What Stellar IMS does

Stellar IMS is a boat rental management software platform operated by Stellar Software, LLC, a wholly-owned indirect subsidiary of Storable, Inc., headquartered at 10900 Research Blvd., Austin, TX. The platform provides online booking, a dynamic color-coded booking grid, a suggestion-based booking front-end, mobile-responsive reservation flows, paperless dock-attendant workflows with digital waivers and condition tracking, waitlist management, and boat-club member management. It is sold primarily to small and mid-sized boat rental operators (pontoons, jet skis, PWCs, houseboats, powerboats), boat clubs, and marinas with rental operations in the United States.

Underlying technology is a cloud-based SaaS reservation management stack, with payment processing handled through a Stripe Connected Account integration and accounting sync available to QuickBooks, Sage Intacct, and NetSuite. The platform pairs with Molo, Storable's companion marina management system, to extend coverage into slip reservations, fuel sales, service work orders, and multi-location accounting for full-service marina operators.

The business model is recurring SaaS subscriptions priced by fleet size and number of locations, supplemented by optional pass-through booking/transaction fees (which operators can absorb or pass to customers), and additional paid support-hour bundles sold in 12-hour monthly increments. Go-to-market combines product-led self-service for small operators with demo-driven, case-study-supported field sales for mid-market and enterprise accounts, distributed in part through the Storable Marine brand and customer ecosystem.

Name

Stellar IMS

Legal name

Stellar Software, LLC

Website

https://boatrentalmanagement.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Stellar IMS is a cloud-based SaaS boat rental management platform operated by Stellar Software, LLC (a Storable subsidiary), serving SMB and mid-market boat rental operators, boat clubs, and marinas in the United States with online booking, scheduling, payments, and paperless dock workflows.

Ownership category

akta.pro rank

Product category

Boat Rental Management Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Tour/Activities/Attractions Reservation Systems (THALADAG)

akta.pro secondary industry

Cruise Reservation & Booking Engines (THALADAF)

Keywords

• Boat rental software
• Marina management software
• Online booking platform
• Reservation management system
• Boat club management

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Monthly or annual subscription fees for platform access, with base fees determined by fleet size and number of locations. Pricing varies based on inventory managed and number of units under management.
2. Booking/Transaction Fees: Platform passes booking fees through to customers via website fees. Operators have the option to either absorb booking fees or pass them on to customers. Recovery of damage costs through improved documentation and contract enforcement.
3. Additional Services: Additional support hours available for purchase in bundles of 12 hours per month for development or production support beyond standard Tier 1 support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Stellar IMS is a cloud-based SaaS reservation management platform built specifically for boat rental operators, providing 24/7 online booking, a dynamic back-end booking grid, mobile-responsive customer interfaces, suggestion-based booking flows, paperless tablet-based dock attendant contracts, accessory management, and waitlist automation for powerboat, pontoon, houseboat, jet ski, and boat club operations. The platform processes payments via Stripe and integrates with the Molo marina management system for broader waterfront operations.

Product overview

Stellar IMS is a unified, boat-rental-specific SaaS reservation management platform built by Stellar Software LLC (a subsidiary of Storable, Inc.). The platform's core is the Stellar IMS software, which integrates four primary functional modules: Online Booking (customer-facing 24/7 reservation portal), a dynamic Booking Grid (back-end scheduling interface with daily/weekly/monthly views), a Suggestion-Based Front End (guided booking flow that mimics phone conversations), and Mobile Responsiveness. Stellar IMS is offered alongside specialized vertical modules for Powerboat Reservations, Stellar Houseboats (with paperless dock-attendant tablet checkout and accessory/add-on pricing), and Boat Club Management. Molo is a companion but distinct platform from the same parent company (Storable) that pairs with Stellar to cover broader marina operations including slips, fuel, service, and accounting integrations with QuickBooks, Sage Intacct, and NetSuite.

