REDX (Real Estate Data X-Change)

What REDX (Real Estate Data X-Change) does

REDX (Real Estate Data X-Change) is a privately held, US-based real estate lead generation and prospecting platform founded in 2003 and headquartered in Orem, Utah, with 51-100 employees. The company sells subscription-based access to motivated seller contact data across five lead categories — Expireds, FSBOs, FRBOs, Pre-Foreclosures, and GeoLeads (a circle-prospecting service) — augmented by skip tracing and DNC/TCPA-compliant scrubbing. Its product surface is anchored by Vortex®, a CRM and multi-channel marketing hub that integrates a power dialer (WAVV), direct mail, and social advertising tools (Ad Builder, Brand Builder), plus mobile CallerID apps on iOS and Android.

The business model is predominantly subscription-recurring, with tiers ranging from $60/month per individual lead type to $199/month for the Core Leads Bundle and $298-$348/month for the team-oriented Ultimate Prospecting Bundle (single-line and multi-line), plus per-seat fees of $75/month and usage-based GeoLeads credits at $100 per 5,000. Go-to-market is hybrid: a product-led self-serve signup for individual agents at signup.theredx.com, supplemented by inside-sales demo booking for team accounts, and a community-led channel that leverages endorsements from 200+ real estate coaches, trainers, and team leaders. Customer segments prioritize individual real estate agents and teams, with brokerages/ISAs and coaches/trainers as secondary/influencer segments. Supporting offers include REDX University, Prospecting Bootcamp, Monday Motivation LIVE webinars, a podcast series, and a newsletter — all reinforcing the same outbound prospecting thesis.

Name

REDX (Real Estate Data X-Change)

Legal name

REDX LLC

Website

https://theredx.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

REDX provides subscription-based real estate lead generation software for US individual agents and teams, delivering motivated seller lead lists (Expireds, FSBOs, FRBOs, Pre-Foreclosures, GeoLeads), the Vortex prospecting platform combining dialer and multi-channel marketing tools, and integrated training programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Lead Data Sales: Monthly subscription-based access to various real estate lead types including Expireds, FSBOs, FRBOs, Pre-Foreclosures, and GeoLeads. Pricing per lead category with bundle discounts available.
2. Productivity Tools: Subscription to power dialer services (WAVV Power Dialer and WAVV Power Dialer Plus) with add-on features like SMART Phone Number and Ad Builder included in higher tiers.
3. Team Accounts: Multi-seat subscription model for real estate teams with Core Leads Bundle, Ultimate Prospecting Bundle, and Ultimate Prospecting Bundle (Multi-Line) options, plus per-seat pricing for additional team members.
4. Credit Top-ups: Additional Geoleads credits available for purchase (5000 credits for $100) on top of base subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

REDX provides subscription-based motivated seller lead lists (Expireds, FSBOs, FRBOs, Pre-Foreclosures, GeoLeads) paired with an integrated prospecting platform that includes a power dialer, the Vortex CRM, social media ad tools, and team management features. Customers are real estate agents, teams, brokerages, and coaches who use the data and tools to run outbound calling, direct mail, and digital ad campaigns against homeowners likely to list.

Product overview

REDX (Real Estate Data X-Change) is a real estate lead generation platform that provides motivated seller lead lists, built-in marketing tools, and training resources. The platform operates on a modular architecture combining lead data products (GeoLeads™, Expired Leads, FSBO Leads, FRBO Leads, Pre-Foreclosure Leads) with productivity tools (Power Dialer, Vortex®, REDX Teams) and social media tools (Ad Builder, Brand Builder). Additional offerings include mobile apps (CallerID, Brand Builder), training programs (Prospecting Bootcamp, REDX University, Monday Motivation LIVE), and bundled packages. The Core Leads Bundle and Ultimate Prospecting Bundle provide discounted access to multiple lead types and tools. REDX primarily serves individual real estate agents, teams, and coaches/trainers seeking to build predictable listing businesses through outbound prospecting.

Differentiator

Problem solved

Functional benefit

Brands

• GeoLeads™: Skip trace service for circle prospecting
• Vortex®
• Power Dialer
• Ad Builder
• Brand Builder
• REDX Teams
• REDX University

