KanJam
- Company typePrivate
- Founded2006
- HeadquartersSuccasunna, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What KanJam does
KanJam is a New Jersey-based manufacturer of outdoor team disc games, founded in 2006 and operating as KanJam LLC, a subsidiary of Eastpoint Sports. The company's flagship product is a portable disc game consisting of two Goals (Kans) and a flying disc, played by teams of two who alternate throwing and deflecting to score points, with a proprietary "Instant Win" slot design that awards an immediate 21-point win on a direct throw. The product portfolio has expanded to include Kan Jam Original, Pro, Splash (water-friendly), Illuminate (glow-in-dark), Travel (folding/portable), Bottle Smash, Disc Golf, and Pickleball variants, plus licensed NFL, collegiate, and MLB team-branded sets and a Custom Kan Jam B2B line with a 24-unit minimum for corporate promotional use.
The business model is built on one-time hardware sales through four primary channels: national retailers (Target, Dick's Sporting Goods, Walmart), the Amazon marketplace (including an official Kan Jam Amazon Store), the company's own e-commerce storefront at kanjam.com, and direct B2B sales for custom-printed promotional units. Primary customer segments are casual consumers and families seeking backyard, beach, tailgate, and party entertainment, with secondary segments in corporate/brand promotional buyers, competitive tournament players organized through the Kan Jam World League, sports team merchandise buyers, and educational institutions. GTM is hybrid: DTC e-commerce and content marketing drive top-of-funnel engagement via TikTok, Instagram, YouTube, and Facebook, while sponsored competitive events (P.U.N.T. Tournament, DISCFLECT World Championship) and retail shelf placement drive conversion and brand reinforcement.
The company operates with a lean 1-10 employee headcount from its headquarters at 20 Commerce Blvd., Succasunna, NJ, relying on parent Eastpoint Sports for broader corporate functions, manufacturing scale, and distribution. Revenue and headcount trends are not publicly disclosed; no venture capital or private equity funding is indicated, and the entity is privately held with no public listing.
KanJam firmographics
Firmographics- Name
- KanJam
- Legal name
- KanJam LLC
- Website
- https://kanjam.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
KanJam industry classification
Industry- Product category
- Outdoor Sports & Recreation Games
- NAICS
- Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)
Keywords
Where KanJam is headquartered
LocationHeadquarters
- HQ city
- Succasunna
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KanJam business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Hardware Sales - Consumer Products: Revenue generated from selling physical Kan Jam game sets and accessories including Original, Pro, Splash, Illuminate, Pickleball, Disc Golf, Bottle Smash, and Travel versions through retail and e-commerce channels.
- Custom Printed Products: B2B promotional product revenue through custom-branded Kan Jam sets with full color HD graphics printed on Goals. Minimum order of 24 units. Sold to corporate clients for promotional giveaways, incentive programs, and events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Printed Products - B2B |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
KanJam product offering
Product offeringCore offering
Kan Jam manufactures and sells an outdoor team disc game consisting of two Goals (Kans) and a flying disc, with proprietary 'Instant Win' slot scoring. The company offers product variants including Original, Pro, Splash, Illuminate, Pickleball, Disc Golf, Bottle Smash, and Travel versions sold through major retailers and its own e-commerce storefront. It also sells custom-printed promotional Kan Jam sets for corporate clients and runs competitive leagues such as the Kan Jam World League.
Product overview
KanJam is an outdoor action-packed team disc game company founded in 2006, headquartered in Succasunna, NJ, and now owned by Eastpoint Sports. The core product is the Kan Jam Original, a portable outdoor disc game where teams of two compete to score points by throwing and deflecting a disc into goals at opposite ends of a 50-foot playing field. The product line includes specialized variants such as Kan Jam Illuminate (for nighttime play), Kan Jam Pickleball (pickleball variant), Kan Jam Travel (portable/folding version), Kan Jam Bottle Smash, and Kan Jam Disc Golf. Professional and specialty versions include Kan Jam Pro and Kan Jam Splash (water-friendly). The company also offers Custom Kan Jam for promotional/branding purposes with a 24-unit minimum order, and licensed team sets featuring NFL, collegiate, and MLB branding. All products are designed, tested, and many manufactured in the USA.
Differentiator
Problem solved
Functional benefit
Brands
- Kan Jam Original: The original Kan Jam disc game, proudly made in the USA.
- Kan Jam Illuminate
- Kan Jam Pickleball
- Kan Jam Travel
- Kan Jam Bottle Smash
- Kan Jam Disc Golf
- Kan Jam World League
Products and services
- Kan Jam Original The flagship portable outdoor team disc game where teams of two compete to score points by throwing and deflecting a disc into goals at opposite ends of a 50-foot field; proudly made in the USA.
- Kan Jam Illuminate
Companies that use KanJam
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
KanJam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
KanJam partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Eastpoint SportscoreEastpoint Sports is the parent company and owner of Kan Jam, holding the copyright (©2026 Eastpoint Sports. All Rights reserved.).
