What Horyzon does

Horyzon is a privately held French full-stack media group headquartered in Levallois-Perret, operating as a content producer for 25 years, a media publisher for 20 years, and an advertising sales house (régie publicitaire) for 15 years. The group owns and operates 15+ heritage media brands organized across three thematic universes — Motors (Auto Moto, Autonews, Freeway, Le Blog Auto), Sports (Onze Mondial, DailySports, Foot National, Quinze Mondial, LifeXplorer), and Lifestyle (Kool Mag, Positiv'R) — collectively reaching 24 million monthly unique visitors, 175,000 monthly print copies, 4 million social followers, and 1.5 million monthly TV broadcast viewers. All editorial properties are aggregated under the Men Life affinity network, which holds over 500,000 registered members and feeds a proprietary Customer Data Profil platform that collects declarative and behavioral data for precise audience targeting by socio-professional category and interests.

The group monetizes through three primary revenue streams: (1) cross-channel advertising sales across owned-and-operated digital, print, social, and TV inventory; (2) brand content and content production services, producing editorial and video content for advertisers across all supports and formats; and (3) branded content platforms and influence campaigns, exemplified by the Origine France Factory platform built for Toyota and the EURO 2024 content operations for BYD. The go-to-market is direct sales-led, targeting enterprise advertisers — predominantly automotive OEMs — through documented flagship campaigns delivering tens of millions of contacts per engagement. Technology is centered on the Customer Data Profil first-party data platform enabling contextual targeting by crossing media-brand audience DNA with advertiser-brand DNA. No external funding, M&A, or public-market activity is disclosed.

Name

Horyzon

Legal name

Horyzon Média

Website

https://horyzon.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Horyzon is a privately held French full-stack media group operating 15+ heritage brands across motors, sports, and lifestyle verticals, reaching 24M monthly unique visitors and 500K+ registered members through the Men Life network, monetizing via advertising sales, content production, and branded content campaigns for enterprise advertisers.

Ownership category

akta.pro rank

Product category

Digital Media Publishing & Advertising

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN)

Keywords

• Digital media publishing
• Advertising representation
• Content production
• Branded content services
• Media advertising network

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Revenue: Horyzon operates as an advertising representation group (régie publicitaire) with 15 years of experience identifying media amplification solutions to guarantee adapted and efficient visibility for advertisers across digital, print, and broadcast channels.
2. Brand Content & Content Production: Content production services for brands including editorial content, video production, and branded content campaigns. Teams produce content across all supports and formats to support brand editorial strategies.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Horyzon operates a multi-channel media group of 15+ heritage brands across Motors, Sports, and Lifestyle verticals targeting male consumers, selling advertising space and branded content campaigns to enterprise advertisers across digital, print, social, and TV broadcast. The company also produces editorial content, branded video, and custom branded content platforms on behalf of brand clients. Its Men Life affinity network of 500,000+ registered members, combined with the proprietary Customer Data Profil platform, enables first-party data-driven audience targeting by socio-professional category and interests.

Product overview

Horyzon is a full-stack media group that owns, operates, and publishes heritage media brands dedicated to male consumers across three thematic universes: Motors (Auto Moto, Autonews, Freeway, Le Blog Auto), Sports (Onze Mondial, DailySports, Foot National, Quinze Mondial, LifeXplorer), and Lifestyle (Kool Mag, Positiv'R). The portfolio includes 15+ media brands organized in digital, print, and TV broadcast formats reaching 24 million unique monthly visitors, 175K monthly magazine print runs, 4 million social followers, and 1.5 million monthly TV viewers. All brands are aggregated under the Men life affinity network with over 500,000 registered members, enabling cross-brand targeting through the proprietary Customer Data Profil platform. The group offers integrated services including content production (25 years), media publishing (20 years), and advertising sales (15 years), along with brand content, influence campaigns, and digital amplification services.

Differentiator

Problem solved

Functional benefit

Brands

• Auto Moto: LE PREMIER MENSUEL AUTOMOBILE DE FRANCE - First French automotive monthly magazine covering world and sports car news.
• Autonews
• Onze Mondial
• DailySports
• Foot National
• Quinze Mondial
• LifeXplorer
• Kool Mag
• Positiv'R
• Men Life