Products and services

• GeoLeads™ Skip trace service for circle prospecting that provides skip-traced homeowner contact data within user-selected geographic areas, used by real estate agents for neighborhood-based outbound marketing.
• Expired Leads Monthly subscription providing contact data for homeowners whose MLS listings have recently expired, representing motivated sellers willing to relist with a new agent.
• FSBO Leads Monthly subscription delivering contact data for For Sale By Owner homeowners who are selling their property without an agent and may be receptive to professional guidance.
• FRBO Leads Monthly subscription providing contact data for For Rent By Owner landlords and investors who may be open to selling, buying, or getting assistance with their properties.
• Pre-Foreclosure Leads Monthly subscription providing contact data for homeowners in default on their mortgage but not yet foreclosed, giving agents an opportunity to help distressed homeowners.
• WAVV Power Dialer Subscription automated dialing system that connects agents to homeowners without manual dialing, featuring DNC protection, spam-free dialing, pre-recorded voicemail, and includes Ad Builder.
• WAVV Power Dialer Plus Enhanced tier of the WAVV Power Dialer that includes Ad Builder plus a dedicated SMART Phone Number for business calling at $149/month.
• Vortex® Web-based CRM and prospecting hub that integrates lead management with multi-channel marketing including calling, direct mail, and social media outreach, accessed at vortex.theredx.com.
• REDX Teams Team account management platform providing data-driven tools for real estate teams, brokerages, and ISAs with seamless lead distribution, real-time performance monitoring, and individual dialer access per team member.
• Ad Builder Social media advertising tool that turns REDX lead lists into custom audiences on Facebook and Instagram to generate seller leads through targeted ads, available standalone or included with the power dialer.
• Brand Builder Video content management and editing tool that enables real estate agents to create, edit, and distribute branded video content on social media platforms, available as an iOS and Android mobile app.
• REDX CallerID App iOS and Android mobile application that syncs REDX leads to the phone's native Caller ID so agents can identify contacts when they call in.
• REDX Prospecting Bootcamp Live 3-day virtual group training covering scripts, systems, and prospecting strategies led by top real estate producers, offered as a paid training event with a 14-day trial of REDX included.
• REDX University Online self-paced learning platform offering dozens of hours of prospecting courses and video training for all lead types, provided free to all REDX customers.
• Core Leads Bundle Monthly subscription bundle that includes all five lead types (Expireds, GeoLeads, FSBOs, FRBOs, and Pre-Foreclosures) at a discounted price compared to individual subscriptions, available in individual and team-seat variants.
• Ultimate Prospecting Bundle Comprehensive subscription bundle that includes all lead types plus the dialer, SMART Phone Number, and Ad Builder, offered in standard ($298/month) and Multi-Line ($348/month) team variants.

Quantifiable outcome

• 43% of Expired leads will relist and sell with an agent for a commission
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Real Estate Coaches & TrainerscoreGTM or Marketing PartnerTrusted by 200+ coaches, trainers, and team leaders including ABT, AME, Darryl Davis Seminars, GloverU, Inman, HousingWire, Keeping Current Matters, and Lab Coat Agents who recommend REDX to their clients and audiences.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• BombBomb: BombBomb is a video email and marketing platform widely adopted by real estate agents. It overlaps REDX's Brand Builder social/video tool category and competes for the same agent brand-marketing wallet.
• Offrs: Offrs is an AI-driven predictive seller platform that scores homeowners likely to list in the next 6-12 months, enabling proactive outreach. It overlaps REDX's Expired/GeoLeads motion but attacks from an AI-prediction angle rather than historical event triggers, posing an emerging competitive angle.

Broad incumbents

• Chime Technologies: Chime is an AI-powered sales, marketing, and CRM platform purpose-built for real estate teams and brokerages. As a broader platform it competes for the team-level martech budget where REDX Teams and Vortex are positioned.
• Follow Up Boss: Follow Up Boss is a leading real estate CRM used by teams and brokerages for lead routing, drip campaigns, and pipeline management. While more CRM-centric, it integrates with REDX-style lead sources and competes for the same team/brokerage software budget.

Direct peers

• Cole Information (Cole XData): Cole Information / Cole XData supplies real estate agent lead lists (Expired, FSBO, FRBO) with skip tracing at scale. It is a long-standing competitor to REDX in the motivated-seller data segment with a similar subscription-based list model.
• PropStream: PropStream is a real estate data platform providing motivated-seller leads (pre-foreclosure, high equity, absentee owners), comps, and marketing tools. It is widely adopted by real estate investors and overlaps REDX's Pre-Foreclosure, FRBO, and GeoLeads offerings.
• Vulcan7: Vulcan7 is a real estate lead generation and skip tracing platform offering Expired, FSBO, FRBO, Pre-Foreclosure, and GeoLeads lists with an integrated power dialer. REDX customers explicitly cite Vulcan7 as a benchmark competitor, confirming direct overlap in product, pricing model, and customer segment.
• BatchLeads: BatchLeads provides real estate skip tracing, list building, and multi-channel marketing tools (email, SMS, ringless voicemail) targeting investor and agent prospects. It competes head-to-head with REDX's Vortex CRM, GeoLeads, and multi-channel outreach stack.
• CINC (Commissions Inc.): CINC provides agent and team websites, lead capture, and AI-driven lead nurturing for real estate teams and brokerages. It competes with REDX's team-oriented packages and broader multi-channel prospecting workflow for the same mid-market buyer.
• Landvoice: Landvoice offers expired listing, FSBO, and geographic prospecting leads with skip tracing for real estate agents and investors. It is named directly in REDX customer testimonials as an alternative, indicating overlapping value proposition and target SMB agent buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/theredxchannel
• Facebookfacebook.com/theredx
• Instagraminstagram.com/the_redx_
• Xx.com/the_redx
• LinkedInlinkedin.com/company/the-redx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REDX (Real Estate Data X-Change)