Buyatab Online

What Buyatab Online does

Buyatab Online Inc. is a Vancouver-based provider of online gift card infrastructure for medium and large-sized brands, founded in 2009 and operating as a wholly-owned subsidiary of Stored Value Solutions (SVS) within the Corpay, Inc. group since February 2019. The company's core product is a white-labeled digital gift card platform that enables merchants to sell gift cards through their own websites, mobile apps, and social channels, with delivery via email or text message and compatibility with Apple Wallet and Google Pay. The platform is offered in two product configurations: Brand Solutions for direct merchant integration (covering design, fulfillment, and fraud protection) and Distributor Solutions for organizations purchasing gift cards in bulk from multiple brands on an inventory-free basis. Revenue is generated through transaction fees on gift card purchases, with no publicly disclosed pricing tiers. The company serves enterprise customers across retail, hospitality, restaurant, hotel, spa, and food & beverage verticals in the United States, Canada, and Europe, with named logos including Whole Foods, Four Seasons, Outback Steakhouse, Air Canada, Saks Fifth Avenue, Purdys Chocolatier, Bliss Spa, and Roots Canada. Buyatab's distribution combines direct enterprise sales with a distributor channel, and the company has earned Deloitte Technology Fast 50 recognition for two consecutive years (2017-2018), reflecting sustained multi-year revenue growth above market.

Name

Buyatab Online

Legal name

Buyatab Online Inc.

Website

https://web.buyatab.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Buyatab Online provides white-labeled digital gift card infrastructure for medium and large brands in retail, hospitality, restaurant, hotel, and spa sectors across North America and Europe, earning transaction fees on gift card purchases processed through its platform. It operates as a subsidiary of Stored Value Solutions within Corpay, Inc.

Ownership category

akta.pro rank

Product category

Digital Gift Card Infrastructure

akta.pro primary industry

Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)

Keywords

• Online gift card platform
• Digital gift card infrastructure
• E-gift card solutions
• Branded gift card technology
• Gift card processing services

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Gift Card Transaction Services: Buyatab provides gift card infrastructure solutions to merchants and earns revenue through transaction fees for processing gift card purchases. The platform enables brands to sell digital gift cards through their online properties with Buyatab handling the fulfillment, delivery, and transaction processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Buyatab Online provides an advanced online gift card infrastructure platform that enables brands and merchants to sell digital gift cards through their own online properties, with delivery to recipients via email or SMS text message. The platform integrates with merchant websites, sales channels, and mobile wallets (Apple Wallet, Google Pay), offering custom branded designs, advanced fraud-management technology with 100% fraud liability protection, and serves both brands and bulk-volume distributors across retail, hospitality, restaurant, hotel, and spa sectors in the US, Canada, and Europe.

Product overview

Buyatab is a leading provider of advanced online gift card infrastructure solutions for medium- and large-sized businesses. The core Buyatab Online Gift Card Platform enables gift cards to be purchased from a merchant's online properties and delivered to recipients via email or text message. The platform offers Brand Solutions (tools for brands to boost digital/physical gift card business, enhance brand presence, leverage mobile and social media) and Distributor Solutions (for organizations purchasing large quantities of gift cards with access to leading brands, instant delivery, and robust fulfillment). The technology has full compatibility with mobile wallets such as Apple Wallet and Google Pay. With clients in the United States, Canada, and Europe, Buyatab provides eGift Card services to merchants across retail, hospitality, restaurant, shopping, hotel, and spa sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyatab Online Gift Card Platform Advanced online gift card infrastructure platform that enables brands and merchants to sell digital gift cards through their own online properties. The platform delivers gift cards to recipients via email or text message, with full compatibility for Apple Wallet and Google Pay, custom branded designs, integration with existing merchant programs/websites/sales channels, and proprietary fraud-management technology providing 100% fraud liability protection. The platform serves medium and large-sized brands and bulk distributors across retail, hospitality, restaurant, hotel, and spa sectors in the US, Canada, and Europe.
• Brand Solutions Solution package for medium and large-sized brands and merchants that provides tools to boost digital and physical gift card business, enhance brand presence, gain a competitive edge, and leverage mobile device usage and social media. Includes branded purchase engine, custom design capabilities reflecting marketing campaigns and themes, integration with merchant websites and sales channels, and 100% fraud liability protection.
• Distributor Solutions Solution package for organizations that purchase large quantities of gift cards. Provides access to leading brands, instant delivery, robust fulfillment options, and inventory-free purchasing through Buyatab's platform, enabling distributors to source and fulfill digital gift cards without holding physical stock.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• Stored Value Solutions (SVS)coreOthers · 19 February 2019Stored Value Solutions (SVS), a leader in gift card services, acquired Buyatab Online Inc. in February 2019 to expand its digital gifting and distribution offering with Buyatab's best-in-class platform. Buyatab became part of the SVS Group which includes Corpay, Inc., Comdata Inc., and various Stored Value Solutions subsidiaries across multiple countries.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tillo: Tillo operates a digital gift card distribution platform connecting brands with resellers and distributors, overlapping with Buyatab's distributor-facing solutions but from a more API-led, marketplace model.
• EGifter: EGifter provides a digital gifting platform with mobile wallet and corporate gifting features; smaller scale than Buyatab but directly competing in B2B digital gift card infrastructure for brands.

Direct peers

• Givex: Givex operates a directly comparable gift card, stored value, and loyalty platform serving retailers and restaurants globally, overlapping nearly one-to-one with Buyatab's merchant gift card infrastructure offering.
• CashStar: CashStar (now part of Blackhawk Network) provides a digital gift card platform for major retailers, offering branded e-gifting experiences and mobile wallet integration — a direct competitor in the same product category.
• Qwikcilver (Pine Labs): Qwikcilver powers digital gift card programs for enterprise brands across Asia and globally; its white-label e-gifting platform competes head-to-head with Buyatab for large retailer and hospitality accounts.

Broad incumbents

• Blackhawk Network: Blackhawk Network (now part of Global Payments) is a much larger closed-loop and open-loop gift card distributor and technology provider with global reach — a broader incumbent with overlapping capabilities.
• Fiserv: Fiserv is a major payments and commerce technology incumbent offering gift card and stored value solutions as part of its broader merchant services suite, competing indirectly via scale and bundling.
• InComm Payments: InComm is a large prepaid and gift card product and technology company offering both physical and digital gift card solutions, competing with Buyatab on digital gifting for enterprise merchants.
• Shopify (Gift Card apps): Shopify enables merchants to issue digital gift cards natively within its commerce platform, representing a bundled incumbent threat for SMB and mid-market merchants that might otherwise integrate Buyatab.

Others

• Stored Value Solutions (SVS): SVS is Buyatab's parent company and a leading gift card services provider; while not an independent peer, it is the closest comparable platform operator in the same group and shapes Buyatab's competitive context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/embed/uF1cnSfVrNA
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• Facebookfacebook.com/Buyatab
• LinkedInlinkedin.com/company/buyatab-online-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buyatab Online