Products and services

• Auto Moto Leading French automotive monthly magazine covering world and sports car news for enthusiasts seeking expertise, education, and innovation. Distributed at 175K print copies per month and operated as a Horyzon Motors vertical media brand.
• Autonews Daily automotive news website that decodes car-related issues encountered by everyday drivers. Part of Horyzon's Motors vertical.
• Onze Mondial Legendary football media brand serving as a reference for passionate football coverage in France and worldwide, spanning generations. Part of Horyzon's Sports vertical.
• DailySports Daily sports news platform covering minor sports to major competitions, including exclusive interviews throughout the year. Part of Horyzon's Sports vertical.
• Foot National Reference media for French football covering professional to amateur levels, with passion expressed across all fields, cities, and villages. Part of Horyzon's Sports vertical.
• Quinze Mondial Rugby-focused media brand launched in 2015, covering passionate rugby in France and worldwide. Younger sibling of Onze Mondial within Horyzon's Sports vertical.
• LifeXplorer Outdoor sports media covering air, land, water, and snow activities, helping enthusiasts prepare for their next outings with the latest news. Part of Horyzon's Sports vertical.
• Kool Mag Men's lifestyle magazine helping men and fathers thrive in today's world, targeting the 'dad' demographic. Part of Horyzon's Lifestyle vertical.
• Positiv'R Positive news media focused on good news and covering places where change is needed. Part of Horyzon's Lifestyle vertical.
• Men Life Affinity Network Affinity network aggregating all Horyzon media brands to provide visitors with transversal services and personalized content, with over 500,000 registered members enabling first-party targeting.
• Customer Data Profil Proprietary customer data platform that collects declarative and behavioral data from Men Life network members, enabling precise targeting of content operations and advertising campaigns by socio-professional category, centers of interest, and other attributes.
• Horyzon Régie Publicitaire (Advertising Representation) Advertising representation service that has identified media amplification solutions for 15 years, guaranteeing adapted and efficient visibility for advertisers across digital, print, and broadcast channels within Horyzon's media brand portfolio.
• Horyzon Content Production Services Content production services spanning 25 years across all supports and formats, with teams producing editorial content, video, and branded content to support brand editorial strategies.
• Caisse qu'on en pense? 26-minute YouTube-native automotive show produced by Horyzon's auto and moto editorial teams, featuring journalists providing unconventional and expert opinions on automotive topics with an impertinent tone.

Quantifiable outcome

• 25 million contacts through Toyota Origine France Factory campaign
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and major.

• BYDcoreStrategic or Co-development Partner · 1 January 2024BYD partnered with Horyzon for Euro 2024 content operations, leveraging Auto Moto and Onze Mondial editorial teams to produce road trip content showcasing BYD vehicles. Horyzon teams created video, articles, and photos documenting a journey to Germany for football matches, with over 4.5M contacts reached and 80% video completion rate.
• EURO 2024majorGTM or Marketing Partner · 1 January 2024Horyzon media brands served as content partners for EURO 2024, with BYD as official sponsor. Auto Moto and Onze Mondial editorial teams produced content covering the football tournament and mobility aspects of traveling to games.
• ToyotacoreStrategic or Co-development Partner · 1 January 2023Toyota partnered with Horyzon for the 'Origine France Factory' content platform campaign celebrating 20 years of Yaris manufacturing in France. Horyzon produced influence campaigns, brand content (editorial and video), and digital amplification. Campaign achieved 25M contacts, 1.2M video views, 150K platform visits, and 3.8M unique influence contacts with +20% earned media value.

Scale indicators9 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Reworld Media: France's largest multi-brand digital and print media group (Science & Vie, Marie France, Télé Star, Grazia, etc.) with similar ad representation and branded content offerings. Closely comparable business model and audience fragmentation strategy to Horyzon's.
• Webedia: French multi-brand digital media group operating 15+ thematic brands (Purepeople, Puretrend, 750g, Allocine, etc.) and offering advertising representation, branded content, and data services. Most direct structural comparable to Horyzon in France — multi-vertical media owner selling CPM-based advertising to brand advertisers.
• Unify (formerly SFR Press): French advertising representation house selling ad inventory across multiple media brands (formerly the press division of SFR). Most direct competitor to Horyzon's régie publicitaire business model — selling multi-brand advertising inventory to French brand advertisers.
• CCM Benchmark Group: French multi-brand digital media group (CommentCaMarche, Linternaute, Journal des Femmes, France Transactions). Competes with Horyzon for French advertising budgets through a portfolio of vertical content sites and similar ad representation services.

Broad incumbents

• Lagardère: Large French media conglomerate (Paris Match, Le Journal du Dimanche, Europe 1, Hachette Livre). Operates adjacent print/digital/audio media with overlap on advertiser relationships, though at much larger scale and broader scope than Horyzon.
• Prisma Media: Leading French multi-brand magazine publisher (Geo, Capital, Gala, Voici, Femme Actuelle). Operates in the same French multi-vertical print + digital media market as Horyzon with overlapping advertiser relationships, though broader and more mass-market.
• Groupe Marie Claire: French multi-brand lifestyle media group (Marie Claire, Avantages, Cosmopolitan France). Competes for French lifestyle and female-leaning advertising budgets with overlapping branded content and influencer capabilities, though primarily targeting women rather than Horyzon's male demographic.

Regional players

• Axel Springer: German multi-brand media group with iconic vertical brands (Auto Bild, Sport Bild, Bild, Welt) targeting male, automotive, and sports audiences — directly analogous to Horyzon's Motors/Sports/Lifestyle verticals. Operates as a regional peer with similar full-stack model (publishing + ad sales + data).
• Hubert Burda Media: German multi-brand media conglomerate (Focus, Chip, Bunte, Auto Motor und Sport) with strong automotive and lifestyle verticals. Operates the same full-stack publishing + advertising model as Horyzon across a different geography, providing useful European peer benchmarking.
• Czech Media Invest (CMI): Central European multi-brand media group owning titles across Czech Republic, Slovakia, Romania, Bulgaria, France (including recent French acquisitions). Comparable portfolio-based media ownership strategy, useful as a regional scaling comparable for Horyzon's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/horyzon2017
• Facebookfacebook.com/horyzonmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horyzon