Peregrine Communications

What Peregrine Communications does

Peregrine Communications is an integrated marketing communications agency founded in 2003 in London by Anthony Payne, a former Managing Director of Hill & Knowlton Financial (WPP). The firm specializes exclusively in serving the asset management industry, with a client base spanning hedge funds, private equity, private credit, real assets/infrastructure, ESG/impact, professional services, and digital asset managers. It operates from three wholly-owned offices — London (headquarters at Great Sutton Street), New York (Chrysler Building, operational since 2014/2017), and Los Angeles/Burbank — supplemented by a curated partner network spanning China, Hong Kong, Singapore, Australia, Japan, South Korea, France, Germany, Spain, and the Middle East. The firm is privately held, founder-owned, and led by Co-CEOs Max Hilton and Josh Cole since August 2022, with Anthony Payne retaining the founder/CEO role.

The firm's offering is built around three integrated service pillars: Public Relations (media relations, crisis and special situations communications, executive profile raising, transactions and deal communications), Creative Services (brand strategy and identity, website design, visual storytelling, video production, marketing collateral and investor materials), and Digital Marketing (strategy, social media management, paid advertising across LinkedIn/Google/Meta/YouTube/Spotify/X, SEO/GEO, analytics and ROI tracking, and budget management). Underpinning delivery is a proprietary Diagnostic Communications Analytics Methodology developed over three years, used to track, test, and iterate campaigns. The firm also produces proprietary research products — notably the Global 100 Report (annual benchmarking of top 100 asset managers' marketing effectiveness), the Private Markets Report (co-developed with BCG), and ESG Reports — which function as both thought leadership and top-of-funnel lead generation.

Peregrine operates as a professional services agency with project-based and retainer consulting fees, generating revenue through direct enterprise engagement, website inquiries, industry events, and referrals. Disclosed clients include Allspring Global Investors (10+ year relationship), Brevan Howard, Acadian Asset Management, EI Sturdza, Quest Partners, ALFI, Cube Infrastructure Managers, BH Macro, Mirae Asset Global Investments, and VinaCapital. The firm has won over 30 industry awards and has been recognized as Best Global Marketing Communications Agency for 9-10 consecutive years. Headcount sits in the 11-50 band (37 noted in 2019), with no disclosed external funding, acquisitions, or parent-company ownership.

Name

Peregrine Communications

Legal name

Peregrine Corporate and Business Communications Limited

Website

https://peregrinecommunications.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Peregrine Communications is a London-founded, integrated marketing communications agency specializing exclusively in serving asset management firms globally with PR, creative, and digital marketing services from offices in London, New York, and Los Angeles.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Integrated Marketing Communications Services: Full-service integrated marketing communications agency providing PR, creative, and digital marketing services to asset management firms. Revenue generated through consulting fees and project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Peregrine Communications is an integrated marketing communications agency that provides strategic communications, creative and digital marketing services exclusively to asset management and alternative investment firms. Its core offering combines public relations, brand and creative services, and digital marketing delivery into multidisciplinary client engagements, supported by a proprietary diagnostic analytics methodology and proprietary research products such as The Global 100 Report.

Product overview

Peregrine Communications is an integrated marketing communications agency providing a unified platform of PR, creative, and digital marketing services to asset management firms. The core offering consists of three integrated service pillars: Public Relations (media relations, crisis communications, executive profile raising), Creative Services (brand strategy, website development, video production, marketing collateral), and Digital Marketing (social media, paid advertising, SEO/GEO, analytics). The company also produces proprietary research products including the Global 100 Report, Private Markets Report, and ESG Report. All services are delivered through a multidisciplinary approach with specialized practices for ESG communications and crisis management.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Strategic public relations for asset management and alternative investment firms, covering corporate and product messaging development, media profiling, traditional and digital media relations, crisis communications and special situations, executive profile raising, and transactions and deal communications support.
• Creative Services Brand and creative services for investment management firms including brand strategy and identity, website design and development, visual storytelling, video production and animation, and marketing collateral and investor relations materials.
• Digital Marketing End-to-end digital marketing for wealth and asset managers, including digital marketing strategy, social media management, paid digital advertising across LinkedIn, Google, Meta, YouTube, Spotify and X, multi-channel campaign integration, SEO and generative engine optimisation, analytics tracking, ROI measurement and budget management.
• ESG Communications Practice Specialized ESG and responsible investing communications offering for asset managers, including ESG diagnostics and benchmarking analysis, ESG messaging development, brand identity work and integrated ESG communications campaigns.
• The Global 100 Report Proprietary annual research report providing quantitative and qualitative analysis of how the top 100 asset management firms by AUM perform across integrated marketing and communications activities.
• Private Markets Report Annual research report on private markets branding and positioning, developed in collaboration with Boston Consulting Group (BCG), exploring how private market firms can build stronger brands with retail and wealth audiences as alternatives retailise.
• ESG Report Annual research report analysing ESG communications effectiveness among asset managers, including the white space framework that identifies ESG themes that are under-indexed by managers in their communications.

