What Three Tree Tech does

Three Tree Tech is a privately held technology advisory and integration firm founded in 2017-2018 in Portland, Oregon. The firm operates through three explicit pillars: Tech Community (curated multi-tier events including Local Forums, Stealth Experiences, and the annual Empower Summit), Tech Scout (vendor discovery and scouting for enterprise buyers), and Tech Strategy (architecting technology solutions alongside leading vendors). Its core intellectual property is the proprietary Five Filters methodology, a risk-mitigation framework that evaluates technology partners across Technology, Process, Financial, People, and Customer dimensions. The firm acts as an extension of the client's IT organization, primarily serving enterprise and mid-market CIOs, CISOs, and CTOs across retail, healthcare, manufacturing, financial services, and hospitality, with publicly visible enterprise engagements including Monks, M1 Finance, and named advisory relationships at Lowe's, Wilson Sporting Goods, The University of Kansas Health System, and H&R Block.

Operationally, 3 Tree Tech generates revenue through three mechanisms: commission and referral fees from technology vendors it introduces to clients (with a distinctive compensation design in which 30% of commissions are held back until customer-confirmed successful implementation), professional services fees for advisory and strategy engagements such as the Axiom-based observability modernization delivered for Monks, and, following the March 2026 acquisition of Konnect.io, a subscription/SaaS revenue stream from a privacy-first B2B demand generation platform for cybersecurity vendor discovery. The Konnect.io platform adds proprietary technology assets — the Konceal anonymous browsing system and an AI-powered vendor matching engine — and brought founder Kodie Kennedy into the leadership team as Chief Product Officer. Distribution is relationship-led and direct: a community of empowered technology leaders, anchored by proprietary events, serves as the primary demand-generation mechanism, while senior account and client directors drive enterprise advisory mandates.

The company is founder-led but in active professionalization: Eric Skeens (Co-Founder, CTO/CSO) and Bob Kingery (Founder and Chairman) were joined by Carraig Stanwyck as CEO in August 2025, and the team expanded in 2025-2026 with a Deputy CRO, Head of Product Branding & Marketing, and National and Global Client Directors. The firm's stated differentiators are platform-agnostic, pay-to-play-free vendor recommendations; embedded post-sale engagement; and outcome-aligned seller compensation.

Name

Three Tree Tech

Legal name

Three Tree Tech LLC

Website

https://3treetech.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Three Tree Tech is a Portland-based technology advisory firm that acts as an extension of enterprise IT departments, providing vendor discovery, vetting via its proprietary Five Filters methodology, and curated CIO/CISO/CTO community events, with a growing software product line following its 2026 acquisition of Konnect.io.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Channel Partner / Advisory Commissions: The company earns commissions and referral fees from technology vendors and providers it introduces to clients. Acts as a trusted intermediary between enterprise buyers and technology vendors. Compensation structure was restructured so that 30% of commissions are held back until the customer confirms their implementation went smoothly, aligning team incentives with customer outcomes.
2. Technology Advisory & Consulting Services: Fees for strategic advisory engagements where 3 Tree Tech serves as an extension of the client's IT department — scouting, vetting, and architecting technology solutions. Applied its Five Filters methodology to de-risk vendor selection for Monks, delivering measurable outcomes.
3. Platform / Product (Post-Acquisition): Following the March 2026 acquisition of Konnect.io, 3 Tree Tech expanded into product revenue through the Konnect.io B2B demand generation platform for cybersecurity vendor discovery.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Three Tree Tech is a technology advisory firm that acts as an IT R&D extension for enterprise and mid-market CIOs, CISOs, and CTOs. The firm delivers services across three pillars: Tech Community (curated Local, Stealth, and Summit events for peer networking), Tech Scout (vendor discovery and vetting using the proprietary Five Filters methodology), and Tech Strategy (technology architecture and integration partnerships with vetted providers). It generates revenue through advisory fees and vendor referral commissions.

Product overview

3 Tree Tech is a technology advisory firm operating through three primary pillars: Tech Community (curated in-person and virtual networking events for technology leaders including Local, Stealth, and Summit experience formats), Tech Scout (vendor scouting and technology discovery connecting clients with industry disruptors), and Tech Strategy (strategic technology advisory and architecture services). Following the March 2026 acquisition of Konnect.io, the firm expanded into product development with a privacy-first B2B demand generation platform enabling anonymous cybersecurity vendor discovery through its proprietary Konceal feature and AI matching engine. The firm also employs a proprietary Five Filters methodology for technology partner vetting and risk mitigation.

Differentiator

Problem solved

Functional benefit

Brands

• Konnect.io: Privacy-first AI-powered B2B demand generation platform focused on cybersecurity vendor discovery, enabling IT and cybersecurity professionals to evaluate vendors anonymously through its proprietary Konceal feature.

Products and services

• Tech Community Curated in-person and virtual events for technology leaders (CIOs, CISOs, CTOs), structured in three tiers: Local Connect Experiences (quarterly, 10-15 leaders), Stealth Experiences (twice-yearly regional, 20-25 leaders), and Summit Experiences (annual national conference, 80+ leaders).
• Tech Scout (Vendor Scouting) Connects enterprise and mid-market clients with industry disruptors and proven vendors, tailored to client business objectives, technology strategies, and curated forums.
• Tech Strategy (Technology Architecture) Partners with leading technology providers to architect appropriate technology solutions for clients, functioning as an extension of the client's IT/R&D department and incorporating the proprietary Five Filters methodology.
• Cyber Services (Red Team) Cybersecurity-focused advisory and red team services supporting security leaders across threat landscape, vulnerability management, zero trust architecture, and executive protection.
• Konnect.io Platform Privacy-first B2B demand generation platform for cybersecurity vendor discovery, featuring the proprietary Konceal system that enables IT and cybersecurity professionals to browse and engage with vendors anonymously, and an AI-powered vendor matching engine. Acquired by 3 Tree Tech in March 2026.

Quantifiable outcome

• 40% reduction in observability spend and 65% reduction in Mean Time To Resolution (MTTR) for Monks using the Axiom platform vetted through the Five Filters methodology
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Konnect.iocoreTechnology or Integration · 16 March 20263 Tree Tech acquired Konnect.io, a privacy-first B2B demand generation platform for cybersecurity vendor discovery, in March 2026. Founder Kodie Kennedy joined as Chief Product Officer. The acquisition marks 3 Tree's expansion from advisory into technology product development.
• MonkscoreStrategic or Co-development Partner · 12 March 2026Monks, a global marketing and technology company, partnered with 3 Tree Tech to transform their legacy observability stack. 3 Tree Tech applied its Five Filters methodology to vet and architect an Axiom-based solution that reduced observability costs by 40%, cut MTTR by 65%, and enabled AI readiness for Monks.Flow.
• AxiomcoreTechnology or IntegrationAxiom is a high-performance data platform for event and telemetry data at massive scale. 3 Tree Tech's Tech Scout pillar identified Axiom as a 'modern architectural shift' and vetted the company through its Five Filters methodology before recommending it to Monks. Axiom's serverless, schema-less architecture enables cost-effective, AI-ready observability.
• Infosec.liveminorChannel Partner/ Reseller/ DistributorInfosec.live is a global cybersecurity community of 6,000+ professionals that partnered with Konnect.io for vendor discovery. Following the acquisition of Konnect.io by 3 Tree Tech, this partnership provides community-driven demand generation for the cybersecurity vendor ecosystem.
• CyberSNminorGTM or Marketing PartnerCyberSN, a cybersecurity staffing and services firm founded by Deidre Diamond, co-presented with 3 Tree Tech CEO Carraig Stanwyck at RSA Conference 2026 on 'The Power of Influence for Security Leaders.' The collaboration highlights shared perspectives on cybersecurity talent and leadership influence.
• Doing CX RightminorGTM or Marketing PartnerDoing CX Right, founded by Stacy Sherman, is a customer experience consulting firm. Stacy Sherman delivered a keynote at 3 Tree Tech's Portland Summit on connecting silos and customer journey alignment. She also participated in the 'Surviving the Speed of Change' tribal council panel.
• Channel Security SecretsminorGTM or Marketing PartnerChannel Security Secrets, a LinkedIn podcast hosted by Lou Rabon focused on cybersecurity sales, featured 3 Tree Tech CEO Carraig Stanwyck as a guest to discuss transparency, trust, and cybersecurity leadership.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Presidio: IT solutions provider offering advisory, professional services, and managed services to enterprise clients. Comparable technology advisory and channel partner business model.
• SHI International: Major IT solutions provider offering vendor advisory, procurement, and managed services to enterprise buyers. Comparable advisory and channel partner model serving similar CIO/CISO buyer personas.
• CDW Corporation: Large IT solutions provider and channel partner serving enterprise and mid-market customers across hardware, software, and services. Closely comparable in serving CIO/CTO/CISO buyers with vendor advisory and integration, though at vastly larger scale.
• Carahsoft Technology: IT solutions provider specializing in channel partner relationships connecting government and enterprise buyers with technology vendors. Directly comparable channel/advisory model with cybersecurity-heavy portfolio.
• World Wide Technology (WWT): Large IT solutions and services provider with deep enterprise advisory, integration, and technology evaluation capabilities. Comparable role as trusted technology advisor to enterprise CIO/CISO buyers.
• Insight Enterprises: Global IT solutions provider combining technology advisory, hardware/software procurement, and services. Comparable vendor-discovery and channel partner motion, though much larger and more diversified.

Emerging players

• Toptal: Vetted technology talent and consulting marketplace connecting enterprises with experts. Comparable in providing curated, trusted expert matching, though focused on talent rather than vendor products.
• CyberSN: Cybersecurity staffing and services firm serving security leaders. Already a 3 Tree Tech GTM partner (joint RSA Conference 2026 presentation), adjacent in serving the CISO buyer segment with complementary talent-focused services.

Broad incumbents

• Forrester Research: Global research and advisory firm covering technology strategy, cybersecurity, and digital transformation. Overlaps with 3 Tree Tech's Tech Strategy and Tech Scout pillars in advising enterprise technology buyers.
• Gartner: Premier IT research and advisory firm serving CIOs, CISOs, and technology leaders. Comparable buyer audience (enterprise technology leaders) and influence on vendor selection, though with a vastly broader portfolio and different revenue model (subscriptions, not commissions).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/3treetech
• YouTubeyoutube.com/@3treetech
• LinkedInlinkedin.com/company/3treetech

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Three Tree Tech