- AmazoncoreAmazon serves as a primary online marketplace for Kan Jam products, hosting the official Kan Jam Amazon Store and listing all product variations.
- TargetcoreTarget is a major national retail partner where Kan Jam products are sold both in-store and online.
- Dick's Sporting GoodscoreDick's Sporting Goods is a national sporting goods retailer distributing Kan Jam products to consumers.
- WalmartcoreWalmart is a major retail partner selling Kan Jam products online and in select stores nationwide.
- PDFA (Professional Disc Golf Association)minorKan Jam co-hosts the PDFA DISCFLECT World Championship event with the Professional Disc Golf Association. Event held annually in Buffalo, NY.
- Classy.orgminorClassy.org is used as the event platform for the Kan Jam P.U.N.T. Tournament, a charitable event supporting cancer awareness.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
KanJam competitors and assessment
Company assessmentDirect peers
- Mölkky (Querfeldt / Mölkky USA): Mölkky is a Finnish outdoor throwing/skittle game sold in the US via Mölkky USA; it competes directly with KanJam for outdoor lawn-game occasions, party/beach/tailgate budgets, and similar mass-retail placement (Target, Amazon).
- Spikeball: Spikeball is the most direct competitor to KanJam in the outdoor team disc-game category, offering a popular round-net disc sport with national tournaments, league play, and retail placement — competing head-to-head for the same backyard/beach/tailgate use cases and consumer occasions.
Broad incumbents
- Franklin Sports: Franklin Sports is a long-standing mass-market sporting goods and outdoor-games manufacturer (including bocce, washer toss, and cornhole sets) competing in the same mass-retail channels (Target, Walmart, Amazon) with broader product breadth.
- Eastpoint Sports: Eastpoint Sports is KanJam's parent company and a broader sporting-goods and outdoor-games manufacturer with a portfolio of game brands; comparable as a multi-brand games/sporting-goods platform that owns and distributes a range of party-game and recreational equipment.
- Wilson Sporting Goods: Wilson is a broad sporting-goods incumbent selling across team sports, tennis, and emerging categories; comparable as a sporting-goods brand with retail placement at Dick's Sporting Goods and Walmart and category-adjacent disc/team-sport products.
- Hasbro: Hasbro is a major incumbent toy and games company with outdoor and party-game products distributed through mass-market retail; it competes for shelf space in the outdoor-games category even though disc sports are not its focus.
Emerging players
- GoSports (Slammo / outdoor games): GoSports is a direct-to-consumer outdoor-games brand behind products like Slammo and other lawn games, competing for the same backyard/beach/tailgate occasions as KanJam and selling through similar mass and online retail channels.
- Innova Disc Golf: Innova is the dominant disc-golf equipment manufacturer and overlaps directly with KanJam's Disc Golf sub-product; it is comparable as a category specialist in disc sports that also invests in events, leagues, and brand community.
- Discraft: Discraft is a leading disc-sports manufacturer (disc golf, ultimate) that overlaps with KanJam's disc-sport ecosystem and KanJam Disc Golf sub-line; both compete for disc-sport enthusiasts and retail placement in the disc category.
- Pickleball, Inc. Pickleball, Inc. is a pickleball-equipment specialist; it is comparable because KanJam has launched a Pickleball crossover product, meaning the two brands now compete for pickleball-related consumer occasions and sporting-goods retail shelf space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
KanJam social profiles
Digital presenceKanJam financial estimates
Financial estimateRevenue estimate
Valuation estimate
KanJam leadership team
Management profileNumber of profiles
KanJam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KanJam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KanJam
What does KanJam do?
Kan Jam manufactures and sells an outdoor team disc game consisting of two Goals (Kans) and a flying disc, with proprietary 'Instant Win' slot scoring. The company offers product variants including Original, Pro, Splash, Illuminate, Pickleball, Disc Golf, Bottle Smash, and Travel versions sold through major retailers and its own e-commerce storefront. It also sells custom-printed promotional Kan Jam sets for corporate clients and runs competitive leagues such as the Kan Jam World League.
Is KanJam a public or private company?
KanJam is a private company. It is classified as corporate owned and is currently operating.
When was KanJam founded?
KanJam was founded in 2006. It employs 1 to 10 people.
Where is KanJam based?
KanJam is headquartered in Succasunna, United States, in the North America region.
How does KanJam make money?
Two revenue lines are on record. Hardware Sales - Consumer Products are the primary driver. The others are custom Printed Products.
Who are KanJam's main competitors?
Direct peers on record are Mölkky (Querfeldt / Mölkky USA) and Spikeball. Broad incumbents are Franklin Sports, Eastpoint Sports, Wilson Sporting Goods and Hasbro. Emerging players are GoSports (Slammo / outdoor games), Innova Disc Golf, Discraft and Pickleball, Inc..
Does KanJam have an API?
No public API is recorded for KanJam.
What industry is KanJam in?
KanJam's product category is Outdoor Sports & Recreation Games. Its primary akta.pro industry code is CRAMAEAK, Team Sports Goals, Nets & Field Equipment Retail. Its NAICS code is 45912 and its SIC code is 3944.