Quantifiable outcome

• Client Quest Partners grew from $275m to $1.465 billion AUM during partnership
• +4 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered regional, core and flagship.

• Deft ContentregionalGTM or Marketing PartnerAsia regional partner for Peregrine Communications, providing local market expertise and client referrals in the Asia Pacific region
• HonnerregionalGTM or Marketing PartnerAustralia regional partner providing market expertise and client referrals in the Australian market
• Sandpiper CommunicationsregionalGTM or Marketing PartnerChina, Hong Kong & Singapore regional partner covering key Asian financial markets
• Madeleine ResenerregionalGTM or Marketing PartnerFrance regional partner for Peregrine Communications
• Public ImagingregionalGTM or Marketing PartnerGermany regional partner for Peregrine Communications
• Aston ConsultingregionalGTM or Marketing PartnerJapan regional partner for Peregrine Communications
• Nigel SillitoeregionalGTM or Marketing PartnerMiddle East regional partner for Peregrine Communications
• Susana Ruiz JaneiroregionalGTM or Marketing PartnerSpain regional partner for Peregrine Communications
• Access Communication & ConsultingregionalGTM or Marketing PartnerSouth Korea regional partner, Korea's leading full-service independent PR firm established in 1995 with 56 consultants
• White Spider MediacoreStrategic or Co-development PartnerJoint venture with financial advertising specialist for integrated service delivery
• Insight DiscoverycoreStrategic or Co-development PartnerJoint venture with research house for analytics and monitoring capabilities
• Boston Consulting Group (BCG)flagshipStrategic or Co-development PartnerCollaborated with BCG to produce The Private Markets Report 2025, exploring how private market firms can build stronger brands with retail/wealth audiences

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Greentarget: Independent PR and integrated marketing agency focused on professional services and financial services clients. Comparable scale and integrated offering; competes in the asset-management and financial-services advisory space.
• Prosek Partners: Independent financial-services-focused communications firm offering PR, content, digital, and investor-relations services to asset managers, hedge funds, private equity, and fintech. Closest comparable as another specialist agency serving exactly Peregrine's client verticals with similar integration of PR, creative and digital.
• Abernathy MacGregor: Specialist strategic communications firm serving public and private companies, including extensive asset management and financial services client work. Overlaps with Peregrine particularly in transaction communications, M&A, and crisis work for financial clients.
• BackBay Communications: Specialist B2B marketing and PR agency focused exclusively on financial services. Directly competes with Peregrine for asset management and private markets mandates with similar integrated PR/content/digital offering.
• Cognito: Specialist global PR, content and digital agency serving financial services, including asset managers, wealth managers, and fintech. Comparable in integrated service model and asset-management focus to Peregrine.
• 6 Degrees Communications: Independent PR and integrated marketing agency specializing in financial services, fintech, and asset management. Comparable in size, specialty, and client base to Peregrine, with similar London positioning and integrated PR/digital/creative delivery model.

Broad incumbents

• FGS Global: One of the largest global strategic communications and advisory firms (formed from Finsbury, Glover Park, Hering Schuppener and Sard Verbinnen). Overlaps with Peregrine in financial-services advisory, crisis, and transaction communications but serves a much broader, multinational client base.
• H/Advisors Abernathy: Part of Havas' strategic communications network encompassing Abernathy MacGregor, Sard Verbinnen, and other financial and M&A advisory brands. Competes with Peregrine in financial PR, with deeper bench and global infrastructure.
• Profile (Burson Cohn & Wolfe / BCW) Financial Practice: Global PR firm with a prominent financial and corporate communications practice serving asset managers and financial services clients. Mary Beth Kissane, now EVP at Peregrine, previously led BCW's Financial and Corporate Practice Group, evidencing direct competitor overlap.
• Edelman Financial Services: Edelman's dedicated financial-services practices (including Edelman Financial Communications & Investor Relations) serve asset managers and financial firms globally. A much larger incumbent with broader resources but overlapping asset-management client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peregrine-communications
• Xx.com/PeregrineComms

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peregrine Communications