What YATEO does

YATEO is a Paris-based digital marketing and web development agency founded in 2006 that delivers integrated digital growth services spanning SEO, paid search (SEA), social advertising, conversion rate optimization, custom web development, and e-commerce platform implementation. The agency serves enterprise and mid-market clients across both B2B and B2C sectors, with a flagship performance-based remuneration model that aligns agency and consultant compensation with client revenue and lead outcomes. Notable engagements include BNP Paribas, Christofle, Havas Voyages, Cushman & Wakefield, Serelys by UPSA, L'Atelier du Sourcil, and Esthederm, alongside a broader implied portfolio of several hundred client accounts served primarily from the Paris headquarters.

The agency's technology stack is built around certified platform partnerships — Google Partner Premier, PrestaShop Partner Platinum (the first in France), Meta Business Partner, Shopify Partner, and Amazon Advertising Partner — enabling custom theme development, multi-store e-commerce deployments (Magento, PrestaShop), ERP/PIM integration (Odoo, Akeneo), and advanced tracking via Google Tag Manager with multi-touch attribution modeling. Core product lines include SEO management, SEA campaigns, Social Ads, Data Analytics & Tracking, Digital Strategy Consulting, and E-commerce Platform development, with complementary modules for PIM, CRM, and ERP integration, plus CRO and multi-channel e-commerce management.

YATEO monetizes through three revenue streams: monthly retainer fees for ongoing digital strategy and campaign management, one-time project fees for website redesigns, platform migrations, and custom development, and performance-based fees tied to client revenue or lead growth. Distribution is sales-led via direct outreach, inbound leads generated by the agency's blog and SEO presence, and client referrals. The agency has operated independently for approximately 20 years with no disclosed external funding.

Name

YATEO

Legal name

YATEO

Website

https://yateo.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

YATEO is a Paris-based digital marketing agency founded in 2006 that delivers SEO, SEA, Social Ads, tracking, and e-commerce development to enterprise and mid-market clients under a rare performance-based billing model.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital marketing consulting and management fees: Recurring retainer fees for SEO, SEA, Social Ads, and CRO consulting engagements. Services include strategic advice, campaign management, technical audits, content optimization, backlink acquisition, and performance reporting. Billing is structured around monthly retainer agreements with scope defined per client.
2. Web development and e-commerce platform services: One-time project fees for website redesigns, e-commerce platform migrations (e.g., PrestaShop 1.6 to 1.7), custom theme development, PIM/ERP integration, and platform launches. Projects include scoping, UX/UI design, development, testing, and post-launch maintenance.
3. Performance-based remuneration: A unique revenue stream where agency fees are tied directly to client results — specifically CA (revenue) growth and/or lead growth from SEO. Consultants are also commissioned on results, creating full alignment between agency revenue and client outcomes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

YATEO is a Paris-based digital marketing and web development agency that delivers end-to-end digital growth services spanning SEO (référencement naturel), SEA (paid search), Social Ads, web design, and e-commerce platform development on PrestaShop, Shopify, Magento, and WordPress. The agency also implements tracking/analytics stacks, PIM, CRM, and ERP integrations, and operates on a rare 100% performance-based remuneration model that ties agency fees to client revenue and lead growth.

Product overview

YATEO is a Paris-based digital marketing and web development agency offering a comprehensive suite of digital growth services. The core offering consists of three main pillars: strategic consulting for digital transformation, custom web design and e-commerce development (websites, business tools, web and mobile applications), and performance-based acquisition (SEO, SEA, Social Ads, Data Analytics). YATEO specializes in e-commerce platforms including PrestaShop (Platinum Partner), Shopify, Magento, and WordPress, with complementary integrations for PIM, CRM, and ERP systems. The agency operates on a performance-based pricing model and serves clients across B2B and B2C sectors with a focus on ROI-driven results.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO (Search Engine Optimization) Organic search optimization service for enterprise and mid-market clients, focusing on technical SEO, semantic content optimization, and backlink acquisition campaigns to improve natural search rankings on Google.
• SEA (Search Engine Advertising) Paid search advertising management on Google Ads and Bing Ads, including campaign structuring, keyword targeting, bidding optimization, retargeting, and performance tracking for client acquisition.
• Social Ads Management Paid social media advertising on Facebook Ads, Instagram Ads, and LinkedIn Ads for brand awareness, lead generation, retargeting, and e-commerce sales campaigns for B2B and B2C clients.
• Data Analytics & Tracking Implementation and management of tracking systems using Google Tag Manager, Google Analytics, enhanced e-commerce, and custom dashboards, including multi-touch attribution modeling (last click, linear, first click, position-based) for conversion measurement and ROI analysis.
• Digital Strategy Consulting Strategic advisory service for digital transformation, helping clients define KPIs, select appropriate acquisition channels, audit digital performance, and optimize marketing budgets for maximum ROI across SEO, SEA, Social Ads, and CRO.
• Web Design & Development Custom website and e-commerce platform development including UX/UI design, front-end and back-end development, platform migrations, and integrations using PrestaShop, Shopify, Magento, WordPress, and Symfony frameworks.
• E-commerce Platform Implementation Full e-commerce implementation services including PrestaShop (Platinum Partner), Shopify, Magento, and WordPress/WooCommerce platforms with custom themes, modules, ERP synchronization (Odoo), and PIM integration (Akeneo) for international multi-store rollouts.
• Conversion Rate Optimization (CRO) A/B testing, landing page optimization, and user experience improvements designed to maximize conversion rates and return on advertising spend across client websites and e-commerce stores.

