Vix Solutions
Vix Solutions is a London-based private IT and digital marketing company (founded 2014, 1-10 employees) that operates Bongdalu, a Vietnamese-language live sports score, statistics, and betting-odds platform serving Vietnamese sports fans and bettors, monetized via advertising and betting-affiliate referrals.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vix Solutions does
Vix Solutions is a London-based private IT and digital marketing company founded in 2014 operating with a lean team of 1-10 employees. The company's flagship product is Bongdalu, a Vietnamese-language sports data platform delivered as a free web service and mobile app, providing real-time live scores, match statistics, betting odds comparison, and league standings across 40+ football competitions. The platform aggregates odds data from established upstream providers including Sbobet, TL Malaysia, and TL Hong Kong, and has expanded coverage into basketball, ice hockey, and baseball.
The primary user base is Vietnamese sports fans and sports bettors, reached through a multi-channel digital marketing presence spanning Facebook, Twitter, TikTok, YouTube, Line, and SEO. The company reports millions of daily users on the platform. Bongdalu operates as a doing-business-as brand under Vix Solutions, indicating the company runs multiple digital properties; in 2016, Vix Solutions acquired Reportus, adding to this portfolio.
Monetization is driven primarily by advertising and affiliate/referral partnerships with online betting brands, with five named partners — wi88, da88, vk88, haybet, and tip88. Odds aggregation functions as the value proposition that channels audience traffic toward these affiliate endpoints. The model carries concentration risk on the revenue side given the dependence on a small set of betting affiliates, while the end-user audience is broadly distributed across the long tail of Vietnamese sports consumers.
Vix Solutions firmographics
Firmographics- Name
- Vix Solutions
- Website
- https://vixsolutionsltd.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vix Solutions is a London-based private IT and digital marketing company (founded 2014, 1-10 employees) that operates Bongdalu, a Vietnamese-language live sports score, statistics, and betting-odds platform serving Vietnamese sports fans and bettors, monetized via advertising and betting-affiliate referrals.
- Ownership category
- akta.pro rank
Vix Solutions industry classification
Industry- Product category
- Sports Data and Betting Odds Platform
- NAICS
- Other Gambling Industries (713290)
- akta.pro primary industry
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA)
- akta.pro secondary industries
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Betting Exchange Affiliate & Acquisition Networks (MPAEAIAJ)
Keywords
Where Vix Solutions is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Vix Solutions business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Advertising: The platform displays advertising banners for sports betting partners (wi88, da88, vk88, haybet, tip88). These appear as sponsored brand partnerships and betting referral links throughout the site.
- Affiliate/Referral Marketing: Referral links to betting platforms generate revenue through affiliate arrangements. Users clicking on betting partner ads are directed to external gambling sites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Access - No Paywall |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Vix Solutions product offering
Product offeringCore offering
Vix Solutions operates Bongdalu, a free Vietnamese-language web and mobile platform that aggregates real-time sports data including live scores, match results, fixtures, league standings, and multi-bookmaker betting odds across football, basketball, ice hockey, and baseball. The platform serves Vietnamese sports fans and bettors with no registration required, and monetizes through advertising and affiliate referrals to betting brands such as wi88, da88, vk88, haybet, and tip88. Coverage spans 40+ leagues globally including Premier League, La Liga, Bundesliga, Serie A, Champions League, V-League Vietnam, and Chinese provincial leagues.
Differentiator
Problem solved
Functional benefit
Products and services
- Bongdalu Web Platform
Quantifiable outcome
- Millions of daily active users rely on the platform for sports information
Companies that use Vix Solutions
Customer profileSegments2 records
Ideal customer profiles2 records
Vix Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vix Solutions partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- wi88minorBetting brand partner advertising on Bongdalu platform. Displayed as sponsored banner ads with betting referral links.
- da88minorBetting brand partner advertising on Bongdalu platform. Displayed as sponsored banner ads with betting referral links.
- vk88minorBetting brand partner advertising on Bongdalu platform. Displayed as sponsored banner ads with betting referral links.
- haybetminorBetting brand partner advertising on Bongdalu platform. Displayed as sponsored banner ads with betting referral links.
- tip88minorBetting brand partner advertising on Bongdalu platform. Displayed as sponsored banner ads with betting referral links.