Differentiator

Problem solved

Functional benefit

Products and services

• Stellar IMS Platform Cloud-based SaaS reservation management platform designed specifically for boat rental operators, providing online booking, dynamic scheduling, mobile-responsive customer interfaces, paperless dock attendant contracts, waitlist automation, accessory management, and Stripe-backed payment processing for powerboat, pontoon, houseboat, jet ski, and boat club operations.
• Stellar Powerboats Specialized reservation system for powerboat rental operators handling seasonal pricing, variable reservation windows (from minutes for jet skis to multi-day houseboat rentals), and streamlined interfaces for pontoon boats, PWCs, deck boats, runabouts, catamarans, ski/wakeboard boats, and bass boats.
• Stellar Houseboats Specialized solution for houseboat rental companies offering weekly/monthly booking grid views for multi-day reservations, amenity filtering (rooms, bathrooms, floor space), paid accessory/add-on management with flat-rate or daily fee pricing, and a paperless dock-attendant tablet-based contract signature and checkout process.
• Stellar Boat Club Management Software Boat club management solution offering member tracking, membership renewals, automated boat scheduling with 24/7 booking, double-booking prevention, digital contracts, condition tracking before/after reservations, and real-time analytics and reporting on member usage and financials.

Quantifiable outcome

• 80% of bookings transitioned to online self-service, eliminating need for dedicated office staff
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• MolocoreTechnology or IntegrationMolo is Storable's marina management platform that integrates with Stellar for operators who need to manage both rentals and broader marina operations (slips, fuel, store sales, service). When paired with Stellar, operators get a complete integrated solution to manage rentals, memberships, and entire marina operations.
• StripecoreTechnology or IntegrationStripe provides payment processing services for Stellar's platform. Operators process payments, refunds, and payouts through Stripe's connected account system. Stellar enables payment processing through Stripe with convenience fees collected directly by Stellar.
• QuickBookssupportingTechnology or IntegrationAccounting integration partner allowing operators to sync financial data between Stellar and QuickBooks for streamlined accounting and tax reporting.
• Sage IntacctsupportingTechnology or IntegrationAccounting integration partner for mid-market and enterprise marina operators requiring more robust financial management and reporting capabilities.
• NetSuitesupportingTechnology or IntegrationEnterprise accounting integration partner for larger marina operators and marine hospitality companies requiring comprehensive ERP capabilities.
• StorablecoreStrategic or Co-development PartnerStellar Software LLC is a wholly-owned indirect subsidiary of Storable, Inc. Stellar operates as part of Storable's marine software division alongside Molo, leveraging Storable's infrastructure, resources, and customer base in the marina and boat rental industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FareHarbor: Tripadvisor-owned online booking platform for tours, activities, and rentals; the leading incumbent in tour/activity reservation software. Directly competes with Stellar for boat rental and water-based activity operators and is the incumbent Stellar most often displaces.
• Peek Pro: Tour operator booking and marketplace platform serving activities, rentals, and experiences. Directly comparable to Stellar in serving outdoor and water-based rental operators with online booking, payments, and operator dashboards.
• Rezdy: Tour and activity booking software for operators worldwide, with channel manager and reseller marketplace integrations. Comparable to Stellar as a SaaS reservation platform targeting tour, rental, and experience operators including water-based businesses.
• Bokun: Tripadvisor-owned booking and distribution platform for tours, attractions, and rentals. Overlaps with Stellar in online reservations, channel management, and operator back-office tooling for tour and rental experiences.
• Checkfront: Booking management software for tours, activities, and equipment rentals, including online reservations, payments, and channel management. Closely comparable to Stellar in serving rental and experience operators with reservation and inventory tooling.
• Dockwa: Marina reservation and community platform for transient and seasonal slip bookings, with an active boater marketplace. Comparable to Stellar in serving the marine hospitality market, though Dockwa's focus is slip reservations rather than boat rentals.
• Marinaware: Marina management software covering slips, fuel, service, and storage for marina operators. Comparable to Stellar as a software vendor serving the marina operator customer base, with overlapping end customers and complementary functionality.
• Resova: Booking and reservation software for tours, classes, and equipment rentals with online payments and resource scheduling. Comparable to Stellar in delivering online booking, scheduling, and payments to rental and experience operators.

Emerging players

• Booqed: Equipment rental booking and management software serving rental businesses including outdoor and recreational equipment. Comparable to Stellar in serving rental operators with reservation and inventory workflows, though more horizontal across rental categories.

Others

• Molo: Marina management platform from Storable that handles slips, fuel, store sales, and service work orders — and is explicitly designed to integrate with Stellar IMS. Not a direct competitor but an ecosystem partner under the same Storable parent covering complementary marina functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stellar-ims

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stellar IMS