Quantifiable outcome

• CA SEO +142% on average after 1 year of collaboration
• +7 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and secondary.

• PrestaShopcoreTechnology or Integration · 1 September 2022YATEO is the first PrestaShop Platinum Partner in France. The partnership enables advanced e-commerce development, theme customization, and platform migration capabilities. YATEO develops custom PrestaShop themes from scratch using native hooks, performs migrations (e.g., PrestaShop 1.6 to 1.7), and manages complex catalogs (9,500+ products).
• Amazon AdvertisingsecondaryTechnology or Integration · 1 January 2022YATEO obtained the Amazon Advertising Partner certification, enabling the agency to manage Amazon Ads campaigns (Sponsored Products, Sponsored Brands) for clients seeking visibility on the Amazon marketplace.
• GooglecoreTechnology or Integration · 1 September 2018YATEO holds Google Partner Premier status, the highest tier of Google's partner program. This partnership grants access to Google's advertising platform (Google Ads), analytics tools (Google Analytics, Tag Manager, Search Console), and beta features. YATEO leverages these tools extensively across its SEO, SEA, and tracking services for all clients.
• Meta (Facebook)coreTechnology or IntegrationYATEO holds Meta Business Partner status, providing certified capabilities in Facebook Ads and Instagram advertising. The agency manages Social Ads campaigns across Facebook, Instagram, and retargeting across the Meta ecosystem for clients.
• ShopifysecondaryTechnology or IntegrationYATEO operates as a Shopify Partner, developing and managing Shopify e-commerce stores for clients. Shopify development is listed as one of the agency's platform capabilities alongside PrestaShop, Magento, and WordPress.
• SEO partner network (4,000+ media, influencers, bloggers)secondaryChannel Partner/ Reseller/ DistributorYATEO maintains a network of over 4,000 SEO partners across media outlets, influencers, and bloggers for backlink acquisition campaigns. This network supports the agency's SEO link-building strategies for client projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eskimoz: French SEO and SEA performance agency with comparable service offering (SEO, SEA, content, tracking) and a similar mid-market/enterprise French client base. Eskimoz is one of the closest direct competitors to YATEO in the French performance marketing agency space.
• Junto (ex-1000mercis): Paris-based digital performance and data marketing agency operating across SEO, SEA, social ads and analytics for French enterprise clients. Directly comparable in scope, geography, and target segment to YATEO.
• Horyzon Media: French specialist SEA / paid search agency serving mid-market and enterprise clients in France. Highly comparable on paid acquisition capabilities and French market focus, though narrower in scope than YATEO's full-stack offering.
• 1min30: Paris-based digital agency offering SEO, SEA, Social Ads, and web development services to French SMB and mid-market clients. Operates in the same vertical and geographic market as YATEO with a comparable integrated offering.
• Brainlabs: Global digital performance media agency specializing in paid search, paid social, SEO and analytics. Operates across Europe (including France) and competes for similar enterprise marketing budgets with a data-driven, performance-oriented culture analogous to YATEO.
• Jellyfish: Global digital marketing agency offering SEO, paid media, analytics and content services with a strong Google partner profile. Comparable in its integrated performance marketing capability and Google-centric delivery model to YATEO.
• Croud: Global digital agency delivering paid media, SEO, content and analytics with an in-housing/managed-service model. Comparable in client segments, performance-led culture, and platform-partner positioning to YATEO.
• NetBooster / Artefact: French-origin digital performance and data marketing group (now Artefact) offering SEO, SEA, programmatic and analytics to enterprise clients across Europe. Comparable on French enterprise focus and performance marketing capabilities, though at significantly greater scale.

Broad incumbents

• Performics (Publicis): Publicis-owned global performance marketing network offering SEO, paid media, and e-commerce services as part of a much broader portfolio. Overlaps with YATEO on core acquisition services but serves larger enterprise accounts within a wider integrated offering.
• Publicis Sapient: Large global digital transformation arm of Publicis covering strategy, technology, SEO, e-commerce and platform engineering. Competes with YATEO for enterprise digital transformation mandates but operates at substantially greater scale and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/yateo_
• Facebookfacebook.com/yateo
• LinkedInlinkedin.com/company/yateo

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YATEO