SSW

What SSW does

SSW is a Microsoft-focused enterprise software consultancy founded in 1990 in Forestville, Sydney. The firm delivers custom software development, AI integration, DevOps and cloud architecture, and Dynamics 365 implementation services to mid-market and enterprise clients. Core technology stack spans .NET, Azure, Angular, React, Vue, Azure DevOps, GitHub, OpenAI, SharePoint, Office 365, Blazor, Dynamics 365, SQL Server, and .NET MAUI.

The company is a Microsoft Solutions Partner (Gold Partner since 1999) with competencies in Data & AI, Digital & App Innovation, and Infrastructure. Its Chief Architect, Adam Cogan, is one of only nine Microsoft Regional Directors in Australia and a Microsoft MVP. SSW maintains proprietary assets including the open-source SSW Rules repository (58+ architecture and code review standards on GitHub), the SSW.CleanArchitecture template (EF Core, MediatR, CQRS, Domain Events), and is the active maintainer of TinaCMS, an open-source Git-based headless CMS.

SSW has 100+ consultants across 4 countries and 6 offices (Sydney, Melbourne, Brisbane, Newcastle in Australia; Hangzhou, China; Strasbourg, France) plus online North America coverage, having served 1,000+ clients across 15 countries over 30+ years. Revenue is generated primarily through project-based consulting engagements (quote-based, not publicly disclosed) with a secondary stream of paid training workshops (e.g., 2-day Clean Architecture Workshop at AUD $440 inc GST). The go-to-market is sales-led enterprise consulting, supported by developer-focused content marketing (SSW TV with 1,000+ videos and 40,000 YouTube subscribers) and community programs including the Sydney .NET User Group, hosted since 1990. Notable enterprise clients include Microsoft, Cisco, Commonwealth Bank, Allianz, BUPA, PwC, and Tourism Australia.

Name

SSW

Legal name

SSW

Website

https://ssw.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

SSW is a Microsoft-focused Australian software consultancy founded in 1990, delivering custom .NET, Azure, AI, and Dynamics 365 development services to mid-market and enterprise clients across 15 countries via 100+ consultants in six offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Project-based software consulting engagements delivering Microsoft solutions including web development, AI implementations, DevOps, and cloud architecture. They work with clients on fixed-scope projects and ongoing retainer engagements.
2. Training Courses: Paid workshop-based training including Clean Architecture Workshop (2-day, $440 inc GST), Clean Architecture Superpowers Tour (1-day, $99 inc GST), Angular Workshops, and hack days. Delivered in-person and online.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SSW provides enterprise software consulting and custom solution delivery built on Microsoft technologies, including web development (.NET, Angular, React, Vue, Blazor), Azure cloud and DevOps implementations, AI/LLM integration, Dynamics 365/CRM, and Office 365/SharePoint solutions, delivered through Agile/Scrum engagements by 100+ consultants across 4 countries. The firm also runs paid developer training courses and workshops (Clean Architecture, Angular) and maintains the open-source TinaCMS headless CMS.

Product overview

SSW is a software consulting firm (not a software product company) that offers professional consulting services. Their primary offering is enterprise software development consulting, with supporting offerings including training events and an open-source product. The consulting services span web development, AI integration, DevOps/cloud, and Dynamics 365 implementation, delivered by consultants across multiple offices globally. The company also maintains TinaCMS as an open-source headless CMS product.

Differentiator

Problem solved

Functional benefit

Products and services

• SSW Consulting Services Enterprise software consulting engagements for organizations needing custom Microsoft-stack solutions, delivered by 100+ consultants across 4 countries. Covers web development (.NET, Angular, React, Vue, Blazor), Azure cloud and DevOps, AI/LLM integration, Dynamics 365/CRM, Office 365/SharePoint, and UX/Design, delivered using Agile/Scrum methodologies.
• Web Application Consulting Web application development consulting on .NET, Angular, React, Vue, and Blazor, including modern front-end and full-stack enterprise web solutions for organizations across industries.
• Artificial Intelligence Consulting Custom AI solution consulting using large language models (ChatGPT, Llama, Gemini, Claude) and Azure AI to integrate AI capabilities into enterprise business processes.
• DevOps and Cloud Consulting DevOps and cloud implementation consulting using Azure, Azure DevOps, GitHub, and Docker containers, following SSW best practices to ensure software ships reliably for enterprise clients.
• Dynamics 365 Consulting Dynamics 365/CRM implementation consulting to deliver customer-insight capabilities and equip client staff to engage customers effectively.
• Office 365 and SharePoint Consulting Consulting services for Office 365 and SharePoint implementations, integrations, and migrations for enterprise customers on the Microsoft collaboration stack.
• Public Training Courses and Workshops Paid workshop-based training for developers and teams covering Clean Architecture, Angular, and modern software practices. Includes the 2-day Clean Architecture Workshop at $440 inc GST per attendee and the 1-day Clean Architecture Superpowers Tour at $99 inc GST per attendee, delivered in-person and online.

Quantifiable outcome

• Trusted by 1000+ clients in 15 countries over more than 30 years
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationSSW is a Microsoft Cloud Partner with competencies in Data and AI, Digital & App Innovation, and Infrastructure. Recognized as Microsoft Gold Partner since 1999 (now Microsoft Solutions Partner). SSW's Chief Architect is a Microsoft Regional Director (1 of only 9 in Australia) and Microsoft MVP.
• TinaCMScoreStrategic or Co-development PartnerSSW actively develops and maintains TinaCMS, the world's best GitHub CMS - a fully open-source headless CMS that supports Git and Markdown. This is a flagship open-source product maintained by SSW.
• AzurecoreTechnology or IntegrationSSW's website and products are built on Microsoft Azure. Azure is the primary cloud platform for client solutions.
• SSW FireBootCampminorOthersSSW FireBootCamp is a training program that won the MAPA Microsoft Australia Partner Award for Excellence in Learning. It provides market-leading training built on the Microsoft platform.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Regional players

• Data#3: Australian IT solutions provider with strong Microsoft partnership delivering cloud, security, and managed services. Comparable as a Microsoft-aligned Australian consultancy with enterprise customer base.

Direct peers

• Thoughtworks: Global technology consultancy delivering custom software, cloud, and AI solutions with strong engineering culture. Comparable as a software-led consultancy competing for similar enterprise transformation engagements.
• Avanade: Joint Accenture-Microsoft consultancy specializing in Microsoft technology implementations. Direct competitor for Microsoft-stack enterprise consulting engagements at larger deal sizes.
• Readify: Australian .NET and Azure software consultancy (now part of Empired/Canon Business Services). Closest Australian head-to-head peer in .NET/Azure development, Agile delivery, and developer community engagement.
• Slalom: Technology consultancy with deep Microsoft partnerships delivering cloud, data, and AI solutions. Highly comparable in service mix (Azure, Dynamics, custom development) and project-led GTM.
• Lumagate: Australian IT consultancy focused on Microsoft 365, Azure, and Power Platform implementations. Comparable in mid-market enterprise Microsoft stack delivery and regional coverage.
• Adaptiv+: Australian consulting firm specializing in Microsoft Dynamics 365 and Power Platform. Direct competitor for SSW's Dynamics 365/CRM and Azure practices in the Australian mid-market.

Broad incumbents

• Wipro: Global IT services and consulting major with Microsoft partnership. Competes for enterprise Microsoft-stack modernization and managed services deals at a larger scale.
• Insight Enterprises: Large global Microsoft partner offering IT services, hardware, and software solutions. Overlaps with SSW in Microsoft services delivery but operates at much larger scale and broader portfolio.
• CGI: Global IT and business consulting firm with significant Microsoft practice and Australian delivery. Competes in enterprise systems integration and digital transformation where SSW also operates.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/SSWConsulting
• YouTubeyoutube.com/c/sswtv
• Xx.com/ssw_tv
• Facebookfacebook.com/ssw.page

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SSW