PrivateFly

What PrivateFly does

PrivateFly is a UK-based private jet charter broker that connects customers with a safety-accredited fleet of aircraft on a global basis. The platform enables flight searches, pricing estimates, and destination information via its website, supplemented by a 24/7 phone-based flight team for personalized booking. The company operates dedicated country presences in the United Kingdom, France, and Switzerland, and serves global destinations including Farnborough, Nice, Ibiza, Paris Le Bourget, London City, Cannes, and Geneva, with reach into the United States.

The product portfolio centers on two offerings: a tiered Jet Card membership programme (Light Jet Plus, Super-Midsize, and Heavy Jet Cards) that provides prepaid flight hours with guaranteed availability, fixed hourly rates, and flexible cancellation, and on-demand Jet Charter for one-time bookings between any global airports. Supporting products include the Aviator loyalty programme, helicopter charter, VIP airliner hire, and lifestyle/pet travel services. PrivateFly is an Argus Certified Broker and maintains a sustainability partnership with 4air. The company has rebranded to FXAIR as part of a group-level consolidation strategy, while retaining the PrivateFly brand as a sister identity alongside Flexjet, which provides fractional ownership programmes for users flying 50+ hours annually.

Revenue is generated through two streams: subscription-style recurring revenue from Jet Card prepayments and transaction-based fees from on-demand charter bookings. The go-to-market combines self-serve online booking for mid-market customers with a high-touch direct sales motion for enterprise and high-net-worth clients, supported by content marketing through the company blog and multi-language localized websites.

Name

PrivateFly

Legal name

PrivateFly

Website

https://privatefly.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

PrivateFly is a UK-based private jet charter broker, now operating as FXAIR, offering tiered Jet Card memberships and on-demand charter flights to frequent and occasional private flyers globally.

Ownership category

akta.pro rank

Product category

Private Aviation Charter Brokerage

NAICS

Nonscheduled Chartered Passenger Air Transportation (481211), Other Nonscheduled Air Transportation (481219)

SIC

Air Transportation, Nonscheduled (4522)

akta.pro primary industry

Private Aviation Brokerages & Trip Marketplace Platforms (THABAFAG)

akta.pro secondary industries

Business Jet Charter (On-Demand) (THABAFAA), Private Jet Charter (Midsize/Super-Midsize/Heavy Jet) (TLAFABAB)

Keywords

• Private jet charter
• Jet card program
• Air charter broker
• On-demand aviation
• Private aviation services

Headquarters

HQ city

Saint Albans

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Jet Card Membership: The Jet Card program offers guaranteed aircraft availability, flexible cancellation terms, and fixed hourly rates on a premium safety-accredited fleet. Members pre-purchase flight hours and can use them across the fleet.
2. On-Demand Charter: Pay-per-flight private jet charter services for one-time or occasional travelers seeking flights between any global airports.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

PrivateFly is a private jet charter broker that connects customers with a safety- and service-accredited aircraft fleet. The company offers on-demand charter bookings between any global airports and a prepaid Jet Card membership program with guaranteed availability and fixed hourly rates. It operates with a 24/7 flight team plus online self-serve booking across the UK, France, and Switzerland, and is a sister company to Flexjet (now operating as FXAIR).

Product overview

PrivateFly is a private jet charter platform offering a tiered product portfolio centered on two core offerings: Jet Charter (on-demand flight booking between any global airports) and the Jet Card programme (a prepaid hourly card with guaranteed availability and fixed rates). The Jet Card comes in three tiers (Light Jet Plus, Super-Midsize, Heavy) targeting different flight requirements and group sizes. Supporting products include the Aviator Programme (loyalty), aircraft hire across six categories (Light Jet, Midsize, Super-Midsize, Heavy Jet, VIP Airliner, Helicopter), and value-added services such as pet flights and lifestyle travel. The company has rebranded to FXAIR while maintaining PrivateFly as a sister brand under the Flexjet group.

Differentiator

Problem solved

Functional benefit

Products and services

• Jet Card A prepaid flight hour membership program that provides guaranteed aircraft availability, flexible cancellation terms, and fixed hourly rates on a safety- and service-accredited premium fleet, targeted at frequent private aviation users.
• Aviator Programme A membership programme offering benefits and priority access for frequent private aviation users seeking loyalty-style rewards and enhanced service.
• Jet Charter On-demand private jet charter service enabling one-time or occasional bookings between any global airports, with access to a safety-accredited aircraft fleet spanning light, midsize, super-midsize, heavy, and VIP airliner categories.
• Helicopter Charter Helicopter transport service providing short-distance, urban transfer, and scenic flight options as a complement to fixed-wing private aviation.
• Private Jet Services Additional private aviation services including lifestyle flights, pet transport, and specialized travel arrangements for private aviation customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• FlexjetcoreStrategic or Co-development PartnerPrivateFly is a sister company to Flexjet, which provides shared ownership and programs for experienced private aviation users who fly 50+ hours per year. This relationship positions both companies within a broader private aviation group offering complementary services from fractional ownership to charter brokerage.
• 4airminorStrategic or Co-development Partner4air is a sustainability partner supporting PrivateFly's long-term sustainability program. The partnership enables PrivateFly to offer carbon offsetting and sustainability solutions that go beyond basic carbon offsetting, supporting the company's commitment to environmental responsibility.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• XO (Vista Global): Digital private aviation platform combining on-demand charter with membership and shared flight options, owned by Vista Global (parent of VistaJet). A directly comparable marketplace plus subscription model competing with PrivateFly's Jet Card and on-demand mix.
• Victor: London-headquartered on-demand private jet charter broker serving a similar global customer base via phone and online booking with Jet membership programs. Directly competes with PrivateFly on European retail and corporate charter demand.
• Air Charter Service: Global air charter broker offering private jet, group charter, and cargo services with offices worldwide. Competes head-to-head with PrivateFly on ad-hoc and corporate charter bookings across the same aircraft categories.
• Paramount Business Jets: Online-first private jet charter broker providing instant quote-based booking across aircraft categories. Competes with PrivateFly on the self-serve transactional charter segment with similar asset-light economics.
• LunaJets: Europe-based private jet charter broker with a strong continental footprint and online booking platform. Directly comparable to PrivateFly in product scope, target customers, and European market focus.

Broad incumbents

• VistaJet: Global business jet operator offering fractional ownership, membership, and charter with a fleet of 270+ aircraft. A broad incumbent in private aviation whose captive fleet competes with PrivateFly's broker-led charter, including through its sister XO platform.
• Wheels Up: Membership-based private aviation company offering on-demand charter and managed fleet services with a strong U.S. footprint and recent strategic relationship with Delta. Competes broadly with PrivateFly's Jet Card-style subscription product and charter marketplace.
• Flexjet: Sister company offering shared/fractional jet ownership programs for high-hour private flyers. Part of the same parent group, competing in adjacent (not identical) segments but sharing customer overlap and group-level commercial strategy.
• NetJets: Berkshire Hathaway-owned fractional ownership and charter operator, the largest in private aviation. Competes broadly with PrivateFly in the high-end charter and membership space across all major European and global markets.

Emerging players

• Blade: Tech-forward urban air mobility and charter platform offering scheduled and on-demand private flights, including helicopter and seaplane services. An emerging player that overlaps with PrivateFly's helicopter and short-distance charter offerings while pursuing newer urban-AV use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PrivateFly
• Facebookfacebook.com/PrivateFly

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrivateFly