What Konnect.io does

Konnect.io is a cloud-based B2B marketplace and go-to-market platform built specifically for the cybersecurity industry, headquartered in Austin, Texas and founded in 2023. The platform connects cybersecurity vendors with IT professional buyers (CISOs, security analysts, procurement specialists) under an inbound-only model: buyers (Konnectors) browse 3,000+ vendors anonymously with no tracking, cookies, or lead-capture forms, and vendors cannot initiate contact, ensuring every conversation is buyer-initiated. Vendors subscribe to access the buyer network; buyers use the platform free.

The product surface is an integrated suite of six modules — Kommunity (professional social network), Konvo (team messaging and collaboration), Krowd (event management), Kurious (AI-powered sales intelligence with deal analysis, ROI calculator, and battle cards), Kore (CRM and lead intelligence), and Kalendar (scheduling) — delivered via a web platform and native desktop apps for macOS (Apple Silicon and Intel), Windows, and Linux. Underlying technology is a cloud-based SaaS stack with self-serve onboarding and event/community tooling.

Revenue is generated through tiered vendor subscription plans — Starter at $2,999 per quarter, Growth at $5,499 per six months, and Enterprise at $9,999 per year — with all tiers including access to the full tool suite. Go-to-market combines product-led growth (free buyer access, self-serve sign-up), enterprise field sales (dedicated account managers on annual plans), and community/event-led acquisition through CISO dinners and the Krowd event platform. The company is privately held, founder-led by Kodie Kennedy (Founder, Chairman, CEO), with Sarah Thaler as Head of Marketing, and operates with 1–10 employees and no disclosed outside funding.

Name

Konnect.io

Legal name

Konnect.io

Website

https://konnect.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Konnect.io is a cloud-based B2B marketplace for cybersecurity procurement, letting IT professional buyers anonymously browse 3,000+ vendors while vendors subscribe to access a buyer-inbound, no-cold-outreach network. Its six-tool suite covers networking, messaging, events, AI sales intelligence, CRM, and scheduling.

Ownership category

akta.pro rank

Product category

Cybersecurity Marketplace

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industry

Sourcing Support & RFx Administration (RFI/RFP/RFQ) (BPAAAJAC)

Keywords

• Cybersecurity marketplace
• IT procurement platform
• Vendor discovery tool
• Sales intelligence software
• Security vendor directory

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Vendor Subscription Plans: Konnect.io generates revenue through tiered subscription plans for cybersecurity vendors (sellers) seeking to connect with IT professional buyers. Buyers (Konnectors) access the platform completely free. Subscription tiers include Starter (quarterly at $2,999/3mo), Growth (bi-annual at $5,499/6mo), and Enterprise (annual at $9,999/year). All tiers include unlimited Konnector connections, global exposure, team onboarding, and access to all platform tools (Kalendar, Konvo, Kurious, Kore, Krowd).

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

Konnect.io operates a B2B cybersecurity marketplace that connects IT professionals (Konnectors) with 3,000+ cybersecurity vendors through anonymous, buyer-controlled discovery. The platform bundles six integrated productivity tools — Kommunity (social network), Konvo (messaging), Krowd (events), Kurious (AI sales intelligence), Kore (CRM), and Kalendar (scheduling) — into tiered vendor subscriptions, enabling the full procurement lifecycle from research to implementation. Buyers access all capabilities free of charge while vendors pay for qualified, inbound-only lead access.

Product overview

Konnect.io is an all-in-one Go-to-Market (GTM) platform designed specifically for the cybersecurity industry, offering a complete procurement ecosystem through 6 integrated tools: Kommunity (professional social networking), Konvo (team communication), Krowd (event management), Kurious (AI-powered sales intelligence), Kore (CRM), and Kalendar (smart scheduling). The platform enables anonymous vendor browsing, inbound-only messaging, and manages the full vendor-buyer procurement lifecycle from research to implementation.

Differentiator

Problem solved

Functional benefit

Brands

• Konvo: Real-time messaging, file sharing, and collaboration tools that keep your team connected and productive.
• Kalendar
• Krowd
• Kore
• Kurious
• Kommunity

Products and services

• Kommunity Professional social network for cybersecurity professionals to connect, share insights, and grow their network through meaningful interactions, discussions, and achievement badges. Available to vendors as part of all subscription tiers.
• Konvo Real-time team messaging and collaboration hub with channel organization, file sharing, and team collaboration features designed for cybersecurity procurement workflows. Currently used by 500+ active team chat users.
• Krowd Event management platform for creating, managing, and attending professional cybersecurity events including conferences, workshops, networking sessions, CISO dinners, and webinars.
• Kurious AI-powered sales intelligence tool providing advanced analytics for closing deals, including AI-powered insights, deal analysis, ROI calculator, and battle cards for data-driven decisions by cybersecurity vendors.
• Kore CRM lead intelligence center offering comprehensive lead tracking, score analysis, activity timeline, and pipeline management for customer relationship tools used by cybersecurity vendors.
• Kalendar Smart scheduling solution with intelligent calendar management that synchronizes schedules, optimizes time, and coordinates meetings with prospects for vendor sales teams.

Quantifiable outcome

• 100% anonymous browsing - no tracking, cookies, or lead capture forms
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature9 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Apollo.io: Apollo.io is a fast-growing sales intelligence and engagement platform combining a contact database, sequencer, and CRM-lite functionality. Comparable to Konnect.io's Kore CRM and Kurious AI intelligence stack and overlapping on cybersecurity vendor GTM workflows.
• Cognism: Cognism is a B2B sales intelligence platform with a focus on compliant contact and intent data, especially in EMEA. It overlaps with Konnect.io's Kurious AI sales intelligence and Kore CRM modules targeting cybersecurity vendor sales teams.
• Cybersecurity Insiders: Cybersecurity Insiders is a cybersecurity-focused community, research, and content platform serving CISOs and security practitioners. It is comparable to Konnect.io's Kommunity and Krowd community-and-events layer within the cybersecurity vertical.
• 6sense: 6sense is an account-based marketing platform with intent data and AI-driven prioritization for B2B sales teams. It competes for the same vendor-side marketing budget and overlaps with Kurious AI's deal intelligence and Kore CRM's pipeline management capabilities.

Broad incumbents

• ZoomInfo: ZoomInfo is the leading B2B sales intelligence and go-to-market platform with deep vendor and buyer data. It overlaps with Konnect.io on CRM, sales intelligence, and vendor reach functions but operates at vastly larger scale as a broad incumbent.
• Capterra: Capterra is a long-established B2B software marketplace owned by Gartner, covering thousands of software categories. It competes for the same buyer-vendor match demand but is a much broader incumbent without Konnect.io's cybersecurity-specialized, inbound-only model.

Others

• Demandbase: Demandbase is an account-based marketing and advertising platform with intent data and analytics. It is thematically adjacent to Konnect.io's vendor-side demand generation value proposition for cybersecurity sellers targeting enterprise IT buyers.

Direct peers

• TrustRadius: TrustRadius is a B2B software buying platform with verified reviews, vendor comparisons, and buyer intent data. Comparable to Konnect.io's mission of helping IT buyers research vendors transparently before initiating contact.
• G2: G2 is the largest B2B software marketplace with verified reviews and vendor profiles. It is the closest direct peer to Konnect.io in marketplace model and buyer-vendor dynamic, but G2 is general-purpose across all software categories rather than cybersecurity-focused.
• PeerSpot (formerly IT Central Station): PeerSpot is a B2B reviews and comparison platform purpose-built for IT infrastructure and cybersecurity products. It is highly comparable to Konnect.io's cybersecurity-vertical marketplace positioning and buyer-research use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Konnect_io

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Konnect.io