment.
- Lemonade: US-listed digital-native insurer using mobile-first UX, AI-driven underwriting, and a B Corporation brand model; benchmark peer for Hepiyi's digital-first multi-line consumer insurance strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Hepiyi Sigorta social profiles
Digital presenceHepiyi Sigorta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hepiyi Sigorta leadership team
Management profileNumber of profiles
Profiles1 record
Hepiyi Sigorta funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hepiyi Sigorta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hepiyi Sigorta
What does Hepiyi Sigorta do?
Hepiyi Sigorta is a digital insurance company offering a portfolio of personal insurance products — including comprehensive vehicle (Kasko), mandatory traffic, supplementary health (with four plan tiers), foreign health, travel health, home, and mandatory earthquake (DASK) insurance — sold directly to individual consumers through its website, mobile applications, and agency network. Policies are quoted in 30 seconds online, issued instantly, and supported by a 7/24 call center, digital claims reporting, and a bundled Dr. Online telemedicine service within health plans.
Is Hepiyi Sigorta a public or private company?
Hepiyi Sigorta is a private company. It is classified as corporate owned and is currently operating.
When was Hepiyi Sigorta founded?
Hepiyi Sigorta was founded in 2021. It employs 101 to 250 people.
Where is Hepiyi Sigorta based?
Hepiyi Sigorta is headquartered in Istanbul.
How does Hepiyi Sigorta make money?
Two revenue lines are on record. Insurance Premiums are the primary driver. The others are one-Time Policy Sales.
Who are Hepiyi Sigorta's main competitors?
Broad incumbents on record are Anadolu Sigorta, Allianz Sigorta (Turkey), Sompo Sigorta (Turkey), Türkiye Sigorta, Zurich Sigorta (Turkey), AXA Sigorta (Turkey) and Mapfre Sigorta (Turkey). Direct peers are Koalay Sigorta, Ethica Sigorta and Lemonade.
Does Hepiyi Sigorta have an API?
No public API is recorded for Hepiyi Sigorta.
What industry is Hepiyi Sigorta in?
Hepiyi Sigorta's product category is Personal Insurance. Its primary akta.pro industry code is FSAJAMAN, Travel & Accident (Non-Life) Insurance. Its NAICS code is 5241 and its SIC code is 6321.