Bitmymoney

What Bitmymoney does

Bitmymoney BV is a The Hague-based, privately held cryptocurrency exchange and custodian founded in 2013 by CEO Robert-Reinder Nederhoed. Operating from the Hague Security Delta campus with 1-10 employees, the company provides a self-serve platform (web, iOS, Android) for individual consumers in the Netherlands and Belgium to buy, sell, swap, and store Bitcoin, Ethereum, and Paxos Gold (PAXG). The technical stack centers on a cold-storage architecture with over 97% of customer assets held offline across multiple secured locations, a Stichting Bitmymoney Client Management Foundation that legally segregates customer assets from operating-company assets, and a full reserve policy under which assets are never lent out. Onboarding is handled in-app through European KYC partner Sumsub, and funding flows through SEPA bank transfers into a Dutch IBAN.

The business model is transaction- and storage-fee based: the company charges fees on buying, selling, and swapping cryptocurrencies, on custody/storage, and on outbound Bitcoin network transfers, with all costs disclosed pre-transaction. Go-to-market is product-led, with content marketing through blog.bitmymoney.com and in-app news, community meetups, and earned media in outlets such as HP/DE TIJD, NOS, BNR Cryptocast, and VPRO. The company is regulated under Dutch and EU law: DNB-registered since November 2020 and AFM-licensed under MiCAR since November 2025, enabling four regulated services (euro exchange, coin swap, custody, transfer) and the European passport regime that powered the November 2025 expansion into Belgium. No external venture capital or private equity investment has been disclosed; the firm appears bootstrapped and founder-controlled, with no M&A activity or public listing on record.

Name

Bitmymoney

Legal name

Bitmymoney BV

Website

https://bitmymoney.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Bitmymoney is a The Hague-based, MiCAR-licensed cryptocurrency exchange and custodian founded in 2013, serving individual consumers in the Netherlands and Belgium with self-serve buying, selling, and cold-storage of Bitcoin, Ethereum, and tokenized gold.

Ownership category

akta.pro rank

Product category

Cryptocurrency Exchange and Custody

NAICS

Securities and Commodity Exchanges (52321)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Crypto Custody & Exchange Wallet Services (Integrated) (FSADAAAG)

akta.pro secondary industry

On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)

Keywords

• Cryptocurrency exchange
• Bitcoin custody
• Digital asset storage
• Crypto savings account
• Cryptocurrency trading

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Transaction fees on cryptocurrency trades: Fees charged when buying, selling, and swapping cryptocurrencies. The company clearly states the price including costs and fees for each transaction before execution.
2. Storage/Custody fees: Fees for secure storage of cryptocurrencies in the platform's cold storage infrastructure.
3. Bitcoin network transfer fees: Fees charged when sending and receiving Bitcoin through the Bitcoin network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bitmymoney operates a self-serve cryptocurrency exchange and custody platform that enables individual consumers in the Netherlands and Belgium to buy, sell, store, and swap Bitcoin, Ethereum, and tokenized gold (PAXG). The platform emphasizes long-term Bitcoin savings through automated periodic purchasing plans funded by SEPA bank transfers, and stores over 97% of customer assets in offline cold storage across multiple secured locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Bitmymoney Bitcoin Account Core retail offering for individual consumers in the Netherlands and Belgium that provides a single account to buy, sell, swap, and securely store Bitcoin, with over 97% of assets held in offline cold storage.
• Ethereum Trading and Storage

Quantifiable outcome

• Over 97% of customer assets stored offline in cold storage

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• SumsubcoreTechnology or IntegrationBitmymoney uses Sumsub, a European identification partner, for self-service KYC/identity verification. This enables customers to complete identification directly within the mobile app without support intervention, processing within a few minutes.
• Verenigde Bitcoinbedrijven Nederland (VBNL)minorOthersBitmymoney is a member of the Dutch Bitcoin Companies Association (VBNL), which has been active since 2014. The association promotes self-regulation, quality standards, and prevention of Bitcoin-related fraud in the Netherlands.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Bison (Boerse Stuttgart): German retail crypto app from Boerse Stuttgart Group offering regulated trading of major cryptocurrencies to German-speaking retail customers. Comparable as a bank-backed, regional retail crypto app but serving Germany rather than the Netherlands/Belgium.
• Bitcoin.de: German P2P-style Bitcoin and crypto marketplace regulated by BaFin, focused on European retail users. Comparable as a regional, compliance-led, retail crypto platform with a similar ethos of secure fiat-crypto trading, though operating primarily in the German-speaking market.

Broad incumbents

• Kraken: Global crypto exchange with established European presence under MiCAR, offering spot, staking and custody to retail and pro customers. Comparable as a large incumbent pursuing the same European regulated retail customer pool that Bitmymoney targets.
• Coinbase: US-listed global crypto exchange and custodian with MiCAR-registered European operations serving retail and institutional customers across hundreds of assets. Sets the bar on compliance, custody scale, and product breadth that Bitmymoney's niche offering is benchmarked against.

Direct peers

• Relai: Swiss Bitcoin-only mobile app offering self-custody-friendly recurring purchases and savings plans for European retail users. Closely mirrors Bitmymoney's Bitcoin-first, long-term-saver positioning, mobile UX, and European passporting ambitions, making it a near-direct model peer.
• Knaken: Dutch crypto exchange and broker offering spot trading and EUR on-ramps for retail and SME clients in the Netherlands and Belgium. Overlaps with Bitmymoney on geography, target customer, and regulated Dutch market positioning, but with a wider asset catalog.
• Coinmerce: Dutch crypto broker providing retail buy/sell services, custody, and educational content for the Benelux market. Directly comparable as a same-region, retail-focused, regulated crypto service provider competing for the same Dutch customer base.
• BTC Direct: Dutch-headquartered crypto broker serving European retail customers with buy/sell of major coins via SEPA and local payment methods. Comparable target customer and EUR on-ramp focus, though it offers a broader asset set and is more transaction-trading oriented.
• LiteBit: European (Dutch-origin) retail crypto broker offering simple buy/sell of major cryptocurrencies with EUR on-ramps. Comparable on its retail simplicity-and-safety positioning and Dutch/European regulatory footprint.
• Bitvavo: Largest Dutch retail crypto exchange offering spot trading, custody and staking across hundreds of assets for Dutch and EU consumers. Directly comparable on geography, retail focus, and EUR on/off-ramp via iDEAL/SEPA, but operates at far greater scale and asset breadth than Bitmymoney.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bitmymoney-bv
• Xx.com/bitmymoney
• Facebookfacebook.com/bitmymoney

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bitmymoney