- SbobetcorePrimary odds data provider for Asian Handicap and betting lines. Integrated into the live betting odds display system.
- TL Malaysia (Bookmaker)minorOdds data source providing Malaysian-style betting odds for match display.
- TL Hong Kong (Bookmaker)minorOdds data source providing Hong Kong-style betting odds for match display.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Vix Solutions competitors and assessment
Company assessmentDirect peers
- BetExplorer: Sports statistics and odds comparison site with historical results and head-to-head data. Closely overlaps Bongdalu's stats, results, and odds product.
- Forebet: Football statistics and algorithmic prediction site with odds comparison. Comparable because it offers the same combination of free stats, predictions, and bookmaker odds that Bongdalu uses to attract Vietnamese bettors.
- SofaScore: Live scores, detailed match statistics, and betting odds comparison across 20+ sports. Comparable product surface, audience profile, and monetisation approach to Bongdalu, with a more polished app and global brand.
- Oddschecker: A global odds comparison and affiliate site aggregating bookmaker prices across dozens of sports. Highly comparable to Bongdalu as it monetises sports-bettor traffic via referral links, just at much larger scale and primarily in English-speaking markets.
- OddsPortal: Odds comparison and sports statistics site, with historical odds movement data. Direct functional competitor to Bongdalu's odds-comparison experience for sports bettors.
- Nowgoal: Asian-focused live scores and odds aggregator with multi-bookmaker price feeds, very similar in look, feel, and Asian market positioning to Bongdalu.
- Tips180: Asian-region sports tips and odds site offering match previews and bookmaker links. Overlaps with Bongdalu on tips content and affiliate-driven traffic from Asian football bettors.
- Flashscore / LiveScore: Live sports scores and stats platform with deep league coverage and a freemium mobile app. Closely mirrors Bongdalu's core live-score + multi-league product and increasingly layers odds and partner content.
Broad incumbents
- Sbobet: Large Asian-licensed sportsbook operator that also functions as one of Bongdalu's primary odds data partners. Comparable as it sits on the supply side of the same betting ecosystem Bongdalu monetises as an affiliate.
Emerging players
- WhoScored: Detailed football statistics site with match ratings and historical data. Comparable as a free stats destination feeding sports-bettor traffic, though it has minimal bookmaker integration today.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Vix Solutions social profiles
Digital presenceVix Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vix Solutions leadership team
Management profileNumber of profiles
Profiles1 record
Vix Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vix Solutions M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vix Solutions
What does Vix Solutions do?
Vix Solutions operates Bongdalu, a free Vietnamese-language web and mobile platform that aggregates real-time sports data including live scores, match results, fixtures, league standings, and multi-bookmaker betting odds across football, basketball, ice hockey, and baseball. The platform serves Vietnamese sports fans and bettors with no registration required, and monetizes through advertising and affiliate referrals to betting brands such as wi88, da88, vk88, haybet, and tip88. Coverage spans 40+ leagues globally including Premier League, La Liga, Bundesliga, Serie A, Champions League, V-League Vietnam, and Chinese provincial leagues.
Is Vix Solutions a public or private company?
Vix Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vix Solutions founded?
Vix Solutions was founded in 2014. It employs 1 to 10 people.
Where is Vix Solutions based?
Vix Solutions is headquartered in London, United Kingdom, in the Europe region.
How does Vix Solutions make money?
Two revenue lines are on record. Advertising is the primary driver. The others are affiliate/Referral Marketing.
Who are Vix Solutions's main competitors?
Direct peers on record are BetExplorer, Forebet, SofaScore, Oddschecker, OddsPortal, Nowgoal, Tips180 and Flashscore / LiveScore. Sbobet is listed as a broad incumbent. WhoScored is listed as an emerging player.
Does Vix Solutions have an API?
No public API is recorded for Vix Solutions.
What industry is Vix Solutions in?
Vix Solutions's product category is Sports Data and Betting Odds Platform. Its primary akta.pro industry code is MPAEAMAA, Sportsbook Affiliate & Comparison Sites, with a secondary code of MPAEAKAB, Sportsbook Trading, Odds & Feed Providers. Its NAICS code is 713290.